Outfittery
Outfittery is a Berlin-based online personal styling service for men, now part of the Lookiero Outfittery Group. It delivers AI-curated fashion boxes to individual consumers across twelve European markets, combining personalization technology with human stylist expertise.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Outfittery does
Outfittery is a Berlin-based online personal styling service for men that curates and delivers personalized fashion selections to individual consumers. Founded in Germany and now operating as a subsidiary of the Lookiero Outfittery Group following a March 2025 merger with Spain's Lookiero (a women's personal styling service), Outfittery serves customers across twelve European markets, with France and Germany as the primary markets, followed by Spain, Italy, and the United Kingdom, and additional presence in Switzerland, Austria, Belgium, the Netherlands, and Sweden. The merged group operates both Outfittery and Lookiero as complementary brands on a single unified platform, doubling the addressable consumer base from men-only to gender-inclusive and pooling the customer preference and fit data of both brands.
The platform is powered by AI-based personalization, demand forecasting, and supply chain optimization technology. The personalization engine selects fashion items tailored to individual customer preferences and styles; the demand forecasting system predicts customer demand to optimize inventory and reduce waste; and the supply chain layer integrates logistics across twelve European markets, anchored by a newly inaugurated 15,000 m² logistics center in Miranda de Ebro, Spain, bringing total logistics space to nearly 25,000 m². AI modalities are text and structured data, and capabilities center on recommendation engines and predictive analytics. AI augments rather than replaces the human stylist role.
The business model is direct-to-consumer subscription-based personal styling. Customers receive curated fashion boxes based on individual style profiles, operating under the keep-or-return model typical of personal styling services. Customer acquisition is digital-led through country-specific landing pages across nine European storefronts (including outfittery.com). The company achieved positive EBITDA in 2025 while completing the platform integration of both brands, and closed a €17 million funding round in early 2026 led in part by SETT under the Spanish Ministry for Digital Transformation, with capital earmarked for further AI personalization, demand forecasting, and supply chain optimization investment.
Outfittery firmographics
Firmographics- Name
- Outfittery
- Legal name
- Outfittery
- Website
- https://outfittery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Outfittery is a Berlin-based online personal styling service for men, now part of the Lookiero Outfittery Group. It delivers AI-curated fashion boxes to individual consumers across twelve European markets, combining personalization technology with human stylist expertise.
- Ownership category
- akta.pro rank
Outfittery industry classification
Industry- Product category
- Personal Fashion Styling Services
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Styling & Tailoring Coordination (HSACAJAG)
- akta.pro secondary industries
- Virtual Styling & Outfit Planning (HSACAJAF), Wardrobe Styling & Closet Curation (HSACAJAA), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
Keywords
Where Outfittery is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Outfittery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Personal Styling Box Subscription: The company operates a curated fashion box model where customers receive personalized clothing selections, likely with a keep-or-return purchasing model typical of personal styling services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Outfittery product offering
Product offeringCore offering
Outfittery provides an online personal styling subscription service for men that delivers curated clothing selections to customers across twelve European markets. Customers receive personalized fashion boxes based on their style preferences and body type, with a keep-or-return purchasing model, leveraging AI-based personalization combined with human stylists. The service operates through a direct-to-consumer e-commerce platform supported by centralized logistics infrastructure.
Product overview
Lookiero Outfittery Group operates as a unified fashion styling platform formed from the 2025 merger of Spain's Lookiero (women's styling) and Germany's Outfittery (men's styling). The company completed integration of both brands onto a single platform in 2025, operating across twelve European markets with France and Germany as the main markets, followed by Spain, Italy, and the UK. The platform provides AI-driven personalized fashion styling and delivery services, with a focus on AI-based personalization, demand forecasting, and supply chain optimization. Logistics operations are anchored by a new 15,000 m² center in Miranda de Ebro, Spain, bringing total logistics space to nearly 25,000 m².
Differentiator
Problem solved
Functional benefit
Products and services
- Outfittery Personal Styling Service
Quantifiable outcome
- Positive EBITDA achieved in 2025
Companies that use Outfittery
Customer profileSegments1 record
Ideal customer profiles1 record
Outfittery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Outfittery partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Outfittery competitors and assessment
Company assessmentDirect peers
- Stitch Fix: US-based direct-to-consumer personal styling subscription service that ships curated clothing boxes based on client preference data and AI-assisted stylist recommendations. Closely comparable business model, AI+stylist hybrid, and curated-box mechanic to Outfittery.
- Lookiero: Spain-headquartered online personal styling service for women that merged with Outfittery in 2025 to form Lookiero Outfittery Group. Now operates as a sub-brand within the same corporate entity, sharing platform and AI infrastructure.
- Thread: UK-based online personal styling service for men using a combination of human stylists and AI/algorithm-driven outfit recommendations. Directly comparable men-focused styling offering and overlapping UK/European customer base.
- Modomoto: Germany-based personal styling service for men acquired by Outfittery in 2019; comparable curated menswear box model targeting the German-speaking market with overlapping customer profile.
- DailyLook: US-based personal styling and curated clothing subscription for women using stylist-driven recommendations. Comparable curated-box business model and AI+stylist hybrid.
Broad incumbents
- Zalando: Europe's largest online fashion platform operating across most of Outfittery's 12 markets, increasingly layering AI-driven outfit recommendations and personalization features that compete with Outfittery's standalone styling proposition.
- ASOS: Large UK-headquartered online fashion retailer serving European consumers with broad assortment, increasingly using AI personalization. Competes with Outfittery for the same fashion-conscious shopper across multiple shared markets.
- Amazon Personal Shopper: Amazon Prime Wardrobe and AI-driven shopping recommendations deliver a stylized shopping experience at massive scale. As a broad incumbent, it competes indirectly for the time-constrained, fashion-curious consumer Outfittery targets.
- Trunk Club (Nordstrom): Nordstrom-owned personal styling service combining human stylists with AI-assisted curation for men's and women's apparel. Comparable curated-box model with the backing of a large department store retailer.
Emerging players
- Cladwell: App-based capsule wardrobe and outfit recommendation service using AI styling and personal preference data. Comparable AI-driven personalization angle targeting style-conscious consumers, though with a software-first rather than curated-box delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Outfittery social profiles
Digital presenceOutfittery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outfittery leadership team
Management profileNumber of profiles
Profiles4 records
Outfittery funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outfittery M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outfittery
What does Outfittery do?
Outfittery provides an online personal styling subscription service for men that delivers curated clothing selections to customers across twelve European markets. Customers receive personalized fashion boxes based on their style preferences and body type, with a keep-or-return purchasing model, leveraging AI-based personalization combined with human stylists. The service operates through a direct-to-consumer e-commerce platform supported by centralized logistics infrastructure.
Is Outfittery a public or private company?
Outfittery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outfittery founded?
Outfittery was founded in 2014. It employs 101 to 250 people.
Where is Outfittery based?
Outfittery is headquartered in Berlin, Germany, in the Europe region.
How does Outfittery make money?
One revenue line is on record: personal Styling Box Subscription.
Who are Outfittery's main competitors?
Direct peers on record are Stitch Fix, Lookiero, Thread, Modomoto and DailyLook. Broad incumbents are Zalando, ASOS, Amazon Personal Shopper and Trunk Club (Nordstrom). Cladwell is listed as an emerging player.
Does Outfittery have an API?
No public API is recorded for Outfittery.
What industry is Outfittery in?
Outfittery's product category is Personal Fashion Styling Services. Its primary akta.pro industry code is HSACAJAG, Men’s Styling & Tailoring Coordination, with a secondary code of HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 4581 and its SIC code is 5600.