EduFund
EduFund is an India-based education-fintech platform that helps Indian families plan, save, and finance children's education through mutual fund distribution, education loan facilitation, insurance, EB-5 immigration, and study abroad services, serving over 250,000 families.
- Company typePrivate
- Founded2020
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What EduFund does
EduFund (operated by Helena Edtech Private Limited) is an India-based education-fintech platform founded in 2020 and headquartered in Ahmedabad, serving Indian families seeking to plan, save, and finance children's education costs. The company serves a reported base of more than 250,000 families through a direct-to-consumer digital platform (website and mobile applications on iOS and Android) complemented by a sub-broker distribution network. Product breadth spans mutual fund distribution (5,000+ funds via AMFI-registered affiliate EduBillions Tech, ARN 258733), fixed deposits, education loan facilitation across 15+ lenders, term insurance from seven partner providers, study abroad counselling and loans through the EduFund Abroad sub-brand, and EB-5 immigration-by-investment services. Investment advisory is delivered through SEBI-registered affiliate Samyama Advisors (INA000015321), while education loan facilitation runs through College Credit Tech, an AMFI/DSA-registered affiliate.
The technology stack combines a proprietary investment advisory algorithm that personalises product suggestions based on user goals and risk appetite with the Taara AI college cost prediction tool (launched February 2025), which projects inflation-adjusted education costs across 3,000+ colleges in 19+ countries, and a suite of branded financial calculators (SIP, step-up SIP, education loan EMI, FD, RD). Marketing relies primarily on a 63+ page content library, earned media in Indian financial publications (Forbes India, Fortune India, Business Standard, Moneycontrol, Livemint), and a multi-platform social presence. The company's regulatory architecture, distribution aggregation across lenders and asset managers, and integrated content/calculator funnel are the principal operating assets.
The business model is commission- and referral-fee-based: EduFund earns mutual fund trail commissions and upfront fees, transaction fees on education loan introductions (loan sizes up to ₹2 crore / USD 200K at rates of 8.5%-14%), insurance referral commissions, and referral fees from EB-5 regional centre partners. Core platform access and calculators are free; revenue is realised only on financial product conversions. Funding to date totals approximately $10.5M across a 2022 seed ($1M, Anchorage Capital Partners-led), a 2023 pre-Series A ($3.5M, MassMutual Ventures-led), and a 2025 Series A ($6M, Cercano Management and MassMutual Ventures co-led), with offices in Ahmedabad, Mumbai, and Pune and a leadership team of co-founders Eela Dubey (CEO) and Arindam Sengupta (CIO).
EduFund firmographics
Firmographics- Name
- EduFund
- Legal name
- Helena Edtech Private Limited
- Website
- https://edufund.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EduFund is an India-based education-fintech platform that helps Indian families plan, save, and finance children's education through mutual fund distribution, education loan facilitation, insurance, EB-5 immigration, and study abroad services, serving over 250,000 families.
- Ownership category
- akta.pro rank
EduFund industry classification
Industry- Product category
- Education Financial Planning
- NAICS
- Portfolio Management and Investment Advice (523940), Activities Related to Credit Intermediation (5223), Educational Support Services (611710)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372), Life Insurance (6311)
- akta.pro primary industry
- Financial Aid Systems, Disbursement & Payment Operations (EDADAHAJ)
- akta.pro secondary industry
- Budgeting & Cash-Flow Management (EDAAAJAA)
Keywords
Where EduFund is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
EduFund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Mutual Fund Distribution: EduFund, through its affiliate EduBillions Tech Private Limited (ARN 258733, registered with AMFI), acts as a mutual fund distributor. Revenue is earned through commissions (trail commissions and upfront fees) on mutual fund sales facilitated through the platform. The platform offers access to over 5,000 mutual funds.
- Education Loan Facilitation: EduFund facilitates education loans through its EduFund Abroad platform by connecting students with 15+ lending institutions including banks and NBFCs. The company, through its affiliate College Credit Tech Private Limited (registered as a direct selling agent for education loan providers), earns referral/distribution fees from lenders for loan introductions.
- Term Insurance Distribution: EduFund facilitates term insurance products from partner providers (Tata AIA, LIC, Aditya Birla Capital, SBI Life, ICICI Prudential, Bajaj Allianz, Max Life). Revenue is generated through referral fees and commissions on insurance policies sold through the platform.
- EB-5 Immigration Investment Facilitation: EduFund facilitates EB-5 visa applications through licensed partners and USCIS-approved regional centres. Revenue is generated through referral fees for connecting investors with EB-5 projects. The minimum investment is USD 800,000.
- Study Abroad Counselling Services: EduFund Abroad provides counselling services for study abroad including university selection, application support, visa assistance, and scholarship planning. Services may be free (revenue via cross-sell of loan products) or charged as consultation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access with commission-based revenue model |
| Other | Pay-as-you-go | Education loans from 15+ lenders with rates starting at 8.5% |
| Subscription | Monthly | Term insurance starting at ₹425/month for 30-year policy coverage |
| Other | Multi-year contract | EB-5 investment visa with minimum USD 800,000 required investment |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
EduFund product offering
Product offeringCore offering
EduFund operates an India-based direct-to-consumer education financial planning platform enabling parents to save, invest, and finance their children's education through mutual fund distribution (5,000+ funds), fixed deposits, and education loan facilitation (15+ lenders). It extends into study abroad via the EduFund Abroad sub-brand offering loans, counselling, visa assistance, and EB-5 immigration investment services, complemented by AI-powered cost prediction via Taara and term insurance referrals. Revenue is earned primarily through commissions and referral fees on the financial products facilitated through the platform.
Product overview
EduFund operates as a comprehensive education-focused fintech platform comprising a main investment planning platform (EduFund) and a dedicated study abroad sub-brand (EduFund Abroad). The core EduFund platform enables parents to plan, save, and invest for children's education through mutual funds and fixed deposits, access education loans, use AI-powered cost prediction tools (Taara), various financial calculators, term insurance, and EB-5 immigration services. EduFund Abroad extends the ecosystem with international education services including education loans from 15+ lenders, career counselling, visa assistance, health insurance, student housing, and forex services. The company also operates a sub-broker programme for mutual fund distribution partners. The platform leverages proprietary algorithms for personalized recommendations and AI-powered tools like Taara for college cost projections. Supporting over 250,000 families, the platform is owned by Helena Edtech Private Limited and regulated through affiliates Samyama Advisors (SEBI Registered Investment Advisor) and EduBillions Tech (AMFI-registered mutual fund distributor).
Differentiator
Problem solved
Functional benefit
Brands
- Taara: AI-powered college cost calculator providing inflation-adjusted estimates of education costs, data from in-house experts on best college choices, and cost projections for universities in 19+ countries
- EduFund Abroad
Products and services
- EduFund Platform India's #1 education planning platform enabling parents to save, invest, and plan for their children's education costs through mutual funds, fixed deposits, education loans, term insurance, EB-5 immigration services, and AI-powered cost prediction tools.
- EduFund Abroad Study abroad platform facilitating international education planning with education loans from 15+ lenders, visa assistance, health insurance, career counselling, student housing, and forex services for Indian students pursuing overseas education.
- Taara AI AI-powered college cost calculator providing inflation-adjusted education cost predictions across 3,000+ colleges in 19+ countries, using expert-backed analysis of country inflation, college inflation, demand-supply dynamics, currency depreciation, and individual consumption patterns.
- Mutual Funds Investment Mutual fund investment service offering access to 5,000+ funds matched to user needs and risk profiles, enabling parents to invest for children's education with goal-based planning. Distributed via AMFI-registered affiliate EduBillions Tech (ARN 258733).
- Fixed Deposits Fixed deposit investment product offering stable growth with guaranteed returns up to 9.45% interest, ideal for risk-averse parents planning for education expenses.
- Education Loans Education loan facilitation service comparing offerings from 15+ lenders including public banks, private banks, NBFCs, and international lenders with loan amounts up to ₹2 crore or USD 200K and interest rates starting at 8.5%.
- Term Insurance Term life insurance comparison and facilitation service offering high coverage at low premiums (starting at ₹425/month for 30-year policy) with tax benefits under Section 80C and 80D, providing family financial protection.
- Study Abroad Counselling Personalized counselling service covering undergraduate and postgraduate admissions, MBA applications, scholarship guidance, SOP/essay/LOR support, and visa interview preparation for students planning international education.
- EB-5 Immigration Services Immigration by investment service facilitating U.S. EB-5 visa applications with USD 800,000 minimum investment, providing a pathway to U.S. Green Card for families through USCIS-compliant regional center projects as an alternative to H-1B.
Quantifiable outcome
- 2 lakh+ families have trusted EduFund for education planning
- +3 more outcomes
Companies that use EduFund
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
EduFund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
EduFund partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Samyama Advisors Private LimitedcoreAn affiliate of EduFund (Helena Edtech Private Limited), Samyama Advisors is a SEBI-registered Investment Adviser (INA000015321) providing investment advice to clients through EduFund's platform. Integral to the company's regulatory structure.
- EduBillions Tech Private LimitedcoreAn affiliate of EduFund registered with AMFI as a mutual fund distributor (ARN 258733), providing mutual fund distribution services through the EduFund platform. Integral to the company's regulatory structure.
- College Credit Tech Private LimitedcoreAn affiliate involved in facilitating education loans, operating as a direct selling agent for education loan providers including banks and NBFCs. Services are provided through the EduFund platform.
- 15+ Education Loan Lenders (Banks and NBFCs)coreEduFund Abroad has partnerships with 15+ lending institutions including public sector banks, private banks, and NBFCs to facilitate education loans. Lenders offer loans ranging from ₹10 lakhs to ₹2 crore with interest rates from 8.5% to 14%.
- Tata AIA Life InsuranceminorTerm insurance partner displayed on EduFund's insurance page, offering life cover products with tax benefits.
- LIC (Life Insurance Corporation of India)minorTerm insurance partner on EduFund's platform, offering traditional life insurance products.
- Aditya Birla CapitalminorTerm insurance partner offering life and health insurance products through EduFund's platform.
- SBI Life InsuranceminorTerm insurance partner on EduFund's platform.
- ICICI Prudential Life InsuranceminorTerm insurance partner on EduFund's platform.
- Bajaj Allianz Life InsuranceminorTerm insurance partner on EduFund's platform.
- Max Life InsuranceminorTerm insurance partner on EduFund's platform.
- USCIS-Approved Regional Centres (EB-5)coreEduFund works with USCIS-approved regional centres and their respective EB-5 projects to facilitate the immigrant investor visa programme. Minimum investment is USD 800,000. All projects are vetted through licensed partners.
- Study Abroad Counselling PartnersminorEduFund Abroad works with a network of certified study abroad counsellors (featuring 10+ counsellor profiles on the platform) to provide counselling services for course selection, applications, and visa assistance.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
EduFund competitors and assessment
Company assessmentDirect peers
- Kuvera.in: Indian goal-based mutual fund investment platform with free direct MF plans, tax harvesting, and family financial planning. Directly comparable to EduFund on the mutual fund distribution + financial planning side, though without EduFund's education-loan and EB-5 verticals.
- INDmoney: Super-app for Indian personal financial planning aggregating mutual funds, stocks, FDs, loans, and tax planning. Comparable to EduFund on the financial-planning + multi-product distribution model, but broader in scope and larger in scale.
- Scripbox: Goal-based mutual fund investment platform in India with advisor-led recommendations. Directly comparable to EduFund's Samyama-driven investment advisory and MF distribution flows targeting Indian households.
- LeapScholar (Leap Finance): India-based study abroad platform offering education loans, admissions counselling, and forex services. Directly comparable to EduFund Abroad's international education vertical and education loan facilitation across 15+ lenders.
- Yocket: Indian study abroad community and admissions platform with loan and counselling services. Comparable to EduFund Abroad on the international education planning journey, with stronger community-led engagement.
Broad incumbents
- Groww: India's largest retail investment platform spanning mutual funds, stocks, FDs, and US stocks. A scaled incumbent whose breadth of products overlaps with EduFund's MF and FD offerings.
- ETMONEY (Times Internet): Indian financial product aggregator from the Times Group offering mutual funds, loans, insurance, and tax planning. Comparable product breadth to EduFund with stronger media backing and larger user base.
- Zerodha (Coin): India's largest brokerage with Coin, a direct mutual fund platform. A broad incumbent whose direct-MF offering competes head-on with EduFund's mutual fund distribution model on price and brand.
Emerging players
- Jupiter Money: Indian consumer fintech super-app covering payments, savings, investments, and credit. Comparable to EduFund on the personal finance management layer with a younger, mobile-first demographic, though broader in product.
- GradRight: Indian study abroad financing platform offering education loan selection and admissions support. Closely comparable to EduFund Abroad's loan facilitation and counselling offering for international students.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EduFund social profiles
Digital presenceEduFund financial estimates
Financial estimateRevenue estimate
Valuation estimate
EduFund leadership team
Management profileNumber of profiles
Profiles3 records
EduFund subsidiaries and ownership
Company hierarchySubsidiaries4 records
EduFund funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EduFund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EduFund
What does EduFund do?
EduFund operates an India-based direct-to-consumer education financial planning platform enabling parents to save, invest, and finance their children's education through mutual fund distribution (5,000+ funds), fixed deposits, and education loan facilitation (15+ lenders). It extends into study abroad via the EduFund Abroad sub-brand offering loans, counselling, visa assistance, and EB-5 immigration investment services, complemented by AI-powered cost prediction via Taara and term insurance referrals. Revenue is earned primarily through commissions and referral fees on the financial products facilitated through the platform.
Is EduFund a public or private company?
EduFund is a private company. It is classified as venture growth investor backed and is currently operating.
When was EduFund founded?
EduFund was founded in 2020. It employs 11 to 50 people.
Where is EduFund based?
EduFund is headquartered in Ahmedabad, India, in the Asia region.
How does EduFund make money?
Five revenue lines are on record. Mutual Fund Distribution is the primary driver. The others are education Loan Facilitation, term Insurance Distribution, EB-5 Immigration Investment Facilitation and study Abroad Counselling Services.
Who are EduFund's main competitors?
Direct peers on record are Kuvera.in, INDmoney, Scripbox, LeapScholar (Leap Finance) and Yocket. Broad incumbents are Groww, ETMONEY (Times Internet) and Zerodha (Coin). Emerging players are Jupiter Money and GradRight.
Does EduFund have an API?
No public API is recorded for EduFund.
What industry is EduFund in?
EduFund's product category is Education Financial Planning. Its primary akta.pro industry code is EDADAHAJ, Financial Aid Systems, Disbursement & Payment Operations, with a secondary code of EDAAAJAA, Budgeting & Cash-Flow Management. Its NAICS code is 523940 and its SIC code is 6282.