What Akamai does

Akamai Basics (legally Tribal LLC dba Akamai) is a Boulder, Colorado-based direct-to-consumer natural personal care company founded in 2017 by Marni Shymkus and Vincent Cobb (CEO & co-founder). The company develops, formulates, and sells a line of oral care and body care products — including a flagship mineral toothpowder (remineralizing formulation built on food-grade living clays, fulvic acid complexes, and 72+ bioavailable trace minerals), a refillable floss system that reduces waste by ~70%, oil pulling mouthwash, and an expanding body care line (3-in-1 bar, Skin Fuel, Bioactive Black Balm, Mineral Deodorant, Ancient Mineral Drops, Dry Shampoo). The product platform is differentiated by a zero-waste packaging architecture using glass jars, compostable cellulose refill pouches, and stainless steel refillable floss containers, all positioned around ingredient transparency claims and EWG VERIFIED certification.

The company operates an exclusively direct-to-consumer model on a Shopify-powered storefront at akamaibasics.com, with no disclosed retail distribution and a US-focused operating footprint. Pricing spans $3 single-unit refills up to $112 body care kits, with bulk-buying tier discounts and a 15% first-order discount. Marketing relies on a content-led top-of-funnel (oral care routines, wellness blog), mid-funnel social proof (5,477 verified Judge.me reviews averaging 4.82/5, professional endorsements from Dr. Mark Hyman and Harvard dental professionals), and a bottom-funnel referral ecosystem (Give $7/Get $7, 60-Day Challenge, affiliate/ambassador program). The company holds B Corporation certification, is a 1% for the Planet member, and is privately held and bootstrapped with 1-10 employees and no disclosed institutional investment.

Note on source data integrity: input material contained enterprise cybersecurity items (NVIDIA BlueField-powered Zero Trust Segmentation, Visa agentic-commerce partnership, First Distribution channel in South Africa) that align with Akamai Technologies (the public CDN/security company) rather than this Akamai entity; those references are treated as data contamination and excluded from the analytical conclusions above.

Name

Akamai

Legal name

Tribal LLC dba Akamai

Website

https://akamaibasics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Akamai Basics (Tribal LLC dba Akamai) is a Boulder, Colorado-based DTC natural personal care company founded in 2017, selling mineral toothpowder, refillable floss, oral care kits, and body care products to health-conscious US consumers through its Shopify-powered online storefront.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industries

Beauty & Personal Care DTC (CRAFACAB), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF)

Keywords

• Natural oral care
• Mineral toothpowder
• Refillable floss
• Natural body care
• Zero-waste personal care

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of natural oral care and body care products through akamaibasics.com. Revenue generated through one-time product purchases and bulk buying options. Products include toothpowder, floss, body care items, and comprehensive kits.
2. Subscription/Repeat Purchases: Refill products and bulk buying programs encourage repeat purchases. Customers can subscribe for regular deliveries of consumable products like toothpowder refills and floss spools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Akamai (doing business as Akamai Basics, legal entity Tribal LLC) creates and sells natural oral care and body care products direct-to-consumer through its own e-commerce storefront. Its product range centers on proprietary remineralizing mineral toothpowder, infused floss, oil pulling mouthwash, and a line of body/skin care items, packaged in refillable, zero-waste systems. Founded in 2017 in Boulder, Colorado, the company positions itself as a B Corporation focused on chemical-free, sustainably packaged personal care essentials.

Product overview

Akamai offers a portfolio of enterprise cybersecurity solutions including zero trust architecture, API security, DDoS mitigation, and micro-segmentation. The company has announced new product developments including an agentless Zero Trust Segmentation solution for critical infrastructure (partnered with NVIDIA) and an agentic commerce security system (partnered with Visa). These offerings address evolving cyber threats across digital banking, fintech, retail, energy, manufacturing, and transportation sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Akamai Basics: Primary commercial brand for natural oral and body care products including mineral toothpowder, infused floss, skin fuel, and 3-in-1 bar products.

Products and services

• Mineral Toothpowder A remineralizing toothpowder sold in refillable glass jars with compostable cellulose refill pouches. Sold in Original, Essential Oil-Free, and Kids variants for health-conscious consumers and families seeking fluoride-free, natural alternatives to conventional toothpaste.
• Infused Floss Refillable floss system in a stainless steel container with compostable refill spools infused with organic essential oils and fulvic acid. Designed for eco-conscious consumers and positioned to remove 40% more plaque than conventional floss.
• Oil Pulling Mouthwash Certified organic, cold-pressed unrefined oil formulation for oral detoxification, marketed as reaching 100% of oral surfaces. For consumers seeking chemical-free mouthwash alternatives.
• Fulvic Mineral Complex Fulvic acid and trace mineral complex used across oral and body care routines. Marketed to support remineralization and a healthy oral microbiome.
• Bamboo Bass Toothbrush Bamboo-handled manual toothbrush positioned as a sustainable alternative to plastic toothbrushes, sold as part of the oral care line for eco-conscious consumers.
• Tongue Cleaner Metal tongue cleaner sold as a complementary tool within Akamai's complete oral care regimen.
• Living Clay

Quantifiable outcome

• Infused Floss removes 40% more plaque than conventional floss
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NVIDIAcoreTechnology or Integration · 25 February 2026Akamai developed agentless Zero Trust segmentation solution powered by NVIDIA BlueField Data Processing Units. The joint offering addresses securing operational technology and industrial control systems without risking operational disruption. Expected global availability Q2 2026, targeting energy, manufacturing, and transportation sectors.
• First DistributioncoreChannel Partner/ Reseller/ Distributor · 22 February 2026Through First Distribution in South Africa, Akamai provides enterprise-grade cybersecurity solutions including zero trust, API security, DDoS mitigation, and micro-segmentation to local partners and customers. Addresses evolving threats in digital banking, fintech, and retail sectors.
• VisacoreStrategic or Co-development Partner · 20 February 2025Akamai partnered with Visa to develop a security system preventing malicious AI bots from misusing agentic commerce transactions. The system uses Visa's trusted agent protocol and Akamai's behavioral intelligence to verify identities and analyze behavior in real time.
• ShopifycoreTechnology or IntegrationE-commerce platform powering akamaibasics.com online store. Shopify enables product sales, payment processing, customer accounts, and order fulfillment. Hosts and processes personal information for the store.
• 1% for the PlanetminorStrategic or Co-development PartnerAkamai donates 1% of sales to high-impact nonprofits through the 1% for the Planet initiative, supporting environmental and social causes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Schmidt's Naturals: Schmidt's is a natural deodorant and body care brand (now owned by Unilever) built DTC on clean-ingredient positioning; it overlaps with Akamai's expanding body care line, particularly mineral deodorant, on ingredient transparency and natural positioning.
• Bite Toothpaste: Bite makes refillable, eco-friendly toothpaste tablets and a companion oral care line sold DTC — directly competing with Akamai's mineral toothpowder and refill system on ingredient transparency, sustainability, and the zero-waste personal care positioning.
• David's Toothpaste: David's is a premium natural toothpaste and oral care brand with a strong DTC and retail presence; it is one of the closest direct peers to Akamai, sharing the natural, fluoride-free, sustainability-led positioning and overlapping product lines (toothpaste, floss, mouthwash).

Broad incumbents

• Burt's Bees: Burt's Bees (owned by Clorox) is a large natural personal care brand covering lip, body, oral, and baby care; it competes with Akamai across the natural oral care shelf and broader natural body care categories at scale.
• Hello Products: Hello Products is a natural oral care brand (Hello toothpaste, mouthwash, floss) that competes directly with Akamai in the same fluoride-free, naturally positioned segment; it was acquired by Colgate-Palmolive, representing a well-capitalized incumbent peer and a likely exit-comp benchmark.
• Dr. Bronner's: Dr. Bronner's makes certified-organic, mission-driven personal care (soaps, toothpaste, body care); it overlaps with Akamai as a values-led, organic, B-Corp-style brand operating in the natural personal care space with overlapping toothpaste and body care SKUs.
• Tom's of Maine: Tom's of Maine is a long-established natural personal care brand (owned by Colgate) covering toothpaste, deodorant, and body care; it competes with Akamai across both oral care and broader natural personal care categories at mass scale.

Emerging players

• Twice Oral Care: Twice is an early-stage DTC natural oral care brand selling toothpaste and floss with a direct subscription model; it is comparable as a smaller emerging peer operating in the same natural oral care DTC category as Akamai Basics.
• The Humble Co. The Humble Co. is a Swedish sustainable oral care brand (bamboo toothbrushes, natural toothpaste, floss) with a strong sustainability and plastic-free positioning that overlaps with Akamai's eco-conscious toothbrush and floss refillable system.
• Georganics: Georganics is a UK-based natural oral care brand focused on refillable, plastic-free toothpaste tablets and powders with similar ingredient philosophy (clays, essential oils, mineral-based); it overlaps with Akamai as a smaller niche European peer in the natural oral care space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/akamaibasics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akamai