Prematch

Sports Technology / Grassroots Football Platformprematchapp.de

Prematch is a mobile-first digital platform serving European grassroots football, providing amateur players with performance statistics, league coverage, and gamified market values, while offering amateur clubs free partnership tools and brand sponsorship perks.

Company typePrivate
Founded2021
HeadquartersKöln, Germany
Headcount51–100
GTM typeB2C
OfferingSoftware

What Prematch does

Prematch is a mobile-first digital platform serving European grassroots football, founded in 2021 and operating through a UK parent (PREMATCH Sports Ltd., London) and a German operating entity (PREMATCH Sports GmbH, Cologne). Its free iOS and Android app provides amateur players with player profiles, match and league statistics, fixtures, league tables, and a proprietary "fictitious market value" score modeled on professional football scouting, calculated from structured inputs including league level, age, position, team performance, and individual statistics from the last ten matches. The platform also runs a free Partner Club Program — limited to 50 clubs per regional football association — that equips amateur clubs with branded social media graphics, in-app visibility, and access to products from brand partners including Krombacher, Lieferando, and Gatorade, currently active in FV Niederrhein, FV Westfalen, and FV Mittelrhein.

The company's technology stack centers on a cross-platform mobile app with user-generated content ingestion, profile verification workflows, and integration with Apple, Google, and Meta SSO plus WhatsApp communication and RevenueCat for subscription billing. Revenue is generated through a paid PRO Club subscription (monthly/quarterly/annual, billed via in-app purchase), voluntary partner data-sharing monetization under GDPR legitimate interest, and brand sponsorship arrangements tied to the Partner Club Program. Distribution combines organic social media (Instagram, TikTok, LinkedIn, WhatsApp), app store presence, earned media in major German publications (BILD, Süddeutsche Zeitung, Frankfurter Allgemeine), and high-profile endorsements from the Jürgen Klopp family office and professional footballers Serge Gnabry and David Raum. The platform is GDPR and COPPA compliant and addresses a stated addressable market of over 190 million European grassroots footballers and fans.

Prematch firmographics

Firmographics

Name: Prematch
Legal name: PREMATCH Sports Ltd.
Website: https://prematchapp.de
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 51–100 employees
Short description: Prematch is a mobile-first digital platform serving European grassroots football, providing amateur players with performance statistics, league coverage, and gamified market values, while offering amateur clubs free partnership tools and brand sponsorship perks.
Ownership category
akta.pro rank

Prematch industry classification

Industry

Product category: Sports Technology / Grassroots Football Platform
NAICS: Spectator Sports (71121)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)
akta.pro secondary industry: Season-Long Fantasy Platforms & Commissioners (MPAEAHAB)

Keywords

Grassroots football platform
Amateur football app
Player market value calculation
Football match statistics
Amateur club management

Where Prematch is headquartered

Location

Headquarters

HQ city: Köln
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

Prematch business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

PRO Club Subscription: Optional paid subscription offering exclusive features and benefits within the Prematch App. Available via in-app purchase through Apple App Store (iOS) and Google Play Store (Android). Users can choose between monthly, quarterly, or annual billing periods. A free trial period may be offered. The subscription auto-renews unless cancelled before the end of the billing period.
Partner Data Monetization: Verified users can voluntarily add additional profile data (e.g., current football boots), which Prematch shares with partners for revenue generation. This is conducted on the basis of legitimate interest under GDPR.
Brand Partner Promotions & Sponsorship: Prematch partners with consumer brands (e.g., Krombacher, Lieferando, Gatorade) to provide free products to Partner Clubs. This generates brand partnership and sponsorship revenue indirectly by strengthening the partner club network and brand visibility.

Pricing tiers

Model	Billing	Price
Freemium	Others	Free App — Core features at no cost
Subscription	Monthly	PRO Club — Premium subscription with exclusive features

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Prematch product offering

Product offering

Core offering

Prematch operates a free mobile application for iOS and Android that enables grassroots (amateur) football players to view player profiles, track personal performance statistics, follow league news and fixtures, and receive a fictitious market value calculated from league level, age, position, and match performance data. The platform also offers a paid PRO Club subscription with exclusive features and a free Partner Club Program providing amateur football clubs with professional social media graphics, brand partner products, and sponsorship support.

Product overview

Prematch is a mobile-first grassroots football platform offering a free core app for amateur players and fans with player profiles, performance statistics, league news, match schedules, and gamified market values. The product portfolio includes the free Prematch App, the paid PRO Club subscription tier with exclusive features, and the Partner Club Program offering professional tools for amateur football clubs. The platform leverages user-generated content and public data sources, serving the European grassroots football community of over 190 million participants.

Differentiator

Problem solved

Functional benefit

Brands

Prematch PRO Club: A paid subscription service offering exclusive features and benefits for an optimised user experience on the Prematch App, including advanced statistics and premium content.

Products and services

Prematch App Free mobile application (iOS and Android) for amateur football players and fans, providing player profiles, match statistics, league news, game schedules, match analyses, league tables, player reviews, and a fictitious market value calculation based on performance data.
PRO Club Subscription Paid subscription tier within the Prematch App offering exclusive features and benefits for an optimized user experience. Available via in-app purchase through the Apple App Store and Google Play Store with monthly, quarterly, or annual billing; auto-renews unless cancelled.
Partner Club Program Free partnership program for amateur football clubs offering professional social media graphics in club branding, in-app visibility, free products from brand partners (Krombacher, Lieferando, Gatorade), sponsorship support, and exclusive events. Limited to 50 clubs per association.

Quantifiable outcome

Most Partner Clubs see results within 2 to 4 weeks: increased profile visits, professional social media graphics ready to post, and stronger in-app presence.

Companies that use Prematch

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Prematch technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Prematch partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor.

KrombacherminorGTM or Marketing PartnerBrand partner providing free products to Prematch Partner Clubs as part of the club benefits program.
LieferandominorGTM or Marketing PartnerBrand partner providing free products to Prematch Partner Clubs as part of the club benefits program.
GatorademinorGTM or Marketing PartnerBrand partner providing free products to Prematch Partner Clubs as part of the club benefits program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Prematch competitors and assessment

Company assessment

Broad incumbents

Kicker: Germany's leading football media platform with comprehensive news, statistics, and live scores across professional and amateur leagues. Kicker is the closest incumbent peer given Prematch's German focus and overlapping grassroots football coverage.
Fussball.de: Official DFB (German Football Association) platform covering amateur leagues, results, tables, and player statistics. Fussball.de directly competes with Prematch's grassroots football league and player profile functionality in Germany.
OneFootball: Global football media platform delivering news, scores, statistics, and transfer content across leagues. OneFootball is comparable to Prematch as a mobile-first football content destination with ambitions in lower-league and grassroots coverage.

Direct peers

FotMob: Mobile football statistics and live scores app providing player ratings, lineups, and match data across global leagues. FotMob is comparable to Prematch in delivering stats-driven mobile football content, though at the professional level.
SofaScore: Live sports scores and statistics platform covering football and other sports with detailed player ratings and match data. SofaScore competes with Prematch in mobile football statistics and engagement, particularly around player performance metrics.
Sporttotal.tv: German sports platform streaming and broadcasting amateur and grassroots sports events. Sporttotal.tv is directly comparable to Prematch in digitizing and giving visibility to lower-tier football in the DACH region.
Pitchero: Grassroots sports club management platform offering websites, apps, payments, and communication tools for amateur clubs. Pitchero is a direct peer to Prematch's Partner Club Program in serving amateur clubs with digital infrastructure.
TeamSnap: Team and sports club management app for amateur and youth sports, providing scheduling, communication, and payment tools. TeamSnap is comparable to Prematch's club-side offerings in the amateur sports technology space.
Heja: Sports team communication and management app for amateur clubs, providing messaging, scheduling, and roster tools. Heja overlaps with Prematch's Partner Club value proposition in giving amateur clubs digital coordination tools.
Soccerway: Global football statistics platform with fixtures, results, tables, and player data across leagues worldwide. Soccerway competes with Prematch in providing structured football statistics data to fans and analysts across amateur levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Prematch compliance and trust

Trust signal

Compliance2 records

Prematch financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Prematch leadership team

Management profile

Number of profiles

Profiles3 records

Prematch funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Prematch M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prematch

What does Prematch do?

Is Prematch a public or private company?

Prematch is a private company. It is classified as venture growth investor backed and is currently operating.

When was Prematch founded?

Prematch was founded in 2021. It employs 51 to 100 people.

Where is Prematch based?

Prematch is headquartered in Köln, Germany, in the Europe region.

How does Prematch make money?

Three revenue lines are on record. PRO Club Subscription is the primary driver. The others are partner Data Monetization and brand Partner Promotions & Sponsorship.

Who are Prematch's main competitors?

Broad incumbents on record are Kicker, Fussball.de and OneFootball. Direct peers are FotMob, SofaScore, Sporttotal.tv, Pitchero, TeamSnap, Heja and Soccerway.

Does Prematch have an API?

No public API is recorded for Prematch.

What industry is Prematch in?

Prematch's product category is Sports Technology / Grassroots Football Platform. Its primary akta.pro industry code is HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep), with a secondary code of MPAEAHAB, Season-Long Fantasy Platforms & Commissioners. Its NAICS code is 71121 and its SIC code is 7900.