Lookiero
Lookiero is an AI-powered online personal shopping service that delivers curated fashion boxes to consumers across twelve European markets through a direct-to-consumer subscription model, operating under Lookiero Outfittery Group following its 2025 merger with Outfittery.
- Company typePrivate
- Founded2015
- HeadquartersBilbao, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Lookiero does
Lookiero is an AI-powered online personal shopping service headquartered in Bilbao, Spain, serving fashion-conscious consumers across twelve European markets including France, Germany, Spain, Italy, and the United Kingdom. The company operates a direct-to-consumer model in which customers receive curated boxes of clothing selected to match their style profile, preferences, and fit, delivered through its own e-commerce platform. Revenue is generated through transaction fees on items purchased, structured as a recurring personal-shopping subscription relationship with each customer.
The company's core product is built on a proprietary technology stack combining AI-based personalization, demand forecasting, and supply-chain optimization, with virtual fitting tools intended to reduce the structurally high (>30%) return rates in developed-market fashion e-commerce. In 2025, Lookiero merged with Germany's Outfittery to form Lookiero Outfittery Group, consolidating both brands onto a single unified platform that powers AI styling, forecasting, and logistics across the combined twelve-market European footprint. The group achieved positive EBITDA in 2025 while completing the integration, and operates a logistics network of nearly 25,000 m² centered on a new 15,000 m² hub in Miranda de Ebro, Spain, alongside its Bilbao headquarters.
Lookiero is a privately held, venture- and private-equity-backed company. Cumulative disclosed funding includes a $30M Series C led by Perwyn in 2021, an earlier $19M growth round in 2019, a €17M round in January 2026 with participation from Ekarpen Private Equity, SETT, Acurio Ventures, Perwyn, Bonsai Partners, and 10x Group, and a separate €7.2M investment from Spain's Ministry of Digital Transformation via SETT. The company employs between 251 and 500 people and is led by founder and CEO Oier Urrutia.
Lookiero firmographics
Firmographics- Name
- Lookiero
- Legal name
- Lookiero Outfittery Group
- Website
- https://lookiero.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lookiero is an AI-powered online personal shopping service that delivers curated fashion boxes to consumers across twelve European markets through a direct-to-consumer subscription model, operating under Lookiero Outfittery Group following its 2025 merger with Outfittery.
- Ownership category
- akta.pro rank
Lookiero industry classification
Industry- Product category
- Online Personal Shopping Services
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Lookiero is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Lookiero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Personal Shopping Subscription: The company generates revenue through a personal shopping subscription model where customers receive curated fashion selections delivered to their door, with revenue derived from transaction fees on items purchased.
Go-to-market motion1 record
Distribution channels1 record
Lookiero product offering
Product offeringCore offering
Lookiero operates an AI-powered online personal shopping service that delivers curated fashion selections tailored to individual style preferences to consumers across twelve European markets. Customers receive a box of clothing items hand-selected by stylists and refined by AI algorithms, retaining and paying only for the items they keep. Following the 2025 merger with Germany's Outfittery, the offering runs on a unified proprietary platform that handles personalization, demand forecasting, and supply chain optimization.
Product overview
Lookiero is an AI-powered personal shopping service that operates as a unified offering combining its core Lookiero product with the acquired German brand Outfittery under the Lookiero Outfittery Group. Following the 2025 merger, both brands have been consolidated onto a single proprietary platform that delivers AI-based personalization, demand forecasting, and supply chain optimization across twelve European markets (primarily France, Germany, Spain, Italy, and the UK). The service functions as an online personal stylist, curating fashion recommendations tailored to individual style preferences.
Differentiator
Problem solved
Functional benefit
Brands
- Outfittery: German personal styling service acquired and merged into Lookiero Outfittery Group in 2025.
Products and services
- Lookiero AI-powered online personal shopping service that delivers curated fashion recommendations tailored to individual style preferences to consumers across twelve European markets; operates as a subscription-based online personal stylist.
- Outfittery German personal shopping service merged into Lookiero Outfittery Group in 2025; now integrated onto the unified Lookiero platform serving the European market under AI-based personalization.
- Lookiero Outfittery Group Platform Unified proprietary platform launched after the 2025 merger that consolidates Lookiero and Outfittery operations, powering AI-based personalization, demand forecasting, and supply chain optimization across twelve European markets.
Quantifiable outcome
- Addressed 30%+ return rate problem in fashion retail through virtual fitting and curated delivery services
Companies that use Lookiero
Customer profileSegments1 record
Ideal customer profiles1 record
Lookiero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lookiero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OutfitterycoreOutfittery (Germany) merged with Lookiero in 2025 to form Lookiero Outfittery Group. The merger combined both brands onto a single platform, enabling AI-based personalization, demand forecasting, and supply chain optimization across twelve European markets.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lookiero competitors and assessment
Company assessmentBroad incumbents
- ASOS: Large UK-headquartered online fashion retailer serving multiple European markets; competes with Lookiero for the same fashion-conscious consumer wallet with a broader assortment and marketplace model.
- Zalando: Europe's largest online fashion platform operating across many of the same markets as Lookiero (Germany, France, Italy, Spain); a broad incumbent increasingly adding AI personalization features that compete with Lookiero's core proposition.
- Amazon Personal Shopper: Amazon's broader e-commerce platform with growing AI-recommendation and try-on capabilities; an incumbent threat that could commoditize Lookiero's AI styling if recommendation quality converges.
Direct peers
- Outfittery: Berlin-based men's personal styling service that merged with Lookiero in 2025; previously a direct competitor in the DACH region and now the company's acquired brand under Lookiero Outfittery Group.
- Stitch Fix: US-based subscription personal styling service combining AI recommendations with human stylists to deliver curated apparel boxes; the closest direct competitor to Lookiero's core model, operating at significantly larger scale.
- Thread (Thread.com): UK-based online personal styling service using AI and human stylists to recommend clothing for men; comparable business model and UK market overlap with Lookiero Outfittery Group's UK operations.
- Trunk Club (Nordstrom): US personal styling service owned by Nordstrom that curates clothing boxes for customers; similar subscription-based curated styling model though smaller and US-focused after recent retrenchment.
Emerging players
- Vue.ai: AI platform providing personalization, styling, and visual merchandising tools for fashion retailers; an emerging B2B player whose technology overlaps with Lookiero's proprietary AI stack and could be licensed to competitors.
- YesPlz: AI-powered fashion discovery and personalization startup offering virtual styling and product tagging; an emerging player addressing the same retail personalization pain points Lookiero targets.
Regional players
- Miinto: European fashion marketplace aggregating boutique inventory across multiple countries; overlaps with Lookiero's European geographic footprint and could integrate styling features to compete.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lookiero social profiles
Digital presenceLookiero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lookiero leadership team
Management profileNumber of profiles
Profiles1 record
Lookiero subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lookiero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lookiero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lookiero
What does Lookiero do?
Lookiero operates an AI-powered online personal shopping service that delivers curated fashion selections tailored to individual style preferences to consumers across twelve European markets. Customers receive a box of clothing items hand-selected by stylists and refined by AI algorithms, retaining and paying only for the items they keep. Following the 2025 merger with Germany's Outfittery, the offering runs on a unified proprietary platform that handles personalization, demand forecasting, and supply chain optimization.
Is Lookiero a public or private company?
Lookiero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lookiero founded?
Lookiero was founded in 2015. It employs 251 to 500 people.
Where is Lookiero based?
Lookiero is headquartered in Bilbao, Spain, in the Europe region.
How does Lookiero make money?
One revenue line is on record: personal Shopping Subscription.
Who are Lookiero's main competitors?
Broad incumbents on record are ASOS, Zalando and Amazon Personal Shopper. Direct peers are Outfittery, Stitch Fix, Thread (Thread.com) and Trunk Club (Nordstrom). Emerging players are Vue.ai and YesPlz. Miinto is listed as a regional player.
Does Lookiero have an API?
No public API is recorded for Lookiero.
What industry is Lookiero in?
Lookiero's product category is Online Personal Shopping Services. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 458110 and its SIC code is 5621.