What Mosh does

Mosh, operated by Hairmop Pty Ltd, is a 100% online men's health clinic headquartered in Sydney, Australia, providing personalised clinical treatments for hair loss, erectile dysfunction, premature ejaculation, mental health, weight loss, and skin care. The platform connects patients with AHPRA-registered Australian doctors and nurse practitioners via text, voice, or video consultations, with treatments compounded by partner pharmacies and shipped discreetly to customers' doors every three months. A free online quiz serves as the primary acquisition funnel, and the company markets itself as a discreet, convenient alternative to traditional in-person GP visits, with over 150,000 subscribers reported across Australia and an expansion into New Zealand via its Moshy subsidiary.

The business operates a multi-modal revenue model combining subscription-based recurring plans (hair loss from AUD $24/month, weight loss from AUD $279/month) with usage-based pricing for sexual health treatments (AUD $2.50–$5.95 per use) and a non-prescription health store for OTC products. Underlying technology includes an online consultation platform, e-script token management with Active Script List integration, SSL-encrypted patient data, and an ISO 27001-certified information security management system, alongside optional AI-powered features for subscription management. Mosh is clinically independent (no practitioner commissions), offers unlimited follow-up consultations, and provides a 180-day money-back guarantee plus price matching.

The company has raised approximately AUD $36 million cumulatively across a 2019 seed (Tinder co-founders), 2021 Series A (Thorney, Waislitz, Billy Slater), a late-2021 Bailador/Regal round, and a 2022/2023 growth round involving Washington H. Soul Pattinson, Regal Funds Management, and Thorney Investment. Its go-to-market is product-led growth via the assessment quiz, supported by content marketing, SEO, Facebook community groups, competitive comparison landing pages, and out-of-home brand campaigns such as "Get It Up." Strategic positioning emphasises brand trust (1,400+ five-star Trustpilot reviews, major Australian media coverage) and regulatory credibility (LegitScript, QIP) to differentiate in the men's telehealth category.

Name

Mosh

Legal name

Hairmop Pty Ltd

Website

https://getmosh.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Mosh is a Sydney-based direct-to-consumer telehealth platform (Hairmop Pty Ltd) connecting Australian men with AHPRA-registered practitioners for online treatment of hair loss, sexual health, mental health, weight loss, and skin care, serving over 150,000 subscribers via subscription and pay-per-use models.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Subscription Services: Monthly subscription model for ongoing treatment programs. Subscriptions cover the treatment, postage, discreet delivery, and ongoing medical support from practitioners. Users can cancel, pause, or change plans at any time without fees.
2. Per-Use Treatments: Some treatments like erectile dysfunction medications are priced per use ($2.50 per use for daily use or $5.95 per use for on-demand).
3. Non-Prescription Products: Health store selling over-the-counter products including vitamins, shampoos, supplements for hair, skin, energy, and sleep without requiring a prescription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Mosh is an Australian men's telehealth clinic that connects patients with licensed Australian practitioners for online consultation, diagnosis, and ongoing treatment of conditions such as hair loss, erectile dysfunction, premature ejaculation, mental health, weight loss, and skin care. The platform delivers personalized subscription-based treatment plans with e-prescriptions, integrated blood test diagnostics, and discreet home delivery, and it also offers a non-prescription Health Store for ancillary wellness products.

Product overview

Mosh is a 100% online men's health clinic operating as a unified digital health platform that connects Australian men with AHPRA-registered doctors and nurse practitioners for personalised clinical treatments. The platform offers a comprehensive suite of health services including Hair Loss Treatment, Erectile Dysfunction Treatment, Premature Ejaculation Treatment, Mental Health Treatment, Weight Loss Treatment, and Skin Care Treatment, complemented by a Health Store of non-prescription products. Services are delivered through a subscription-based model featuring unlimited telehealth consultations (text, voice, and video), personalised treatment plans compounded by partner pharmacies, and discreet home delivery. The sister brands Moshy and The Healthy Mummy extend the platform's reach into broader health and wellness categories.

Differentiator

Problem solved

Functional benefit

Brands

• Moshy: Sister brand targeting the New Zealand market for women's health services

Products and services

• Mosh Men's Health Subscription Platform

Quantifiable outcome

• 85% of men will have significantly thinner hair by age 50 (American Hair Loss Association statistic cited by Mosh)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• AHPRA-Registered PractitionerscoreOthersNetwork of Australian doctors and nurse practitioners registered with the Australian Health Practitioner Regulation Agency who provide clinical consultations and treatment recommendations through the platform.
• Australian PharmaciescoreOthersPartner pharmacies prepare and dispense compounded personalized treatments (pills and sprays) and ship medications directly to patients. Patients can also use their own pharmacy with paper prescriptions.
• The Healthy MummymajorStrategic or Co-development PartnerCross-promotional partnership offering Mosh weight loss customers access to The Healthy Mummy products including Tummy Smoothies. Brands share common ownership (Hairmop Pty Ltd). Both platforms use shared infrastructure and cross-market to each other's audiences.
• MoshycoreStrategic or Co-development PartnerSister brand operated by the same parent company (Hairmop Pty Ltd) targeting women's health. Shares technology platform, practitioners, and operational infrastructure with Mosh.
• LegitScriptminorOthersHealthcare compliance monitoring service that certifies Mosh as a legitimate online healthcare provider, providing verification badge on the website.
• Australia PostminorOthersPrimary delivery partner for shipping treatments to customers across Australia in discreet packaging.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ro: US direct-to-consumer telehealth platform (parent of Roman) offering men's health, weight loss, and primary care via subscription. Operates the same verticalized men's health subscription playbook as Mosh.
• Hims & Hers Health: US-listed direct-to-consumer telehealth platform offering men's health treatments (hair loss, ED, weight loss, mental health) via subscription with discreet delivery. Closest international analogue to Mosh's verticalized men's health subscription model.
• Pilot: Australian men's health startup offering online treatments for hair loss and related conditions. Listed by Mosh as a direct competitor in hair loss comparison content.
• Eucalyptus: Australian telehealth platform operating multiple digital clinics (including men's health, fertility, weight management). Direct Australian competitor in the same regulatory and clinical ecosystem as Mosh.
• The Hairy Pill: Australian direct-to-consumer hair loss treatment provider offering personalized compounded treatments via online consultations. Mosh explicitly runs competitive comparison pages against this brand.
• Ashley & Martin: Established Australian hair loss clinic chain offering consultations and treatments. Listed by Mosh as a competitor for hair loss comparison, though Ashley & Martin operates hybrid in-person + online vs. Mosh's online-only model.

Regional players

• Numan: UK-based men's health and wellness telehealth platform offering hair loss, ED, and weight loss subscriptions. Closest European analogue but operating in a different regulatory geography than Mosh.

Others

• Moshy: Sister brand operated by Mosh's parent company Hairmop Pty Ltd, targeting women's health using the same platform infrastructure. Comparable in technology and operational model but serves an adjacent demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getmosh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosh