M&C Saatchi

What M&C Saatchi does

M&C Saatchi plc is a London-headquartered, publicly listed (FTSE AIM: SAA) global creative communications group founded in 1995 and operating across 23 countries with roughly 2,500 employees. It is structured around five specialist divisions — Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media — supported by wholly owned subsidiaries including M+C Saatchi Performance (digital media/search/social/programmatic), M+C Saatchi Talk (PR), M+C Saatchi World Services (government and behavior-change communications), M+C Saatchi Sport & Entertainment, M+C Saatchi Talent Group, and acquired regional brands (Bohemia, Greenhouse Collective, Resolution Digital, THIS. Film Studio, Santa Clara Brazil, Dune 23, The Women's Sports Group).

The group runs an internal AI platform called MICA that supports generative content workflows, governance, and tooling, alongside an open online training program (Open House) that functions as a global talent pipeline. Commercial offerings span creative campaign development, earned-first PR, performance media buying, behavior-change and social-impact campaigns for government and NGOs, sports marketing and athlete representation, and strategy consulting through Clear and M+C Saatchi Consulting.

Revenue is generated through professional services — project fees, retainer contracts, and media spend markups — with no publicly disclosed pricing. Customer mix spans federal and state government (UNICEF, UK Government up to £50m campaign, US Soccer), enterprise multinationals (Amazon, Meta, Screwfix, Woolworths, CommBank), luxury/beauty (Burberry Beauty, Gucci Beauty, Sonos, Irish Distillers), and NGOs. FY2025 net revenue was £204.7m (down 7.3% like-for-like) with £24.9m operating profit (down 26.1%); the business is currently navigating leadership transition after CEO Zaid Al-Qassab's March 2026 departure.

Name

M&C Saatchi

Legal name

M&C Saatchi plc

Website

https://mcsaatchi.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

M&C Saatchi plc is a London-headquartered independent creative communications group operating across 23 countries through five specialist divisions — Connected Creativity, Performance Media, PR, Sport & Entertainment, and World Services — serving government, multinational brands, and NGOs via project fees, retainers, and media spend management.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Customer, Marketing & Sales Consulting (BPAHACAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Creative communications services
• Advertising and marketing
• Digital media agency
• Public relations services
• Sports marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Communications Services: M&C Saatchi generates revenue through providing integrated creative, marketing, and communications services across multiple divisions including Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. The company operates on project fees, retainer contracts, and media buying/spending markups.
2. Media and Performance Marketing: M&C Saatchi Performance division delivers digital media services including search, social, programmatic and display advertising, generating revenue through media spend management and service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

M&C Saatchi is a global creative communications group that provides integrated advertising, marketing, and communications services through five specialist divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. Services are delivered on a project-fee, retainer, and media-buying basis to enterprise clients, government departments, sports federations, and international organizations across 23 countries.

Product overview

M+C Saatchi Group is a global creative solutions company and the world's largest independent creative network, founded in 1995 and headquartered in London with operations spanning 23 countries. The group delivers Cultural Power for clients through five core divisions: Connected Creativity, Passion Marketing, Global & Social Issues, Brand Experience & Innovation, and Performance Media. Key products include M+C Saatchi Performance (global digital media agency), M+C Saatchi Talk (PR and earned-first communications), M+C Saatchi World Services (behaviour change and social impact), M+C Saatchi Sport & Entertainment (sport and entertainment marketing), and M+C Saatchi Talent Group (talent management). Supporting these core divisions are specialist sub-brands including Clear (growth strategy consultancy), M+C Saatchi Consulting, Make+ Design Studio (creative production), M+C Saatchi Football (athlete representation), and M+C Saatchi Open House (free training programme). Regional operations across UK, Europe, Middle East, Asia Pacific, and Americas include acquired brands such as Bohemia, Greenhouse Collective, Resolution Digital, and THIS. Film Studio in APAC. The group also operates MICA, its internal AI platform capability for generative AI applications across the organization.

Differentiator

Problem solved

Functional benefit

Brands

• Open House: Free online training programme for people starting, shifting or returning to a career in creative communications
• M+C Saatchi Football
• MICA
• Clear
• Make+

Products and services

• M+C Saatchi Performance Global digital media agency delivering business growth through performance marketing across search, social, programmatic, and display channels. Serves enterprise clients with measurable, evolving digital media strategies.
• M+C Saatchi Talk Public relations division specializing in earned-first communications and leading conversations for meaningful change. Offers corporate and consumer PR, media relations, influencer marketing, and events.
• M+C Saatchi World Services Behaviour change and social impact division using commercial advertising to solve world's toughest challenges. Works with government clients, NGOs, and international organizations on defence, development, diplomacy, health, education, and environmental issues.
• M+C Saatchi Sport & Entertainment Global sport and entertainment marketing agency managing major sporting events, athlete partnerships, sponsorship activations, fan engagement, and event experiences across multiple regions.
• M+C Saatchi Talent Group Talent management division representing athletes, creators, and personalities. Provides end-to-end representation including on-field management, legal guidance, and career strategy.
• M+C Saatchi Consulting Strategic consultancy combining multi-disciplinary communications teams with subject matter experts. Partners with governments, civil society, academia, and private sector on critical issues including conflict prevention and sustainable development.
• Clear Growth strategy consultancy combining analytical background with creative capabilities. Specializes in strategic thinking for diverse countries, cultures, and communities across Asia-Pacific region.
• M+C Saatchi Football Football talent management agency launched in partnership with Jamie Redknapp. Offers end-to-end athlete management including on-field representation, legal guidance, and career strategy for young talent from clubs including Chelsea, Fulham, Arsenal, and Crystal Palace.
• Make+ Design Studio Creative production studio offering end-to-end design execution from visual problem solving through delivery. Provides design services across digital and physical platforms with senior creative oversight.
• MICA (AI Platform) M+C Saatchi's internal AI platform capability. Provides generative AI tools, governance frameworks, and operational infrastructure for AI deployment across the organization. Managed by dedicated AI Operations team with GenAI production guidelines.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• WRAP (Waste and Resources Action Programme)minorStrategic or Co-development Partner · 23 January 2026M+C Saatchi provides creative and strategic support to H2NO campaign launched at World Economic Forum in Davos. Campaign led by WRAP and University of Exeter's Nature & Climate Impact Team to reduce environmental impact of beauty products.
• University of Exeter (Nature & Climate Impact Team)minorStrategic or Co-development Partner · 23 January 2026M+C Saatchi provides creative and strategic support to H2NO campaign. Led by WRAP and University of Exeter's Nature & Climate Impact Team to promote nature-positive products in beauty industry.
• the7starscoreChannel Partner/ Reseller/ Distributor · 15 October 2025M+C Saatchi and the7stars selected as creative and media delivery partners for UK Retail Investment Campaign. The multi-year initiative aims to raise awareness about benefits of investing and make it more inclusive for people across UK.
• Investment AssociationcoreStrategic or Co-development Partner · 15 October 2025Investment Association serves as campaign secretariat for UK Retail Investment Campaign, working with leading financial services firms to inspire broader retail investment participation.
• Jamie RedknappcoreStrategic or Co-development Partner · 15 September 2025M+C Saatchi Football launched as a new football talent management agency in partnership with former England midfielder Jamie Redknapp, M+C Saatchi Talent Group, and sports lawyer Udo Onwere of Bray & Krais Solicitors. The agency offers end-to-end athlete management combining on-field representation, legal guidance, and career strategy support.
• Dune 23coreStrategic or Co-development Partner · 27 May 2025Acquisition of Dune 23, a sports agency based in the UAE, to expand M&C Saatchi's presence in the Middle East. The acquisition bolsters the regional team to more than 160 staff as part of strategy to capitalize on growing regional demand for sport and entertainment marketing.
• S4 CapitalminorOthersCompetitor mentioned in same industry context; both companies facing similar industry challenges from macroeconomic uncertainty and reduced client spending.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mother London: Independent London-headquartered creative agency with offices in NY, LA and Shanghai. Comparable in scale, independence positioning, and creative-led brand of work, particularly for premium consumer clients.
• Bartle Bogle Hegarty (BBH): Iconic independent creative agency with global offices (London, NY, Singapore, Mumbai, Shanghai). Comparable independent positioning and creative reputation; often cited alongside M+C Saatchi in 'best independent agency' industry rankings.
• Stagwell Group: Publicly-listed, Mark Penn-led independent marketing/communications holding company. Most direct peer in terms of public-market independence narrative and acquisitive growth strategy versus traditional holding companies.
• S4 Capital / Monks: Sir Martin Sorrell's digitally-native advertising/communications group operating in similar 'modern creative + media + data' space. Most directly comparable to M+C Saatchi as a publicly listed independent agency group facing identical macro pressures and holding-company competition.
• Brave Bison: UK-listed independent digital media and social agency that made the unsolicited £50m bid for M+C Saatchi Performance in November 2025. Highly relevant peer given recent commercial interaction and overlap in performance/digital media services.
• The&Partnership: Independent creative + media agency network with comparable multinational footprint and similarly integrated offering. Direct head-to-head competitor on global brand pitches.

Broad incumbents

• Publicis Groupe: Global advertising holding group including Saatchi & Saatchi (the historical name-partner of M+C Saatchi), Leo Burnett, Publicis, Digitas. Most directly comparable on creative agency breadth and global footprint.
• Omnicom Group: Holding company for BBDO, DDB, TBWA, Goodby Silverstein and media agencies including PHD and Hearts & Science. Competes for the same global brand and public-sector mandates as M+C Saatchi.
• WPP plc: World's largest advertising holding company, owner of Ogilvy, VMLY&R, GroupM, Hogarth etc. Sets the competitive ceiling on pricing and talent; clients frequently pit M+C Saatchi pitches directly against WPP network agencies.

Others

• Interpublic Group (IPG):

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcsaatchi
• Xx.com/mcsaatchistevem
• Facebookfacebook.com/mcsaatchilondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A19 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&C Saatchi