Banco Pichincha

Name

Banco Pichincha

Legal name

Banco Pichincha C.A.

Website

https://pichincha.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Credit Card Issuing (522210)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industries

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Correspondent Banking (Nostro/Vostro & Agent Services) (FSABAJAA)

Keywords

• Retail banking services
• Commercial lending
• Consumer credit cards
• Mortgage financing
• International remittances

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from lending activities including consumer loans, mortgages, vehicle loans, business credit, and microenterprise loans. Interest rates vary by product type and customer segment.
2. Account and Service Fees: Fees for banking services including account maintenance, certificates, transfers, and wire services.
3. Credit Card Revenue: Income from credit card transactions, annual fees, and interest on revolving balances.
4. Investment Products: Revenue from time deposits, fixed income investments, and international investment products like Time Deposit Miami.
5. Insurance Products: Commissions from insurance products including health, life, vehicle, and fraud protection plans.
6. International Banking Services: Revenue from remittances, international transfers, import/export financing, and foreign exchange transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels5 records

Core offering

Banco Pichincha operates as a comprehensive financial services platform offering transactional and savings accounts, consumer and mortgage loans, green (Biocrédito) financing, credit cards under Visa and Mastercard networks with the Pichincha Miles loyalty program, fixed-term investments, insurance, payroll, cash management, international trade (Comex), and remittance services. Distribution combines nationwide physical branches, mobile and web banking, WhatsApp, agent-based Mi Vecino service points, ATMs, and the Deuna QR mobile payment app to serve retail, SME, corporate, microenterprise, and diaspora Ecuadorian customers.

Product overview

Banco Pichincha operates as a comprehensive financial services platform offering banking, credit, investment, insurance, and payment solutions through multiple channels including mobile, web, telephone, and in-person branches. The core product portfolio is organized around the Pichincha Banca Móvil and Banca Web digital platforms, supplemented by Banca Empresas for corporate clients. Key product categories include transactional and savings accounts (Cuenta Transaccional, Cuenta Ahorro Flexible), credit products (multipropósito loans, mortgages, Biocrédito green loans), payment cards under the Visa and Mastercard networks with the Pichincha Miles loyalty program, investment products (Plazodolar, Armadolar, Pago Anticipado, Time Deposit Miami), insurance plans, and business services (Nómina Confianza payroll, Liquidez Plus receivables financing, Cash Management, and Comex international trade services). Additional digital offerings include Deuna for QR payments, the De Cara al Futuro innovation program, and specialized programs for women-led businesses (Programa Ser, Programa Pioneras).

Differentiator

Problem solved

Functional benefit

Brands

• Pichincha Miles: Loyalty program for credit card holders offering miles rewards on purchases.
• Deuna
• Mi Vecino
• Pichincha Banca Móvil
• Banca Web
• Programa Ser
• Programa Pioneras
• Biocrédito

Products and services

• Pichincha Banca Móvil Mobile banking application providing account management, transactions, card controls, payments, transfers, and customer support for retail and business customers. Available on iOS, Android, and Huawei AppGallery.
• Banca Web Online banking platform for account management, transactions, transfers, and service access via web browser for personal and business customers.
• Banca Empresas Enterprise banking platform for corporate transaction management, cash management, and business banking services for corporate clients.
• Deuna Mobile payment app enabling QR code-based payments and instant transfers between Banco Pichincha customers without commissions or minimum amounts, allowing merchants to accept digital payments.
• Cuenta Transaccional Checking account with competitive interest rates for daily banking transactions and deposits, for individual customers.
• Cuenta Ahorro Flexible Savings account offering 4.75% annual interest, designed for flexible savings growth with daily interest accrual.
• Cuenta Ahorro Joven Savings account designed for young customers with features tailored to first-time banking customers.
• Cuenta Ecuatorianos en el Exterior Savings account product designed for Ecuadorian expatriates living abroad to manage their finances in Ecuador.
• Pichincha Miles Credit Card Program Loyalty program associated with Visa and Mastercard credit cards, earning miles on purchases that can be redeemed for travel and other rewards. Includes premium tiers (Visa Infinite, Mastercard Black) and youth, gold, platinum variants.
• Visa Infinite Pichincha Miles Premium credit card with exclusive benefits, travel insurance, concierge services, and miles accumulation through the Pichincha Miles loyalty program.
• Mastercard Black Pichincha Miles Premium credit card offering exclusive benefits, airport lounge access, travel privileges, and miles rewards through the Pichincha Miles program.
• Crédito multipropósito Personal loan for various purposes including debt consolidation, home improvements, or unexpected expenses with immediate response on applications.
• Crédito hipotecario de vivienda Mortgage loan for purchasing, constructing, or remodeling homes with flexible terms and competitive rates.
• Biocrédito vivienda Eco-friendly mortgage loan for environmentally sustainable home construction with favorable terms for green building projects.
• Biocrédito vehicular Eco-friendly vehicle loan for purchasing electric or hybrid vehicles with sustainable financing terms.
• Plazodolar Fixed-term deposit investment in US dollars with automatic renewal at maturity and guaranteed returns.
• Armadolar Fixed-term deposit with periodic interest payments (monthly, quarterly, or semi-annually) directly to the account.
• Pago Anticipado Fixed-term investment where interest is paid upfront at the beginning of the investment period. Minimum $500 investment with 30-day minimum term.
• Time Deposit Miami International fixed-term deposit through Banco Pichincha Miami for non-US residents seeking to invest in the United States.
• Plan de salud (Health Insurance) Health insurance plan providing medical coverage and benefits for individuals and families.
• Seguro por robos y fraudes (Fraud Protection Insurance) Fraud protection insurance priced at $4.09 per month for account and card protection.
• Nómina Confianza Payroll management service for businesses to process employee payments, manage direct deposits, and handle payroll administration.
• Liquidez Plus Accounts receivable financing service allowing businesses to convert invoices into immediate liquidity.
• Comex (Comercio Exterior) International trade services including letters of credit, documentary collections, guarantees, and import/export financing for corporate clients.
• Cash Management Treasury and cash management services including payments, collections, receivables, disbursements, and token devices for secure corporate transactions.
• Mi Vecino Community banking service providing personalized attention at neighborhood locations for customers preferring in-person service, extending banking reach to underserved areas.
• Link de pagos and Botón de pagos Digital payment acceptance tools including Link de pagos (payment links via email or chat) and Botón de pagos (payment buttons for e-commerce websites) enabling merchants to accept card payments online.
• Programa Ser Women-led business support program providing financial services, training, and resources for women entrepreneurs in Ecuador.
• Agronegocios Specialized financing and banking services for the agricultural sector through a dedicated agribusiness program covering seasonal cash flow and farming investment needs.
• Oferta financiera para mayores de 60 años Specialized financial products and preferential banking services for customers over 60 years of age, including dedicated retirement banking support.

Named customers2 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GenesyscoreTechnology or Integration · 11 February 2026Genesys partnership with Scaled Cognition to develop agentic virtual agent powered by Large Action Models (LAMs) for enterprise customer experience. Banco Pichincha is one of several organizations exploring this AI-powered autonomous customer service technology that enables end-to-end resolution of customer requests across front and back-office systems. General availability expected Q1 of Genesys fiscal year 2027.
• United Nations Global CompactcoreStrategic or Co-development PartnerBanco Pichincha is a signatory of the UN Global Compact, demonstrating commitment to sustainable business practices and responsible corporate citizenship.
• UNEP FI - Principles for Responsible BankingcoreStrategic or Co-development PartnerBanco Pichincha has voluntarily adhered to the Principles for Responsible Banking initiative of UN Environment Programme Finance Initiative, integrating sustainability across all strategic and business levels.
• Global Alliance for Banking on WomencoreStrategic or Co-development PartnerFirst institution in Ecuador to join the global alliance promoting gender equality in banking and finance.
• UN Women - Women's Empowerment PrinciplescoreStrategic or Co-development PartnerFirst institution in Ecuador to join UN Women's initiative promoting the seven principles of women's empowerment.
• Partnership for Carbon Accounting Financials (PCAF)coreStrategic or Co-development PartnerJoined PCAF initiative for measuring financed greenhouse gas emissions, developing analytical tools and guidance for the financial sector.
• Ecuadorian Consortium for Social Responsibility (Ceres)minorStrategic or Co-development PartnerMember of the Ecuadorian consortium promoting corporate social responsibility practices.
• Association of Private Banks of Ecuador (Asobanca) - Sustainable Finance CommitteecoreStrategic or Co-development PartnerActive participation in Asobanca's Sustainable Finance Committee driving responsible banking practices in Ecuador.
• Ecuadorian-American Chamber of Commerce - Corporate Responsibility CommitteeminorStrategic or Co-development PartnerParticipation in bilateral commerce and corporate responsibility initiatives between Ecuador and the United States.
• COSEDE (Corporación del Seguro de Depósitos)coreStrategic or Co-development PartnerPartnership with Ecuador's deposit insurance corporation, promoting financial literacy through the Edúcate platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Banco del Pacífico: Ecuadorian commercial bank offering retail, corporate, and SME banking, often cited as a direct domestic competitor to Banco Pichincha in deposit and loan market share.
• Produbanco: One of Ecuador's largest private banks with comparable retail, SME, and corporate product suites, making it a direct head-to-head competitor in the domestic market.
• Banco de Guayaquil: Established Ecuadorian private commercial bank with multi-channel distribution and similar retail/corporate offerings, directly comparable in scale and customer segments.
• Banco Bolivariano: Ecuadorian private bank serving retail, SME, and corporate clients with similar deposit, lending, and digital services, comparable in regional footprint within Ecuador.

Regional players

• BanEcuador: State-owned Ecuadorian development bank focused on microcredit, SMEs, and agricultural lending; competes in the same domestic inclusion segments Banco Pichincha targets with micro and agribusiness products.
• Banco de Crédito del Perú (BCP): One of the largest commercial banks in the Andean region, with a comparable full retail, SME, and corporate product set and similar multi-channel digital strategy.
• Banco Industrial: Guatemalan private bank with a comparable retail, corporate, and SME focus in a dollarized/emerging market, useful as a regional emerging-market commercial bank benchmark.

Broad incumbents

• Bancolombia: Colombia's largest commercial bank with a comprehensive retail, SME, and corporate franchise and strong digital banking; relevant regional incumbent comparable in product breadth and scale.
• Itaú Unibanco: One of the largest private banks in Latin America with broad retail, corporate, and digital capabilities; useful as a broad incumbent benchmark for digital transformation and product breadth.
• Banco Santander: Global commercial bank with a significant Latin American franchise and comparable retail, SME, corporate, and sustainability-linked banking products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BancoPichincha
• YouTubeyoutube.com/user/BancoPichinchaCA
• Facebookfacebook.com/BancoPichinchaEcuador
• LinkedInlinkedin.com/company/banco-pichincha-ca
• Instagraminstagram.com/bancopichincha
• TikToktiktok.com/@bancopichincha

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banco Pichincha