Next Level Burger
Next Level Burger is a privately-held, plant-based fast-casual restaurant chain operating 27 U.S. locations under the unified Next Level Veggie Grill brand, serving health-conscious consumers and event catering customers with an All-American Vegan menu.
- Company typePrivate
- Founded2014
- HeadquartersBend, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Next Level Burger does
Next Level Burger is a privately-held, plant-based fast-casual restaurant chain founded in 2014 and headquartered in Bend, Oregon. The company operates a dine-in and takeaway restaurant model built around an All-American Vegan menu that combines plant-based burgers, comfort food, and classic American fare made entirely from plant ingredients. Following its January 2024 acquisition of Veggie Grill in a deal valued at over $80 million, the company has rolled its combined 27 locations (10 pre-existing Next Level Burger stores plus 17 acquired Veggie Grill stores) into a unified "Next Level Veggie Grill" brand, positioning itself as the largest plant-based restaurant platform in the United States.
The core operating technology is food preparation and menu development for vegan cuisine, with no proprietary software or AI components disclosed. Online ordering is handled through a third-party integration with the Thanx platform, and the company operates a mobile app that supports a rewards/loyalty program. Supporting offerings include event catering services for corporate functions, parties, and group lunches, as well as gift cards sold via the company website. Distribution is entirely U.S.-based through physical restaurant storefronts plus the online ordering and gift card channels.
The business model is direct-to-consumer restaurant food sales, supplemented by catering (B2B/enterprise) and gift card revenue. Customer segments split between health-conscious individual diners seeking organic, chemical-free plant-based meals and event organizers seeking plant-based catering options. The company markets through organic social channels (Facebook, Instagram, TikTok), an email newsletter, and a loyalty program. No public revenue figures, unit economics, pricing, or investor roster have been disclosed.
Next Level Burger firmographics
Firmographics- Name
- Next Level Burger
- Website
- https://nextlevelburger.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Next Level Burger is a privately-held, plant-based fast-casual restaurant chain operating 27 U.S. locations under the unified Next Level Veggie Grill brand, serving health-conscious consumers and event catering customers with an All-American Vegan menu.
- Ownership category
- akta.pro rank
Next Level Burger industry classification
Industry- Product category
- Plant-Based Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
- akta.pro secondary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Next Level Burger is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Next Level Burger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Food Sales: Revenue from selling plant-based food items at restaurant locations including dine-in, takeaway, and online orders
- Catering Services: Event catering services for parties, celebrations, office lunches, and group events
- Gift Cards: Sale of gift cards for use at restaurant locations
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Next Level Burger product offering
Product offeringCore offering
Next Level Burger operates a fast-casual restaurant chain serving an All-American Vegan menu of plant-based burgers and comfort food at physical locations. Following its January 2024 acquisition of Veggie Grill for over $80 million, the company is rolling conversion of Next Level Burger locations into the unified Next Level Veggie Grill brand, operating 27 total restaurant locations across the United States. Supporting offerings include event catering, gift cards, online ordering via the Thanx platform, and a mobile-app-based rewards program.
Product overview
Next Level Burger is a plant-based restaurant chain that operates as a single unified brand with sub-product variations. Following the January 2024 acquisition of Veggie Grill (valued at over $80 million, combining 17 Veggie Grill stores with 10 existing Next Level Burger locations for 27 total), the company is rolling out the Next Level Veggie Grill (NLVG) concept featuring an All-American Vegan menu that merges the best offerings from both brands. The company also maintains the standalone Next Level Burger (NLB) menu at select locations during the transition. Supporting offerings include catering services and a rewards program accessible via their mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- All-American Vegan Menu (Next Level Veggie Grill) Plant-based restaurant menu featuring burgers, comfort food, and classic American fare made entirely vegan. The menu merges the best offerings from Veggie Grill and Next Level Burger and is served at converted Next Level Veggie Grill locations.
- Next Level Burger (NLB) Menu Original plant-based burger menu from the Next Level Burger brand, offered alongside the unified NLVG menu at select locations while the company transitions stores to the Next Level Veggie Grill concept.
- Catering Services Event catering services offering plant-based food options for birthday parties, celebrations, office events, corporate gatherings, and group lunches.
- Gift Cards
Companies that use Next Level Burger
Customer profileSegments2 records
Ideal customer profiles2 records
Next Level Burger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Next Level Burger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Veggie GrillcoreNext Level Burger acquired Veggie Grill in January 2024, combining 17 Veggie Grill stores with 10 existing Next Level Burger locations to create the largest plant-based restaurant platform in the U.S. The deal valued at over $80 million includes planned menu and sourcing improvements, new operational standards, and menu consistency initiatives.
Scale indicators4 records
Next Level Burger competitors and assessment
Company assessmentDirect peers
- Veggie Grill: Plant-based fast-casual restaurant chain now operating as a wholly-owned sub-brand within the Next Level Veggie Grill platform following the January 2024 acquisition. Historically a direct competitor with overlapping menu (vegan burgers, bowls, sandwiches) and West Coast footprint.
- Plant Power Fast Food: Plant-based quick-service restaurant chain headquartered in San Diego with multiple Southern California locations. Directly comparable concept — vegan burgers, breakfast items, and sides targeting the same plant-based diner demographic in overlapping geographies.
- Mr. Charlie's Not So Secret Vegan Fried Chicken: Vegan fast-food chain with locations in California and Texas serving plant-based burgers, chicken sandwiches, and sides in a quick-service format. Comparable target customer (flexitarian/vegan diners seeking familiar fast-food formats) and overlapping California presence.
- Native Foods Cafe: Plant-based fast-casual restaurant chain operating primarily in the western U.S. with a fully vegan menu spanning burgers, bowls, sandwiches, and comfort food. Direct competitor on plant-based positioning, menu format, and limited-service fast-casual delivery model.
- Globally Local Foods: Vegan fast-food chain operating across Canada with a fully plant-based menu including burgers, wraps, and breakfast items. Comparable plant-based QSR concept and customer demographic; primary regional differentiation is Canadian vs. U.S. operations.
Broad incumbents
- Sweetgreen: Public fast-casual salad and bowl chain with plant-forward menu and strong tech-enabled loyalty/app ordering. Broader incumbent offering salads/bowls at scale with comparable health-conscious diner target and digital ordering stack (loyalty app, online ordering).
- CAVA Group: Public Mediterranean fast-casual chain with rapidly scaling footprint. Comparable fast-casual positioning, digital/app-first ordering, and a menu built around customizable bowls — overlapping with NLVG's bowl and plant-based protein offerings.
- Chipotle Mexican Grill: Mainstream fast-casual chain that has expanded plant-based options (sofritas) and represents the scale benchmark NLVG must compete against. Significant competitive exposure as Chipotle and similar national chains add plant-based menu items at scale.
Others
- Beyond Meat: Plant-based CPG protein supplier providing key inputs (Beyond Burger, Beyond Sausage) to NLVG's menu. As a major upstream supplier, Beyond Meat's pricing, innovation, and distribution strategy directly affect NLVG's COGS and product roadmap.
- Impossible Foods: Plant-based protein supplier producing Impossible Burger used by foodservice operators including burger chains. Indirect ecosystem participant supplying menu ingredients and competing for plant-based consumer mindshare; partnership or supply relationship with NLVG would materially affect margins.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Next Level Burger social profiles
Digital presenceNext Level Burger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Level Burger leadership team
Management profileNumber of profiles
Profiles1 record
Next Level Burger subsidiaries and ownership
Company hierarchySubsidiaries1 record
Next Level Burger funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Level Burger M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Level Burger
What does Next Level Burger do?
Next Level Burger operates a fast-casual restaurant chain serving an All-American Vegan menu of plant-based burgers and comfort food at physical locations. Following its January 2024 acquisition of Veggie Grill for over $80 million, the company is rolling conversion of Next Level Burger locations into the unified Next Level Veggie Grill brand, operating 27 total restaurant locations across the United States. Supporting offerings include event catering, gift cards, online ordering via the Thanx platform, and a mobile-app-based rewards program.
When was Next Level Burger founded?
Next Level Burger was founded in 2014. It employs 51 to 100 people.
Where is Next Level Burger based?
Next Level Burger is headquartered in Bend, United States, in the North America region.
How does Next Level Burger make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services and gift Cards.
Who are Next Level Burger's main competitors?
Direct peers on record are Veggie Grill, Plant Power Fast Food, Mr. Charlie's Not So Secret Vegan Fried Chicken, Native Foods Cafe and Globally Local Foods. Broad incumbents are Sweetgreen, CAVA Group and Chipotle Mexican Grill. Others are Beyond Meat and Impossible Foods.
Does Next Level Burger have an API?
No public API is recorded for Next Level Burger.
What industry is Next Level Burger in?
Next Level Burger's product category is Plant-Based Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual, with a secondary code of THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 2000.