More Labs

What More Labs does

More Labs is a Los Angeles-based functional beverage company founded in 2016 by Sisun Lee, a former Tesla engineer. The company develops and sells science-backed drink shots across three lifestyle occasions: hangover recovery (Morning Recovery, the flagship product based on dihydromyricetin / DHM), cognitive focus (Liquid Focus, a caffeine-plus-L-theanine nootropic), and sleep support (Dream Well, a melatonin-based drink). The differentiator versus generic hangover products is a patent-pending manufacturing process that increases the solubility and bioavailability of DHM — a flavonoid that is not water-soluble in its natural state and therefore poorly absorbed without the proprietary formula. A randomized, double-blind, placebo-controlled human clinical study claims up to 80% symptom improvement versus control. The company is backed by scientific advisors including USC Professor Daryl Davies and Ritual VP Kevin Ewell, and has donated $230,000 to the USC School of Pharmacy to fund DHM research.

The business operates a hybrid go-to-market model. Direct-to-consumer e-commerce on its Shopify storefront is the primary channel and includes a Subscribe & Save subscription program with 15% discounts, free shipping, and 30/60/90-day delivery cadence. Wholesale distribution covers Sprouts Farmers Market, Whole Foods, Walgreens, 7-Eleven, Gopuff, Total Wine & More, and BevMo!, with the Sprouts rollout completed nationwide in April 2025 alongside a new sugar-free flavor launch. Pricing is anchored at approximately $30–$36 per 6-pack ($5–$6 per bottle), with bundle products offering 20–25% discounts and $25 digital gift cards for gifting. Cumulative customer count is reported at over 1,000,000 worldwide, supported by 4,500+ five-star reviews.

The company has raised approximately $25 million across multiple venture rounds from 2017 to 2022, with Altos Ventures and Slow Ventures co-leading the 2018 round and Btomorrow Ventures leading the 2021 round alongside Montage Capital. More Labs is private, US-domiciled, with 11–50 employees, GMP- and NSF-certified manufacturing, FDA registration, and Prop 65 compliance. It serves three persona segments: health-conscious social drinkers (primary), productivity-focused professionals, and sleep-struggling adults — addressing hangover recovery, clean energy, and non-habit-forming sleep respectively.

Name

More Labs

Legal name

More Labs

Website

https://morelabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

More Labs is a Los Angeles-based functional beverage company founded in 2016 that sells science-backed drink shots for hangover recovery (Morning Recovery with DHM), focus (Liquid Focus), and sleep (Dream Well) to health-conscious consumers via DTC subscription and major US retail chains.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Dietary supplements
• Functional beverages
• Hangover recovery drinks
• Nootropic drinks
• Sleep support drinks

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: More Labs generates revenue primarily through direct-to-consumer sales of its wellness drinks. Products are sold as one-time purchases or through subscription plans (Subscribe & Save) offering 15% discounts with free shipping. Products are available in 6-pack, 12-pack, and 24-pack configurations. Bundle products (Holiday Variety Pack, Vacation Bundle, Day and Night Bundle) provide cross-sell opportunities with discounted pricing.
2. Retail Distribution: Products are distributed through major retail chains including Sprouts Farmers Market, Whole Foods, Walgreens, 7-Eleven, Gopuff, Total Wine & More, and BevMo!, generating revenue through wholesale distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

More Labs manufactures and sells science-backed functional beverages under three lifestyle categories: Morning Recovery (hangover cure drink built around dihydromyricetin/DHM), Liquid Focus (nootropic focus drink), and Dream Well (melatonin-based sleep drink). The company sells direct-to-consumer via its own Shopify storefront with subscriptions, and distributes through major U.S. retail chains including Sprouts Farmers Market, Whole Foods, Walgreens, 7-Eleven, Gopuff, Total Wine & More, and BevMo!.

Product overview

More Labs is a science-backed wellness company offering functional drinks organized across three lifestyle categories: Play (Morning Recovery for hangover recovery), Work (Liquid Focus for cognitive enhancement), and Sleep (Dream Well for rest support). The core product portfolio includes Morning Recovery (hangover cure drink with DHM), Morning Recovery + Energy (with added caffeine), Liquid Focus (nootropic focus drink), and Dream Well (sleep support drink). The company also offers curated bundles combining multiple products for comprehensive wellness routines, subscription plans with 15% savings, and digital gift cards. All products feature clean-label formulations with no artificial colors, sweeteners, or preservatives, and are backed by clinical research including a randomized double-blind placebo-controlled study demonstrating up to 80% symptom improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Morning Recovery Science-backed hangover recovery drink formulated with DHM (dihydromyricetin), electrolytes, prickly pear extract, milk thistle, and B&C vitamins; clinically validated in a randomized double-blind placebo-controlled human study. Targeted at social drinkers seeking next-morning recovery.
• Morning Recovery + Energy Morning Recovery formulation with added 30mg caffeine, designed for consumers who want both hangover mitigation and an energy lift during drinking occasions. Uses patent-pending DHM technology in a Berry flavor.

Quantifiable outcome

• Users felt up to 80% better than those without Morning Recovery across various symptoms including headache, heart-pounding, concentration, and clumsiness in a randomized, double-blind, placebo-controlled clinical study
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• University of Southern California (USC) School of PharmacycoreStrategic or Co-development Partner · 1 January 2018In 2018, More Labs donated $230,000 to the USC School of Pharmacy to form a research fund. The team uses this donation to drive innovation in dihydromyricetin (DHM) research to understand how DHM works and how the science can be applied to More Labs products. The partnership includes collaboration with Dr. Daryl Davies, Professor of Clinical Pharmacy at USC, who leads research on alcohol metabolism and has over 30 years of experience in drug discovery and development.
• IndiegogominorChannel Partner/ Reseller/ DistributorMore Labs launched its first product, Morning Recovery, on Indiegogo before transitioning to direct-to-consumer sales. This initial crowdfunding campaign helped validate market demand and generate early customer traction.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Liquid I.V. Hydration and functional wellness drink company best known for its Hydration Multiplier stick packs. Most comparable to More Labs as a direct competitor in the hangover/rehydration functional beverage category, with strong retail distribution and a similarly broad wellness portfolio.
• Cheers Health: Direct hangover recovery drink competitor to Morning Recovery, positioned in the same premium-priced functional beverage category. Cited alongside More Labs as a key player in the hangover cure market.
• No Days Wasted: Hangover prevention and recovery supplement brand directly competing with Morning Recovery. Closely comparable in target consumer (social drinkers seeking next-morning recovery) and D2C-plus-retail distribution model.

Broad incumbents

• Ritual: Science-backed daily multivitamin and supplement brand with a similar clean-label, clinical-validation positioning. More Labs' Scientific Advisory Board member Kevin Ewell is VP of Product Innovation at Ritual, making it a strong adjacent comparable.
• AG1 (Athletic Greens): Premium daily greens and nutrition supplement brand with strong D2C subscription model. Comparable as a science-positioned, premium-priced functional wellness brand competing for similar health-conscious consumer share of wallet.

Emerging players

• Kin Euphorics: Functional non-alcoholic beverage brand positioned around mindful drinking and social occasion alternatives. Comparable to More Labs' broader Play/Work/Sleep wellness platform and overlapping retail channels.
• De Soi: Non-alcoholic aperitif brand targeting the sober-curious occasion. Tangentially comparable to More Labs as a wellness-adjacent functional beverage brand, though positioned around abstention rather than recovery.
• Recess: Adaptogen-infused sparkling water brand targeting millennial stress and focus use cases. Comparable to Liquid Focus and Dream Well for overlapping consumer segments (productivity-focused professionals, sleep-struggling adults).
• Muni: Plant-based hangover prevention shot with DHM as a primary active ingredient, making it a direct formulation competitor to Morning Recovery and a test case for how the DHM category is fragmenting.
• Ora Organic: Plant-based supplement and functional wellness brand with comparable clean-label, vegan positioning and direct-to-consumer subscription model. Overlaps with More Labs on supplement-grade wellness consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/morelabs
• Xx.com/morelabs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Labs