Gamesight
Gamesight is a Seattle-based marketing and attribution platform built for PC and console game publishers, combining proprietary creator data, cross-platform measurement, and managed creator marketing services across 1,000+ games for AAA clients including Ubisoft, Riot, and Krafton.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Gamesight does
Gamesight is a Seattle-based, venture-backed marketing technology platform purpose-built for PC and console game publishers. Founded in 2015, the company combines proprietary creator data (a 129M+ database spanning Twitch, YouTube, TikTok, and X), enterprise-grade attribution software, and managed creator marketing services to address what it describes as the 'attribution problem' in the gaming industry. Its product suite is structured around the game lifecycle: Creator-Led Playtests and market research support pre-launch development and GTM planning; Creator Marketing and Measurement drive launch performance and post-launch optimization; and Creator Programs sustain long-term community engagement. The platform processes 1.1B+ gaming data points daily and is embedded in 1,000+ games, with customers including Wizards of the Coast, Bungie, Square Enix, Ubisoft, Riot Games, Krafton, Capcom, Netflix, and Reddit.
Underlying technology centers on a Measurement API embedded in client games that tracks installs, in-game purchases, and interactions across Steam, Epic, Xbox, PlayStation, and Switch, combined with real-time dashboards offering 40+ reporting dimensions and 100+ integrations across ad and creator platforms. Proprietary creator-scoring algorithms evaluate creator quality on viewer retention, audience loyalty, and platform influence rather than surface-level follower counts, and Gamesight claims to be the only company tracking gaming creator content to actual sales and in-game purchases for PC and console games.
The business model is enterprise SaaS with quote-based pricing, supplemented by managed creator marketing services and a partner program (GPP) that certifies external agencies. Go-to-market is enterprise field sales ('Request Demo' motion) with regional sales leadership in Europe and Korea, an expanding agency channel through the partner program, and content-led demand generation via industry reports and conference participation. Customer logos skew toward AAA publishers and large agencies, with marketing spend measured through the platform exceeding $250M annually and customers collectively spending $1B+ on marketing via Gamesight.
Gamesight firmographics
Firmographics- Name
- Gamesight
- Legal name
- Gamesight
- Website
- https://gamesight.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gamesight is a Seattle-based marketing and attribution platform built for PC and console game publishers, combining proprietary creator data, cross-platform measurement, and managed creator marketing services across 1,000+ games for AAA clients including Ubisoft, Riot, and Krafton.
- Ownership category
- akta.pro rank
Gamesight industry classification
Industry- Product category
- Game Marketing & Attribution Platform
- NAICS
- Media Buying Agencies (541830), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals) (MPAFAJAJ)
- akta.pro secondary industries
- Player Support & Community Operations (Customer Support, Moderation, CRM) (MPAFAKAD), Trust, Safety & Anti-Fraud Operations (Toxicity, Account Security, Chargebacks) (MPAFAKAE)
Keywords
Where Gamesight is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gamesight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Access to Gamesight's measurement, creator marketing, and creator programs platform. Pricing is quote-based, suggesting enterprise licensing.
- Creator Marketing Services: Managed services for influencer/creator activations, campaign execution, and strategy. Part of the 'Creator Marketing' product offering.
- Marketing Measurement Services: Enterprise-grade attribution and measurement solutions for game publishers managing marketing spend.
- Partner Program Certification: Gamesight Partner Program (GPP) enables agencies to become certified partners, likely with associated fees or revenue sharing.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Gamesight product offering
Product offeringCore offering
Gamesight operates an enterprise performance marketing platform purpose-built for PC and console game publishers and developers. Its core offering combines a measurement and attribution product (cross-platform installs, purchases, and in-game event tracking across Steam, Epic, Xbox, PlayStation, and Switch), a creator marketing product (paid influencer campaign discovery, execution, key seeding, and performance tracking against a 129M+ creator database), creator programs (long-term community building through tournaments, IRL events, beta access, and swag), and creator-led playtests (genre-expert pre-launch feedback). The platform is sold as quote-based SaaS subscriptions bundled with managed services for campaign execution, sold via direct enterprise sales and a certified partner program.
Product overview
Gamesight is a unified game marketing platform that combines data analytics, creator marketing, and community management tools. The core product suite consists of Creator Marketing for paid influencer activations, Measurement for attribution and analytics, Creator Programs for community building, and Creator-Led Playtests for development feedback. These products work together throughout a game's entire lifecycle: Measurement and Playtests support pre-launch development and go-to-market planning, Creator Marketing drives launch performance, and Creator Programs sustain post-launch engagement. The platform processes over 1.1 billion gaming data points daily across 1000+ games, executing 100K+ campaigns annually with 10K+ influencers.
Differentiator
Problem solved
Functional benefit
Brands
- Gamesight Partner Program (GPP): Partner program connecting agencies and consultants specializing in user acquisition for PC and console game publishers with Gamesight's measurement tools.
Products and services
- Measurement Enterprise marketing measurement and attribution platform for PC and console games. Tracks installs, purchases, and in-game interactions across Steam, Epic Game Store, Xbox One/X, PS4/PS5, and Nintendo Switch, with real-time dashboards slicing campaigns across 40+ dimensions including installs, winbacks, in-game purchases, retention, and revenue. Includes a fraud prevention suite, 100+ integrations with ad networks and creator platforms, and a Measurement API for in-game event ingestion.
- Creator Marketing Performance-based creator and influencer marketing product for PC and console games. Includes creator discovery using proprietary scoring algorithms (viewer retention, audience loyalty, platform influence) across Twitch, YouTube, TikTok, and X, campaign execution, secure key seeding with tracking through to content, and performance measurement tied to in-game sales.
- Creator Programs Long-term creator community management product that sustains game engagement post-launch. Includes tournaments, in-real-life (IRL) events, beta access, and swag programs. Customers report $20M+ average 1-year Earned Media Value per Creator Program and 80% more content streamed from the program's game library by member creators.
- Creator-Led Playtests Data-driven playtesting service where expert gaming content creators test games and provide feedback on core elements, market fit, watchability, and marketing moments during development. Listed on the website as 'In Early Access'.
Quantifiable outcome
- 70% reduction in cost per acquisition (from $17 CPA to $5 CPA) for large scale advertising campaigns
- +4 more outcomes
Companies that use Gamesight
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
Gamesight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature7 records
Gamesight partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, partner and minor.
- Miniboss SolutionscoreAgency partner specializing in influencer marketing for game publishers. Founder Adam Krause is quoted as a customer, indicating a dual relationship as both partner and customer. They utilize Gamesight's attribution tech and influencer offerings for campaigns.
- NASCcoreCo-founded by Pierre Chetreff, NASC uses Gamesight for large scale advertising campaigns achieving 70% reduction in CPA ($17 to $5). Provides media buying services for game publishers.
- SideQuest MediacoreCEO Shane Wilson describes Gamesight as 'one of the very best influencer marketing agencies in the space' with ethical approach to managing creator relationships.
- Cousin Media GrouppartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- FiftypartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- Generation MediapartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- UppticpartnerAgency partner in the Gamesight Partner Program (GPP) directory. Appeared on Gamesight podcast for game marketing insights.
- MIQpartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- Liquid AdvertisingpartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- MoonrockpartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- PMG (Performance Marketing Group)partnerAgency partner in the Gamesight Partner Program (GPP) directory.
- Skilltree MarketingpartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- SeptenipartnerAgency partner in the Gamesight Partner Program (GPP) directory.
- Facebook/MetacoreIntegration partner for ad measurement and attribution. Gamesight integrates with Meta's advertising platforms for campaign measurement.
- GooglecoreIntegration partner. Gamesight integrates with Google Ads and DV360 for cross-platform advertising measurement.
- TwitchcoreCreator platform integration. Gamesight's database of 129M+ gaming content creators includes Twitch streamers. Integration enables creator discovery and attribution.
- YouTubecoreCreator platform integration. Gamesight includes YouTube creators in its database for influencer marketing campaigns.
- TikTokcoreCreator platform integration. Gamesight's creator database spans TikTok alongside Twitch, YouTube, and X.
- RedditpartnerIntegration partnership for ad measurement. Reddit's Brent Carlson highlights 3X higher ROAS achieved through Gamesight's attribution on Reddit vs. other platforms.
- Steam/ValvecoreGaming storefront integration for cross-platform reporting. Gamesight works with Steam, Epic Games Store, Xbox, PlayStation, and Nintendo Switch.
- Epic Games StorecoreGaming storefront integration for cross-platform reporting and attribution.
- SpillminorMental health support partnership providing employees with free therapy sessions, weekly check-ins, and online exercises in 10+ languages.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Gamesight competitors and assessment
Company assessmentBroad incumbents
- Kochava:
- AppsFlyer: AppsFlyer is the leading mobile attribution platform with broader (non-gaming-specialized) coverage across all app verticals. It competes with Gamesight for marketing-measurement budgets and represents the cross-platform incumbent Gamesight would need to displace to expand into mobile.
- Adjust: Adjust is a global mobile attribution and analytics company serving app marketers across verticals. It is a broad incumbent in marketing measurement and competes with Gamesight's attribution value proposition for any publisher evaluating measurement infrastructure.
Direct peers
- Singular: Singular is a marketing attribution and analytics platform with deep specialization in gaming and mobile apps. Like Gamesight, it offers unified attribution, campaign measurement, and creative analytics, and directly competes for gaming publisher marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gamesight social profiles
Digital presenceGamesight compliance and trust
Trust signalCompliance4 records
Gamesight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamesight leadership team
Management profileNumber of profiles
Profiles12 records
Gamesight funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamesight M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamesight
What does Gamesight do?
Gamesight operates an enterprise performance marketing platform purpose-built for PC and console game publishers and developers. Its core offering combines a measurement and attribution product (cross-platform installs, purchases, and in-game event tracking across Steam, Epic, Xbox, PlayStation, and Switch), a creator marketing product (paid influencer campaign discovery, execution, key seeding, and performance tracking against a 129M+ creator database), creator programs (long-term community building through tournaments, IRL events, beta access, and swag), and creator-led playtests (genre-expert pre-launch feedback). The platform is sold as quote-based SaaS subscriptions bundled with managed services for campaign execution, sold via direct enterprise sales and a certified partner program.
Is Gamesight a public or private company?
Gamesight is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gamesight founded?
Gamesight was founded in 2015. It employs 51 to 100 people.
Where is Gamesight based?
Gamesight is headquartered in Seattle, United States, in the North America region.
How does Gamesight make money?
Four revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are creator Marketing Services, marketing Measurement Services and partner Program Certification.
Who are Gamesight's main competitors?
Broad incumbents on record are Kochava, AppsFlyer and Adjust. Singular is listed as a direct peer.
Does Gamesight have an API?
Yes. Gamesight offers a Measurement API that allows customers to track game usage. When integrated into a game, the API sends event data to Gamesight servers including hashed IP address, API version, anonymized User ID, timestamp, Developer API Key, OS version, screen resolution, timezone, system language, and in-game events. The API is used for providing attribution services and analytics to customers. Developer documentation is at docs.gamesight.io/docs/getting-started.
What industry is Gamesight in?
Gamesight's product category is Game Marketing & Attribution Platform. Its primary akta.pro industry code is MPAFAJAJ, Creator/Affiliate Monetization & Commerce (UGC revenue share, referrals), with a secondary code of MPAFAKAD, Player Support & Community Operations (Customer Support, Moderation, CRM). Its NAICS code is 541830 and its SIC code is 7311.