Shipamax
Shipamax is a London-based B2B SaaS company, founded in 2016, that provides end-to-end automation software for logistics organisations, ingesting unstructured shipping data and integrating it with existing logistics systems.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shipamax does
Shipamax is a London-based B2B SaaS company, founded in 2016 by CEO Jenna Brown and CTO Fabian Blaicher, that provides end-to-end automation software for logistics organisations. The product targets the workflow layer of freight forwarders, shippers, and marine operators, focusing on ingesting high-volume unstructured logistics communications (shipping instructions, emails, attachments) and converting them into structured, system-ready data that integrates with existing transportation management and back-office systems. The company has raised approximately $9.5 million across multiple funding rounds between 2016 and 2020, with notable participation from Y Combinator, Mosaic Ventures (Series A lead, January 2020), Crane Venture Partners, and Cherubic Ventures (seed lead, May 2017). The company operates with 11-50 employees and is headquartered in the United Kingdom, competing in the broader marine fleet management and logistics automation software market that is projected to grow from $1.9 billion in 2024 to $5.6 billion in 2034 at an 11.5% CAGR, driven by automation demand, fuel optimization pressures, and environmental regulation. The business model is enterprise SaaS, but no specific pricing tiers, contract structures, or named customer logos are disclosed in the available source data, limiting the granularity with which revenue mechanics can be described.
Shipamax firmographics
Firmographics- Name
- Shipamax
- Website
- https://shipamax.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Shipamax is a London-based B2B SaaS company, founded in 2016, that provides end-to-end automation software for logistics organisations, ingesting unstructured shipping data and integrating it with existing logistics systems.
- Ownership category
- akta.pro rank
Shipamax industry classification
Industry- Product category
- Logistics Automation Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412)
- akta.pro primary industry
- Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)
- akta.pro secondary industry
- Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)
Keywords
Where Shipamax is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Shipamax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Shipamax product offering
Product offeringCore offering
Shipamax provides end-to-end automation software for logistics organizations, focused on extracting data from shipping and trade documents and automating back-office operational workflows. The platform targets freight forwarders, shippers, and maritime operators to reduce manual data entry and accelerate document-heavy processes across the logistics value chain.
Differentiator
Problem solved
Functional benefit
Products and services
- Shipamax Logistics Automation Platform
Companies that use Shipamax
Customer profileIdeal customer profiles1 record
Shipamax technology and API
TechnologyTechnology focussed Yes
API detail
- API docs
- API detail
Core technology
AI maturity
App detail
Shipamax partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Shipamax competitors and assessment
Company assessmentBroad incumbents
- WiseTech Global (CargoWise): ASX-listed provider of CargoWise, the dominant logistics platform for global freight forwarders, customs brokers, and shippers. Positions itself as 'the operating system for global trade and logistics' and is the most significant incumbent Shipamax competes against.
- Descartes Systems Group: Publicly traded provider of logistics technology, including customs filing, transportation management, and global trade compliance. Broad incumbent with overlapping capabilities in freight forwarding automation.
- Flexport: Digital-first global freight forwarder with proprietary technology automating ocean and air freight operations. Competes with Shipamax both as a forwarder and as a software-enabled automation platform.
Direct peers
- Magaya: Provides automation software specifically for freight forwarders, NVOCCs, 3PLs, and customs brokers — including booking, documentation, tracking, and accounting. Direct competitor in the freight forwarder automation niche.
- Turvo: Cloud-based TMS and collaboration platform for shippers, brokers, and 3PLs focused on automating logistics workflows end-to-end. Competes for the same mid-market logistics customers Shipamax targets.
- Aljex Software: Cloud-based logistics management platform built specifically for freight forwarders and NVOCCs, covering operations, sales, and accounting automation. Direct niche competitor in freight forwarding software.
- MercuryGate: Transportation management system (TMS) provider offering end-to-end supply chain execution for shippers, 3PLs, and brokers. Competes for the same automation budget at logistics organizations.
- Kontainers (now part of Descartes): Digital freight forwarding platform providing online booking, quoting, and shipment management tools for forwarders. Direct competitor in the freight forwarder digital automation niche.
Emerging players
- project44: Supply chain visibility platform connecting shippers, carriers, and forwarders through real-time tracking and API-driven integrations. Adjacent automation player increasingly expanding into broader logistics workflow automation.
- FourKites: Predictive supply chain visibility platform for shippers, brokers, and 3PLs with dynamic ETA, yard, and order visibility. Competes for share of logistics technology spend and overlaps in workflow automation features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shipamax social profiles
Digital presenceShipamax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shipamax leadership team
Management profileNumber of profiles
Profiles3 records
Shipamax funding detail
Funding detailFunding overview
Funding rounds4 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shipamax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shipamax
What does Shipamax do?
Shipamax provides end-to-end automation software for logistics organizations, focused on extracting data from shipping and trade documents and automating back-office operational workflows. The platform targets freight forwarders, shippers, and maritime operators to reduce manual data entry and accelerate document-heavy processes across the logistics value chain.
When was Shipamax founded?
Shipamax was founded in 2016. It employs 11 to 50 people.
Where is Shipamax based?
Shipamax is headquartered in London, United Kingdom, in the Europe region.
Who are Shipamax's main competitors?
Broad incumbents on record are WiseTech Global (CargoWise), Descartes Systems Group and Flexport. Direct peers are Magaya, Turvo, Aljex Software, MercuryGate and Kontainers (now part of Descartes). Emerging players are project44 and FourKites.
What industry is Shipamax in?
Shipamax's product category is Logistics Automation Software. Its primary akta.pro industry code is TLACABAF, Ocean Export Forwarding (Booking/VGM/SI/BL), with a secondary code of TLACABAE, Ocean Import Forwarding (Destination Handling/DO/ISF). Its NAICS code is 488510 and its SIC code is 4731.