Mala'a Technologies

What Mala'a Technologies does

Mala'a Technologies is a Saudi Arabia-based consumer fintech founded in November 2020 that operates a unified personal finance super-app combining open banking-driven expense management, automated savings, and Sharia-compliant robo-advisory investment services. The platform links users' bank accounts through SAMA-permitted open banking APIs to aggregate balances and transactions, automatically classifies spending into categories without user input, tracks recurring bills, and applies AI-driven portfolio allocation across five Sharia-compliant risk profiles (Cashback, Safe, Moderate, High, Very High) managed by an investment team with 25+ years of experience and over 6 billion SAR in prior AUM. The core technical stack integrates open banking data ingestion, NLP-based transaction classification, and a recommendation engine that maps user financial profiles (income, age, retirement goals, risk tolerance) to portfolio allocations.

Name

Mala'a Technologies

Legal name

Mala'a Technologies KSA, Inc.

Website

https://malaa.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Mala'a Technologies is a Saudi Arabia-based consumer fintech operating a mobile super-app that combines open banking expense management, automated savings, and Sharia-compliant robo-advisory investing for individual Saudi retail users, monetized via a 0.35% AUM fee.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Robo-Advisors & Digital Wealth Managers (FSAAAAAD)

akta.pro secondary industries

Expense Tracking & Financial Dashboards (FSAGADAB), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)

Keywords

• Personal finance management
• Robo-advisory investing
• Sharia-compliant portfolios
• Open banking aggregation
• Automated expense tracking

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Robo-Advisory Management Fees: Annual management fee of 0.35% on invested assets under management. Fees are only charged upon withdrawals to preserve investment returns. Additional flat fee of 240 SAR annually for investments under 60,000 SAR (comparable to competitor Tadawul's fee structure).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mala'a Technologies operates a unified personal finance management mobile app that consolidates expense tracking, automated savings, and Sharia-compliant robo-advisory investing for Saudi individual consumers. Users link multiple bank accounts via SAMA-regulated open banking, after which the platform automatically categorizes transactions, tracks recurring bills, and allocates user funds across five risk-tiered investment portfolios managed by an external investment team. Revenue is generated primarily through a 0.35% annual management fee on assets under management, with core expense management and financial planning features offered free of charge.

Product overview

Mala'a is a unified personal finance super-app that combines expense management, wealth planning, and automated investing into a single platform. The core offering includes the Mala'a mobile app, which integrates bank account aggregation via open banking with an expense management module (إدارة المصاريف) for automatic transaction classification and budget tracking. The flagship Robo-Advisor service (المستشار الآلي) provides algorithmic portfolio management with five Sharia-compliant investment portfolios ranging from Cashback (money market) to Very High risk profiles, all managed by a team with 25+ years of experience. The platform also offers an Investment Calculator for financial planning and is developing an Obligations & Financing module. All services are regulated by SAMA (open banking) and CMA (investment advisory) in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Mala'a App (تطبيق ملاءة) Unified personal finance management mobile application for Saudi individual consumers that links multiple bank accounts via open banking, provides consolidated views of assets and liabilities, automated expense categorization, and access to Sharia-compliant robo-advisory investment portfolios.
• Expense Management / PFM (إدارة المصاريف) Personal financial management module inside the Mala'a app that links bank accounts via open banking, automatically classifies transactions, tracks spending against budgets, and provides visual financial performance analytics for individual users.
• Robo-Advisor Service (المستشار الآلي) CMA-licensed automated investment advisory service that creates and manages Sharia-compliant investment portfolios based on algorithmic analysis of each user's age, income, risk profile, and retirement goals, charging a 0.35% annual management fee on invested assets.
• Sharia-Compliant Investment Portfolios (Cashback, Safe, Moderate, High, Very High) Five Sharia-compliant investment portfolio options — Cashback money market (up to 5.85% annual yield, no minimum), Safe (~6.54% target annual return), Moderate (~7.69%), High (~8.58%), and Very High (~9.39%) — managed by an investment team with 25+ years' experience managing over 6 billion SAR, available to users of the Robo-Advisor service.
• Investment Calculator (حاسبة الاستثمار) Financial planning tool within the Mala'a app that projects expected portfolio balance over a 15-year horizon based on initial deposit, recurring monthly contributions, and selected portfolio risk profile, supporting goal-based savings and retirement planning.

Quantifiable outcome

• Portfolio returns ranging from 5% to 9.39% annual returns across risk profiles, with safe portfolio achieving 38.28% total return (2020-2025) and high-risk portfolio reaching 56.61% total return.
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• National Information CentercoreTechnology or IntegrationMala'a partners with the National Information Center (NIC) for Know Your Customer (KYC) identity verification as part of regulatory requirements. Users' personal information is accessed through NIC to verify identity during account opening and compliance processes.
• Dar Al Muraja'a Al Sharia (Dar Al Sharia Review)coreStrategic or Co-development PartnerDar Al Muraja'a Al Sharia provides Sharia compliance advisory for Mala'a's investment products. They oversee the Sharia compliance of investment portfolios, issue Sharia reports, and verify the independence of the Sharia committee. Dr. Khalid Al-Muzaini and Dr. Salah Al-Shalhoub serve as the external Sharia scholars.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sarwa: UAE-based robo-advisor offering automated Sharia-compliant portfolio management to retail investors. Closely comparable to Mala'a in product (robo-advisory), target customer (GCC retail), and regulatory positioning (DFSA sandbox).
• Wahed Invest: Global Islamic robo-advisor offering Sharia-compliant automated investment portfolios to retail Muslim investors. Comparable to Mala'a on Sharia-compliance, robo-advisory product, and mass-affluent targeting, though with broader geographic reach.
• Baraka: UAE-based commission-free investing app offering curated portfolios and fractional US stocks to GCC retail users. Comparable to Mala'a in mobile-first, app-based investing experience and GCC mass-affluent customer base.

Broad incumbents

• Derayah Financial: Saudi CMA-licensed wealth advisory and asset manager offering discretionary portfolio management to retail and institutional clients. Comparable to Mala'a as a Saudi regulated investment advisor and a participating investor in Mala'a's Series A.
• Acorns: US micro-investing app that combines automated investing with spending tracking and recurring bill features. Comparable to Mala'a in combining PFM (expense tracking) with automated portfolio management in a single consumer app, though at far greater scale and without Sharia-compliance.
• Betterment: US digital wealth manager offering automated goal-based portfolios, tax-loss harvesting, and cash management. Comparable to Mala'a as a category-defining robo-advisor with low AUM fees and goal-based investing at retail scale.
• Wealthsimple: Canadian digital wealth platform offering automated investing, trading, and tax-advantaged accounts. Comparable to Mala'a as a mass-affluent robo-advisor expanding from automated investing into adjacent financial services.
• Moneyfarm: UK/Italy digital wealth manager offering robo-advisory portfolios combined with pension and ISA products. Comparable to Mala'a on automated Sharia-/ESG-friendly portfolio construction and integrated retirement planning.

Others

• SNB Capital: Saudi National Bank's investment arm and CMA-licensed wealth manager. Both a lead investor in Mala'a's Series A and a Saudi wealth-management competitor, making SNB Capital a strategic financial partner and potential competitive threat.

Regional players

• Tamara: Saudi-headquartered BNPL and consumer fintech serving Middle East markets. Comparable to Mala'a as a Saudi-born consumer fintech that has scaled regionally, though operating in payments rather than wealth — useful as a regional scaling template.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/malaa_tech
• Facebookfacebook.com/people/Malaa-%D9%85%D9%84%D8%A7%D8%A1%D8%A9/100086359437045
• LinkedInlinkedin.com/company/malaatech
• Instagraminstagram.com/malaa_tech
• TikToktiktok.com/@malaa_tech

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mala'a Technologies