JuneShine

What JuneShine does

JuneShine is a San Diego-based beverage company founded in June 2018 by Greg Serrao that produces and sells hard kombucha and ready-to-drink canned cocktails under the JuneShine and JuneShine Spirits brands. The core technology is a Jun kombucha (SCOBY) fermentation base combined with green tea, honey, fruit juice, and spices, fermented to 6% ABV for hard kombucha; the Spirits line uses premium distilled spirits, real fruit juice, and sparkling water at 5.9–12% ABV with no added sugar. The portfolio spans more than 20 SKUs, including limited-run Ambassador Passion Project flavors co-created with athlete, artist, and musician brand ambassadors (Evan Mock, Kimi Werner, Nora Vasconcellos, Sage Kotsenburg, Albee Layer, Cody Ko, Diplo, Whitney Cummings, Hunter Pence, among others).

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce shipping to 35 states through juneshine.com (with AccelPay handling alcohol-compliant checkout), two owned tasting rooms in San Diego (JuneShine Ranch at 10051 Old Grove Road) and Santa Monica (2914 Main Street), and third-party retail and delivery (Drizly, Instacart, Total Wine, Binny's, TXB). Pricing is unit-based — hard kombucha 12oz cans sold at $16.50 per six-pack and Spirits at $16.66 per single can or $49.99 per eight-pack. Beyond its own brands, JuneShine Brands provides sales, marketing, and distribution services for Willie's Remedy+, a THC-infused social tonic launched as a joint venture with Willie Nelson's Long Play, Inc. in March 2023, which reached an $80M run rate in under a year. The company is privately held, backed by InvestBev Group (January 2024) and prior investors including Amberstone Ventures and Litani Ventures (a $24M round in November 2021), and is differentiated by 100% carbon neutral certification through Climate Neutral and 1% for the Planet membership.

Name

JuneShine

Legal name

JuneShine, Inc.

Website

https://juneshine.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

JuneShine is a San Diego-based beverage company founded in 2018 that produces hard kombucha (6% ABV) and premium ready-to-drink canned cocktails under the JuneShine Spirits brand, sold direct-to-consumer in 35 states, through two California tasting rooms, and via retail and delivery partners, while also distributing Willie Nelson's Willie's Remedy+ THC beverages.

Ownership category

akta.pro rank

Product category

Hard Kombucha and Ready-to-Drink Canned Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Fermented Beverage Starter Cultures & SCOBY Propagation (AFAFAHAH)

Keywords

• Hard kombucha
• Canned cocktails
• Ready-to-drink beverages
• Fermented alcoholic drinks
• Low sugar alcohol

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Online sales through juneshine.com, shipping to 35 states. Customers purchase individual cans, variety packs, and merchandise directly.
2. Retail Distribution: Products sold through retail partners including grocery stores, Total Wine, Binny's Beverage Depot, and via Drizly and Instacart for same-day delivery.
3. Tasting Room Sales: On-site sales at JuneShine Ranch (San Diego) and Santa Monica tasting rooms, including exclusive draft-only flavors and merchandise.
4. Distribution Services for Willie's Remedy+: JuneShine Brands provides sales, marketing, and distribution for Willie's Remedy+ (Willie Nelson's THC beverage brand), generating revenue through distribution fees and partnership value.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

JuneShine manufactures and sells two primary alcoholic beverage lines: (1) Hard Kombucha — a 6% ABV fermented beverage made with a Jun kombucha SCOBY, green tea, honey, fruit juice, and spices, marketed as gluten-free, low-sugar, and containing probiotics; and (2) JuneShine Spirits — ready-to-drink canned cocktails at 5.9–12% ABV made with premium spirits, real juice, sparkling water, and no added sugar.

Product overview

JuneShine is a San Diego-based beverage company offering two primary product lines: Hard Kombucha (6% ABV, fermented tea-based alcoholic beverage with probiotics, low sugar, gluten-free) and JuneShine Spirits (ready-to-enjoy canned cocktails with premium spirits, real juice, sparkling water, and no added sugar at 5.9-12% ABV). The product portfolio spans over 20 distinct flavors across both lines, with many created through the Ambassador Passion Project Series featuring athlete, artist, and musician collaborations. Products are sold online direct-to-consumer and through retail partners, with two physical tasting room locations in San Diego and Santa Monica.

Differentiator

Problem solved

Functional benefit

Brands

• JuneShine Spirits: Ready-to-enjoy canned cocktails made with premium spirits, real juice, sparkling water, and no added sugar. Includes margaritas, vodka sodas, rum cocktails, and espresso martinis.

Products and services

• JuneShine Hard Kombucha A 6% ABV gluten-free hard kombucha line fermented with a Jun kombucha SCOBY, green tea, honey, real fruit juice, and spices. Marketed as low in sugar with probiotics. Available in multiple flavors (e.g., Blood Orange Mint, Midnight Painkiller, Mango Daydream, Watermelon Twist, Island Cooler, Ocean Squeeze, P.O.G., Grapefruit Splash, Strawberry Kiwi Crush, Peachy Punch, Watermelon Razz, Raspberry Rush, Desert Cooler) and 8-can variety packs (Midnight, Sunset, Oasis). Sold DTC and through retail to adult consumers (21+).
• JuneShine Spirits (Ready-to-Drink Canned Cocktails) A line of ready-to-drink canned cocktails at 5.9–12% ABV made with premium spirits (tequila, vodka, rum), real juice, sparkling water, and no added sugar. Variants include Classic Tequila Margarita, Passion Fruit Vodka Soda, Tropical Rum Mai Tai, Classic Vodka Mule, Grapefruit Tequila Paloma, Espresso Martini, Tropical Tequila Margarita, plus Tequila Margarita, Vodka Soda, and Spirits Variety 8-Packs. Targeted at adult consumers (21+) seeking convenient, lower-sugar cocktail options.
• Willie's Remedy+ (Distribution Services) A non-alcoholic, intoxicating hemp-based THC social tonic launched as a joint venture with Willie Nelson's Long Play, Inc. JuneShine Brands provides the sales, marketing, and distribution backbone. Sold through national retail partners including Total Wine & More, Binny's Beverage Depot, and TXB. Reported over 400,000 bottles sold and an approximate $80 million revenue run rate less than a year after launch.

Quantifiable outcome

• Carbon neutral certified through Climate Neutral partnership
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Long Play, Inc. (Willie Nelson's wellness enterprise)coreStrategic or Co-development Partner · 17 March 2025Joint venture to launch Willie's Remedy+, a non-alcoholic, intoxicating hemp-based social tonic. JuneShine Brands provides sales, marketing, and distribution for the THC beverage brand. Willie Nelson has described the product as a substitute for alcohol.
• Total Wine & MorecoreChannel Partner/ Reseller/ DistributorRetail partner for Willie's Remedy+ national rollout. JuneShine distributes THC beverages through Total Wine stores nationwide.
• Binny's Beverage DepotcoreChannel Partner/ Reseller/ DistributorRegional retail partner for Willie's Remedy+ distribution in the Midwest.
• TXB (Total Beverage)coreChannel Partner/ Reseller/ DistributorRegional retail partner for Willie's Remedy+ distribution.
• Climate NeutralcoreStrategic or Co-development PartnerThrough partnership with Climate Neutral, JuneShine is certified 100% carbon neutral. The certification requires annual measurement of carbon footprint and offsetting emissions.
• 1% For The PlanetcoreStrategic or Co-development PartnerJuneShine donates 1% of all sales annually to 1% For The Planet, a collection of environmental nonprofits working to fight climate change.
• AccelPay (Paiseh, Inc.)coreTechnology or IntegrationThird-party company for alcohol transaction processing. When customers visit the Shop portion of the site, they are directed to a subdomain operated by AccelPay for compliance with alcohol sales regulations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights2 records

Customer concentration

• Instagraminstagram.com/juneshineco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JuneShine