Zadar Labs
Zadar Labs develops Software-Defined 4D imaging radar hardware and the zVUE operating system for autonomous vehicles, robotics, industrial automation, security, and smart infrastructure, selling sensors plus Core/Pro software subscriptions to enterprise customers globally.
- Company typePrivate
- Founded2017
- HeadquartersCampbell, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zadar Labs does
Zadar Labs is a Silicon Valley-based developer of Software-Defined Imaging Radar (SDIR) for safety-critical autonomous systems, founded in 2017 and headquartered in Campbell, California. The company builds a full-stack 4D imaging radar platform that combines proprietary signal processing algorithms — including a novel action potential neural detector, super-resolution imaging, RFTDMA modulation, and a unified 4D processing engine — with four hardware sensor families (zPRIME for long-range up to 1,000m, zPULSE for mid-range compact deployment, zSIGNAL for credit-card-sized integration, and zPROX for near-field sensing), all unified through the zVUE Radar Operating System that enables real-time software reconfigurability and over-the-air updates. Sensors generate dense 4D point clouds (up to 200,000 data points per second) intended to deliver LiDAR-class spatial resolution while preserving radar's all-weather reliability and privacy characteristics.
The company monetizes through a hybrid model combining hardware sensor sales, annual subscription software licensing (Core and Pro tiers via zVUE and zPRIME Pro), and professional services including onsite visits, pilot programs, and custom algorithm development. Its go-to-market blends direct enterprise sales (Request a Demo / Talk to Sales CTAs targeting automotive, robotics, industrial automation, and security buyers) with regional distribution partnerships: Cornes Technologies in Japan, Alien Technology Asia/Sensingmetrics in Korea, and a joint venture (Zadar Saudi Solutions) with Bidaya Holding and SmartChips that includes local manufacturing for the GCC region. Following a $5.6M seed round in January 2021, Zadar raised a $17M Series A in June 2026 led by Miramar Digital Ventures and expanded internationally through R&D centers in Hong Kong, Shanghai, and Suzhou, plus a European presence in Pully, Switzerland. The February 2026 acquisition of Fusionride added automotive Tier-1 design wins, AMR market access, and EMS manufacturing relationships, repositioning the company from a single-platform radar specialist to a multi-vertical perception supplier spanning mobility, logistics, industrial automation, smart infrastructure, and security.
Zadar Labs firmographics
Firmographics- Name
- Zadar Labs
- Legal name
- Zadar Labs, Inc.
- Website
- https://zadarlabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zadar Labs develops Software-Defined 4D imaging radar hardware and the zVUE operating system for autonomous vehicles, robotics, industrial automation, security, and smart infrastructure, selling sensors plus Core/Pro software subscriptions to enterprise customers globally.
- Ownership category
- akta.pro rank
Zadar Labs industry classification
Industry- Product category
- 4D Imaging Radar Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Radar Systems & Subsystems (Airborne, Ground, Naval) (IMABAGAA)
- akta.pro secondary industry
- UAS Payloads (EO/IR, LiDAR, SAR, SIGINT) & Gimbals (IMABAIAI)
Keywords
Where Zadar Labs is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Zadar Labs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware sensor sales: Sale of imaging radar sensors including zPRIME 3.0, zPULSE, zSIGNAL, and zPROX product families. Sensors are sold as standalone hardware with software integration capabilities.
- Software licensing: Software packages including zVUE OS, zPRIME Core and Pro tiers. Pro software delivers advanced features and real-time radar tuning. Custom software development and algorithm licensing available for specialized applications.
- Professional services: Onsite visits, pilot programs, deployment assistance, and custom platform development engagements. Engineering and sales team support for evaluation tailoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Software Tier |
| Subscription | Annual | Pro Software Tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Zadar Labs product offering
Product offeringCore offering
Zadar Labs designs, manufactures, and sells 4D imaging radar sensors (zPRIME 3.0, zPULSE, zSIGNAL, zPROX) and the zVUE Radar Operating System under its Software-Defined Imaging Radar (SDIR) platform. The platform delivers LiDAR-like point cloud density with all-weather reliability for autonomous vehicles, mobile robots, heavy equipment, port logistics, mining, security, and smart infrastructure applications. Software licensing (Core and Pro tiers), professional services, and custom development engagements complement the sensor hardware sales.
Product overview
Zadar Labs offers a unified Software-Defined Imaging Radar (SDIR™) platform combining four hardware sensor lines (zPRIME, zPULSE, zSIGNAL, zPROX), the zVUE radar operating system, and layered software products (zPRIME Pro, Core Standalone). The sensor portfolio spans near-field to ultra-long-range 4D imaging radar: zPRIME is the flagship long-range sensor (1,000m detection); zPULSE is the compact mid-range sensor (400m detection); zSIGNAL is the compact credit-card-sized radar (175m detection, acquired via Fusionride); and zPROX handles ultra-wide near-field sensing. All sensors share the SDIR architecture powered by zVUE OS, enabling real-time reconfigurability of range, resolution, and sensitivity through software. The platform is complemented by the Zadar Ethernet Sensor SDK (C++/Python, MIT, ROS-integrated), zPRIME Pro licensed software for advanced perception, and specialized capabilities like FleetGuard (anti-collision for heavy equipment) and Free Path (360° free-space mapping).
Differentiator
Problem solved
Functional benefit
Brands
- SDIR (Software-Defined Imaging Radar): Zadar's core technology platform combining a Radar Operating System with novel statistical signal processing algorithms and flexible hardware platforms.
- zVUE
- zPRIME
- zPULSE
- zSIGNAL
- zPROX
- Free Path
- FleetGuard
- Zadar Saudi Solutions
Products and services
- zPRIME 3.0 Ultra-performance 4D imaging radar delivering LiDAR-like point cloud density with 1,000m truck detection range, sub-degree angular resolution, and software-defined reconfigurability. Built on SDIR architecture with three FOV variants. IP68-rated at 500g, 140x103x36mm. For automotive, autonomous mobility, long-range surveillance, and heavy equipment.
- zPULSE Mid-range compact 4D imaging radar with +/-0.1 degree angular accuracy, 120x90 degree field of view, 20Hz scan rate, and 400m detection range. Available in 60GHz and 77GHz variants. IP68-rated at 200g, 80x70x40mm. For delivery robotics, mobility/logistics robotics, and industrial IoT.
- zSIGNAL Compact credit-card-sized 4D imaging radar with 2x4 degree angular resolution, more than 175m truck detection, and more than 100m human detection. 125g, 70x60x22mm. Acquired via Fusionride and relaunched as zSIGNAL 2.0. For automotive and AMR markets.
- zPROX Near-field radar imaging sensor with ultra-wide 140x120 degree field of view for close-range detection. Angular resolution of 5x5 degrees with +/-1.4 degree accuracy. Detection range more than 50m for vehicles and humans, more than 25m for small objects. Ultra-compact at 45g, 40x27x20mm. For parking, blind-spot monitoring, and near-field obstacle detection.
- zPRIME 2.0 Second-generation long-range 4D imaging radar with 0.35x0.4 degree dynamic angular resolution and +/-0.05 degree angular accuracy. Truck detection beyond 1,000m, car detection more than 800m, human detection more than 250m. IP68-rated at 500g. Available in Long-Range, Wide, and Ultra-wide FOV variants. For automotive ADAS, autonomous vehicles, and long-range surveillance.
- zVUE Radar Operating System Software-defined radar operating system that manages any number of Zadar sensors to deliver connected radar fusion, data conditioning, and pre-perception libraries. Required for full-stack SDIR performance, enabling the claimed 250x detection performance improvement over fixed non-SDIR systems. Supports over-the-air updates and real-time parameter tuning. Sold as a platform license to enterprise customers.
- FleetGuard 360 Anti-Collision System 360-degree anti-collision system for heavy container handling equipment and industrial vehicles built on Zadar's SDIR platform. Predicts vehicle heading and alerts only when obstacles are in the actual path. Deployed at Kingston Freeport Terminal in partnership with CMA CGM with near-zero false alarm rate. For ports, logistics, mining, and heavy industrial operations.
Quantifiable outcome
- 250x higher sensing performance vs fixed non-SDIR systems in Full-Stack SDIR mode
- +3 more outcomes
Companies that use Zadar Labs
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Zadar Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature8 records
Zadar Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- Bidaya HoldingcoreJoint venture Zadar Saudi Solutions established in Riyadh with SmartChips. Drives SDIR technology expansion in Saudi Arabia and GCC for mobility, automotive, and smart infrastructure. Includes local manufacturing commitment.
- SmartChipscoreJoint venture partner in Zadar Saudi Solutions alongside Bidaya Holding. Leader in IoT development contributing to radar-enabled autonomy expansion in Saudi Arabia.
- Texas InstrumentscoreEcosystem Partner Network membership. Texas Instruments provides radar silicon solutions. Partnership strengthens technical alignment with TI's sales teams for scalable high-performance sensing platforms.
- Cornes TechnologiescoreNon-exclusive distribution agreement for Japan market. Brings Zadar's radar solutions to Japanese mobility, robotics, and smart infrastructure customers. Established 1932, represents world-class technology brands.
- Hong Kong Science and Technology Parks Corporation (HKSTP)coreR&D center at HKSTP for Asia-Pacific expansion. Access to competitive semiconductor supply chain and strong IP protections. Strategic move to scale development and deployment across the region.
- Xilinx (now AMD)strategicDeep learning processor unit (DPU) development collaboration for 4D imaging radar. Zadar developed first-of-its-kind training dataset for radar-based perception. Xilinx utilized dataset for 4D radar DPU development targeting automotive OEMs and Tier-1 suppliers.
- Alien Technology Asia / SensingmetricsminorRegional distribution partner for Korean market. Room 909, 99 Digital-ro 9-gil, Geumcheon-gu, Seoul, Republic of Korea.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Zadar Labs competitors and assessment
Company assessmentDirect peers
- Arbe Robotics: Arbe Robotics is a direct competitor in 4D imaging radar, producing ultra-high-resolution automotive radar chips and full-stack perception solutions for ADAS and autonomous vehicles — overlapping with Zadar's core zPRIME product line and automotive go-to-market.
- Oculii (Mobileye): Oculii developed AI-powered 4D imaging radar software and was acquired by Mobileye. Its virtual aperture imaging and perception software directly compete with Zadar's SDIR and zVUE capabilities.
- Echodyne: Echodyne produces high-performance radar sensors for autonomous systems, perimeter security, and critical infrastructure — directly overlapping with Zadar's security/surveillance and industrial automation customer segments.
Broad incumbents
- Mobileye: Mobileye (an Intel company) is a broad incumbent in autonomous vehicle perception, having acquired 4D imaging radar startup Oculii. It competes with Zadar across ADAS and AV sensor stacks with a much larger customer base and OEM footprint.
- Aptiv: Aptiv is a Tier-1 automotive supplier of advanced safety and perception systems, including serialized radar, competing with Zadar for OEM ADAS and autonomous driving design wins across passenger and commercial vehicle programs.
- Continental AG: Continental is a leading Tier-1 supplier of automotive radar and sensor fusion systems, serving global OEMs with serialized short-, mid-, and long-range radar. Its incumbency and scale make it Zadar's most formidable established competitor in automotive radar.
- Bosch: Bosch is a global Tier-1 automotive supplier and a major producer of radar sensors and ADAS perception stacks. Its broad automotive portfolio and direct OEM relationships pose a structural barrier to Zadar's automotive market entry.
- Hesai Technology: Hesai is a leading LiDAR manufacturer that competes with Zadar for autonomous mobility perception budgets, particularly in robotaxi and ADAS programs where LiDAR remains the primary sensing modality.
Emerging players
- Smart Radar System: Smart Radar System is an emerging player developing 4D imaging radar for ADAS, autonomous driving, and industrial applications — overlapping with Zadar's SDIR positioning in automotive and industrial verticals.
- Steradian Semiconductors: Steradian Semiconductors (acquired by Renesas) develops 4D millimeter-wave radar chips and modules for automotive and industrial use. Its chip-level offering is partially complementary but increasingly competitive as it moves into full radar modules.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Zadar Labs social profiles
Digital presenceZadar Labs compliance and trust
Trust signalCompliance3 records
Zadar Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zadar Labs leadership team
Management profileNumber of profiles
Profiles1 record
Zadar Labs subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zadar Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zadar Labs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zadar Labs
What does Zadar Labs do?
Zadar Labs designs, manufactures, and sells 4D imaging radar sensors (zPRIME 3.0, zPULSE, zSIGNAL, zPROX) and the zVUE Radar Operating System under its Software-Defined Imaging Radar (SDIR) platform. The platform delivers LiDAR-like point cloud density with all-weather reliability for autonomous vehicles, mobile robots, heavy equipment, port logistics, mining, security, and smart infrastructure applications. Software licensing (Core and Pro tiers), professional services, and custom development engagements complement the sensor hardware sales.
Is Zadar Labs a public or private company?
Zadar Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zadar Labs founded?
Zadar Labs was founded in 2017. It employs 51 to 100 people.
Where is Zadar Labs based?
Zadar Labs is headquartered in Campbell, United States, in the North America region.
How does Zadar Labs make money?
Three revenue lines are on record. Hardware sensor sales are the primary driver. The others are software licensing and professional services.
Who are Zadar Labs's main competitors?
Direct peers on record are Arbe Robotics, Oculii (Mobileye) and Echodyne. Broad incumbents are Mobileye, Aptiv, Continental AG, Bosch and Hesai Technology. Emerging players are Smart Radar System and Steradian Semiconductors.
Does Zadar Labs have an API?
Yes. Zadar Ethernet Sensor SDK — open-source under MIT license, providing UDP transport, protobuf decoding, HTTP API on port 8080 for sensor configuration and status inspection, with Python and C++ examples. Supports ROS 1 (Noetic) and ROS 2 (Humble, Jazzy) integration workspaces. Developer documentation is at github.com/Zadar-Labs/zadar-sdk/blob/main/docs/webapi_overview.md.
What industry is Zadar Labs in?
Zadar Labs's product category is 4D Imaging Radar Systems. Its primary akta.pro industry code is IMABAGAA, Radar Systems & Subsystems (Airborne, Ground, Naval), with a secondary code of IMABAIAI, UAS Payloads (EO/IR, LiDAR, SAR, SIGINT) & Gimbals. Its NAICS code is 334511 and its SIC code is 3812.