What Heja does

Heja Sports AB, founded in 2017 in Stockholm by Mikael Blix (CEO) and Johan Berglund (CTO), operates a free mobile and web application that centralizes communication, scheduling, RSVP tracking, and messaging for youth sports teams. The platform connects coaches, parents, players, and supporters within team-scoped groups, replacing fragmented channels such as email, SMS, phone calls, and social media group chats. It is offered as native iOS and Android apps distributed through the App Store and Google Play, a web application at web.heja.io, and includes calendar synchronization, view/read receipts, privacy controls, and a digital fundraising module where each player operates a personalized webshop. The product is supported by a content sub-brand, Coach by Heja ("Coached"), which publishes coaching resources for volunteer coaches.

Name

Heja

Legal name

Heja Sports AB

Website

https://heja.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Heja is a Stockholm-based mobile and web platform providing free team communication, scheduling, RSVP tracking, and digital fundraising for youth sports teams, serving 500,000+ teams and 3-4 million coaches, parents, and players across 50+ countries.

Ownership category

akta.pro rank

Product category

Youth Sports Team Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)

akta.pro secondary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Youth sports management
• Team communication app
• Sports team scheduling
• Team fundraising platform
• Volunteer coach tools

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Core App: Core team communication, scheduling, and messaging features are free for all users. Revenue is generated by converting a portion of free users to paid Heja Pro tier.
2. Heja Pro (Premium Subscription): Paid premium tier (Heja Pro) available as an upgrade from the free version, offering additional features. Purchased through App Store, Google Play, or web. Users must review third-party payment provider terms (Stripe).
3. Advertising & Brand Partnerships: Heja provides ad formats enabling brand partners to reach its 4M+ highly engaged user base of youth sports families (coaches, parents, players). Revenue derived from native advertising and targeted campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heja provides a free mobile and web platform that centralizes youth sports team communication, scheduling, RSVP tracking, messaging, and digital fundraising for coaches, parents, and players. The company offers a premium Heja Pro subscription tier with additional features and monetizes a 4M+ user base through native advertising and brand partnerships.

Product overview

Heja is a unified youth sports team management and communication platform consisting of a free core app (iOS/Android/web) that provides scheduling, team messaging, RSVP tracking, and calendar sync capabilities. The platform also includes a premium Heja Pro tier for advanced features, a built-in Fundraising Module allowing teams to create individual player webshops for digital fundraising, and a content sub-brand called 'Coached' (Coach by Heja) that provides coaching resources and guides for volunteer youth coaches. The platform is designed to connect coaches, parents, and players in one centralized app to streamline team coordination.

Differentiator

Problem solved

Functional benefit

Brands

• Coach by Heja: A blog providing content, tips, guides and stories for volunteer youth sports coaches, helping them on their coaching journey.
• Heja Pro

Products and services

• Heja App

Quantifiable outcome

• Coaches save approximately 2 hours per week that was previously spent on emailing, phoning, and calling athletes and parents
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Snap! RaisecoreGTM or Marketing PartnerSnap! Raise is a fundraising platform partner for youth sports teams. Heja's partnership enables integration of fundraising capabilities and brand co-marketing with a company serving similar youth sports customer segments. Campaigns target Heja's engaged user base.
• VeocoreGTM or Marketing PartnerVeo is a sports camera and video analysis company. The partnership allows Veo to reach Heja's network of 500K+ youth sports teams, while Heja provides its users access to video capture and analysis tools for their teams.
• GrovercoreGTM or Marketing PartnerGrover is a technology rental subscription service. The partnership enables Grover to advertise to Heja's youth sports family audience, offering equipment rental services (likely sports tech and electronics) through targeted campaigns within the Heja platform.
• NCSA College RecruitingcoreGTM or Marketing PartnerNCSA College Recruiting helps student-athletes connect with college coaches. The partnership enables NCSA to reach Heja's audience of youth sports parents and players with college recruiting services and information, targeting families at the right decision-making moment.
• Cluey LearningcoreGTM or Marketing PartnerCluey Learning is an education tutoring service. The partnership allows Cluey to advertise to Heja's audience of sports parents (Chief Household Officers) with educational tutoring services. A testimonial from Cluey's Growth Marketing Manager highlights improved results from native ads within Heja.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeamSnap: TeamSnap is the leading team management app for youth, recreational, and competitive sports, offering scheduling, messaging, RSVP, and payments. Closest direct competitor to Heja with overlapping target market (coaches, parents, players) and similar core feature set, though with a larger US-installed base and significant venture funding.
• GameChanger: GameChanger (owned by DICK'S Sporting Goods) provides team management, live scoring, and video streaming for youth and amateur sports. Directly comparable to Heja on team communication and scheduling, with added strength in live game scoring and video — categories Heja partners with Veo to address rather than building in-house.
• LeagueApps: LeagueApps is a sports league management platform offering registration, scheduling, communication, and payment tools for youth and adult sports organizations. Comparable to Heja as a team-and-league management platform, but with a stronger B2B orientation toward league operators rather than individual coaches.
• PlayMetrics: PlayMetrics is a youth sports club and league management platform offering registration, scheduling, communication, and club admin tools. Direct peer to Heja in the youth sports team management space, with stronger club-level administration features and a focus on competitive travel clubs.
• Jersey Watch: Jersey Watch offers team websites, scheduling, and communication tools primarily for youth sports. Direct peer in the team-management space, focused on website/presentation features that complement Heja's mobile-first communication approach.

Broad incumbents

• SportsEngine: SportsEngine (owned by NBC Sports) is a comprehensive sports management platform serving youth sports leagues, clubs, and associations with registration, websites, communication, and mobile apps. A broad incumbent that overlaps with Heja in scheduling/communication but goes deeper into league administration, registration payments, and tournament management.
• Stack Sports: Stack Sports is a sports technology platform offering registration, payment processing, websites, and communication tools across multiple youth and amateur sports verticals. A broad incumbent covering much of what Heja does, but typically targeted at larger leagues and governing bodies rather than individual teams.

Emerging players

• Bonzi: Bonzi is a team management app for sports teams and clubs, offering communication, scheduling, and team organization features. Comparable to Heja in core functionality and target market, though with a smaller footprint and less international traction.
• Snap! Raise: Snap! Raise is a fundraising platform purpose-built for youth sports teams, currently a strategic partner of Heja. Adjacent rather than directly competing on team communication, but overlap in serving youth sports families and a clear emerging player in the broader Heja ecosystem.
• Veo Technologies: Veo is an AI-powered sports camera and video analysis platform serving amateur and youth sports teams, and is a Heja strategic partner. Comparable in serving the youth sports market with complementary (rather than overlapping) functionality — video capture vs. team communication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heja_app
• Facebookfacebook.com/hejaapp
• Instagraminstagram.com/heja.app
• LinkedInlinkedin.com/company/heja

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heja