Vinterior
Vinterior is a London-based online marketplace, founded in 2016, connecting consumers and trade professionals with 1,800+ verified sellers of vintage and antique furniture across 30+ countries. It monetises via marketplace commissions on peer-to-peer sales.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vinterior does
Vinterior (Vinterior Group Ltd.) is a London-headquartered online re-commerce marketplace, founded in 2016 by Sandrine Zhang Ferron (CEO) and Leslie Fournier (COO), that connects buyers with sellers of vintage, antique, and pre-loved furniture and homeware. The platform aggregates 1,800+ verified sellers across more than 30 countries, listing 7,000+ items spanning furniture, lighting, art, garden, rugs and textiles, kitchenware, and curated design-icon collections; the company reports cumulative transaction value exceeding $200M in assets moved.
The core product is the vinterior.co marketplace, a self-serve e-commerce platform with features including advanced filtering, wishlists, a style quiz, influencer-curated collections, and a Sale section with tiered discounts. A dedicated B2B module, the Vinterior+ Trade Programme, serves interior designers, architects, and dealers with exclusive trade pricing, personalised sourcing, item reservations, and a 14-day return guarantee. Vinterior monetises via marketplace commissions on seller-set transaction prices, with payments processed through standard processors (Visa, Mastercard, Amex, PayPal, Apple/Google Pay) and authentication via social login.
The go-to-market combines influencer marketing (Tanya Burr, Stacey Dooley, Florence Given, Estée Lalonde), editorial content ('The Digest'), PR in Vogue, GQ, The Times and World of Interiors, and a Channel 4 media-for-equity partnership that provides TV airtime for UK consumer acquisition. The company has raised approximately £12M total across institutional rounds led by Venrex, Active Partners (£8M Series A, September 2021) and Channel 4 (£3M), plus ~£1M equity crowdfunding in 2024 to support UK expansion.
Vinterior firmographics
Firmographics- Name
- Vinterior
- Legal name
- Vinterior Group Ltd.
- Website
- https://vinterior.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vinterior is a London-based online marketplace, founded in 2016, connecting consumers and trade professionals with 1,800+ verified sellers of vintage and antique furniture across 30+ countries. It monetises via marketplace commissions on peer-to-peer sales.
- Ownership category
- akta.pro rank
Vinterior industry classification
Industry- Product category
- Online Vintage Furniture Marketplace
- NAICS
- Art Dealers (45992)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Vintage & Antique Furniture Retail (CRAIANAB)
Keywords
Where Vinterior is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vinterior business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Platform operates as a marketplace connecting sellers of vintage and antique furniture with buyers. Takes commission on transactions between sellers and buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard consumer marketplace pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Vinterior product offering
Product offeringCore offering
Vinterior is an online re-commerce marketplace connecting buyers with over 1,800 verified sellers of vintage, antique, and pre-loved furniture and homeware across 30+ countries. The platform curates listings across Furniture, Lighting, Home Decor, Art, Garden, and Rugs & Textiles, and adds a dedicated B2B Trade Programme (Vinterior+) offering exclusive trade pricing and personalised sourcing for interior designers, architects, and dealers.
Product overview
Vinterior is a UK-based re-commerce marketplace for vintage and antique furniture and homeware, founded in 2016. The platform operates as a single unified marketplace connecting buyers with over 1,800 verified sellers across 30+ countries. The core offering centers on the Vinterior Marketplace, which enables peer-to-peer sales of pre-loved furniture spanning Furniture (seating, storage, tables, beds), Home Decor, Lighting, Art, Garden items, and Rugs & Textiles. The platform differentiates through curated collections like the Design Icons Collection featuring designer brands and iconic pieces, alongside supplementary services including the Vinterior+ Trade Programme for industry professionals. Key features include a Style Quiz for personalization, Wishlists for saving items, and a Sale section. The marketplace facilitates over $200 million in total asset transactions and has achieved 120% annual growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinterior Marketplace An online re-commerce marketplace connecting buyers with over 1,800 verified sellers of vintage, antique, and pre-loved furniture and homeware across 30+ countries, with 7,000+ product listings spanning Furniture, Lighting, Home Decor, Art, Garden, and Rugs & Textiles categories.
- Vinterior+ Trade Programme A free-to-join professional trade programme offering interior designers, architects, and furniture dealers exclusive trade pricing, personalised sourcing support, item reservations, and a 14-day return guarantee.
Quantifiable outcome
- 120% annual growth rate
- +2 more outcomes
Companies that use Vinterior
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Vinterior technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Vinterior partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Vinterior competitors and assessment
Company assessmentDirect peers
- 1stDibs: Online marketplace for luxury vintage furniture, art, and home decor. Most direct global peer to Vinterior in curated high-end resale, though 1stDibs skews more US-focused and operates at larger scale.
- Chairish: US-based online marketplace specializing in pre-owned and vintage furniture, decor, and art. Closely comparable marketplace model with a strong interior designer trade programme, similar to Vinterior+.
- Pamono: European online marketplace for vintage furniture, contemporary design, and lighting. Competes directly with Vinterior across continental Europe with comparable curation and design-icon inventory.
- Selency: France-based online marketplace for second-hand vintage furniture and home decor with strong UK/EU seller network. Direct competitor targeting similar consumer and trade audiences as Vinterior.
Emerging players
- Kaiyo: US-focused pre-owned furniture marketplace with an emphasis on logistics and white-glove delivery. Comparable in marketplace model but focuses on modern rather than vintage/antique inventory.
- AptDeco: US-based peer-to-peer marketplace for pre-owned furniture with integrated logistics and pickup services. Similar recommerce business model with a different geographic focus.
Broad incumbents
- Sotheby's Home (formerly Christie's): Luxury auction-house-affiliated online marketplace for high-end furniture, art, and decor. Operates at the premium end of the vintage furniture resale category Vinterior serves.
- Restoration Hardware (RH): Large US-listed specialty retailer of premium home furnishings with an aesthetic adjacent to vintage/antique furniture. Operates broadly in home retail rather than resale but competes for similar affluent design-conscious customers.
- Etsy: Global handmade and vintage marketplace with a long-standing 'Vintage (20+ years)' category that includes furniture. Indirect competitor for vintage/antique home goods at scale across geographies.
Others
- Maidenhead Aquatics: UK-based home & garden retail chain. Adjacent rather than directly comparable, but a regional specialist with multi-category home goods that overlap with Vinterior's garden and decor categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vinterior social profiles
Digital presenceVinterior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinterior leadership team
Management profileNumber of profiles
Profiles4 records
Vinterior funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinterior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinterior
What does Vinterior do?
Vinterior is an online re-commerce marketplace connecting buyers with over 1,800 verified sellers of vintage, antique, and pre-loved furniture and homeware across 30+ countries. The platform curates listings across Furniture, Lighting, Home Decor, Art, Garden, and Rugs & Textiles, and adds a dedicated B2B Trade Programme (Vinterior+) offering exclusive trade pricing and personalised sourcing for interior designers, architects, and dealers.
Is Vinterior a public or private company?
Vinterior is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vinterior founded?
Vinterior was founded in 2016. It employs 11 to 50 people.
Where is Vinterior based?
Vinterior is headquartered in London, United Kingdom, in the Europe region.
How does Vinterior make money?
One revenue line is on record: marketplace Commission.
Who are Vinterior's main competitors?
Direct peers on record are 1stDibs, Chairish, Pamono and Selency. Emerging players are Kaiyo and AptDeco. Broad incumbents are Sotheby's Home (formerly Christie's), Restoration Hardware (RH) and Etsy. Maidenhead Aquatics is listed as an others.
Does Vinterior have an API?
No public API is recorded for Vinterior.
What industry is Vinterior in?
Vinterior's product category is Online Vintage Furniture Marketplace. Its primary akta.pro industry code is CRAIANAB, Vintage & Antique Furniture Retail. Its NAICS code is 45992 and its SIC code is 5700.