Genial Care

What Genial Care does

Genial Care (legal entity Genial Care Serviços Psicológicos Ltda.) is a private Brazilian behavioral-health network founded in 2019 in São Paulo, specializing in multidisciplinary autism therapy for children up to 7 years 11 months diagnosed with autism spectrum disorder. The company delivers integrated care across three disciplines — Applied Behavior Analysis (ABA) psychology, speech therapy, and occupational therapy — through a network of 7 proprietary clinics called "Casas Geniais" distributed across Greater São Paulo (Pinheiros, Morumbi, Paraíso, Tatuapé, Anália Franco, Santana/Limão, and Alphaville), with an 8th unit announced. Each clinic is purpose-built with sensory integration rooms, family offices, and accessible facilities. The company employs 200+ clinical professionals and supports them with a structured therapeutic journey (Avaliação Genial assessment, Plano de Ensino Individualizado, a three-module intervention path, and a Passaporte pelo Mundo graduation milestone) and a continuing-education ecosystem (Rede Genial therapist network, Curso Autismo 360 training program).

Genial Care's technology stack consists of a family-facing mobile application (Aplicativo Genial Care) for progress tracking, scheduling, and parent guidance, and a clinical dashboard (Painel Clínico) for therapists to manage sessions, report outcomes, and replace spreadsheet-based workflows. The platform is described as proprietary but is positioned as a care-management and outcomes-reporting layer rather than an AI-driven system. The company also publishes an extensive content library (blog, ebooks, research reports including 'Retratos do Autismo no Brasil') that supports top-of-funnel demand generation and thought leadership.

The business model is a hybrid B2C/B2B2C. Families access services directly via the website intake flow, with WhatsApp follow-up within hours to schedule a service presentation. The majority of cases are billed through credentialing partnerships with 9 major Brazilian health insurers (Porto Seguro, Bradesco Saúde, Omint, Care Plus, Amil, Alice, Vivest, Mediservice, Itaú Saúde) on a monthly recurring basis. Private-pay families are billed per therapy hour actually delivered, and a third channel supports families seeking reimbursement from non-partnered insurers. The company has raised approximately $21M in venture funding across rounds in 2020, January 2023, and January 2024, with General Catalyst as the lead investor in both 2023 and 2024 rounds.

Name

Genial Care

Legal name

Genial Care Serviços Psicológicos Ltda.

Website

https://genialcare.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Genial Care is a São Paulo-based private healthcare network operating 7 specialty clinics ('Casas Geniais') that deliver integrated ABA, speech, and occupational therapy to children with autism in Greater São Paulo, reimbursed primarily through 9 major Brazilian health insurers.

Ownership category

akta.pro rank

Product category

Pediatric Autism Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

ABA Therapy Providers (Clinic-Based) (EDAKAHAA)

akta.pro secondary industries

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Autism therapy services
• Applied behavior analysis
• Pediatric speech therapy
• Occupational therapy services
• Pediatric healthcare network

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Health Insurance Reimbursement: Services are provided through network partnerships with health insurance operators. Families use their insurance coverage at Genial Care clinics without needing reimbursement claims. The company bills the insurance providers directly for therapy services rendered.
2. Private Pay: For families without partnered insurance or preferring private payment, services are billed per hour worked based on pre-established hourly rates per clinical professional. Each child's recommended therapy hours are individualized, and billing reflects actual hours worked rather than recommended hours.
3. Insurance Reimbursement Support: For families with insurance plans not in the partnered network, Genial Care assists with reimbursement processes. Families can submit claims to their insurance providers for covered autism therapy services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Genial Care operates a network of seven clinical locations in Greater São Paulo delivering integrated multidisciplinary therapy — Applied Behavior Analysis (ABA), Speech Therapy, and Occupational Therapy — for children with autism spectrum disorder up to 7 years 11 months old. Therapy is structured through a proprietary three-module journey (Avaliação Genial assessment, individualized Plano de Ensino Individualizado, Hora do Brincar Junto group program, Passaporte pelo Mundo graduation) and is supported by an in-house mobile app and clinical dashboard. The service is paid for primarily through credentialed health insurance partnerships and per-hour private pay.

Product overview

Genial Care is a network of atypical healthcare services (Rede de Cuidado de Saúde Atípica) that provides multidisciplinary therapy for children with autism spectrum disorder (ASD). The core offering consists of integrated ABA Psychology, Speech Therapy (Fonoaudiologia), and Occupational Therapy services delivered through 7 clinical locations called 'Casas Geniais' in Greater São Paulo. The service model includes the Genial mobile app for families, the Painel Clínico digital panel for therapists, structured therapeutic programs (Avaliação Genial assessment, Plano de Ensino Individualizado, Hora do Brincar Junto social skills program), and the Rede Genial therapist network. Children progress through a three-module therapeutic journey culminating in the 'Passaporte pelo Mundo' graduation. The company accepts multiple health insurance plans and also offers a proprietary course (Autismo 360) and educational materials.

Differentiator

Problem solved

Functional benefit

Brands

• Casas Geniais: The company's clinic locations in Greater São Paulo, referred to as 'Casas Geniais' (Genial Houses), each offering autism therapy services.
• Rede Genial
• Aplicativo Genial

Products and services

• Multidisciplinary Autism Therapy (ABA, Speech Therapy, Occupational Therapy) Integrated multidisciplinary autism therapy for children with ASD up to 7 years 11 months old, delivered in-person across seven clinical locations (Casas Geniais) in Greater São Paulo. Combines Applied Behavior Analysis (ABA) Psychology, Speech Therapy, and Occupational Therapy under a single family-centered clinical protocol.
• Aplicativo Genial Care (Family Mobile App) Mobile application (iOS and Android) for families to track their child's therapy progress, manage therapy schedules, communicate with specialists, receive parental guidance, and access the therapeutic plan with personalized goals and strategies.
• Painel Clínico (Clinical Dashboard) Digital clinical panel for therapists to organize and manage their schedules, document and analyze each child's therapy evolution, and streamline administrative tasks within Genial Care's clinical operations.
• Curso Autismo 360 Foundational course on integrated autism therapies (ABA, Occupational Therapy, Speech Therapy) offered by Genial Care to professionals and students in Psychology, Occupational Therapy, and Speech Therapy, designed to accelerate their entry into the Genial Care therapist network.
• Materiais Ricos (Rich Educational Materials) Downloadable educational resources (ebooks, guides, whitepapers, and screening tools) covering autism, Genial Care's clinical methodology, the M-CHAT screening scale, and research on autism in Brazil, offered as lead-magnets on the company website.

Quantifiable outcome

• 53% of children served reach a new therapeutic goal within 3 months
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Porto SegurocoreChannel Partner/ Reseller/ DistributorMajor health insurance network partner. Families can access Genial Care services directly through their Porto Seguro coverage without reimbursement claims.
• Bradesco SaúdecoreChannel Partner/ Reseller/ DistributorHealth insurance network partner allowing Bradesco beneficiaries to access Genial Care autism therapy services through their insurance coverage.
• OmintcoreChannel Partner/ Reseller/ DistributorHealth insurance network partner. Omint beneficiaries can access integrated multidisciplinary autism therapy at Genial Care clinics.
• Care PluscoreChannel Partner/ Reseller/ DistributorHealth insurance network partner providing coverage for Care Plus beneficiaries seeking autism therapy services at Genial Care.
• AmilcoreChannel Partner/ Reseller/ DistributorHealth insurance network partner including Amil One executive plan. Amil beneficiaries can access Genial Care services through their insurance.
• AlicecoreChannel Partner/ Reseller/ DistributorHealth insurance network partner. Alice Saúde beneficiaries have access to Genial Care's integrated autism therapy services.
• VivestcoreChannel Partner/ Reseller/ DistributorHealth insurance network partner. Vivest beneficiaries can access Genial Care autism therapy services through their coverage.
• MediservicecoreChannel Partner/ Reseller/ DistributorHealth insurance network partner providing access to Genial Care services for Mediservice beneficiaries.
• Itaú SaúdecoreChannel Partner/ Reseller/ DistributorHealth insurance network partner as part of Porto's referenced network. Itaú Saúde beneficiaries can access Genial Care autism therapy services.
• Tismoo.meminorStrategic or Co-development PartnerPartnership for research study 'Retratos do Autismo no Brasil 2023' conducted by Genial Care and Tismoo.me to collect relevant data about autistic people and their families. Study included 2,247 responses on autism experiences.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cortica: US-based autism therapy provider delivering multidisciplinary care (ABA, speech, OT) with a proprietary outcomes platform; directly comparable to Genial Care's integrated, tech-enabled autism therapy model.
• Behavioral Innovations: Multi-state US ABA clinic network providing center-based ABA therapy for children with autism; comparable in clinical model, payer relationships, and unit-based expansion strategy.
• BlueSprig Pediatrics: US clinic-based ABA therapy provider serving pediatric autism population with multiple locations; closely comparable to Genial Care's clinic-led, insurance-billed delivery model.
• Centria Healthcare: US provider of ABA and behavioral health services for children with autism, operating a clinic network; relevant peer given similar multi-site pediatric ABA focus.
• Hopebridge: US pediatric autism therapy provider delivering ABA, OT, and speech services across a multi-center clinic footprint; highly comparable in service mix and payer-driven growth model.
• Autism Learning Partners: US ABA therapy provider for children with autism operating across multiple states with clinic and home-based services; directly comparable clinic- and insurance-driven model.
• LEARN Behavioral: US network of ABA therapy clinics serving children with autism; comparable in multi-site expansion, payer credentialing, and pediatric autism specialization.

Emerging players

• Kadiant: ABA therapy provider focused on autism care with a multi-site clinic model; relevant emerging peer in the same pediatric ABA category as Genial Care.

Regional players

• TelaCare Brasil: Brazilian telehealth and digital health platform serving multiple specialties; relevant regional comparison point for digital clinical delivery in Brazil's autism and behavioral health space.

Broad incumbents

• Dasa: Brazil's largest integrated diagnostics and healthcare network; broader incumbent in Brazilian healthcare with overlapping payer relationships and outpatient footprint, but not focused on autism therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy0JQV2UJUTKhugM1cvtTBg
• LinkedInlinkedin.com/company/genialcare
• Instagraminstagram.com/genialcare
• TikToktiktok.com/@genialcare
• Xx.com/genialcare
• Facebookfacebook.com/GenialCare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genial Care