EarlyDay
EarlyDay is a two-sided career marketplace exclusively for early childhood educators, connecting pre-screened candidates with preschools, childcare centers, and Head Start programs through matching technology and a strategic partnership with the National Head Start Association covering 1,600+ locations.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EarlyDay does
EarlyDay operates a two-sided career marketplace exclusively for the early childhood education (ECE) vertical, connecting pre-screened educator candidates with preschools, childcare centers, and Head Start programs. The company describes itself as "the only dedicated career marketplace for early childhood educators," and as of the input data the platform hosts 130,000+ pre-screened teacher profiles. The platform is structured around two primary interfaces: an Educator Interface (free profile creation, one-click apply, job discovery filtered by commute time, salary, benefits, and educational philosophy) and a Center/Employer Interface (paid job postings, candidate search, and pre-screened filtering). It is operated by Wonderschool, Inc., a Delaware-incorporated entity headquartered in Miami, FL, and is privately held with 1–10 employees.
The core product is a matching technology platform layered with manual review: all candidates are pre-screened by EarlyDay before being presented to employers, and the matching system combines algorithmic ranking on location, credentials, and language requirements with a human-touch component. Distribution combines product-led self-serve (educators and SMB employers can register directly at app.earlyday.com), inside sales (Calendly-based demo booking for larger accounts), and a strategic channel partnership with the National Head Start Association (NHSA) that grants EarlyDay preferred-hiring-partner status across 1,600+ Head Start locations. Marketing channels include a blog/career-resources hub, active organic social presence (Facebook, Instagram, LinkedIn under @joinearlyday), and state-level SEO landing pages in at least ten US states.
The business model is two-sided: educators access the platform free of charge (freemium supply side), while preschools, childcare centers, and Head Start programs pay hiring fees to post jobs and access pre-screened candidate profiles (transaction-based demand side). The total addressable market is the US child day care services market, projected to reach $489.32B by 2030 at a 6.3% CAGR, of which EarlyDay addresses the labor/hiring subsegment.
EarlyDay firmographics
Firmographics- Name
- EarlyDay
- Legal name
- Wonderschool, Inc.
- Website
- https://earlyday.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EarlyDay is a two-sided career marketplace exclusively for early childhood educators, connecting pre-screened candidates with preschools, childcare centers, and Head Start programs through matching technology and a strategic partnership with the National Head Start Association covering 1,600+ locations.
- Ownership category
- akta.pro rank
EarlyDay industry classification
Industry- Product category
- Education Job Marketplace
- NAICS
- Educational Services (611)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Training & Credential Compliance Tracking (PD registry alignment) (EDACAKAH)
Keywords
Where EarlyDay is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
EarlyDay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hiring fees from schools/childcare centers: EarlyDay charges schools and childcare centers for posting jobs and accessing pre-screened candidate profiles. The Terms of Service indicate that charges result from services received as a School, with payment facilitated by EarlyDay.
- Free job seeker access: Educators create free accounts to browse and apply to jobs, providing the supply side of the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free account for educators |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
EarlyDay product offering
Product offeringCore offering
EarlyDay operates a two-sided online career marketplace connecting early childhood educators with preschools, childcare centers, and Head Start programs. The platform hosts over 130,000 pre-screened teacher profiles and uses matching technology to pair qualified educators with employer hiring requirements based on location, credentials, and language. Educators access the platform for free, while schools and childcare centers pay for posting jobs and accessing pre-screened candidate profiles.
Product overview
EarlyDay operates as a dual-sided career marketplace platform connecting early childhood educators with preschools and childcare centers. The platform consists of two primary interfaces: the Educator Interface enables jobseekers to create profiles, discover opportunities, and apply with one click; the Center Interface allows employers to post jobs, access pre-screened candidate profiles, and utilize matching technology to find qualified hires. The platform reportedly hosts over 130,000 pre-screened teacher profiles and serves Head Start programs nationwide through a strategic partnership with the National Head Start Association.
Differentiator
Problem solved
Functional benefit
Products and services
- EarlyDay Career Marketplace Platform A two-sided online marketplace with two primary interfaces: an Educator Interface allowing early childhood educators to create free profiles, browse job openings at preschools and childcare centers, filter by commute time, salary, benefits, and educational philosophy, and apply with one click; and a Center/Employer Interface allowing preschools and childcare centers to post job openings, search pre-screened candidate profiles, and use matching technology to find qualified hires.
Quantifiable outcome
- Hired 6 educators within first month
Companies that use EarlyDay
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
EarlyDay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
EarlyDay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Head Start Association (NHSA)coreNationwide preferred hiring partnership between EarlyDay and NHSA to address persistent staffing shortages across more than 1,600 Head Start locations. EarlyDay's platform with over 130,000 pre-screened teacher profiles enables Head Start programs to hire qualified educators more quickly and reduce administrative burden. The partnership also grants EarlyDay's educator network access to NHSA's Child Development Associate certification training to strengthen credentials and career mobility.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EarlyDay competitors and assessment
Company assessmentDirect peers
- K12JobSpot: Job board dedicated to K-12 and education sector hiring. Closely comparable in serving educators and education employers, with vertical focus on teaching talent, though broader than EarlyDay's ECE-only specialization.
- Wonderschool: EarlyDay's parent entity (Wonderschool, Inc.) operates a broader platform supporting ECE providers with software and resources. Directly comparable in serving the same preschool/childcare customer base with complementary tools.
- Care.com: Two-sided marketplace connecting families and care providers, including childcare and early childhood roles. Most directly comparable marketplace business model, though Care.com spans broader care categories (nannies, senior care, pet care) rather than specializing exclusively in ECE.
Broad incumbents
- Indeed: Largest horizontal job marketplace globally. Competes indirectly with EarlyDay by allowing preschools and childcare centers to post ECE jobs for free, though without EarlyDay's domain-specific pre-screening and credential verification.
- LinkedIn: Professional network with integrated job marketplace. Education and childcare employers post jobs on LinkedIn, but the platform is not tailored to ECE-specific pre-screening, CDA credentials, or matching on educational philosophy.
- ZipRecruiter: Public-market horizontal job marketplace using AI-driven matching. Offers employers broad candidate reach but lacks EarlyDay's vertical specialization for early childhood education and ECE-specific credential handling.
Emerging players
- Tallo: Talent marketplace connecting students and young professionals with employers and career pathways, including education-related roles. Comparable as a talent marketplace with career-matching features, though broader than EarlyDay's ECE focus.
- EdSurge: Education-sector media and resource platform that includes job postings and career content for educators. Comparable as a vertical-specific education career resource, though its primary focus is on edtech product discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EarlyDay social profiles
Digital presenceEarlyDay financial estimates
Financial estimateRevenue estimate
Valuation estimate
EarlyDay leadership team
Management profileNumber of profiles
Profiles1 record
EarlyDay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EarlyDay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EarlyDay
What does EarlyDay do?
EarlyDay operates a two-sided online career marketplace connecting early childhood educators with preschools, childcare centers, and Head Start programs. The platform hosts over 130,000 pre-screened teacher profiles and uses matching technology to pair qualified educators with employer hiring requirements based on location, credentials, and language. Educators access the platform for free, while schools and childcare centers pay for posting jobs and accessing pre-screened candidate profiles.
Is EarlyDay a public or private company?
EarlyDay is a private company. It is classified as venture growth investor backed and is currently operating.
When was EarlyDay founded?
EarlyDay was founded in 2020. It employs 1 to 10 people.
Where is EarlyDay based?
EarlyDay is headquartered in Miami, United States, in the North America region.
How does EarlyDay make money?
Two revenue lines are on record. Hiring fees from schools/childcare centers are the primary driver. The others are free job seeker access.
Who are EarlyDay's main competitors?
Direct peers on record are K12JobSpot, Wonderschool and Care.com. Broad incumbents are Indeed, LinkedIn and ZipRecruiter. Emerging players are Tallo and EdSurge.
Does EarlyDay have an API?
No public API is recorded for EarlyDay.
What industry is EarlyDay in?
EarlyDay's product category is Education Job Marketplace. Its primary akta.pro industry code is EDACAKAH, Training & Credential Compliance Tracking (PD registry alignment). Its NAICS code is 611 and its SIC code is 7361.