Upptic
Upptic is a bootstrapped growth marketing consultancy and SaaS platform serving mobile, PC, and web3 game studios with embedded user acquisition, creative production, analytics, and an in-house Games Growth Platform.
- Company typePrivate
- Founded2019
- HeadquartersEmeryville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Upptic does
Upptic is a privately-held growth marketing company focused exclusively on the games industry, providing both embedded consulting services and a proprietary SaaS platform to mobile, PC, and web3 game studios and publishers. Its service offering spans user acquisition, creative production, data analytics, app store optimization, and strategic consulting across the development, soft launch, and scaled growth phases of a game's lifecycle. The company serves enterprise clients including EA, Wizards of the Coast, Blizzard Entertainment, Ludia, Second Dinner, Kabam, ByteDance (gaming), Atari, Axie Infinity, Immutable, Tilting Point, Candywriter, and Rush Street Interactive.
The company's core technology is the Games Growth Platform, a five-module SaaS suite covering user acquisition analytics, growth analytics with predictive SKAN revenue modeling, automated multivariate App Store Optimization testing, community growth tracking for Discord and Twitter, and creative workflow management. The platform integrates data from major ad networks (Meta, Google, TikTok, Apple Search Ads, Unity, IronSource, AppLovin), mobile measurement partners (AppsFlyer, Gamesight, Spindl), and social channels, standardizing inputs into a single schema for cross-platform reporting, forecasting, and predictive buying. The platform reached general availability for any team to self-onboard in January 2025 after prior use as an internal operations tool.
Upptic's commercial model combines professional services revenue (flat-rate, multi-year consulting engagements rather than the agency's traditional percentage-of-ad-spend model) with subscription-based SaaS access to the platform. The company is bootstrapped and founder-owned, headquartered in Livingston, Texas (with executive presence in Austin, Texas and Emeryville, California), and operates a globally distributed team following recent remote hiring across Europe and North America.
Upptic firmographics
Firmographics- Name
- Upptic
- Legal name
- Upptic Inc.
- Website
- https://upptic.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Upptic is a bootstrapped growth marketing consultancy and SaaS platform serving mobile, PC, and web3 game studios with embedded user acquisition, creative production, analytics, and an in-house Games Growth Platform.
- Ownership category
- akta.pro rank
Upptic industry classification
Industry- Product category
- Game Marketing Analytics Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
Keywords
Where Upptic is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Upptic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Growth Marketing Consulting Services: Consulting and operational services for user acquisition, creative development, analytics, and growth strategy for mobile, PC, and web3 games. They charge a flat rate model (not percentage of ad spend) to align incentives with clients.
- Games Growth Platform SaaS: Software-as-a-service platform providing marketing analytics, automation tools, and workflow management for game studios. Available for any team to use with subscription-based access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flat rate pricing model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Upptic product offering
Product offeringCore offering
Upptic provides growth marketing services and a proprietary SaaS platform (the Games Growth Platform) to mobile, PC, and web3 game studios and publishers. The services side delivers user acquisition, creative development, analytics, and growth strategy consulting on a flat-rate model. The platform side unifies ad network, MMP, and social channel data into cross-platform reporting, forecasting, automated ASO multivariate testing, predictive SKAN revenue modeling, community growth tracking, and creative workflow management.
Product overview
Upptic offers a dual offering: (1) the Games Growth Platform, a SaaS analytics and automation platform with five integrated modules covering user acquisition analytics, growth analytics (with predictive SKAN modeling), app store optimization (automated multivariate testing), community growth tracking (Discord/Twitter), and creative workflow management; and (2) Growth Marketing Services, a full-service consultancy providing user acquisition, creative production, analytics, and strategic consulting. The platform is designed to unify data from ad networks, MMPs, and social channels into a single source of truth for game marketers.
Differentiator
Problem solved
Functional benefit
Products and services
- Games Growth Platform A holistic operations, automation, and reporting SaaS platform for game growth that unifies data from ad networks, mobile measurement partners, and social channels into cross-platform insights and reporting for every network, campaign, geography, and creative. Includes advertising and business forecasting, customizable predictive buying models, automated multivariate App Store Optimization testing, predictive SKAN revenue modeling, organic and budget tracking, community growth measurement for Discord and Twitter, and creative workflow management. Built for mobile, PC, and web3 game studios.
- Growth Marketing Services
Quantifiable outcome
- 21.7% increase in store page conversion for Roller Coaster Tycoon using Upptic ASO platform
- +3 more outcomes
Companies that use Upptic
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Upptic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature6 records
Upptic partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Upptic competitors and assessment
Company assessmentDirect peers
- Liftoff: Mobile user acquisition and retargeting platform focused on gaming and app marketers. Overlaps directly with Upptic's managed UA services and creative production offering.
- SocialPeta: Ad intelligence and creative analysis platform for mobile games and apps. Overlaps with Upptic's creative workflow and cross-channel ad reporting capabilities.
- Kochava: Attribution, analytics and activation platform for mobile and connected devices. Comparable in cross-channel measurement and growth-marketing analytics for app and game clients.
- Singular: Marketing attribution and analytics suite for apps and games with cross-network ROI reporting. Competes with Upptic's cross-platform insights and forecasting modules.
- Moloco: Machine-learning powered programmatic UA and monetization for apps and games. Comparable as a tech-driven, performance-focused UA counterpart to Upptic's services and platform.
- Gamesight: Mobile game marketing attribution and analytics platform purpose-built for studios and publishers. Closest functional peer to Upptic's analytics and UA optimization modules for gaming.
Broad incumbents
- Adjust: Mobile attribution and marketing analytics platform with SKAN-ready measurement. Established MMP whose product roadmap overlaps with Upptic's growth analytics capabilities.
- data.ai (formerly App Annie): App market intelligence and analytics platform with mobile game, advertising and usage data. Broader incumbent in the same analytics-and-intelligence category as Upptic.
- Sensor Tower: App store intelligence, ad insights and market analytics platform. Competes in app-market and ad-creative intelligence segments where Upptic's UA analytics and creative tools operate.
- AppsFlyer: Largest mobile measurement partner (MMP) with attribution, SKAN solutions and a growing creative and analytics suite. Established incumbent in the same data infrastructure Upptic integrates with and increasingly competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Upptic social profiles
Digital presenceUpptic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upptic leadership team
Management profileNumber of profiles
Profiles7 records
Upptic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upptic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upptic
What does Upptic do?
Upptic provides growth marketing services and a proprietary SaaS platform (the Games Growth Platform) to mobile, PC, and web3 game studios and publishers. The services side delivers user acquisition, creative development, analytics, and growth strategy consulting on a flat-rate model. The platform side unifies ad network, MMP, and social channel data into cross-platform reporting, forecasting, automated ASO multivariate testing, predictive SKAN revenue modeling, community growth tracking, and creative workflow management.
Is Upptic a public or private company?
Upptic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upptic founded?
Upptic was founded in 2019. It employs 1 to 10 people.
Where is Upptic based?
Upptic is headquartered in Emeryville, United States, in the North America region.
How does Upptic make money?
Two revenue lines are on record. Growth Marketing Consulting Services are the primary driver. The others are games Growth Platform SaaS.
Who are Upptic's main competitors?
Direct peers on record are Liftoff, SocialPeta, Kochava, Singular, Moloco and Gamesight. Broad incumbents are Adjust, data.ai (formerly App Annie), Sensor Tower and AppsFlyer.
Does Upptic have an API?
No public API is recorded for Upptic.
What industry is Upptic in?
Upptic's product category is Game Marketing Analytics Platform. Its primary akta.pro industry code is MPAFAKAK, Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops). Its NAICS code is 541810 and its SIC code is 7311.