Plant Power Fast Food

What Plant Power Fast Food does

Plant Power Fast Food is a privately held quick-service restaurant company that operates an exclusively plant-based menu of burgers, sandwiches, breakfast items, sides, shakes, soft serve, and desserts. Founded in 2015 in San Diego, California, the company has expanded to 8 operating locations across California (Ocean Beach, Encinitas, Redlands, Escondido digital kitchen, Long Beach, Sacramento, Hollywood) and Nevada (Las Vegas), spanning dine-in, drive-thru, and ghost-kitchen formats. The brand has been recognized three consecutive years (2023, 2024, 2025) as VegNews 'Best Vegan Fast Food,' appeared on Yelp's 2023 Top 100 Burgers in America, and founder Zach Vouga was named to the Forbes 30 Under 30 list in 2019.

Name

Plant Power Fast Food

Legal name

Plant Power Restaurant Group

Website

https://plantpowerfastfood.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Plant Power Fast Food is a privately held, 100% plant-based quick-service restaurant chain operating 8 dine-in, drive-thru, and ghost-kitchen locations across California and Nevada. It serves vegans, flexitarians, and sustainability-conscious consumers with proprietary plant-based burgers, breakfast items, milkshakes, and an Appfront-powered loyalty app.

Ownership category

akta.pro rank

Product category

Plant-Based Quick-Service Restaurant

NAICS

Mobile Food Services (722330), Mobile Food Services (72233)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industries

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Frozen Plant-Based & Vegetarian Meals (CRADADAF), Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)

Keywords

• Plant-based fast food
• Vegan quick-service restaurant
• Plant-based burgers
• Ghost kitchen delivery
• Restaurant catering services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales (In-Store & Drive-Thru): Core revenue stream from sales of 100% plant-based burgers, sandwiches, fries, nuggets/tenders, breakfast items, sides, shakes, desserts, and beverages at company-owned dine-in and drive-thru locations.
2. Digital / App / Online Ordering: Direct-to-consumer online and mobile-app ordering for pickup and delivery, processed through the owned Plant Power app and website.
3. Catering Services: Boxed lunches, salad trays, burger boxes, sandwich/wrap boxes, breakfast boxes, tender/nugget trays, and dessert trays for offices and events; available via in-house ordering and the EZ Cater partner channel.
4. Plant Power Rewards / Gift Cards: Digital gift card sales and a points-based loyalty program (10 points per $1; rewards redeemed for free menu items, Gold Status tier).
5. Merchandise (Apparel & Goods): Branded merchandise sales through the online store, including t-shirts, totes, and other items printed on 100% organic, fair-trade certified cotton.
6. Third-Party Delivery / Ghost Kitchen Sales: Delivery and curbside orders fulfilled through third-party delivery platforms (DoorDash, UberEats, Grubhub), including from the Escondido ghost (digital) kitchen.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Plant Power Fast Food operates a 100% plant-based quick-service restaurant chain selling burgers, sandwiches, fries, nuggets, tenders, breakfast items, shakes, soft serve, and beverages through dine-in, drive-thru, ghost-kitchen, catering, and online ordering channels. The menu uses proprietary plant-based formulations (pea-protein patties, oat-milk cheese/dairy alternatives, mung-bean eggs, soy/wheat "chicken") and is sold across 8 locations in California and Nevada, supported by a mobile-app loyalty program and third-party delivery.

Product overview

Plant Power Fast Food is a 100% plant-based quick-service restaurant chain built around a single unified brand offering — fast food made entirely from plants. The core offering is the dine-in, drive-thru, and ghost-kitchen restaurant experience operated across California and Las Vegas, anchored by the original Ocean Beach flagship (2015), the first drive-thru in Encinitas (2017), the first franchised Redlands location (2018), and additional company-owned sites in Long Beach, Sacramento, Hollywood, and Las Vegas. Layered on top of this core restaurant experience is a digital platform that includes the Plant Power Mobile App (powered by the Appfront partner platform) and the Plant Power Rewards loyalty program, which together enable online ordering, point accrual, and personalized perks. Adjacent offerings extend the core product into new contexts: a Catering Service fulfilled through EZ Cater, a Branded Merch Store, Gift Cards, the in-restaurant Burger Bangers Radio music experience (curated via Spotify), and the delivery-only Escondido Digital Kitchen ghost kitchen, which distributes the menu through DoorDash, Uber Eats, and Grubhub. The architecture is therefore a unified restaurant brand plus a digital/loyalty layer, with several add-on modules (catering, merch, gift cards, ghost-kitchen) that share the same menu, branding, and customer base.

Differentiator

Problem solved

Functional benefit

Brands

• Plant Power Rewards: Company-operated customer loyalty program and mobile app offering points, free menu item redemptions, birthday gifts, and member-exclusive promotions.
• Burger Bangers Radio

Products and services

• Plant Power Fast Food Restaurant Chain A 100% plant-based quick-service restaurant chain offering burgers, sandwiches, breakfast items, sides, and beverages made entirely from plant-based ingredients. The chain operates dine-in, drive-thru, and ghost-kitchen locations across California and Nevada. Targeted at vegans, vegetarians, flexitarians, and sustainability- and health-conscious fast-food consumers.
• Plant Power Catering Plant-based catering service for offices and events, offering boxed lunches, salad trays, burger/wrap/breakfast boxes, tender/nugget trays, and dessert trays. Available via in-house online ordering and the EZ Cater partner channel, with a $125 delivery minimum (before tax and delivery fee) and Visa/MC/Amex/Discover accepted. Targeted at offices, event organizers, and corporate customers seeking plant-based group meals.
• Escondido Digital Kitchen (Ghost Kitchen) Delivery-only ghost kitchen in Escondido, California operating inside the company's headquarters, fulfilling curbside pickup and third-party delivery orders through DoorDash, Uber Eats, and Grubhub without dine-in seating. Targeted at delivery customers seeking plant-based fast food in markets without a full dine-in Plant Power location.
• Plant Power Rewards Loyalty Program Appfront-powered mobile and web loyalty program offering 10 points per $1 spent in restaurants, via the app, or online; points redeemable for free menu items (3,000 points = 1 free entree); Gold Status tier with exclusive promos; plus birthday gifts, welcome offer, and early access to menu items and merch. Targeted at Plant Power diners seeking repeat-purchase rewards.
• Plant Power Mobile App Mobile ordering app and online storefront powered by the Appfront platform, enabling online pickup and delivery ordering, gift card purchase, and loyalty program enrollment. Targeted at Plant Power diners preferring digital ordering.
• Plant Power Gift Cards Digital gift cards sold through the Plant Power app and website, redeemable for in-store and online purchases across Plant Power locations. Targeted at Plant Power diners and gift-givers.
• Plant Power Merch Store Online branded merchandise store selling Plant Power t-shirts, totes, and accessories printed on 100% organic, fair-trade certified cotton. Targeted at Plant Power fans and brand loyalists.
• Hippie Patty (House Veggie Patty) House veggie patty made from black beans, roasted cashews, poblano peppers, onions, and garlic, served as an alternative to the yellow pea-protein "Beefy" patty across the burger menu. Targeted at diners preferring a bean-based plant protein option.
• Vegan Coney Dog Plant-based Coney-style hot dog launched in collaboration with Tim Robinson, served on the Plant Power menu. Targeted at diners seeking a plant-based version of a classic American fast-food hot dog.
• Burger Bangers Radio Company's branded in-restaurant music programming and Spotify playlist series with 30+ curated stations refreshed quarterly, featuring guest-curated sets from artists and cultural figures including Nathan Williams (Wavves), Tony Hawk, Cutworms, Cold Cave, Gregg Turkington, and Justin Pearson. Targeted at enhancing in-store dine-in experience and extending brand reach on Spotify.

Quantifiable outcome

• 3 consecutive years (2023, 2024, 2025) named 'Best Vegan Fast Food' by VegNews Readers' Choice / Readers' Pick
• +5 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core distribution partner, core technology platform, core mission-aligned supplier, high-profile cultural collaboration, cultural collaboration, guest curator, standard third-party delivery partner, supplier partner and mission-aligned certification partner.

• EZ Catercore distribution partnerChannel Partner/ Reseller/ DistributorOnline catering platform partner through which Plant Power Fast Food distributes its plant-based boxed lunches, salad trays, burger/wrap/breakfast boxes, and dessert trays to offices and events. Delivery minimum of $125 (before tax and delivery fee) applies.
• Appfront (Appfront.ai)core technology platformTechnology or IntegrationPowers Plant Power's mobile app, online ordering storefront, gift cards, and the Plant Power Rewards loyalty program (10 points per $1, Gold Status tier, gift card sales).
• Equal Exchangecore mission-aligned supplierStrategic or Co-development PartnerWorker-owned cooperative supplying Plant Power's fair-trade certified coffee (hot coffee, cold brew) and cocoa powder / chocolate chips used across the dessert menu. Highlighted in Plant Power's World Fair Trade Day content.
• Maine Rootcore mission-aligned supplierStrategic or Co-development PartnerSupplies Plant Power's organic sodas made with 100% organic, fair trade cane sugar across flavors including Cola, Blueberry, Lemon-lime, Root Beer, and Lemonade.
• Tony Hawkhigh-profile cultural collaborationGTM or Marketing PartnerBrand/cultural collaboration with Tony Hawk, including the 'Plant Skater' themed playlist and related menu/merch cross-promotion featured in the company's earned-media coverage.
• Tim Robinsoncultural collaborationGTM or Marketing PartnerTim Robinson teamed up with Plant Power to launch a new vegan Coney Dog menu item, generating press coverage in Vegout Magazine.
• Nathan Williams (Wavves)guest curatorGTM or Marketing PartnerCurated the 'WAVVES Sunshine Sessions' Burger Bangers playlist for the company's in-restaurant and Spotify music programming.
• DoorDashstandard third-party delivery partnerChannel Partner/ Reseller/ DistributorThird-party delivery partner used for the Escondido digital/ghost kitchen and other delivery orders (note: third-party delivery purchases do not earn Plant Power Rewards points).
• UberEatsstandard third-party delivery partnerChannel Partner/ Reseller/ DistributorThird-party delivery partner used for the Escondido digital/ghost kitchen and other delivery orders (note: third-party delivery purchases do not earn Plant Power Rewards points).
• Grubhubstandard third-party delivery partnerChannel Partner/ Reseller/ DistributorThird-party delivery partner used for the Escondido digital/ghost kitchen and other delivery orders.
• Tractor Teassupplier partnerStrategic or Co-development PartnerSupplies Plant Power's organic Tractor Teas (Hibiscus, Black Tea, Seasonal) and Agua Frescas on the drinks menu.
• Liquid Deathsupplier partnerStrategic or Co-development PartnerSupplies Plant Power's canned mountain water (still and sparkling).
• Fairtrade International / FLO (cotton)mission-aligned certification partnerStrategic or Co-development PartnerCertifies Plant Power's 100% organic, fair-trade cotton used for employee uniforms and brand merchandise, supporting the company's fair-trade sourcing narrative.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Veggie Grill: Plant-based fast-casual restaurant chain operating in California and other states with a 100% plant-based menu spanning burgers, sandwiches, and bowls. Veggie Grill is the most direct U.S. comparable to Plant Power's dine-in, drive-thru, and ghost-kitchen plant-based QSR model, though historically at a fast-casual price point rather than Plant Power's QSR price point.
• Mr. Charlie's: Vegan fast-food chain replicating the classic QSR format (burgers, fries, nuggets, shakes) with a 100% plant-based menu and a similar 'familiar fast food, fully vegan' positioning to Plant Power. Closest like-for-like concept in the U.S. vegan QSR category.
• Next Level Burger: Plant-based burger QSR chain with dine-in and drive-thru locations across multiple U.S. states. Competes with Plant Power for the same vegan/flexitarian QSR customer and operates a comparable multi-format (dine-in + drive-thru) plant-based model.
• PLNT Burger: 100% plant-based QSR concept by the founders of Whole30 offering burgers, fries, and shakes in a fast-food format. Direct competitor to Plant Power in the dedicated-plant-based QSR category with a similar product mix and price positioning.
• Beatnic (formerly By Chloe): Plant-based fast-casual restaurant brand with a 100% vegan menu spanning burgers, sandwiches, salads, and bowls. Closely comparable to Plant Power's plant-based, mission-driven, multi-unit restaurant model, though historically more fast-casual than QSR.
• Native Foods Cafe: 100% plant-based restaurant chain operating dine-in locations with a menu of burgers, bowls, and sandwiches. Comparable to Plant Power as a multi-unit dedicated plant-based restaurant brand targeting vegan and flexitarian consumers.

Broad incumbents

• Sweetgreen: Large, well-capitalized fast-casual chain focused on healthy, sustainably sourced food with a strong digital/loyalty platform. Competes with Plant Power for the health-conscious and flexitarian consumer in California, and represents the broader incumbent benchmark for tech-enabled, mission-driven fast-casual operations.
• BurgerFi: Better-burger QSR chain with a sustainability-forward brand and an expanding plant-based menu (including a Beyond Burger offering). Competes with Plant Power at the QSR burger occasion and shares the ESG/mission-driven positioning, but is a broader incumbent rather than a fully plant-based specialist.
• CAVA: Fast-casual Mediterranean chain with a tech-enabled loyalty platform and strong California footprint. Comparable to Plant Power as a tech-forward, health-positioned multi-unit chain competing for the same flexitarian California consumer wallet.

Others

• Beyond Meat: Plant-based protein ingredient supplier whose products (Beyond Burger, Beyond Chicken) are used by mainstream QSRs. Relevant as the upstream supplier/competitor ecosystem shaping Plant Power's procurement costs and the competitive set of plant-based menu items at competing QSRs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plantpowerff
• YouTubeyoutube.com/watch?v=p4rXl1ynNnk
• Facebookfacebook.com/plantpowerfastfood
• Instagraminstagram.com/plantpowerfastfood
• TikToktiktok.com/@plantpowerfastfood?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant Power Fast Food