MyForest Foods

Name

MyForest Foods

Legal name

MyForest Foods Co.

Website

https://myforestfoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Food Manufacturing (311), Mushroom Production (111411)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Mycoprotein-Based Foods Manufacturing (AFAKAGAG)

akta.pro secondary industries

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Mycoprotein & Fungal Proteins (Fusarium/Mycelium-Based) (AFAJAHAE), Cultures, Probiotics & Fermentation Ingredients (Starter Cultures, Yeast, Adjuncts) (CRADAOAI)

Keywords

• Plant-based meat alternatives
• Mycelium protein products
• Whole-cut meat substitutes
• Mushroom mycelium foods
• Clean-label plant protein

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: MyForest Foods generates revenue through sales of MyBacon and MyPulledPork products to retail grocery stores nationwide, including major chains like Whole Foods Market and natural food retailers.
2. Product Sales - Direct to Consumer: Direct-to-consumer sales through e-commerce platforms including Hungryroot, Purple Carrot, and Good Eggs, allowing customers to purchase products online for home delivery.

Go-to-market motion3 records

Distribution channels12 records

Marketing channels9 records

Core offering

MyForest Foods manufactures and sells plant-based whole-cut meat alternatives — MyBacon strips and MyPulledPork — produced from farm-grown organic oyster mushroom mycelium using proprietary AirMycelium vertical farming technology. The products are sold as clean-label CPG items (five simple ingredients, no binders, fillers, or preservatives) through national grocery retail, natural food distributors, foodservice, and direct-to-consumer e-commerce channels.

Product overview

MyForest Foods is a food technology company that produces plant-based meat alternatives from farm-grown organic oyster mushroom mycelium using its proprietary AirMycelium vertical farming technology. The company offers two core products: MyBacon (plant-based bacon strips) and MyPulledPork (plant-based pulled pork alternative), both made with 5 simple ingredients and positioned as clean-label alternatives to conventional meat. The products are sold through retail partners including Whole Foods Market and are available in over 3,000 stores nationwide as well as online through e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• MyBacon: Award-winning plant-based bacon made from farm-grown organic oyster mushroom mycelium. The company's flagship product available in over 2,500-3,000+ locations nationwide.
• MyPulledPork

Products and services

• MyBacon Plant-based bacon made from farm-grown organic oyster mushroom mycelium. A meatless protein with 5 simple ingredients (organic mushroom mycelium, organic coconut oil, organic sugar, natural flavor, salt), offering the taste, texture, and sizzle of traditional pork bacon. Certified Plant-Based (NSF), Kosher (OU), Keto (Paleo Foundation), gluten-free, and contains no top-8 allergens. Two slices equivalent to one serving of vegetables; shelf life 35 days refrigerated, 4 months frozen.
• MyPulledPork Plant-based pulled pork alternative made from farm-grown organic oyster mushroom mycelium. Perfectly seasoned straight from the package, versatile for recipes including street tacos, BBQ sliders, and Korean rice bowls. Made with 5 simple ingredients (organic oyster mushroom mycelium, organic coconut oil, organic sugar, natural flavor, salt); Animal-Free, Gluten-Free, Dairy-Free, and Soy-Free.

Quantifiable outcome

• 98% less land used compared to pork bacon
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Good EggscoreChannel Partner/ Reseller/ Distributor · 25 June 2024West Coast retail partnership for online grocery delivery of MyBacon and MyPulledPork products.
• GOBminorStrategic or Co-development Partner · 27 March 2024Partnership for wellness products using mycelium technology. First collaboration includes 100% home-compostable earplugs with 20dB noise reduction. GOB recognized as Fast Company's Most Innovative Company of 2025.
• UNFIcoreChannel Partner/ Reseller/ Distributor · 1 January 2024National specialty food distributor enabling broad retail distribution across the United States.
• KeHecoreChannel Partner/ Reseller/ Distributor · 1 January 2024Natural and organic specialty food distributor announced at Natural Products Expo West 2024.
• Greg ShewchukcoreOthers · 5 June 2022Appointed as new CEO bringing food industry expertise to lead MyForest Foods' commercial expansion and scaling efforts.
• Whitecrest Mushrooms Ltd.coreStrategic or Co-development Partner · 11 January 2022Partnership to scale MyBacon production at commercial scale using Ecovative's AirMycelium technology. Whitecrest built dedicated farm to produce nearly 3 million pounds of MyBacon mycelium annually on less than one acre of land.
• EcovativecoreOthers · 1 January 2020Parent company spinoff in 2020. Ecovative developed AirMycelium technology and continues to provide technology licensing, R&D support, and infrastructure including Swersey Silos farm.

Scale indicators18 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Meati Foods: Meati produces whole-cut alt-protein from mushroom (fungi) mycelium using a fermentation-based process. It is the closest direct comparable to MyForest Foods given shared mycoprotein platform, whole-cut format, and retail CPG positioning.
• Quorn: Quorn is the established market leader in mycoprotein-based meat alternatives. It is the most analogous peer in terms of input (fungal mycelium) and product format (chicken-style cutlets, grounds, etc.), though it uses traditional submerged fermentation versus MyForest's solid-state AirMycelium.
• Nature's Fynd: Nature's Fynd produces Fy Protein from a microbe originally found in Yellowstone's geothermal springs, selling plant-based meat and dairy alternatives. Directly comparable as a fungi/microbial protein CPG competitor with retail distribution.

Emerging players

• The Better Meat Co. The Better Meat Co. supplies plant-based whole-cut and ground protein ingredients to foodservice manufacturers. Comparable as a B2B/B2C alt-protein CPG peer focused on clean-label whole-cut formats, though based on plant proteins rather than mycelium.
• Tofurky: Tofurky is an established plant-based brand specializing in deli slices, tempeh, sausages, and meat alternatives with strong natural-channel presence. Comparable as a natural-channel plant-based CPG peer competing for similar shelf space at Whole Foods and co-ops.

Broad incumbents

• Beyond Meat: Beyond Meat is the largest US plant-based meat brand across beef, pork, and chicken analogues. A direct channel competitor on retail shelves and in foodservice, though using pea-protein extrusion rather than mycelium technology.
• Impossible Foods: Impossible Foods produces plant-based beef, pork, and sausage analogues using soy heme and is broadly stocked in US retail and foodservice. Comparable as a mainstream plant-based meat incumbent competing for the same shopper wallet share.
• Lightlife: Lightlife (owned by Maple Leaf Foods) makes plant-based burgers, hot dogs, sausages, and tempeh. It competes in the same refrigerated alt-protein category as MyBacon across mass and natural retail channels.
• Morningstar Farms: Morningstar Farms (Kellanova) is one of the largest mainstream plant-based protein brands, with broad frozen and refrigerated assortment. Comparable as a shelf-space competitor in the alt-meat category at conventional grocery.

Others

• Ecovative Design: Ecovative is MyForest Foods' parent and the IP/licensor of AirMycelium technology. Included as a strategic/ecosystem peer because Ecovative's patents, infrastructure (Swersey Silos), and capital allocation directly determine MyForest's cost structure and runway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyForestFoods
• LinkedInlinkedin.com/company/myforestfoods
• Instagraminstagram.com/myforestfoods
• Xx.com/myforestfoods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyForest Foods