Pathr.ai
- Company typePrivate
- Founded2019
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Pathr.ai firmographics
Firmographics- Name
- Pathr.ai
- Legal name
- Pathr.ai
- Website
- https://pathr.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Pathr.ai is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pathr.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Spatial Intelligence Analytics: Pathr.ai provided spatial intelligence and analytics solutions for physical retail, helping retailers understand customer movement and behavior patterns in stores to optimize operations and improve customer experience
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Pathr.ai product offering
Product offeringCore offering
Pathr.ai built an AI-powered spatial intelligence platform that used anonymous location data and computer vision to analyze how shoppers move through and behave inside physical retail stores. The software delivered actionable, real-time insights for retail operations and marketing, including traffic flow, engagement patterns, and zone-level conversion metrics. Following the January 2026 acquisition by Standard AI, the technology was integrated into Standard AI's VISION platform as the spatial behavior engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Pathr.ai Spatial Intelligence Platform A spatial intelligence software platform that uses computer vision and AI on existing in-store camera feeds to analyze how shoppers move through and behave inside physical retail environments. It delivers actionable, real-time insights on traffic flow, engagement patterns, and zone-level conversion for retail operations, merchandising, and marketing teams at enterprise retailers. Deployed at the edge with privacy-safe data handling.
Companies that use Pathr.ai
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Pathr.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pathr.ai partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Standard AIcoreStandard AI acquired Pathr.ai in January 2026. Pathr.ai founder and CEO George Shaw joined Standard AI as Senior Vice President of AI Strategy along with several team members. The acquisition combines Standard AI's long-form video analysis capabilities with Pathr.ai's spatial behavior expertise to create a comprehensive in-store analytics suite for physical retail.
- RetailNextminorPathr.ai team members brought expertise from RetailNext, along with MIT Media Lab and Intel, to Standard AI following the acquisition.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pathr.ai competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext is the most directly comparable peer: it provides in-store traffic, customer behavior, and spatial analytics for physical retailers using sensors and computer vision. It overlaps with Pathr.ai on retail customer base, analytics use cases (movement, engagement), and B2B enterprise GTM.
- Trax: Trax applies computer vision to in-store retail for shelf analytics, shopper behavior, and execution. It is comparable to Pathr.ai on technology stack (CV + AI for retail) and enterprise retail customers, with overlapping use cases around in-store movement and merchandising optimization.
- Brain Corp: Brain Corp develops AI and computer vision platforms deployed in physical retail environments for autonomous operations and analytics. It is comparable to Pathr.ai on edge-AI computer vision deployed in retail stores, though with a stronger robotics orientation.
- Focal Systems: Focal Systems builds computer vision systems for retail to track shelves, customer flow, and store operations. It is comparable to Pathr.ai on in-store computer vision analytics, retail customer base, and operational optimization use cases.
- Pensa Systems: Pensa Systems uses computer vision to provide in-store inventory intelligence and shelf analytics for retailers and CPGs. It overlaps with Pathr.ai on retail computer vision, AI-driven insights, and enterprise retail customers.
- Aislelabs: Aislelabs provides in-store retail analytics using Wi-Fi, sensors, and computer vision to measure customer movement, dwell time, and engagement. It is comparable to Pathr.ai on spatial/movement analytics for physical retail and similar B2B enterprise GTM.
Broad incumbents
- Standard AI: Standard AI, the acquirer, builds computer vision and edge AI for physical retail with verified impressions, traffic, and engagement analytics. It is comparable to Pathr.ai on technology (CV, edge, privacy-safe) and customer base, but operates at a larger scale and broader product scope.
- Scandit: Scandit provides mobile computer vision and barcode scanning used across retail, logistics, and healthcare. It is comparable to Pathr.ai on enterprise-grade computer vision, though Scandit is broader in scope and not specialized in-store spatial analytics.
Emerging players
- Cooler Screens: Cooler Screens transforms in-store cooler doors into digital media surfaces with computer vision and shopper engagement analytics. It overlaps with Pathr.ai on in-store computer vision analytics for retail, but is focused narrowly on cooler-door media rather than full-store spatial intelligence.
- Cloverleaf (formerly ShelfNine): Cloverleaf provides in-store digital signage and shopper analytics for retail using computer vision to measure attention and engagement. It is comparable to Pathr.ai on in-store retail analytics and customer behavior measurement, though with a narrower signage-led focus.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Pathr.ai social profiles
Digital presencePathr.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pathr.ai leadership team
Management profileNumber of profiles
Profiles1 record
Pathr.ai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pathr.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pathr.ai
What does Pathr.ai do?
Pathr.ai built an AI-powered spatial intelligence platform that used anonymous location data and computer vision to analyze how shoppers move through and behave inside physical retail stores. The software delivered actionable, real-time insights for retail operations and marketing, including traffic flow, engagement patterns, and zone-level conversion metrics. Following the January 2026 acquisition by Standard AI, the technology was integrated into Standard AI's VISION platform as the spatial behavior engine.
Is Pathr.ai a public or private company?
Pathr.ai is a private company. It is classified as corporate owned and is currently acquired.
When was Pathr.ai founded?
Pathr.ai was founded in 2019. It employs 11 to 50 people.
Where is Pathr.ai based?
Pathr.ai is headquartered in Mountain View, United States, in the North America region.
How does Pathr.ai make money?
One revenue line is on record: spatial Intelligence Analytics.
Who are Pathr.ai's main competitors?
Direct peers on record are RetailNext, Trax, Brain Corp, Focal Systems, Pensa Systems and Aislelabs. Broad incumbents are Standard AI and Scandit. Emerging players are Cooler Screens and Cloverleaf (formerly ShelfNine).
Does Pathr.ai have an API?
No public API is recorded for Pathr.ai.