High Beauty

What High Beauty does

High Beauty is a clean beauty skincare brand founded in 2018 by natural beauty formulator Melissa Jochim and headquartered in Santa Rosa, California. The company formulates and sells a full skincare line built around a proprietary blend called BioCanna®, which combines Cannabis sativa (hemp) seed oil with bioflavonoids and terpenes. Its catalog spans facial oil ($54), eye gel ($42), cleansing foam ($32), facial moisturizer ($40), and peeling mask ($46), plus a sub-line called high & bye that adds Lygos-supplied LYGOS-CBG™ (yeast-based Cannabigerol at 0.5%) to target blemish-prone skin through a clearing gel and refining oil. Bundles and kits are sold at $70-$100 with discounts of $26-$74 off MSRP. Manufacturing is conducted in California at a facility powered by 100,000 watts of solar energy, and the company is positioned around organic, vegan, and cruelty-free credentials.

High Beauty operates as a direct-to-consumer e-commerce brand on its own Shopify storefront (highbeauty.com), with a Subscribe and Save option offering 15% off recurring deliveries, an affiliate program through ShareASale, and shipping to the United States (free over $55), Canada ($17.95 flat), and other international destinations. The customer base is individual consumers segmented by use case — universal/all skin types (primary), acne and blemish-prone, anti-aging, and dry/dull skin — reached via organic social (Instagram, Facebook, Pinterest, Twitter), a 'High on Life' content blog, email/SMS, affiliate referrals, and earned media in publications such as Forbes, ELLE Canada, Byrdie, Bustle, Essence, Fashionista, and WWD. A 30 Day Clear Skin Challenge community campaign reinforces the blemish vertical. The company has raised approximately $6.67M across two funding rounds (2019 and 2021) led by RIV Capital, with additional investors including Highland Capital Partners, SAM Venture Partners, Stubbs Alderton & Markiles, Treehouse Global Ventures, and 32 Ventures. It operates with 1-10 employees, and core SKUs have intermittently shown 'Sold out' status on the storefront.

Name

High Beauty

Legal name

High Beauty, Inc.

Website

https://highbeauty.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

High Beauty is a California-based clean beauty skincare brand founded in 2018 that sells a DTC line of hemp seed oil-powered skincare via its own Shopify storefront, targeting consumers seeking organic, vegan skincare for hydration, anti-aging, and blemish concerns.

Ownership category

akta.pro rank

Product category

Clean Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

Keywords

• Clean beauty skincare
• Hempseed oil skincare
• Natural facial care
• Vegan skincare brand
• Blemish treatment products

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase and subscription-based sales of skincare products including facial oils, moisturizers, cleansers, eye gels, peeling masks, and clearing gels. Subscription option provides 15% savings with recurring delivery.
2. Subscription Recurring Revenue: Subscribe and Save option offering 15% discount on recurring product deliveries with pause or cancel anytime flexibility.
3. Affiliate Program: ShareASale affiliate program for referral sales through partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

High Beauty formulates and sells clean beauty skincare products powered by hemp seed oil, using its proprietary BioCanna formulation (Cannabis sativa seed oil combined with bioflavonoids and pure essential plant oils). The product portfolio spans facial oils, moisturizers, cleansers, eye gels, peeling masks, and a blemish-treatment sub-line featuring LYGOS-CBG, with products sold direct-to-consumer online via highbeauty.com in one-time or subscription formats.

Product overview

High Beauty is a clean beauty skincare brand powered by Hemp Seed Oil, formulated with its proprietary BioCanna technology (hempseed oil combined with bioflavonoids and pure essential plant oils). The product portfolio consists of two main lines: (1) the core High Beauty line featuring high essentials - high expectations FACIAL OIL (32% hempseed oil), high eye-Q EYE GEL, high priority CLEANSING FOAM, high five FACIAL MOISTURIZER (20% hempseed oil), and high maintenance PEELING MASK; and (2) the high & bye sub-collection targeting blemish-prone skin with CLEARING GEL and REFINING OIL, both formulated with LYGOS-CBG (0.5% CBG) combined with BioCanna. The brand also offers bundled products including the high renewal VALUE DUO and high vibes CLEANSING KIT, plus accessories like the high hair scarf and gift cards. All products emphasize certified organic ingredients, vegan/cruelty-free standards, and eco-friendly packaging.

Differentiator

Problem solved

Functional benefit

Brands

• high & bye: Blemish collection featuring CBG (Cannabigerol) formulated for acne-prone and blemish-prone skin. Includes Clearing Gel and Refining Oil products.

Products and services

• high expectations FACIAL OIL

Quantifiable outcome

• 3:1 ratio of omega-6 to omega-3 essential fatty acids helps balance and repair skin's natural barrier
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LygoscoreTechnology or IntegrationLygos provides LYGOS-CBG™ (Cannabigerol) through a patented, yeast-based production method. This eco-friendly cannabinoid is used in High Beauty's high & bye collection products (Clearing Gel and Refining Oil) at 0.5% concentration. The partnership enables High Beauty to offer CBG benefits without pesticides, less water usage, and cruelty-free production with quality/purity testing.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cannuka: CBD- and hemp-derived skincare brand with a similar clean-beauty positioning. Closely comparable to High Beauty in target customer (clean-beauty consumers seeking cannabinoid-enhanced skincare) and product mix (cleansers, eye creams, body care).
• Herbivore Botanicals: Clean, plant-based skincare brand offering facial oils, moisturizers, masks and similar product archetypes. Comparable in clean-beauty positioning, DTC-led GTM, and price-point band ($28–$54 SKUs) directly overlapping High Beauty's range.
• Tata Harper: Luxury natural and organic skincare line with proprietary botanical formulations, DTC-first model, and founder-driven brand story. Comparable in clean-beauty ethos, premium positioning, and emphasis on plant-derived hero ingredients.
• Youth To The People: Cold-pressed plant-derived skincare brand selling cleansers, moisturizers, eye products, and masks through DTC and major retail. Direct overlap in product mix and clean-beauty positioning; a meaningful aspirational comparable for High Beauty's growth trajectory.
• Pacifica Beauty: Vegan, cruelty-free clean beauty brand offering skincare and cosmetics with a natural-ingredient focus. Comparable in target customer, vegan/cruelty-free positioning, and price-point band overlapping High Beauty's range.
• Marie Veronique: Founder-led, science-driven clean skincare brand selling facial oils, serums, and treatments direct to consumer. Comparable in founder-formulator model, clean-beauty positioning, and emphasis on efficacy-driven natural formulations.

Broad incumbents

• Drunk Elephant: Established clean/biocompatible skincare brand with a broad portfolio across cleansers, moisturizers, serums, and treatments. Comparable in clean-beauty positioning; significantly larger scale, multi-channel distribution (Sephora, DTC), and deeper R&D budget set the competitive benchmark.
• Biossance: Clean beauty brand built around a proprietary hero ingredient (squalane), with facial oils, moisturizers, and treatments sold via DTC and Sephora. Strongly comparable in 'proprietary botanical hero ingredient' narrative and clean-beauty positioning.
• Kiehl's: Long-established skincare brand with natural-ingredient heritage (apothecary-style formulations) and broad retail distribution. Comparable in product categories (facial oils, moisturizers, eye care) and clean-leaning ingredient philosophy, though at significantly larger scale.

Others

• Lygos: Supplier partner producing the LYGOS-CBG™ cannabinoid used in High Beauty's high & bye collection. Included as an enabling ecosystem participant rather than a competitor; relevant context for understanding High Beauty's CBG ingredient advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/highskincare
• Facebookfacebook.com/highskincare
• LinkedInlinkedin.com/company/high-beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Beauty