Simple Food Ventures

What Simple Food Ventures does

Simple Food Ventures is an early-stage venture capital firm founded in 2020 and based in Brooklyn, New York, focused on investing in the future of healthy food and beverage brands. The firm deploys capital into early-stage consumer brands with an emphasis on ingredient transparency, functional ingredients (active probiotics, high protein), and hybrid retail/creator-commerce go-to-market models. Its stated target market includes the U.S. protein snack segment, which the firm sizes at $1.8 billion.

The firm's publicly disclosed portfolio comprises two investments: Rogue, a Los Angeles-based high-protein snack company built by venture studio Science Inc., in which Simple Food Ventures participated in a $2.5M pre-seed round (May 2026) alongside Uncommon VC; and Cove Soda, a Canadian functional carbonated soft drink brand, in which the firm co-invested in a $15M USD Series A round (November 2025) led by Vanterra Ventures with RiverPark Ventures, The Palm Tree Crew, and celebrity investors The Chainsmokers. Cove Soda's distribution is supported by Keurig Dr. Pepper Canada for North American expansion, and Rogue secured placement in 2,800 Walmart stores with a Walmart-exclusive Churro SKU.

The business model is that of a sector-specialized venture investor: Simple Food Ventures provides growth capital, strategic support for retail expansion, and operational funding (inventory, hiring) to portfolio companies. The firm has 1-10 employees and is led by co-founders Cara Kaufman and Greer Tessler. No information is available on the firm's own fund size, AUM, limited partner composition, management fee structure, or revenue, and it does not operate a technology platform or proprietary product beyond its investment activity.

Name

Simple Food Ventures

Legal name

Simple Food Ventures

Website

https://simplefoodvc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Simple Food Ventures is an early-stage Brooklyn-based venture capital firm, founded in 2020, that invests in healthy food and beverage startups. Co-founded by Cara Kaufman and Greer Tessler, it backs functional brands such as Rogue (protein snacks) and Cove Soda (functional beverages).

Ownership category

akta.pro rank

Product category

Venture Capital / Food and Beverage Investment

akta.pro industry

PRIMARYFSANAAAA

Early-Stage Venture Capital (Pre-Seed/Seed)

Financial & Insurance/Private Equity & Venture Capital/Venture Capital Firms

SECONDARYFSANAGAF

Emerging Manager / Seeding Platforms (Multi-Manager)

Financial & Insurance/Private Equity & Venture Capital/Fund-of-Funds / Multi-Manager Platforms

Keywords

• Venture capital funding
• Food beverage investment
• Early stage investing
• Growth capital
• Consumer brand investment

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

Simple Food Ventures is an early-stage venture capital firm that invests growth capital into emerging food and beverage brands, with a focus on healthy, functional, and protein-forward products. The firm provides funding and strategic support to enable portfolio companies to scale from launch into national retail distribution, hire operational talent, and develop creator/affiliate commerce channels.

Product overview

Simple Food Ventures is a venture investment company focused on the food and beverage sector. The firm invests in and supports emerging food brands, with portfolio companies including Rogue (a high-protein snack company built by Science Inc.) and Cove Soda (a Canadian functional soda brand). Rather than operating a unified product platform, Simple Food Ventures functions as an investment vehicle that provides capital and strategic support to early-stage food and beverage companies.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keurig Dr. Pepper CanadacoreChannel Partner/ Reseller/ Distributor · 4 November 2025Keurig Dr. Pepper Canada is a distribution partner for Cove Soda, supporting the functional soda brand's expansion across North America. This is a partnership for Cove Soda, not directly for Simple Food Ventures, but represents the distribution ecosystem for their portfolio company.

Recent moves4 records

Expansion highlights4 records

Direct peers

• AgFunder: Venture fund investing across foodtech, agtech, and innovative food brands. Comparable in its thematic food-and-beverage investment mandate, though broader in scope.
• PowerPlant Ventures: Early- and growth-stage VC investing in plant-based and functional food companies. Directly comparable thesis on next-generation protein and health-forward CPG brands.
• Sonoma Brands: Venture and growth equity firm investing in emerging CPG brands with category-defining potential. Comparable focus on early-stage food and beverage companies with retail scaling theses.
• CPT Capital: Consumer-focused VC firm investing in food, beverage, and wellness brands. Directly comparable given similar CPG mandate and concentration on functional/clean-label positioning.
• AF Ventures: Early-stage VC firm (formerly AccelFoods) investing exclusively in CPG and food/beverage brands from seed through Series A. Most directly comparable peer given focus on functional, better-for-you brands and similar stage.
• Beechwood Capital: Early-stage investor focused on disruptive consumer and food/beverage brands. Comparable in stage (seed/Series A) and sector concentration on health and wellness CPG.
• S2G Ventures: Multi-stage food and agriculture venture fund investing across the food value chain, including functional food and beverage brands. Comparable thematic focus and portfolio overlap in healthy/plant-based CPG.

Regional players

• Lerer Hippeau: NYC-based early-stage VC with significant food/CPG portfolio activity and consumer brand focus. Comparable given geographic base (Brooklyn/NYC) and stage, though not exclusively food-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Food Ventures