Valur

What Valur does

Valur is a Miami-based tax technology company founded in 2020 by Mani Mahadevan (formerly of McKinsey and Goldman Sachs) that operates a web-based platform designed to make advanced tax-mitigation strategies accessible to individuals and business owners who historically could only access them through family offices and specialized advisors. The platform combines a suite of self-serve planning tools (a guided planner plus calculators for estate tax, capital gains tax, ordinary income tax, charitable remainder trusts, and QSBS) with full-service trust administration covering setup, legal drafting, account setup, and ongoing management for structures including CRUTs, Non-Grantor Trusts, ILITs, GRATs, and QSBS stacking. AI-powered document analysis, delivered through a Google Gemini integration, allows users to upload tax and financial documents and query them directly, while a separate solar project purchase flow generates transaction-based revenue tied to ordinary income tax credit strategies.

The company targets five primary personas: high earners managing W-2 and RSU tax burdens, high-net-worth individuals focused on estate and wealth transfer, startup founders optimizing QSBS and equity exits, business owners preparing for liquidity events, and employees and investors with appreciated assets. A secondary B2B2C channel routes demand through 100+ financial advisor and CPA partners, who use Valur-branded collaboration pages to serve their own clients. Reported scale metrics include 4,000+ customers, 200+ companies whose equity has been optimized, and $3B+ in customer after-tax wealth created, alongside a 4,000+ subscriber newsletter.

Valur monetizes primarily through recurring trust administration subscriptions priced at less than half the cost of traditional trust companies, supplemented by a small transaction fee on referred solar project purchases and a 25% year-one referral discount program. Distribution is hybrid: a product-led growth funnel (free calculators and guided planner) feeds an expert consultation sales motion, while the advisor/CPA channel provides warm introductions. The company is incorporated in Delaware as Valur, Inc., is privately held, and has disclosed approximately $4 million in outside funding across a 2023 seed and a March 2024 round led by BoxGroup and FundersClub.

Name

Valur

Legal name

Valur, Inc.

Website

https://valur.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Valur is a Miami-based tax technology platform that provides self-serve calculators, AI-powered document analysis, and full-service trust administration to make advanced tax-mitigation strategies (CRUTs, GRATs, QSBS, Non-Grantor Trusts, estate planning) accessible to high earners, HNW individuals, startup founders, and business owners.

Ownership category

akta.pro rank

Product category

Tax Planning Software

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)

akta.pro secondary industries

Trust & Estate Tax Planning & Compliance (FSAEAKAE), Philanthropic & Charitable Trust Services (FSAAANAI), Trust, Fiduciary & Estate Planning Services (FSABADAG)

Keywords

• Tax planning platform
• Trust administration services
• Estate tax planning
• Capital gains planning
• QSBS stacking

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trust Administration Services: Valur charges fees for trust setup and ongoing administration services. The platform replaces traditional trust companies by providing unlimited support, no hidden fees, and built-in administration and optimizations. Fees are described as 'less than half the cost of traditional providers.' Referral credits are available (25% discount on year 1 trust fees for referrals).
2. Solar Project Purchase Administration: Valur facilitates solar project purchases and administration. From referral program terms: '0.5% of their referral's solar purchase' as referral reward, indicating Valur takes a fee on solar project transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Valur operates a web-based tax planning platform that helps individuals and advisors discover, compare, and implement advanced tax-mitigation strategies, including trust-based structures (CRUTs, Non-Grantor Trusts, ILITs, GRATs) and QSBS stacking. The platform combines self-serve calculators, an AI-powered guided planner, and full-service trust administration (legal drafting, setup, and ongoing management) at less than half the cost of traditional trust companies.

Product overview

Valur is a unified tax planning platform that enables individuals and advisors to discover, compare, and implement advanced tax reduction strategies. The platform consists of a web application offering various tax planning calculators (including estate tax, capital gains tax, ordinary income tax, CRUT, and QSBS calculators), a guided planner for strategy discovery, and full-service trust administration including legal drafting and ongoing management. The core offering centers on trust-based strategies including Charitable Remainder Trusts (CRUTs), Non-Grantor Trusts, QSBS Stacking, Incomplete Non-Grantor (ING) Trusts, Irrevocable Life Insurance Trusts (ILITs), and Grantor Retained Annuity Trusts (GRATs). The platform also includes AI-powered document analysis tools for processing tax planning documents.

Differentiator

Problem solved

Functional benefit

Products and services

• Valur Tax Planning Platform Web-based platform for individuals and advisors to discover, compare, and implement advanced tax strategies. Includes free self-serve tools such as the guided planner, estate tax savings calculator, capital gains tax savings calculator, ordinary income tax savings calculator, charitable remainder trust (CRUT) calculator, and QSBS calculator, plus AI-powered document analysis for evaluating tax documents. Targets high earners, HNW individuals, founders, business owners, and employees/investors with equity compensation.
• Trust Administration Services Full-service trust administration covering trust setup, legal drafting, account setup, documentation, trust accounting, and ongoing administration and optimizations for structures including CRUTs, Non-Grantor Trusts, ILITs, GRATs, and others. Offered at less than half the cost of traditional trust companies, replacing traditional trust administration with a technology-enabled service. Specific pricing is governed by individual Services Agreements.

Quantifiable outcome

• $3B+ additional after-tax wealth created for customers
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Google Gemini AIcoreTechnology or IntegrationValur uses Google Gemini AI technology to power its AI-powered document analysis tools. When users upload documents for analysis, the content is securely transmitted to and processed by Google's Gemini AI to generate analysis results. Google typically ensures submitted data is not used to train models for other customers unless explicitly agreed.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wealth.com: Estate and tax planning platform for financial advisors and their HNW clients. Closely comparable to Valur in target customer (advisors + HNW), product (estate tax calculators, trust workflows), and distribution (channel through advisory firms).
• Trust & Will: Online trust, will, and estate planning service aimed at consumers and small-business owners. Comparable to Valur's consumer-facing trust creation, self-serve model, and tax/estate focus, though Trust & Will skews more toward simple estate documents than advanced tax-mitigation vehicles.
• Holistiplan: Tax planning software for financial advisors that surfaces tax-saving opportunities inside financial plans. Directly comparable to Valur's advisor channel and tax-discovery functionality, with similar PLG and content-marketing GTM motion.
• FreeWill: Online will and estate planning platform with charitable-giving tools, including CRUTs. Comparable to Valur on charitable remainder trust workflows and the consumer-to-HNW funnel for estate documents.
• FP Alpha: AI-driven financial planning and tax-planning platform for RIAs. Comparable to Valur on advisor-facing tax-optimization workflows, AI document/plan analysis, and the strategy-discovery UX embedded in financial plans.
• Cake: End-of-life and estate planning platform with a consumer-friendly interface and education content. Comparable to Valur on PLG acquisition, free educational resources, and online will/trust creation for the mass-affluent market.

Broad incumbents

• LegalZoom: Large incumbent online legal services provider offering wills, trusts, and LLC formation. Overlaps with Valur on consumer trust creation but operates as a broad legal-document marketplace rather than a tax-strategy specialist.
• MoneyGuidePro: Established financial planning software used by thousands of RIAs for goal-based planning. Comparable to Valur on advisor-channel distribution and integrating tax considerations into plans, though MoneyGuidePro is a broader planning suite rather than a tax-strategy specialist.

Emerging players

• SmartAsset: Personal finance marketplace covering taxes, retirement, and wealth management with advisor-matching. Comparable to Valur on consumer tax tools, content/SEO-driven acquisition, and serving HNW segments — though SmartAsset's strength is lead generation rather than trust administration.
• NewRetirement: Retirement and tax planning platform with calculators and a planner for individuals and advisors. Comparable to Valur on tax-aware planning tools, self-serve calculators, and advisor channel support, with deeper focus on retirement income modeling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LearnWithValur/videos
• Xx.com/manimahadevan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valur