Clinikally

What Clinikally does

Clinikally is a digital dermatology platform headquartered in Gurgaon, India, that combines a curated e-commerce marketplace of 1,500+ global and Indian skincare and haircare brands with online video consultations delivered by a network described as "1,000+ dermatologists." Founded in 2021, the company serves individual consumers across 500+ Indian cities, offering AI-assisted skin analysis through its Clara AI tool, interactive Treatment Finder quizzes, BeautyMap DNA-based personalization, and digitally-signed prescriptions valid across India. The company also markets an in-house Clinikally branded product line (12+ SKUs including ScalpSoft shampoo, HydraSoft Pro cleanser, HydraSoothe moisturiser, SunProtect SPF 50, Hair ReGrow Serum, The Ultimate NIA Serum, retinol and vitamin C serums, and nutraceuticals) plus a Luxe sub-brand distributing premium global labels.

The business operates on a direct-to-consumer, product-led model. Revenue is generated through unit-priced e-commerce transactions (₹200-3,000+ per item), pay-as-you-go consultation fees (₹249-499), prescription-based product fulfillment, and freemium AI tools that drive funnel engagement. Go-to-market spans the Clinikally.com storefront, iOS and Android apps, WhatsApp, video consultations at new.clinikally.com, and a physical Experience Center, supported by content marketing, SEO, newsletters, and a UGC partner program. The platform claims to have served 450,000+ users within 21 months of operation.

Clinikally has raised a cumulative approximately $3.2 million across seed and pre-seed rounds, with the September 2023 $2.6M seed led by Y Combinator and Tribe Capital alongside Sequoia Capital, Goodwater Capital, Long Tail Ventures, and Rebel Fund. Use of funds has been directed toward telehealth platform enhancement, AI feature development, and offline collaborations. The company is privately held and operates with 51-100 employees. Nishant Maggon is identified as co-founder handling operations.

Name

Clinikally

Legal name

Clinikally

Website

https://clinikally.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Clinikally is a Gurgaon-based digital dermatology platform combining a curated e-commerce marketplace of 1,500+ skincare and haircare brands with online dermatologist consultations, AI-driven skin analysis, and an in-house product line for individual consumers across India.

Ownership category

akta.pro rank

Product category

Dermatology E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Teledermatology services
• Skincare e-commerce
• Online dermatologist consultation
• AI skin analysis
• Dermatology telehealth

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. Product Sales (E-commerce): Sale of skincare, haircare, and supplement products through the company's e-commerce platform. Products include own-brand items (Clinikally ScalpSoft, HydraSoft Pro, HydraSoothe) as well as 1500+ third-party brands. Revenue generated from product transactions with varying price points from ₹200 to ₹3000+.
2. Online Consultation Fees: Revenue from video consultation services with certified dermatologists. Users pay a nominal fee (₹249-₹499) for online consultations resulting in personalized treatment plans and digital prescriptions.
3. Prescription-Based Product Access: Platform enables purchase of prescription-grade dermatology products (retinol, salicylic acid, minoxidil) by uploading prescriptions, generating transaction revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Clinikally operates a digital skin and hair clinic combining an authenticated e-commerce storefront with 1500+ global and Indian skincare/haircare brands, video consultations with certified dermatologists, and AI-powered skin analysis. The platform delivers personalized treatment plans, digital prescriptions, and home-delivered products across 500+ cities in India.

Product overview

Clinikally is a digital health platform and e-commerce marketplace for skin and hair care, combining a telehealth consultation platform with an authenticated online store. The platform operates as a unified offering comprising: (1) the Clinikally E-Commerce Platform offering 1500+ global and Indian skincare and haircare brands; (2) Video Consultation service connecting users with certified dermatologists; (3) Clara AI Skin Analysis Tool for AI-powered skin assessment; (4) BeautyMap DNA Testing for genetic-based recommendations; (5) Treatment Finder Quiz for personalized product discovery; and (6) In-house Clinikally-branded products including ScalpSoft Anti-Dandruff Shampoo, HydraSoft Pro Cleanser, HydraSoothe Moisturiser, SunProtect Sunscreen SPF 50/PA+++, Hair ReGrow Serum, The Ultimate NIA (10% Niacinamide) Serum, Pigment Corrector Cream, Hyaluronic SkinBooster Serum, Hair ReGrow Nutraceutical Tablet, Skin Renewer Retinol Serum, and Vitamin C3+ Serum; all supported by the Clinikally App. The platform also features a LUXE sub-brand for premium global skincare brands.

Differentiator

Problem solved

Functional benefit

Brands

• Clara AI: AI-powered skin analysis tool that analyzes skin conditions and suggests products, developed with 30+ years of dermatological data experience.

Products and services

• Video Consultation with Dermatologist

Quantifiable outcome

• Served over 450,000 users across 500 cities in 21 months

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Purplle: Indian beauty e-commerce platform with broad third-party skincare assortment plus owned Good Vibes and PAC brands. Directly comparable marketplace model competing for the same DTC skincare shopper.
• Practo: India's leading consumer telehealth platform offering online doctor consultations (incl. dermatology), medicine delivery, and clinic management. Closest direct competitor given overlap on teledermatology + product/pharmacy distribution and similar B2C GTM.
• MFine: Indian on-demand specialty telemedicine platform with strong dermatology and wellness offerings plus in-house product and lab partnerships. Competes with Clinikally on the consultation-and-product attach model.

Broad incumbents

• Nykaa: India's largest beauty and personal care e-commerce marketplace plus Nykaa Luxe offline stores. Overlaps with Clinikally on premium skincare assortment, dermat-content marketing, and private-label dermat brands.
• Tata 1mg: Backed by Tata Digital, 1mg offers teleconsultations (incl. dermatology) plus pharmacy and OTC product delivery — overlapping Clinikally's Rx-grade dermatology fulfillment and consultation funnel at much larger scale.
• Kaya Skin Clinic: Indian chain of dermatology clinics providing in-person consultations, clinical facials, and skincare products. Comparable on the dermatology consultation and clinical skincare product axes, but offline-first.

Others

• WOW Skin Science: Indian dermatologist-positioned beauty brand distributed through its own D2C site and marketplaces. Adjacent peer on the prescription/dermatology-positioned skincare product axis that Clinikally lists alongside in-house and partner brands.

Regional players

• Dr. Batra's: India's largest homeopathy chain with growing dermatology and trichology digital/online services. Comparable on specialty care + product attach for hair/skin, though anchored in homeopathy rather than allopathic dermatology.

Emerging players

• SkinKraft: Indian personalized skincare D2C brand using ingredient/personality quizzes to recommend bespoke skincare regimens. Comparable on quiz-driven personalization and dermatologist-formulated positioning vs. Clinikally's Treatment Finder / Clara AI.
• Traya Health: D2C Indian hair-loss telehealth brand combining dermatologist consultations, customized kits, and ongoing product refills. Closest emerging peer specifically on teledermatology/trichology + recurring product LTV in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/weareclinikally

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinikally