PassEntry
PassEntry is a London-based digital wallet pass issuance platform enabling businesses to create, distribute, and manage Apple Wallet and Google Wallet passes across ticketing, loyalty, membership, transit, and access control use cases for 172 enterprise customers globally.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PassEntry does
PassEntry operates a digital wallet pass issuance platform that enables businesses to create, distribute, and manage passes natively inside Apple Wallet and Google Wallet. Founded in London in 2019 and incorporated as PASSENTRY LIMITED (company number 12369795), the company serves 172 enterprise customers across ticketing, transit, loyalty, membership, and access control use cases, with named clients including Blue Lagoon, NBCUniversal, Mastercard, AT&T, Universal Orlando, Hagar (Iceland's largest retail group), Solana, South Sydney Rabbitohs, and Bath Rugby. The platform supports 150+ languages and is delivered through a no-code dashboard (app.passentry.com) and a REST API (docs.passentry.com) with batch operations, webhooks secured via HMAC-SHA256, and integrations with Zapier, Shopify, HubSpot, Salesforce, Stripe, Ticketmaster, Verifone POS, and VTAP NFC readers. Proprietary capabilities include Pass Binding (account restriction via Apple FIDO hardware-key or Google email), Pass Nullification (GDPR-compliant data removal with tombstone preservation), geofencing, push notifications, and multi-format barcode plus NFC tap-to-use validation.
The technology foundation is a digital wallet infrastructure layer rather than an AI-driven product, with deterministic pass lifecycle management, real-time updates without app downloads, and a mobile validation app (PassEntry NFC/QR Pass Scanner) on iOS and Android. Notable product lines include the Digital Wallet Pass Platform, discrete pass types (Ticketing, Transit, Loyalty, Membership), the PassEntry Dashboard, the PassEntry API, Webhooks, the PassEntry Reader App, the Verifone Integration, and Google Wallet-specific pass support. The company holds no disclosed patents or certifications.
PassEntry pursues a hybrid go-to-market combining product-led growth (free trial, self-serve signup) with sales-assisted enterprise motion ('Book a demo', 'Contact sales'). Pricing is not publicly disclosed and is offered on a subscription SaaS basis with monthly billing available. In March 2025 the company closed a £5.2 million seed round co-led by Acurio Ventures and Bonsai Partners, with stated use of funds for geographic expansion into five new countries (focus on North America and Asia Pacific, targeting 10+ major markets by year-end 2025) and 300% customer base growth. PassEntry is a portfolio company of Dubai-based VC firm Hillside Enterprises alongside easyMoney and TurinTech, and is actively operating and expanding its platform globally.
PassEntry firmographics
Firmographics- Name
- PassEntry
- Legal name
- PASSENTRY LIMITED
- Website
- https://passentry.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PassEntry is a London-based digital wallet pass issuance platform enabling businesses to create, distribute, and manage Apple Wallet and Google Wallet passes across ticketing, loyalty, membership, transit, and access control use cases for 172 enterprise customers globally.
- Ownership category
- akta.pro rank
PassEntry industry classification
Industry- Product category
- Digital Wallet Pass Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Transit & Ticketing Wallets (FSAMAEAG)
- akta.pro secondary industries
- Mobile Ticketing & Digital Pass Apps (THAIAMAB), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where PassEntry is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
PassEntry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: PassEntry operates as a SaaS platform providing digital pass issuance services. Customers access the platform through subscription plans (pricing not publicly disclosed). The platform supports multiple pass types including loyalty, ticketing, membership, and transit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PassEntry product offering
Product offeringCore offering
PassEntry provides a SaaS platform that enables businesses to issue, distribute, update and manage digital wallet passes for Apple Wallet and Google Wallet. The platform supports ticketing, transit, loyalty, membership and access control use cases, delivering passes directly to end-user mobile wallets via a no-code Dashboard, REST API, webhooks and a mobile Reader App for NFC/QR validation. Customers include enterprises in retail, hospitality, transit, sports and entertainment.
Product overview
PassEntry is a unified digital wallet pass issuance platform offering a core platform for creating, distributing and managing digital passes for Apple Wallet and Google Wallet. The product portfolio includes distinct pass types (Ticketing, Transit Passes, Loyalty Cards, Membership Passes) as supporting sub-products, alongside the PassEntry Dashboard for no-code pass management and the PassEntry API for programmatic control. Additional offerings include Webhooks for real-time event integration, the PassEntry Reader App for NFC/QR validation, the Verifone Integration for point-of-sale loyalty and payment, and Google Wallet-specific pass support. The platform supports multi-language localisation across 150+ languages and integrates with enterprise tools including Zapier, Salesforce, HubSpot, Shopify and Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Wallet Pass Platform
Quantifiable outcome
- 32% faster entry times in events industry
- +7 more outcomes
Companies that use PassEntry
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
PassEntry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
PassEntry partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- ZapiercoreZapier integration allows PassEntry users to connect the platform to 8,000+ apps and automate pass issuance, updates, loyalty actions, and real-time wallet events without writing code.
- ShopifycoreIntegration with Shopify e-commerce platform for automated pass issuance based on customer purchases and loyalty actions.
- HubSpotcoreIntegration with HubSpot CRM to automate pass creation, updates and customer engagement based on CRM data and customer lifecycle events.
- StripecoreIntegration with Stripe payments for seamless transaction-triggered pass issuance and loyalty management.
- SalesforcecoreIntegration with Salesforce CRM for automated pass creation and management based on Salesforce customer data and workflows.
- TicketmastercoreIntegration with Ticketmaster ticketing platform for automated digital ticket delivery to Apple and Google Wallet.
- VerifonecoreVerifone POS integration enables wallet-based loyalty and validation at point of sale with one-tap or two-tap experiences combining payment and loyalty.
- VTAPcoreVTAP NFC reader integration allows automatic configuration from PassEntry Dashboard. Readers can be set up without requiring a VTAP Cloud account.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
PassEntry competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
PassEntry social profiles
Digital presencePassEntry financial estimates
Financial estimateRevenue estimate
Valuation estimate
PassEntry leadership team
Management profileNumber of profiles
Profiles1 record
PassEntry funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PassEntry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PassEntry
What does PassEntry do?
PassEntry provides a SaaS platform that enables businesses to issue, distribute, update and manage digital wallet passes for Apple Wallet and Google Wallet. The platform supports ticketing, transit, loyalty, membership and access control use cases, delivering passes directly to end-user mobile wallets via a no-code Dashboard, REST API, webhooks and a mobile Reader App for NFC/QR validation. Customers include enterprises in retail, hospitality, transit, sports and entertainment.
Is PassEntry a public or private company?
PassEntry is a private company. It is classified as venture growth investor backed and is currently operating.
When was PassEntry founded?
PassEntry was founded in 2019. It employs 11 to 50 people.
Where is PassEntry based?
PassEntry is headquartered in London, United Kingdom, in the Europe region.
How does PassEntry make money?
One revenue line is on record: subscription-based SaaS.
Does PassEntry have an API?
Yes. PassEntry provides a REST API that supports the full pass lifecycle, from issuing and updating passes to managing templates, readers and scans. The API supports secure webhooks that send real-time events when passes are added, removed or scanned. Authentication uses Bearer tokens. Batch operations are supported for bulk pass creation, updates, and wallet notifications via CSV uploads. Developer documentation is at docs.passentry.com/api-reference/v1/introduction/authentication.
What industry is PassEntry in?
PassEntry's product category is Digital Wallet Pass Platform. Its primary akta.pro industry code is FSAMAEAG, Transit & Ticketing Wallets, with a secondary code of THAIAMAB, Mobile Ticketing & Digital Pass Apps. Its NAICS code is 52232 and its SIC code is 6199.