FP Alpha
FP Alpha is an AI-driven planning platform that reads clients' tax returns, wills, trusts, and insurance policies to deliver expert-validated estate, tax, and insurance recommendations for financial advisors, RIAs, CPA firms, and estate attorneys.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FP Alpha does
FP Alpha is a private, AI-driven advanced financial planning software company founded in 2020 by Andrew Altfest (CEO) and Luis Quiroz (CTO) and headquartered in New York. Its platform ingests client documents — tax returns, wills, trusts, and insurance policies — and uses an advisor-trained AI pipeline, validated by 40+ CFPs, CPAs, and estate attorneys, to generate visual snapshots, scenario simulations, and prioritized planning recommendations across 16 planning disciplines spanning tax, estate, and insurance. The product suite is modular: flagship deliverables include Tax Snapshot 3.0, NextGen Tax Insights, Roth Conversion Simulator, Tax Projector, Estate Snapshot, Estate Planning Lab, P&C Snapshot, and the Personalized Client Recommendation Report (PCRR), with The Prospect Accelerator supporting new-client acquisition and Enterprise Solutions providing admin tooling for multi-office RIAs.
The company monetizes primarily through annual subscriptions and credit-pack pricing — an All-In-One bundle at $1,995 per year covering 55 snapshots, plus standalone tax ($1,125-$9,750), estate ($1,790-$8,950), and insurance ($870-$3,480) credit tiers, with custom enterprise pricing. Distribution combines self-serve SMB purchases with direct enterprise sales for large RIAs, supplemented by deep integrations into the dominant wealthtech stacks (eMoney, MoneyGuidePro, Orion) and major CRMs (Redtail, Wealthbox, Salesforce). Approximately 20% of FP Alpha's user base runs on eMoney, and the November 2025 direct integration removes PreciseFP as an intermediary.
Per the 2026 T3/Inside Information Software Survey, FP Alpha holds 4.62% market share in tax planning software among financial advisors, ranking third behind Holistiplan (38.92%) and TaxStatus (9.22%). Customer concentration is dispersed across SMB RIAs, mid-market firms, CPA practices, and estate attorneys, with named logos spanning Concordia Wealth, CG Financial Services, Fontana Financial Planning, Shenkman Law, and the parent RIA Altfest Personal Wealth Management ($1.6bn AUM). The organization operates with 11-50 employees, SOC 2 Type 2 compliance, and has accumulated recognition including WealthTech 100 (2026), ThinkAdvisor Luminaries (2025), and Financial Planning Innovation in AI (2024).
FP Alpha firmographics
Firmographics- Name
- FP Alpha
- Legal name
- FP ALPHA INC
- Website
- https://fpalpha.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FP Alpha is an AI-driven planning platform that reads clients' tax returns, wills, trusts, and insurance policies to deliver expert-validated estate, tax, and insurance recommendations for financial advisors, RIAs, CPA firms, and estate attorneys.
- Ownership category
- akta.pro rank
FP Alpha industry classification
Industry- Product category
- Financial Planning Software
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)
Keywords
Where FP Alpha is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FP Alpha business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- All-In-One Planning Solution: Annual subscription bundled solution combining tax, estate, and insurance planning modules. Includes 55 snapshots (35 Tax, 10 Estate, 10 Insurance). Price is $1,995/year with volume discounts and enterprise pricing available.
- Tax Planning Standalone: Credit-based pricing ranging from $1,125 for 75 credits to $9,750 for 750 credits. Each tax document review requires 1 credit. Includes 75 snapshots with first tier.
- Estate Planning Standalone: Credit-based pricing ranging from $1,790 for 10 credits to $8,950 for 50 credits. One household with multiple documents requires 1 credit. Includes 10 snapshots with first tier.
- Insurance Planning Standalone: Credit-based pricing ranging from $870 for 30 credits to $3,480 for 120 credits. Includes 30 snapshots with first tier covering home, umbrella, and auto documents.
- Enterprise Solutions: Custom pricing based on usage needs with unlimited user logins. Includes advanced admin controls, custom office structures, and granular feature management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-In-One Planning Solution at $1,995/year |
| Usage-based | Annual | Tax Planning Credits - 5 tiers from 75 to 750 credits |
| Usage-based | Annual | Estate Planning Credits - 5 tiers from 10 to 50 credits |
| Usage-based | Annual | Insurance Planning Credits - 4 tiers from 30 to 120 credits |
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FP Alpha product offering
Product offeringCore offering
FP Alpha provides an AI-driven advanced planning platform that helps financial advisors and wealth management firms deliver tax, estate, and insurance planning services at scale. The platform's advisor-trained AI reads tax returns, wills, trusts, and insurance policies, extracts structured data, generates visual summaries, and surfaces actionable recommendations validated by in-house CFPs, CPAs, and estate attorneys. It integrates with major wealthtech ecosystems (eMoney, MoneyGuidePro, Orion, Redtail, Wealthbox, Salesforce, Nitrogen) to eliminate dual data entry and is sold via annual subscriptions and credit-based usage plans.
Product overview
FP Alpha offers an AI-driven comprehensive advanced planning platform with modular architecture. The core platform unifies three planning disciplines—tax, estate, and insurance—powered by AI and subject matter experts. The product portfolio includes Tax Snapshot and NextGen Tax Insights for tax planning, Estate Snapshot and Estate Planning Lab for estate planning, P&C Snapshot for insurance planning, Roth Conversion Simulator and Tax Projector for scenario modeling, and Enterprise Solutions with offices/usage dashboard features. The platform reads client documents (tax returns, wills, trusts, insurance policies), extracts data via AI, and generates visual summaries and actionable recommendations. FP Alpha TAX is available as a standalone offering. The Prospect Accelerator enables planning-led prospecting. All tools scale advisor capabilities without requiring additional hires.
Differentiator
Problem solved
Functional benefit
Products and services
- FP Alpha Platform Core AI-driven advanced planning platform that unifies tax, estate, and insurance planning for financial advisors, using AI plus CFP, CPA, and estate attorney validation to deliver holistic planning advice efficiently.
- FP Alpha TAX Standalone tax planning solution provided to advisors as a separately sold product offering, unbundled from the broader FP Alpha platform to address advisor demand for dedicated tax planning tools.
- Estate Snapshot and Estate Planning Lab Estate planning module that reads wills, trusts, and other legal documents via AI and generates visual summaries and flowcharts of how assets pass upon death; the Estate Planning Lab allows advisors to model alternative estate strategies and quantify estate tax reductions.
- Insurance Analysis Tool (P&C Snapshot) Insurance planning module that summarizes and visualizes a client's home, umbrella, and auto insurance coverage, identifying coverage gaps and cost optimization opportunities.
- Roth Conversion Simulator Tax planning module that automatically optimizes dollar amount and number of years for Roth conversions to maximize benefit, quantifying advisor value with hard dollar amounts.
- Tax Projector Tax planning module that projects and compares various federal and state tax scenarios over multiple years, supporting comparison of dozens of different strategies including Roth conversions, charitable giving, and income planning techniques.
- NextGen Tax Insights Forward-looking, household-specific AI-powered tax guidance based on the latest rules and projections, including side-by-side scenario modeling and early access to new features.
- The Prospect Accelerator Planning-led prospect engagement tool that helps advisors find new planning opportunities with prospects and jump-start client relationships more quickly.
- Enterprise Solutions Enterprise tier of the FP Alpha platform with advanced admin controls, custom office structures, usage dashboards, granular feature management, and unlimited user logins for mid-to-large RIAs and wealth management enterprises.
Quantifiable outcome
- Saves 8+ hours per client according to Fontana Financial Planning
- +2 more outcomes
Companies that use FP Alpha
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
FP Alpha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature9 records
FP Alpha partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- eMoneycoreDirect integration with eMoney Advisor enabling financial advisors to automatically sync client data including personal information, assets, liabilities, family relationships, and debts directly into FP Alpha. The integration eliminates manual data entry for Estate Planning Lab and NextGen Tax Insights features, saving advisors hours of manual work. Approximately 20% of FP Alpha's users are eMoney users.
- Envestnet | MoneyGuideProcoreIntegration enabling customers to automatically import all basic client information, plus assets and area-specific information to avoid dual data entry. Allows seamless data flow between MoneyGuidePro and FP Alpha planning modules.
- OrioncoreIntegration allowing customers to import all basic client information plus assets from Orion's wealthtech platform into FP Alpha for enhanced planning workflows.
- PreciseFPmajorIntegration through PreciseFP's configurable workflows for client information gathering. Previously used as intermediary to pass client data from eMoney to FP Alpha before direct eMoney integration.
- RedtailcoreIntegration enabling customers to automatically pull all basic client information and client assets. Also integrates all data from task managers, enhancing CRM workflow automation.
- SalesforcecoreIntegration allowing customers to import all basic client information and client assets from Salesforce CRM. Also integrates all data from task managers, providing comprehensive data synchronization.
- WealthboxcoreIntegration enabling customers to automatically pull all basic client information from Wealthbox CRM, facilitating seamless planning workflow initiation.
- NitrogenmajorIntegration allowing customers to import basic client information and some insurance data from Nitrogen's risk assessment platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FP Alpha competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
FP Alpha social profiles
Digital presenceFP Alpha compliance and trust
Trust signalCompliance2 records
FP Alpha financial estimates
Financial estimateRevenue estimate
Valuation estimate
FP Alpha leadership team
Management profileNumber of profiles
Profiles10 records
FP Alpha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FP Alpha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FP Alpha
What does FP Alpha do?
FP Alpha provides an AI-driven advanced planning platform that helps financial advisors and wealth management firms deliver tax, estate, and insurance planning services at scale. The platform's advisor-trained AI reads tax returns, wills, trusts, and insurance policies, extracts structured data, generates visual summaries, and surfaces actionable recommendations validated by in-house CFPs, CPAs, and estate attorneys. It integrates with major wealthtech ecosystems (eMoney, MoneyGuidePro, Orion, Redtail, Wealthbox, Salesforce, Nitrogen) to eliminate dual data entry and is sold via annual subscriptions and credit-based usage plans.
Is FP Alpha a public or private company?
FP Alpha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FP Alpha founded?
FP Alpha was founded in 2020. It employs 11 to 50 people.
Where is FP Alpha based?
FP Alpha is headquartered in New York, United States, in the North America region.
How does FP Alpha make money?
Five revenue lines are on record. All-In-One Planning Solution is the primary driver. The others are tax Planning Standalone, estate Planning Standalone, insurance Planning Standalone and enterprise Solutions.
Does FP Alpha have an API?
Yes. FP Alpha offers an open-API for custom integrations, enabling third-party systems to connect with their platform. The platform also integrates with eMoney's APIs, which process billions of API calls annually for over 100,000 financial professionals. Developer documentation is at fpalpha.com.
What industry is FP Alpha in?
FP Alpha's product category is Financial Planning Software. Its primary akta.pro industry code is FSAGAEAE, Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools. Its SIC code is 6282.