What TheGrint does

TheGrint is a mobile-first golf platform serving amateur golfers in the United States and internationally through a freemium app available on iOS, Android, Apple Watch (Series 4+), Android Wear OS (2.0+), and a desktop web client. The app unifies score tracking, USGA/GHAP-linked handicap management, a GPS rangefinder with maps for more than 40,000 courses and green undulation data for 13k-25k courses, 50+ performance stats modules (including strokes-gained-style Insights & Targets), and 11 game formats with multi-game and press support. The signature feature is the Scorecard Picture Service (SPS), in which users photograph a handwritten scorecard and TheGrint's team transcribes scores, putts, fairway accuracy, and penalties back into the account; the company positions this as a flagship differentiator since the service's 2016 launch. The platform is regulated by a USGA handicap data affiliate license in the US and a GHAP partnership internationally, and the Grint Golf Club is the only entity eligible to issue Official Handicaps usable in USGA-regulated events for members within a 50-mile radius of its clubs.

The business runs a freemium-to-Pro subscription model: the free tier provides basic scoring, GPS, friends feed, and 6 game formats, while TheGrint Pro at $14.99/month or $59.99/year unlocks advanced stats, green maps, the Swingman in-app rangefinder, multi-games, unlimited scorecard picture uploads, and linked HDCP/GHIN IDs. Secondary revenue streams include TheGrint Tour tournament entry fees (with a Calcutta real-money wagering feature launched in January 2025), e-commerce sales of branded merchandise and the Swingman Connected Rangefinder hardware via thegrint.shop, and the cross-promoted Goldfinch sub-brand at goldfinch.golf. In January 2025 the company introduced TheGrint Connect, a developer-facing API, marking its first platform-style expansion beyond the consumer app.

Founded in 2012 by Jose Torbay (CEO/Co-founder) and Raul Rojas (COO/Co-founder) in a small surf town, TheGrint is operated as Grint, LLC, a Florida-registered limited liability company headquartered at 2030 S Douglas Rd, Coral Gables, FL. The company has operated continuously for more than a decade without disclosed outside funding, remains privately held and founder-controlled, and reports a headcount of 1-10 employees. The user base is described as "millions of Grinters" worldwide, and the company was featured in GolfPass's 2025 curated list of "Best Apple Watch Golf Apps."

Name

TheGrint

Legal name

Grint, LLC

Website

https://thegrint.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

TheGrint is a mobile-first golf platform offering a freemium app with USGA/GHAP-linked handicap management, GPS for 40,000+ courses, 50+ performance stats, and a signature paper-scorecard transcription service for amateur golfers in the US and internationally.

Ownership category

akta.pro rank

Product category

Golf Companion App

NAICS

Sporting Goods Retailers (45911), Golf Courses and Country Clubs (713910)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf handicap tracking
• Golf GPS rangefinder
• Golf scorecard app
• Golf statistics software
• Amateur golf platform

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. TheGrint Pro Subscription: Monthly ($14.99/mo) or annual ($59.99/yr) auto-renewing subscription unlocking advanced stats, insights, swingman rangefinder, green maps, multi-games, unlimited scorecard picture uploads, The Drop Zone offers, and other premium features. Free tier acts as funnel.
2. Freemium App Install Base: Free app on iOS and Android with basic scoring, GPS maps, friends feed, and limited games (6 formats) used to drive Pro upgrades.
3. TheGrint Tour Tournament Entry Fees: Organized amateur golf tournaments via TheGrint Tour (thegrinttour.com) where members pay to enter organized events. Calcutta feature allows wagering on rounds.
4. E-commerce / Branded Merchandise: Branded goods sold through thegrint.shop (THEGRINT, SWINGMAN) and Goldfinch.golf, including a connected rangefinder (Swingman).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

TheGrint operates a freemium multi-platform mobile and web golf companion app (iOS, Android, Apple Watch, Android Wear OS, desktop web) that combines score tracking, USGA/GHAP-linked handicap management, GPS rangefinder and green maps for 40,000+ courses, 50+ performance statistics, multi-format games, and social leaderboards. Its signature differentiator is the Scorecard Picture Service (SPS), which photographs a paper scorecard and has TheGrint's team and OCR-style pipeline transcribe the round into the app. The Grint Pro subscription at $14.99/month or $59.99/year unlocks advanced stats, the Swingman connected rangefinder, unlimited green maps, and the full games engine.

Product overview

TheGrint offers a unified multi-platform golf platform rather than a single product, centered on the TheGrint Golf App (iOS, Android, Apple Watch, Android Wear OS, and a desktop web app) under one TheGrint Pro subscription tier that unlocks premium modules. The core app wraps together the signature Scorecard Picture Service (SPS), GPS Rangefinder & Green Maps for more than 40,000 courses, an Insights & Targets module of 50+ stats, Games & Leaderboards with multi-game and Teams Cup support, and USGA/GHAP-linked handicap management. Companion sub-brands extend the platform: TheGrint Tour (community tournaments), TheGrint Connect (developer API), TheGrint Shop (e-commerce for TheGrint, Swingman, and Goldfinch merchandise), the Swingman Connected Rangefinder hardware, and The Range blog as the content hub.

Differentiator

Problem solved

Functional benefit

Brands

• TheGrint Tour: Amateur golf tour and competitive community events platform operated at thegrinttour.com.
• Swingman
• Goldfinch

Products and services

• TheGrint Golf App Flagship mobile application for amateur golfers offering score tracking, USGA handicap linkage, GPS rangefinder maps across 40,000+ courses, 50+ performance statistics, multi-format games, and live leaderboards. Available on iOS (App Store id 532085262) and Android (com.grint.thegrint.pro) with a freemium model and a $14.99/month or $59.99/year Pro subscription.
• TheGrint Tour Organized amateur golf tournament series run by TheGrint at notable courses, supporting entries, leaderboards, and Calcutta real-money wagering on rounds played on the platform. Aimed at TheGrint community members seeking competitive, social tournament play.
• Swingman Connected Rangefinder Hardware rangefinder that connects to TheGrint app to deliver Front, Back, and Center distances plus Relative Pin Position during a round. Integrated as a Pro-tier benefit and sold through thegrint.shop, with giveaways featured in The Drop Zone promotions.
• TheGrint Shop
• TheGrint Connect API Public API launched January 2025 allowing third parties and partners to integrate with TheGrint's platform and golfer data, expanding the product into a platform business.
• Scorecard Picture Service (SPS) Signature TheGrint service that lets users photograph a handwritten scorecard after a round; TheGrint's team transcribes scores, putts, fairway accuracy, penalties, and other advanced stats back into the user's account (typically within 5 minutes during staffed hours). Limited to 3 uploads on Free, unlimited on Pro.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• United States Golf Association (USGA)flagshipStrategic or Co-development PartnerTheGrint is a licensed USGA handicap data affiliate in the US, enabling one-click upload of scores for nightly handicap revisions through the World Handicap System (WHS). Only members within a 50-mile radius of a TheGrint club are eligible for Official Handicaps that can be used for USGA-regulated events. Single sign-on via USGA account is supported on the web login page.
• GHAP (Golf Handicap for Amateurs Platform)coreStrategic or Co-development PartnerInternational handicap partnership enabling non-US golfers to obtain official handicap tracking through TheGrint; introduced June 2022 and is the international counterpart to the USGA integration.
• Apple (Apple Watch)coreTechnology or IntegrationNative TheGrint app on the Apple Watch App Store (companion to iOS app) with watch GPS distances, scoring, shot tracking, aerial maps, green maps, and Health App integration; compatible with Apple Watch Series 4 or higher.
• Google (Android / Wear OS)coreTechnology or IntegrationNative Android app distributed via Google Play Store (com.grint.thegrint.pro) with companion smartwatch app compatible with all Android Wear OS 2.0+ watches. Subscriptions managed via Google Play subscriptions.
• SwingmancoreOEM/ Whitelabel/ Licensing PartnerSwingman Connected Rangefinder is a TheGrint-affiliated hardware product (front/back/center distances, relative pin position) offered in-app and through thegrint.shop; integrated as a Pro-tier benefit and used in giveaways.
• Goldfinch (goldfinch.golf)minorOEM/ Whitelabel/ Licensing PartnerCross-linked related brand surfaced in TheGrint navigation menu and shop; appears as a sister product line.
• Ryan Ruffels (professional golfer)minorGTM or Marketing PartnerFeatured "How does a Pro Golfer use TheGrint?" content collaboration published July 2024; serves as brand ambassador showcasing the app's use at the professional level.
• TheGrint Tour (own tournaments)coreOthersOwned tournament series hosted at iconic courses since 2012; cultivates a dedicated competitive golf community, drives event-based revenue, and powers Calcutta real-money wagering on rounds played on TheGrint.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arccos Golf: Direct competitor offering a sensor-based golf GPS, shot-tracking, and strokes-gained analytics app with both free and paid tiers. Competes head-on with TheGrint in amateur scoring, GPS, and stats for the same US/international golfer audience.
• Golfshot: Long-standing consumer golf GPS and stat-tracking app with Pro subscription, smartwatch support, and broad course coverage. Named alongside TheGrint in GolfPass's 2025 best Apple Watch golf apps list, making it one of the closest feature-for-feature comparables.
• SwingU: Freemium golf GPS, score tracking, and handicap app with a free tier supported by advertising and a paid Pro upgrade. Competes directly with TheGrint on app-store positioning, USGA-linked handicap, and amateur scoring.
• 18Birdies: Consumer golf scoring, GPS, and social app with a free tier and a premium Birds+ subscription. Targets the same amateur golfer with stats, side-games, and community features, and was named in the same GolfPass 2025 list as TheGrint.
• GolfLogix: Golf GPS rangefinder and score-tracking app with green undulation data on thousands of courses. Overlaps directly with TheGrint's green maps and free GPS rangefinder positioning, especially for golfers who prioritize approach-shot accuracy.
• Hole19: International golf GPS, scoring, and stat-tracking app with a Premium subscription tier. Comparable to TheGrint's international (GHAP) handicap model and broad course coverage for non-US amateur golfers.
• V1 Game (formerly V1 Golf): Golf swing analysis and performance-tracking app, recently repositioned as V1 Game with side-games and competitive play. Competes with TheGrint on stats, insights, and the gamified/competitive angle, and was co-featured in the GolfPass 2025 Apple Watch list.

Broad incumbents

• Trackman Golf: Established launch-monitor and golf-performance analytics platform with indoor simulators, range technology, and pro-grade data. A broader incumbent whose performance analytics overlap with TheGrint's Insights & Targets, but at a different price point and B2B/B2C mix.
• Topgolf Callaway Brands (Toptracer Range): Diversified golf equipment, entertainment, and ball-tracking technology owner, including the Toptracer range-tracking platform. A broad incumbent whose consumer-facing shot-tracking and entertainment surfaces intersect with TheGrint's GPS and analytics ambitions.

Emerging players

• Golf Genius Software: Tournament and event management software for clubs, leagues, and outings. Comparable to TheGrint Tour and TheGrint's leaderboard/games engine, particularly for organizers of multi-round competitions and Calcutta-style events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheGrintGolf
• Facebookfacebook.com/thegrintgolf
• Instagraminstagram.com/thegrintgolf
• TikToktiktok.com/@thegrintgolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheGrint