AbelCine
AbelCine is a US-based, privately-held provider of professional cinema and broadcast equipment, including sales, rental, integration, and production staffing services. It serves film, television, performance, corporate, faith, and sports production clients through dual-coast facilities.
- Company typePrivate
- Founded1989
- HeadquartersBurbank, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AbelCine does
AbelCine is a privately-held, full-service cinematic equipment and production services company founded in 1989 and headquartered in Burbank, California, with a second full-service facility in Brooklyn, New York. The company sells, rents, integrates, and services professional cinema and broadcast equipment from leading manufacturers including ARRI, Sony, Canon, RED, Zeiss, Cooke, and Angenieux, holding authorized dealer status across 20+ premium brands and exclusive North American distribution rights for the Motion Impossible AGITO robotic dolly system. Its product portfolio spans equipment rental, equipment sales, production services (crewing, engineering, and managed services for camera and broadcast operations), studio and broadcast integration (including virtual production environments), tech services (ISF-certified calibration, repair, and maintenance), and education/training programs. The company serves a diversified customer base across five vertical markets—Film & TV, Performance, Corporate, Faith, and Sports—with named enterprise customers including HBO, Comedy Central, NBC, FX Networks, Netflix, and WWE. Distribution is conducted through a direct e-commerce storefront, quote-based rental inquiry systems, and physical showroom/consultative sales in both Los Angeles and New York. The company filed an SEC Form D in September 2025 for a $4.5 million exempt offering, with $4 million already sold, representing its first discernible external capital raise. AbelCine is operated as AbelCine Management LLC, with Pete Abel as Co-Founder, President & CEO, and Rich Abel as Co-Founder, VP & COO.
AbelCine firmographics
Firmographics- Name
- AbelCine
- Legal name
- AbelCine Management LLC
- Website
- https://abelcine.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AbelCine is a US-based, privately-held provider of professional cinema and broadcast equipment, including sales, rental, integration, and production staffing services. It serves film, television, performance, corporate, faith, and sports production clients through dual-coast facilities.
- Ownership category
- akta.pro rank
AbelCine industry classification
Industry- Product category
- Cinema Equipment & Production Services
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Auto, Boat & RV Shows (MPAGAFAC)
Keywords
Where AbelCine is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AbelCine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sale of professional cinema cameras, lenses, accessories, and related equipment through direct e-commerce and sales channels. Equipment ranges from high-end cinema cameras (ARRI, Sony, RED) to lenses, monitors, and production accessories.
- Equipment Rental: Short-term and project-based rental of cinematic equipment including cameras, lenses, monitoring, and specialty gear. Provides custom rental packages for productions with white-glove checkout experience.
- Production Services: Crewing, engineering, production support, and managed services including camera operators, engineers, broadcast technicians, and production coordinators. Also includes staffing services for integrating professionals into client organizations.
- Integration Services: Full-service studio and broadcast integration including consultation, design, build, installation, and onboarding/support. Covers AV integration, broadcast integration, virtual production, and post-production environment setup.
- Tech Services: Repair, maintenance, and calibration services for cameras, lenses, and monitors including ISF certified calibration for color accuracy.
- Education & Training: Custom training programs, workshops, and consultation services for production professionals on cinematic technologies and workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment products - individual pricing |
| Other | Pay-as-you-go | Equipment rental - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AbelCine product offering
Product offeringCore offering
AbelCine is a full-service cinema technology provider offering equipment sales, rental, repair/calibration, production crewing and staffing, and end-to-end studio/broadcast/virtual production integration for film, television, live broadcast, corporate, sports, and faith-based productions. The company operates as an authorized dealer for major manufacturers (ARRI, Sony, Canon, RED, Zeiss, Cooke, Angenieux) and is the exclusive North American distributor of the Motion Impossible AGITO robotic dolly system.
Product overview
AbelCine is a full-service cinematic equipment and production company offering a comprehensive portfolio of services across the media production lifecycle. The core offerings include Equipment Rental (cinema cameras, lenses, lighting, monitoring from manufacturers like ARRI, Sony, Canon, RED) and Equipment Sales through multiple product lines. Production Services provides crewing, engineering, staffing, and managed services with nationwide talent. Tech Services handles repair, maintenance, and ISF-certified calibration. Integration services cover AV systems, studios, broadcast, storage, and virtual production. Education offerings include custom training, manufacturer certifications (REDucation, ARRI, Steadicam, ISF). The company also serves as exclusive North American distributor for Motion Impossible AGITO robotic dolly systems. These services work together to support cinematic content creation across Film & TV, Performance, Corporate, Faith, and Sports markets, with facilities in Los Angeles and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Rental of professional cinema cameras (ARRI ALEXA 35, Sony VENICE 2, Sony BURANO), lenses, lighting, monitoring, audio, and specialty tools for film, TV, live broadcast, and streaming productions, with on-site maintenance and white-glove checkout on both coasts.
- Equipment Sales Sale of cameras, lenses, accessories, audio equipment, lighting, and production gear from manufacturers including ARRI, Sony, Canon, RED, Panasonic, Sigma, Zeiss, Cooke, Angenieux, and Anton Bauer, with finance services for equipment purchases.
- Production Services Crewing, engineering, production support, and managed services for productions with technical components, including camera crews, camera engineering, corporate live events, production coordination, studio support, and staffing services drawing on a nationwide roster of freelance talent.
- Integration Services Media-centric integration of AV systems and control, studios and stages, broadcast infrastructure, storage and asset management, virtual production LED volumes, and post-production environments, including consultation, design, build, installation, and onboarding support.
- Tech Services Camera, lens, and accessory repair and maintenance, along with monitor and projector calibration including ISF-certified color calibration, and environmental capture services.
- Education & Training Custom training, consultation, classes and workshops on cinematic technologies, including REDucation, ARRI training, Steadicam certification, and ISF calibration training programs.
- Cinematic Multi-Cam & Live Broadcast Solutions Specialized camera, fiber, and flypack packages engineered for live and recorded shows, supporting performance capture, live-to-tape, and live broadcast productions at the intersection of cinema and broadcast workflows.
- Motion Impossible AGITO Distribution Exclusive North American distribution, sales, training, and technical support for the Motion Impossible AGITO modular, airline-compliant robotic dolly system used for camera movement and stabilization in sports, live events, film, TV, and VR.
- Visual Imaging Services Consultation and custom training services focused on visual imaging, helping clients optimize their camera and imaging workflows.
- Space Rental Rental of production and studio spaces for content creation, broadcast, and live stream productions.
Companies that use AbelCine
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
AbelCine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AbelCine partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Motion ImpossiblecoreExclusive North American distribution partner for Motion Impossible AGITO robotic dolly system. AbelCine provides sales, training, and technical support for AGITO across North America.
- ARRImajorKey manufacturer partner for ARRI cameras, lenses, lighting, and accessories. Major supplier of ARRI products for sales and rental.
- SonymajorPrimary manufacturer partner for Sony cinema cameras including VENICE, BURANO, and broadcast equipment. Significant product catalog of Sony offerings.
- CanonmajorAuthorized Canon dealer offering Canon cinema cameras, lenses, and broadcast equipment.
- RED Digital CinemamajorAuthorized RED camera dealer providing RED cinema cameras and accessories for sales and rental.
- SmallHDmajorAuthorized SmallHD dealer for professional monitoring solutions including on-board monitors and wireless transmitters.
- ZeissmajorAuthorized Zeiss dealer for cinema and still lenses including Supreme Prime, Supreme Zoom, and Milvus lines.
- Cooke OpticsmajorAuthorized Cooke dealer for premium cinema lenses including SP3, Anamorphic, and S4/i series.
- AngenieuxmajorAuthorized Angenieux dealer for premium cinema zoom lenses including Optimo Ultra, Optimo Style, and Compact Servo lines.
- Pratt InstituteminorEducational institution partnership for training and workforce development in media production.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AbelCine competitors and assessment
Company assessmentDirect peers
- Adorama: Adorama is a New York-based photo, video, and audio equipment retailer serving professional and prosumer customers. It competes with AbelCine on equipment sales across cameras, lenses, and accessories, though its rental and production services offerings are narrower.
- B&H Photo Video: B&H is a major New York-based retailer of cinema, photo, and broadcast equipment with strong e-commerce channels. It overlaps with AbelCine on equipment sales (particularly prosumer and broadcast gear) but does not offer AbelCine's rental, integration, or crew services at the same depth.
- Rule Boston Camera: Rule Boston Camera is a New England-based cinema equipment rental and sales company serving feature films, commercials, and corporate productions. It competes with AbelCine on the East Coast, particularly in the Boston/New York corridor, with comparable ARRI, Sony, and RED inventory.
- Panavision: Panavision is the dominant global provider of cinema cameras, lenses, and production services to the film and television industry. It directly competes with AbelCine across high-end equipment rental, production services, and integrated cinematography support, though at significantly larger scale and with proprietary camera and lens manufacturing.
- Keslow Camera: Keslow Camera is a leading US-based cinema camera and lens rental house serving feature films, episodic television, and commercials. It competes head-to-head with AbelCine in ARRI, RED, and Sony cinema rentals and offers comparable production support services.
- Otto Nemenz: Otto Nemenz is a Los Angeles-based high-end camera rental house specializing in ARRI, Panavision, and RED cinema equipment. It competes directly with AbelCine's Burbank rental operation for feature and episodic productions on the West Coast.
Broad incumbents
- ARRI Rental: ARRI Rental is the rental arm of ARRI, a major cinema camera and lighting manufacturer. It competes with AbelCine in high-end ARRI ALEXA rentals globally and also supplies equipment through dealer channels like AbelCine, creating both a partnership and a competing relationship.
- PRG (Production Resource Group): PRG is a large global provider of entertainment and event technology solutions including lighting, video, and broadcast equipment for live productions. It is comparable to AbelCine's integration and live broadcast services business, though at significantly broader scale and across additional production technology categories.
Regional players
- Hand Held Films: Hand Held Films is a UK-based specialist camera and accessories rental house serving European film and television productions. It is comparable to AbelCine on rental services and equipment portfolio but does not directly compete in the US market.
- Procam: Procam is a UK-based broadcast and cinema equipment hire specialist serving European productions. It is comparable to AbelCine's rental and live broadcast integration services but does not compete in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AbelCine social profiles
Digital presenceAbelCine financial estimates
Financial estimateRevenue estimate
Valuation estimate
AbelCine leadership team
Management profileNumber of profiles
Profiles2 records
AbelCine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AbelCine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AbelCine
What does AbelCine do?
AbelCine is a full-service cinema technology provider offering equipment sales, rental, repair/calibration, production crewing and staffing, and end-to-end studio/broadcast/virtual production integration for film, television, live broadcast, corporate, sports, and faith-based productions. The company operates as an authorized dealer for major manufacturers (ARRI, Sony, Canon, RED, Zeiss, Cooke, Angenieux) and is the exclusive North American distributor of the Motion Impossible AGITO robotic dolly system.
Is AbelCine a public or private company?
AbelCine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AbelCine founded?
AbelCine was founded in 1989. It employs 101 to 250 people.
Where is AbelCine based?
AbelCine is headquartered in Burbank, United States, in the North America region.
How does AbelCine make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, production Services, integration Services, tech Services and education & Training.
Who are AbelCine's main competitors?
Direct peers on record are Adorama, B&H Photo Video, Rule Boston Camera, Panavision, Keslow Camera and Otto Nemenz. Broad incumbents are ARRI Rental and PRG (Production Resource Group). Regional players are Hand Held Films and Procam.
Does AbelCine have an API?
No public API is recorded for AbelCine.
What industry is AbelCine in?
AbelCine's product category is Cinema Equipment & Production Services. Its primary akta.pro industry code is MPAGAFAC, Auto, Boat & RV Shows. Its SIC code is 5094.