HALO Hydration
HALO Hydration (Halo Lifestyle LLC) is a New York-based B2B manufacturer of white-label and private-label electrolyte and functional supplement powders, serving fitness brands, e-commerce startups, and government channels globally with seven custom formulations and certified US manufacturing.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HALO Hydration does
HALO Hydration, operating as Halo Lifestyle LLC (DBA: HALO Hydration and HALO Private Label), is a New York-based B2B manufacturer of white-label and private-label electrolyte and functional supplement powders founded in 2017. The company produces seven distinct formula lines covering daily hydration, high-potency electrolytes, endurance, hydration plus coffee (positioned as the world's first hydrating latte), hydration plus collagen, hydration plus BCAAs and creatine, and hydration plus L-Citrulline, delivered in four physical packaging formats: stick packs, pouches, bulk powder, and cartons. Manufacturing is conducted at certified US-based facilities holding GMP, SQF, NSF, Kosher, and HALAL certifications, with regulatory support for FDA, NSF, and international labeling standards across the US, UK, EU, and GCC markets. The company pairs this manufacturing base with a proprietary "Formulation Intelligence" pre-production evaluation process that assesses formulas against consumer trends, competitive density, regulatory landscape, and commercial viability before manufacturing begins.
HALO operates two distinct go-to-market channels. The first is halo PRIVATE LABEL, a sales-led B2B service targeting fitness and wellness brands, gym chains, e-commerce startups, corporate wellness programs, and retail buyers globally, with consultative full-service support from consultation through formulation, design, production, and international delivery. Pricing is quote-based with a 15,000-stick minimum order quantity on stock formulas and an additional R&D fee for fully custom formulations. The second channel sells HALO-branded products exclusively to government and military procurement. Revenue mechanics are project-based per order supplemented by optional fee-based services for custom R&D, design and packaging artwork, and regulatory compliance support. The founder, Anshuman Vohra, previously built BULLDOG London Dry Gin into a top-10 global premium gin brand distributed in 150+ countries, bringing CPG brand-building expertise to a manufacturing category typically dominated by volume-oriented operators. In January 2024 the company filed an SEC Form D to raise up to $4.5 million in growth capital, and in May 2025 it announced a co-branded partnership with Rumble Boxing launching three exclusive hydration sticks for studios in New York City, Boston, and Northern New Jersey.
HALO Hydration firmographics
Firmographics- Name
- HALO Hydration
- Legal name
- Halo Lifestyle LLC
- Website
- https://halohydration.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HALO Hydration (Halo Lifestyle LLC) is a New York-based B2B manufacturer of white-label and private-label electrolyte and functional supplement powders, serving fitness brands, e-commerce startups, and government channels globally with seven custom formulations and certified US manufacturing.
- Ownership category
- akta.pro rank
HALO Hydration industry classification
Industry- Product category
- Contract Supplement Manufacturing
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL)
Keywords
Where HALO Hydration is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HALO Hydration business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- White-Label Manufacturing: B2B manufacturing revenue generated from producing custom-branded supplement powders for other brands. Clients select from stock formulas or commission custom formulations. Revenue is project-based per order with minimum order quantities (MOQ) of 15,000 sticks for stock formulas.
- Custom Formulation Services: Additional R&D fees charged for developing fully custom formulations from scratch, tailored to client target customers, flavor preferences, functional claims, and nutritional positioning.
- Design and Packaging Services: Optional fee-based services for packaging design, artwork creation, production files, 3D renders, and physical samples. Clients can also supply their own print-ready files.
- Regulatory Compliance Support: Optional regulatory compliance services covering ingredient validation, label compliance, and claims review to ensure products meet FDA, NSF, and international labeling standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock Formula MOQ |
| Unit Pricing | Pay-as-you-go | Sample Kit |
| Other | Pay-as-you-go | Custom Formulation R&D Fee |
| Other | Pay-as-you-go | Design and Packaging Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HALO Hydration product offering
Product offeringCore offering
HALO Hydration (operating as halo PRIVATE LABEL) is a B2B manufacturer of custom-branded electrolyte and functional supplement powders. It produces white-label and private-label products for fitness brands, gym chains, wellness retailers, e-commerce companies, and corporate wellness programs, with manufacturing capabilities across stick packs, pouches, bulk powder, and cartons. The company also offers custom R&D formulation, packaging and design services, regulatory compliance support, and a proprietary Formulation Intelligence evaluation process, with US-based certified manufacturing and global delivery.
Product overview
HALO Hydration operates as a B2B white-label and private label electrolyte and functional supplement powder manufacturer. The core product portfolio centers on seven distinct formula lines: Multi-Use Daily (MUD) Formula (low-sodium daily hydration), Electrolyte Multiplier (high-potency 460mg sodium), High-Sodium Electrolyte Mix (750–1,000mg sodium for endurance), Hydration + Coffee (the world's first hydrating latte, combining espresso with electrolytes), Hydration + Collagen (5g collagen peptides plus electrolytes for recovery), Hydration + BCAAs and Creatine (amino acid and creatine-enhanced hydration), and Hydration + L-Citrulline (pre-workout nitric oxide support). These formulas are produced in four physical packaging formats: Stick Packs, Pouches, Bulk Powder, and Cartons. The company also offers supplementary services including Formulation Intelligence (pre-formulation market and regulatory assessment), custom R&D formulation, full-service packaging and design, and global regulatory compliance support. The company sells its HALO-branded products exclusively to military and select government channels, while serving all other markets exclusively through its white-label and private label B2B operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-Use Daily (MUD) Formula A balanced, low-sodium electrolyte blend (under 100mg sodium per serving) engineered for all-day hydration and everyday wellness use, offered as a white-label formulation for brands targeting general consumers and family audiences.
- Electrolyte Multiplier A high-potency electrolyte powder drink mix with 460mg sodium per serving, providing more electrolytes than leading brands for fast cellular rehydration, endurance, and recovery. Available in original (with natural cane sugar) and sugar-free versions.
- High Sodium Electrolyte Mix High-sodium electrolyte powder for endurance athletes and heavy sweaters. Available in two formulations: V1 (750mg sodium from Sodium Chloride and Sodium Citrate) and V2 (1,000mg sodium from Pink Himalayan Sea Salt), both fortified with L-Alanine and L-Glutamine.
- Hydration + Coffee A white-label powdered formula pairing real coffee (65mg caffeine) with a professional-grade electrolyte profile (260mg sodium, 65mg magnesium) for sustained energy and focus without dehydration or caffeine crash.
- Hydration + Collagen A premium collagen private-label blend combining 5g of rapidly absorbing collagen peptides (marine or bovine options) with a robust electrolyte profile (460mg sodium) and amino acids (1,200mg L-Alanine, 1,200mg L-Glutamine) to support hydration, tissue repair, joint health, and recovery.
- Hydration + BCAAs and Creatine A high-performance BCAA powder with creatine blend featuring 1,200mg BCAA (L-Leucine, L-Isoleucine, L-Valine), 2g Creatine Monohydrate, 2g Betaine Anhydrous, and a balanced electrolyte foundation for endurance, strength, and recovery.
- Hydration + L-Citrulline A high-performance L-Citrulline powder for endurance athletes and pre-workout support, combining nitric oxide optimization with a professional-grade electrolyte blend, L-Alanine, L-Glutamine, and Vitamins C, B6, and B12. Sugar-free and keto-friendly.
- White-Label and Private-Label Supplement Manufacturing End-to-end B2B manufacturing service producing custom-branded supplement powders for other brands. Clients select from stock formulas (minimum order quantity of 15,000 sticks) or commission fully custom formulations, with support across formulation, compliance, design, and global delivery.
- Custom Formulation Services Full-service R&D support for bespoke formulas from scratch, including ingredient selection, regulatory filings, and multi-market compliance (US, UK, EU, GCC, MHRA). Requires an additional R&D formulation fee on top of manufacturing.
- Packaging and Design Services In-house design team offering full packaging and artwork creation, production files, 3D renders, and physical samples for an additional fee. Clients may also supply their own print-ready artwork.
- Formulation Intelligence A proprietary pre-formulation evaluation process that assesses ingredient quality, clinical substantiation, flavor profile, regulatory compliance, manufacturing feasibility, and market differentiation before production begins.
Companies that use HALO Hydration
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
HALO Hydration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HALO Hydration partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rumble BoxingnotableRumble Boxing and HALO Hydration partnered to launch three exclusive co-branded hydration sticks for Rumble studios. The partnership targets health-conscious individuals with premium electrolyte products specifically formulated for boxing and high-intensity fitness studio environments. Products available at Rumble locations in New York City, Boston, and Northern New Jersey.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
HALO Hydration competitors and assessment
Company assessmentDirect peers
- Makers Nutrition: US-based contract supplement manufacturer offering private-label and white-label powder and capsule manufacturing, packaging, and labeling services for supplement brands. Directly comparable as a full-service B2B supplement manufacturer serving emerging and mid-market brands.
- Robinson Pharma: Large-scale US contract manufacturer of dietary supplements in powder, capsule, and tablet formats, with private-label services and regulatory support. Comparable as a direct competitor in the contract supplement manufacturing space with overlapping customer profiles.
- Vitakem: Private-label and contract supplement manufacturer producing powders, capsules, and tablets with in-house formulation, packaging, and regulatory support. Directly comparable as a white-label supplement manufacturer targeting brand clients.
- NutraScience Labs: Contract supplement manufacturer offering custom formulation, manufacturing, packaging, and labeling for powder and capsule supplement brands. Comparable as a full-service private-label manufacturer competing for the same emerging supplement brand clients.
- Vitaquest International: US-based contract manufacturer of powdered and liquid supplement and functional beverage products, offering custom formulation and full-service production. Comparable as a contract manufacturer serving brand clients in the functional hydration and supplement space.
- Power Supplements (a division of RTY Holdings): US-based contract manufacturer specializing in powdered supplements, ready-to-drink beverages, and functional drink mixes with private-label services. Comparable as a contract supplement and functional beverage manufacturer targeting brand customers with powder and mix formats.
Broad incumbents
- DrinkPak: Large-scale US contract beverage co-packer producing bottled and canned functional and electrolyte beverages for major brands. Comparable as a larger private-label and contract beverage manufacturer, though focused on finished bottled/canned formats rather than powders.
- Refresco: Global independent beverage solutions provider offering private-label manufacturing across juices, soft drinks, and functional beverages. Comparable as a broad incumbent contract beverage manufacturer that competes for private-label and brand-owned hydration and soft-drink volumes, though at much larger scale and in liquid formats.
- Cott Corporation: Global large-scale private-label and contract beverage manufacturer producing bottled water, soft drinks, and functional drinks for retail and foodservice brands. Comparable as an established incumbent in private-label beverage manufacturing with overlapping product categories, particularly bottled water and functional drinks.
Regional players
- Lemon Drop (LD) Beverages: Specialty private-label and co-packing beverage manufacturer producing functional drinks, juices, and electrolyte-style beverages primarily for North American brand clients. Comparable as a contract/private-label beverage manufacturer with overlapping functional hydration category, though focused on liquid formats and a more limited geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HALO Hydration social profiles
Digital presenceHALO Hydration compliance and trust
Trust signalCompliance6 records
HALO Hydration financial estimates
Financial estimateRevenue estimate
Valuation estimate
HALO Hydration leadership team
Management profileNumber of profiles
Profiles1 record
HALO Hydration funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HALO Hydration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HALO Hydration
What does HALO Hydration do?
HALO Hydration (operating as halo PRIVATE LABEL) is a B2B manufacturer of custom-branded electrolyte and functional supplement powders. It produces white-label and private-label products for fitness brands, gym chains, wellness retailers, e-commerce companies, and corporate wellness programs, with manufacturing capabilities across stick packs, pouches, bulk powder, and cartons. The company also offers custom R&D formulation, packaging and design services, regulatory compliance support, and a proprietary Formulation Intelligence evaluation process, with US-based certified manufacturing and global delivery.
Is HALO Hydration a public or private company?
HALO Hydration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HALO Hydration founded?
HALO Hydration was founded in 2022. It employs 11 to 50 people.
Where is HALO Hydration based?
HALO Hydration is headquartered in New York, United States, in the North America region.
How does HALO Hydration make money?
Four revenue lines are on record. White-Label Manufacturing is the primary driver. The others are custom Formulation Services, design and Packaging Services and regulatory Compliance Support.
Who are HALO Hydration's main competitors?
Direct peers on record are Makers Nutrition, Robinson Pharma, Vitakem, NutraScience Labs, Vitaquest International and Power Supplements (a division of RTY Holdings). Broad incumbents are DrinkPak, Refresco and Cott Corporation. Lemon Drop (LD) Beverages is listed as a regional player.
Does HALO Hydration have an API?
No public API is recorded for HALO Hydration.
What industry is HALO Hydration in?
HALO Hydration's product category is Contract Supplement Manufacturing. Its primary akta.pro industry code is AFAFAIAL, Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations). Its NAICS code is 3121 and its SIC code is 2080.