IAD France

What IAD France does

IAD France (legal entity I@D France SAS, headquartered in Lieusaint, France) is the country's largest network of independent real estate advisors, operating since 2008 as the first mandataire (independent agent) franchise in France. The company runs a cloud-based platform connecting approximately 16,000 independent commercial agents registered with RSAC to property buyers, sellers, and renters across 100% of French regions, completing 50,776 transactions in 2024. Its product surface includes the iad.fr marketplace and advisor-finder, the iad Estimation Tool (a self-service valuation engine benchmarked against 6 million+ properties updated daily from DVF and internal sources), iad Prestige for luxury property, iad Location & Gestion (formerly Homepilot) for rental management, Propertips for client referrals, iad Conciergerie for moving services, and iad International for cross-border transactions. The company earns revenue through transaction commissions on property sales, with disclosed positioning of fees 20-30% below market average due to the absence of traditional branch overhead. Marketing spans content/SEO on blog.iadfrance.fr (1M+ monthly visitors), the Top 14 rugby partnership (since 2022), and referral programs. IAD France is a wholly-owned subsidiary of SAS I@D International, which oversees European and international expansion into Portugal, Spain, Italy, Germany, the United Kingdom, USA/Florida, and Mexico.

Name

IAD France

Legal name

I@D France SAS

Website

https://iadfrance.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

IAD France is the largest network of independent real estate advisors (mandataires) in France, operating a cloud-based platform connecting 16,000 independent agents with property buyers, sellers, and renters across all French regions and completing 50,776 transactions in 2024.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Independent real estate network
• Property transaction services
• Real estate advisory services
• Property management services

Headquarters

HQ city

Lieusaint

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Transaction Commission: iad earns commissions on completed property sales. The company operates on a network model where independent advisors conduct transactions on behalf of the company, with commissions shared between iad and the advisors. Fees are 20 to 30% lower than market average according to company claims.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

IAD France operates a digital real estate network connecting property buyers, sellers, and renters with approximately 16,000 independent commercial advisors (mandataires) registered with RSAC across all French regions. The company provides residential property brokerage, rental management, property valuation, luxury property services, and cross-border transaction support, earning commissions on completed transactions at fees 20-30% below market averages.

Product overview

IAD France operates as a digital-first real estate network combining an online platform with 16,000+ independent advisors (mandataires). The core offering is the iad France Platform providing property buying, selling, and rental services. This connects to iad Location & Gestion for property management, the Propertips referral program for client referrals, the iad Estimation Tool for property valuations, and specialized services including Prestige (luxury), International (cross-border), and Conciergerie (moving assistance). The network spans all French regions with advisors available in 100% of territories, offering fees 20-30% below market average through the independent advisor model.

Differentiator

Problem solved

Functional benefit

Brands

• iad Location & Gestion: Rental management service formerly known as Homepilot, now rebranded to iad Location & Gestion.
• iad Prestige
• Propertips by iad

Products and services

• iad France Real Estate Brokerage Service Core residential real estate brokerage service connecting property buyers, sellers, and renters with a nationwide network of 16,000 independent commercial advisors (mandataires) registered with RSAC. Covers apartments, houses, new builds, prestige properties, international transactions, commercial properties, land, and buildings across all French regions.
• iad Location & Gestion (formerly Homepilot) Rental management service handling tenant relations, lease management, and property oversight for landlords. Provides professional management of residential rental properties as an integrated offering within the iad network.
• iad Prestige Premium property service segment for luxury real estate listings and high-value property transactions, including specialized marketing and discreet service for high-net-worth clients.
• iad International Cross-border real estate service enabling property purchases in Portugal, Spain, Italy, Germany, United Kingdom, USA/Florida, and Mexico through partner networks and the broader iad Group.
• iad Conciergerie Free moving assistance service helping clients with utility setup (electricity, gas), insurance quotes, mover connections, and administrative procedures for relocation during property transactions.

Quantifiable outcome

• 4.9/5 customer satisfaction rating based on 255,906 reviews
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Top 14 Rugby LeagueflagshipGTM or Marketing Partneriad has been an official partner of Top 14 rugby since 2022, promoting regional French cities and rugby values to provide exceptional experiences for fans across all regions.
• iad Location & Gestion (formerly Homepilot)coreStrategic or Co-development PartnerProperty rental management service rebranded from Homepilot to iad Location & Gestion, integrated into the iad service ecosystem for landlords seeking property management.
• PropertipscoreGTM or Marketing PartnerReferral program that rewards property owners who refer sellers with approximately €500 per successful transaction. Provides additional lead generation channel.
• Maconciergerie-iad.frminorGTM or Marketing PartnerConcierge and moving services partnership providing complimentary support to clients during property transactions including utility setup, insurance quotes, and moving arrangements.
• UNISminorChannel Partner/ Reseller/ DistributorProfessional real estate organization membership demonstrating adherence to industry standards and professional codes of conduct.
• iad International (Parent Company)coreOthersiad France is a subsidiary of SAS I@D International. Parent company manages international expansion to Portugal, Spain, Italy, Germany, UK, USA/Florida, and Mexico markets.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Century 21 France: One of the largest traditional real estate franchise networks in France, with hundreds of branches and thousands of agents. Direct competitor to iad's network model, though Century 21 operates via a franchise/brokerage model rather than independent mandataires.
• Orpi: Major French cooperative real estate network with over 1,300 agencies. Competes with iad in residential sales and rental, with similar geographic coverage and a similar volume of transactions annually. Operates through agency-owner model rather than independent agents.
• Laforêt: Established French real estate network with national coverage. Competes directly with iad in residential sales, rentals, and property management, with brand recognition built over decades. Operates through traditional agency offices.
• RE/MAX France: International franchised real estate network with French operations. Competes with iad in residential sales, particularly in the mid-to-high price segments, with a different franchise-based model.
• Engel & Völkers France: International premium real estate brand with significant French presence. Competes with iad's Prestige sub-brand for luxury and international buyer transactions, particularly cross-border in Europe and the US.
• Guy Hoquet l'Immobilier: Mid-sized French real estate network with strong suburban and regional presence. Competes directly with iad in residential sales and rentals in markets outside Paris, targeting similar first-time buyers and families.

Broad incumbents

• Foncia: France's largest residential property management firm, part of the Arche group. Overlaps with iad's iad Location & Gestion offering and complements iad's sales business with management fee streams across a much larger managed portfolio.
• SeLoger: Leading French property portal owned by AVIV Group (Axel Springer). Competes for buyer attention that iad also captures via its 1M+ monthly website visitors, and supplies lead generation infrastructure for traditional agencies.
• LeBonCoin: France's largest horizontal classifieds platform including a major real estate vertical. Serves as a parallel listing channel that can disintermediate traditional brokerages, including iad, particularly for direct seller-to-buyer transactions.

Emerging players

• MeilleursAgents: Digital-first French property valuation and lead generation platform (owned by Axel Springer). Direct overlap with iad's free online valuation tool and competes for the same online property search audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/IADFrance
• Facebookfacebook.com/IADFrance
• LinkedInlinkedin.com/company/immobilier-domicile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAD France