SmallHD
SmallHD designs and assembles professional on-camera and 4K production monitors for cinematographers, DITs, and broadcast facilities, running them on its proprietary PageOS software with integrated Teradek Bolt 6 wireless video and camera control for ARRI, Canon, RED, and Sony systems, and distributes globally as a Videndum Production Solutions brand.
- Company typePrivate
- Founded2009
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SmallHD does
SmallHD is a US-based designer and assembler of professional on-camera and production monitors serving the film, television, and broadcast industries. Founded in 2009 and headquartered in Cary, North Carolina, the company operates as a subsidiary brand within Videndum Production Solutions, a diversified portfolio of professional video equipment manufacturers that also includes Teradek, Wooden Camera, Anton/Bauer, Litepanels, and others. Its product portfolio spans three tiers: compact Smart Series on-camera monitors in 5-, 7-, and 10-inch form factors (Indie, Cine, and Ultra variants with brightness from 1,000 to 3,000 nits); 4K Production monitors in 13- to 32-inch sizes spanning the Cine (QD-LED LCD), OLED 16, Quantum (QD-OLED), and Vision (Mini-LED) sub-series; and Bolt 6-integrated wireless monitor variants with built-in Teradek 6GHz wireless video transmission.
All SmallHD monitors run on the company's proprietary PageOS software platform, which provides advanced color management (Color Pipe, Calman/Livegrade integration), exposure tools (EL Zone), camera control for ARRI, Canon, RED, and Sony systems, Multi-View, Teradek RT FIZ lens control overlays, and centralized fleet management through the Fleet Control application. Hardware features include IP54 weatherproofing on Ultra 7 and Ultra 10 models, proprietary pogo-pin battery plate integration with Wooden Camera, and integrated wireless video via sister-brand Teradek Bolt 6 with ranges up to 1,500 feet.
SmallHD monetizes through one-time hardware sales at ASPs ranging from $1,299 (Indie 5) to over $11,499 (Quantum Series), supplemented by a deep accessories catalog (battery plates, mounts, cables, sunhoods), software licenses for camera control, certified refurbished/B-stock sales at 20-40% discounts, and Shop Pay installment financing. Distribution runs through direct e-commerce at smallhd.com, a global authorized reseller network, Videndum's portfolio distribution channels, and a student discount program. Customers include professional cinematographers, directors, DITs, video engineers, broadcast facilities, and post-production colorists, with named industry endorsements such as Armando Salas, ASC on the Griselda production. Co-founders Weston Phillips (CEO) and Dale Backus (CTO) remain in leadership roles.
SmallHD firmographics
Firmographics- Name
- SmallHD
- Legal name
- SmallHD
- Website
- https://www.smallhd.com/
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmallHD designs and assembles professional on-camera and 4K production monitors for cinematographers, DITs, and broadcast facilities, running them on its proprietary PageOS software with integrated Teradek Bolt 6 wireless video and camera control for ARRI, Canon, RED, and Sony systems, and distributes globally as a Videndum Production Solutions brand.
- Ownership category
- akta.pro rank
SmallHD industry classification
Industry- Product category
- Professional Video Production Monitors
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Photographic Equipment & Supplies (3861), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Professional & Creative Monitors (Color-Accurate/Reference) (HDACADAB)
- akta.pro secondary industry
- HDR & Mini-LED/OLED Monitors (HDACADAI)
Keywords
Where SmallHD is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SmallHD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Hardware Sales - Monitors: Primary revenue stream from selling professional production monitors including Smart 5, Smart 7, Smart 10 series, and 4K production monitors (Cine, OLED, Quantum, Vision series). One-time hardware purchase with various configuration options.
- Accessories: Extensive accessory catalog including screen protectors, sunhoods, battery plates (Gold Mount, V-Mount, B-Mount), mounting solutions, cables (SDI, HDMI), handles, dust covers, and replacement parts.
- Camera Control Software Licenses: Software licenses for camera control functionality supporting ARRI, Canon, RED, and Sony camera systems. Separate purchase from monitor hardware, sold as software-only or in kit bundles with necessary cables.
- Refurbished and B-Stock Sales: Certified refurbished and B-Stock monitors sold at significant discounts (up to 40% off), providing secondary market while maintaining quality standards.
- Financing Options: Flexible payment options including installment plans and 0% financing offered at checkout for monitor purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smart 5 Series - Ultra 5 |
| One time/ perpetual license | Pay-as-you-go | Smart 5 Series - Cine 5 |
| One time/ perpetual license | Pay-as-you-go | Smart 5 Series - Indie 5 |
| One time/ perpetual license | Pay-as-you-go | Smart 7 Series - Ultra 7 |
| One time/ perpetual license | Pay-as-you-go | Smart 7 Series - Cine 7 |
| One time/ perpetual license | Pay-as-you-go | Smart 7 Series - Indie 7 |
| One time/ perpetual license | Pay-as-you-go | Smart 10 Series - Ultra 10 |
| One time/ perpetual license | Pay-as-you-go | 4K Production - Cine Series |
| One time/ perpetual license | Pay-as-you-go | 4K Production - OLED Series |
| One time/ perpetual license | Pay-as-you-go | 4K Production - Quantum Series |
| One time/ perpetual license | Pay-as-you-go | Camera Control Software |
| One time/ perpetual license | Pay-as-you-go | Refurbished and B-Stock |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
SmallHD product offering
Product offeringCore offering
SmallHD designs and manufactures professional on-camera and production monitors for the film, broadcast, and video production industries. The portfolio includes compact touchscreen Smart Series monitors (5, 7, and 10 inch), 4K production reference monitors (Cine, OLED, Quantum, Vision series from 13 to 32 inches), and integrated wireless Teradek Bolt 6 models. All monitors run on the proprietary PageOS software platform featuring Color Pipe, EL Zone exposure tools, Multi-View, and Fleet Control management.
Product overview
SmallHD designs and manufactures professional camera monitors and 4K production monitors for the filmmaking and broadcast industries. The product portfolio consists of three main monitor lines: the Smart Series (compact touchscreen on-camera monitors in 5, 7, and 10-inch sizes including Ultra, Cine, and Indie variants), the 4K Production Series (high-brightness production monitors in Cine, Quantum, and Vision sub-series with display sizes from 13 to 32 inches), and wireless Bolt 6-integrated monitors. All monitors are powered by the proprietary PageOS software platform featuring Color Pipe color management, Multi-View, EL Zone exposure tools, Teradek RT lens control integration, and Fleet Control multi-monitor management. SmallHD also offers camera control systems supporting Canon, Sony, ARRI, and RED cinema cameras, along with comprehensive accessories including battery plates, mounting solutions, and protective equipment.
Differentiator
Problem solved
Functional benefit
Brands
- PageOS: Page-based operating system software for SmallHD monitors featuring camera control, exposure tools, color management, and wireless video integration
- Fleet Control
Products and services
- Ultra 5 5-inch ultra-bright touchscreen camera monitor with 3000 nits brightness, 1920x1200 resolution, 10-bit color depth, locking power and USB connectors, Ethernet port for camera control, and 3x custom function buttons. Supports Canon, Sony, ARRI, and RED camera control. Available in wireless Bolt 6 TX and RX models for professional cinematography and on-camera monitoring.
- Cine 5 5-inch touchscreen camera monitor in the Smart 5 Series with 2000 nits brightness, designed for professional cinematography workflows. Supports camera control for Canon and RED cinema camera systems.
- Indie 5 5-inch touchscreen camera monitor in the Smart 5 Series with 1000 nits brightness, integrated Sony L-Series battery support, and camera control for RED systems. Entry-level professional on-camera monitor option.
- Ultra 7 7-inch ultra-bright, ultra-durable touchscreen camera monitor in the Smart 7 Series with 2300 nits brightness, 6G-SDI for 4K workflows, IP54 weatherproof rating, and customizable color bumpers/buttons/joysticks in 10+ color options. Features shock-absorbing bumpers, sealed thermal management, and full camera control support for Canon, Sony, ARRI, and RED systems.
Quantifiable outcome
- Up to 3000nits brightness for daylight viewing
- +4 more outcomes
Companies that use SmallHD
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
SmallHD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature14 records
SmallHD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- TeradekcoreDeep integration partnership where Teradek Bolt 6 wireless video technology is built directly into SmallHD Ultra series monitors. Provides integrated zero-delay wireless video transmission using 6GHz spectrum with ranges up to 1500ft. Also includes Teradek RT wireless FIZ (Focus/Iris/Zoom) lens control integration through PageOS overlays. The two brands collaborate on product development and are co-located under Videndum Production Solutions parent company.
- Wooden CameracoreWooden Camera Micro Battery Plates integrate with SmallHD Ultra series monitors via pogo pin connectors for cable-less power integration. Enables Gold Mount, V-Mount, and B-Mount battery options for portable power.
- Portrait Displays (Calman)coreCalman color calibration software integration for Cine and OLED 4K Series monitors. Seamless workflow where calibration LUTs are uploaded directly to monitor via ethernet connection from computer running Calman software.
- Pomfort (Livegrade)corePomfort Livegrade integrated as plug-in for SmallHD 4K production monitors, enabling colorists and DITs to transform reference monitor into dual-purpose color grading tool via single Ethernet cable connection.
- ARRIcoreCamera Control integration for ARRI camera systems (ALEXA 35, ALEXA Mini LF, ALEXA Mini, AMIRA) through SmallHD monitors. Software licenses and cable kits available enabling camera control, record triggering, and project settings access directly from monitor interface.
- CanoncoreCamera Control integration for Canon cinema cameras (EOS C300mkIII, C500mkII, C400, C70, C80) through SmallHD monitors. Software licenses and cable kits enabling camera control from monitor interface.
- RED Digital CinemacoreCamera Control integration for RED cinema cameras (KOMODO, KOMODO-X, DSMC2, DSMC3, V-RAPTOR) supporting both RCP and RCP2 protocols. Software licenses and comprehensive cable kits available.
- SonycoreCamera Control integration for Sony cinema cameras (BURANO, FX6, VENICE 2, VENICE) through SmallHD monitors. Software licenses and cable kits enabling camera control for various Sony camera models.
- Videndum Production SolutionsflagshipSmallHD is a brand under Videndum Production Solutions, which encompasses a portfolio of professional video capture brands including Teradek (wireless video), Wooden Camera (camera accessories), Anton/Bauer (power), Litepanels (lighting), and other professional video equipment manufacturers. This provides integrated product ecosystems and shared distribution channels.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
SmallHD competitors and assessment
Company assessmentDirect peers
- Atomos: Atomos is the most direct competitor to SmallHD, offering on-camera monitor/recorder combos (Ninja, Shogun) for HDMI/SDI cameras in the same 5–7 inch form factors and at overlapping price points. Both target cinematographers and DITs on film/commercial productions.
- TVLogic: TVLogic manufactures broadcast and production reference monitors (e.g., F-7H, LUM series) used by colorists and DITs, directly competing with SmallHD's Cine, Vision, and Quantum series in the 4K production and reference segments.
- Flanders Scientific (FSI): FSI is a leading US-based reference monitor maker (DM, XMP, XM series) used in color grading suites and post-production QC. It directly competes with SmallHD's Quantum and Vision reference-grade 4K monitors for the same post-production buyers.
- ikan: ikan designs and sells professional on-camera and production monitors (e.g., VXF, DH5e) targeting independent filmmakers and small production crews, directly competing with SmallHD's Indie and Smart series at entry-level price points.
Broad incumbents
- Blackmagic Design: Blackmagic Design is a broad incumbent in professional video, offering video assist monitors/recorders alongside cameras, switchers, and DaVinci Resolve. It competes head-on in entry-to-mid on-camera monitoring while cross-subsidizing with adjacent product lines.
- AJA Video Systems: AJA is a broad professional video infrastructure vendor (mini-converters, IO, Ki Pro recorders, HDR reference monitors). It overlaps with SmallHD in high-end production monitoring and broadcast workflows, though AJA's portfolio is much wider.
- Sony Professional Monitors (PVM/BVM): Sony's BVM and PVM professional monitors are reference-grade displays used in broadcast and post-production, directly competing with SmallHD's Quantum and Vision reference lines. Sony is also a strategic partner for camera control, making it both peer and ecosystem participant.
Emerging players
- Portkeys: Portkeys is a fast-growing Chinese monitor brand offering competitively priced on-camera and director's monitors (BM5, LH5P) with touchscreens and camera control. It is an emerging disruptor competing with SmallHD's mid-tier Smart series on price.
- Hollyland: Hollyland entered professional monitoring via wireless video (Mars, Pyro) and on-camera monitors targeting indie and prosumer creators. It is an emerging player with partial overlap to SmallHD's wireless monitor line powered by Teradek Bolt 6.
Others
- Wooden Camera: Wooden Camera is a sister brand under Videndum Production Solutions that designs monitor accessories, battery plates, and mounting solutions that integrate with SmallHD monitors (e.g., Micro Battery Plates for Ultra series). It is an ecosystem/adjacent peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmallHD social profiles
Digital presenceSmallHD financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmallHD leadership team
Management profileNumber of profiles
Profiles2 records
SmallHD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmallHD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmallHD
What does SmallHD do?
SmallHD designs and manufactures professional on-camera and production monitors for the film, broadcast, and video production industries. The portfolio includes compact touchscreen Smart Series monitors (5, 7, and 10 inch), 4K production reference monitors (Cine, OLED, Quantum, Vision series from 13 to 32 inches), and integrated wireless Teradek Bolt 6 models. All monitors run on the proprietary PageOS software platform featuring Color Pipe, EL Zone exposure tools, Multi-View, and Fleet Control management.
Is SmallHD a public or private company?
SmallHD is a private company. It is classified as corporate owned and is currently operating.
When was SmallHD founded?
SmallHD was founded in 2009. It employs 11 to 50 people.
Where is SmallHD based?
SmallHD is headquartered in Cary, United States, in the North America region.
How does SmallHD make money?
Five revenue lines are on record. Hardware Sales - Monitors are the primary driver. The others are accessories, camera Control Software Licenses, refurbished and B-Stock Sales and financing Options.
Who are SmallHD's main competitors?
Direct peers on record are Atomos, TVLogic, Flanders Scientific (FSI) and ikan. Broad incumbents are Blackmagic Design, AJA Video Systems and Sony Professional Monitors (PVM/BVM). Emerging players are Portkeys and Hollyland. Wooden Camera is listed as an others.
Does SmallHD have an API?
No public API is recorded for SmallHD.
What industry is SmallHD in?
SmallHD's product category is Professional Video Production Monitors. Its primary akta.pro industry code is HDACADAB, Professional & Creative Monitors (Color-Accurate/Reference), with a secondary code of HDACADAI, HDR & Mini-LED/OLED Monitors. Its NAICS code is 33451 and its SIC code is 3861.