Previse

What Previse does

Previse is a London-headquartered B2B fintech, founded in 2016, that applies artificial intelligence to B2B financial transaction data. Its platform is structured around three core modules — Connect (no-code ERP, source-to-pay, and CRM data integration), Match (continuous data harmonization and monitoring), and Decide (AI analytics and decision automation) — and is supported by packaged solutions including SmartPay (AI-driven virtual card program), SmartAccept (B2B card acceptance enablement), and SmartPlan (card program forecasting). The company addresses fragmented enterprise financial data, automating accounts payable workflows, supplier financial health monitoring, trade credit risk management, payment fraud detection, and spend analysis.

The underlying technology operates on structured transaction data drawn from ERP, CRM, billing, and source-to-pay systems. Previse claims to have analyzed $200 billion in B2B spend over five years across 100,000 buyer/supplier relationships, processing $120 million in transactions daily. The platform holds ISO 27001 certification (since 2019) and is GDPR and CCPA compliant, positioning it for financial institution procurement. Named customers include HSBC, Citi, Mastercard, Motorola Solutions, Alive Telecom, and Sitexpedite.

Previse monetizes through SaaS platform subscriptions complemented by bespoke consulting services for data integration and advanced analytics. Go-to-market is enterprise field sales with a quote-based, demo-led motion and no self-serve or PLG channels. The company operates in the UK (Previse Ltd) with a US subsidiary (Previse USA) and claims global footprint across EMEA, APAC, and the Americas. On May 5, 2025, Castle Biosciences Inc. (CSTL) announced its intention to acquire Previse.

Name

Previse

Legal name

Previse Ltd

Website

https://previ.se

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Previse is a London-based B2B fintech that uses AI to connect, harmonize, and analyze enterprise financial transaction data across ERP, CRM, and billing systems. It serves enterprises, financial institutions, and fintechs with payment automation, supplier risk monitoring, and AI-driven virtual card solutions.

Ownership category

akta.pro rank

Product category

B2B Financial Transaction Analytics

NAICS

Sales Financing (52222), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

akta.pro secondary industries

Card Issuing & Program Management Platforms (BPAMAFAH), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• B2B transaction analytics
• Accounts payable automation
• AI payment processing
• Trade credit risk
• Supplier financial health

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: AI-powered analytics and automation platform delivered as a subscription service, connecting financial transaction data and providing automated insights. The platform includes modules for data connection, monitoring, and decision-making insights.
2. Bespoke Consulting Services: Custom consulting engagements for data integration, automation, and advanced analytics to empower finance and procurement teams with data-driven decisions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Previse provides an AI-powered B2B financial transaction data analytics platform that connects, harmonizes, and analyzes financial data from ERP, source-to-pay, CRM, and billing systems. The platform offers a three-part core architecture (Connect, Match, Decide) along with packaged solutions such as SmartPay (AI-driven virtual card for early payments), SmartAccept (B2B card acceptance enablement), and SmartPlan (card program planning), plus bespoke consulting services for finance and procurement teams.

Product overview

Previse is a B2B financial transaction data analytics platform that offers a three-part core architecture: Connect (data integration), Match (data harmonization/monitoring), and Decide (AI analytics). The platform is designed to turn financial transactions into smart insights with AI-powered automation, targeting enterprises, financial institutions, and fintechs. Key packaged solutions include SmartPay (AI-driven virtual card for early payments), SmartAccept (B2B card acceptance enablement), and SmartPlan (card program planning). Additional solutions address supplier financial health, trade credit risk, payment fraud detection, AP efficiency, spend analysis, and consolidated customer/supplier views. The platform processes $120M in transactions daily and has analyzed $200B in B2B spend over 5 years.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPay: AI-driven virtual card solution that multiplies the value of B2B payment programs by boosting uptake to increase working capital and rebate benefits.
• SmartAccept
• SmartPlan

Quantifiable outcome

• $120 million in B2B transactions analyzed every day to drive enterprise decision-making
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• C2FO: C2FO operates a B2B early payment and working capital marketplace, mirroring Previse's invoice-driven payment decisioning and supplier enablement focus.
• Tipalti: Tipalti automates AP workflows and global supplier payments, directly comparable to Previse's payment automation and supplier enablement solutions.
• HighRadius: HighRadius is an AI-powered autonomous finance platform spanning order-to-cash, treasury, and AP — overlapping with Previse's payment automation, fraud detection, and AI analytics modules.
• Taulia: Taulia provides invoice-based early payment, dynamic discounting, and supply chain finance for enterprise buyers and suppliers — directly comparable to Previse's SmartPay and supplier enablement offerings.

Broad incumbents

• SAP Ariba: SAP Ariba is a dominant B2B procurement and invoice-management platform with embedded analytics and supplier financing — a broader incumbent that overlaps with Previse's ERP-connector and spend-analytics value proposition.
• Bill.com: Bill.com is a scaled SMB-focused AP automation and B2B payments platform with broader reach than Previse, overlapping in payment automation and supplier enablement but at a different segment.
• Coupa: Coupa offers a broad business spend management platform with AP, procurement, and analytics — competing with Previse on consolidated spend/supplier views and AP efficiency.
• Visa IntelliPay Spend Management: Visa's commercial and B2B payment solutions, including virtual card programs, compete with Previse's SmartPay and supplier enablement offerings at network scale.
• Mastercard Track: Mastercard Track is Mastercard's B2B payment and supplier management platform — a broader incumbent with network-level reach, and notably a Previse customer and investor.

Others

• Plaid: Plaid is a financial data connectivity layer; while not a direct competitor, it addresses adjacent data-infrastructure needs comparable to Previse's Connect module's role in harmonizing fragmented financial data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getsmepaid

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Previse