nybl
nybl is a UAE-based enterprise AI platform company that delivers modular, no-code AI applications (nubyla, n.lift, n.rotating, n.VFM, n.vision, n.ESG, n.HSE) primarily to oil and gas, energy, and critical infrastructure customers across the GCC.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What nybl does
nybl is a UAE-based enterprise AI platform company founded in 2018 and headquartered in Dubai, with a regional office in Al Khobar, Saudi Arabia, and 51–100 employees. The company builds a modular, no-code AI platform that replaces traditional training-data requirements with turnkey intelligence grounded in subject-matter expertise and proven data-behavior models, organized around a core ML engine (nubyla) and a portfolio of vertical applications: n.lift for oil well management, n.rotating for rotating-equipment health, n.VFM for multiphase flow-rate calculation, n.vision for computer-vision inspection and customer experience, n.anything for customer-configured AI, n.ESG for sustainability reporting, n.HSE for health/safety monitoring, n.palm for agriculture, and n.shield (in development) for cybersecurity. AI modalities span structured data, image, video, and multimodal analytics, and the platform integrates with IBM Maximo Visual Inspection and watsonx.governance.
nybl firmographics
Firmographics- Name
- nybl
- Legal name
- nybl
- Website
- https://nybl.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- nybl is a UAE-based enterprise AI platform company that delivers modular, no-code AI applications (nubyla, n.lift, n.rotating, n.VFM, n.vision, n.ESG, n.HSE) primarily to oil and gas, energy, and critical infrastructure customers across the GCC.
- Ownership category
- akta.pro rank
nybl industry classification
Industry- Product category
- Enterprise AI Platform
- NAICS
- Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Documentation & Reporting Automation (Model Cards, Datasheets, Impact Assessments) (HDAAAMAJ)
Keywords
Where nybl is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
nybl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Platform and Applications: nybl generates revenue through licensing its enterprise AI platform and deploying sector-specific AI applications (n.lift, n.VFM, n.rotating, n.vision, n.anything, nubyla, n.ESG, n.palm, n.shield) to enterprise customers. The model is enterprise sales-driven with quote-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
nybl product offering
Product offeringCore offering
nybl is a science-based enterprise AI platform that turns underutilized data into actionable intelligence without requiring coding or historic training data. The platform combines a core machine learning engine (nubyla) with sector-specific AI applications such as n.lift (oil well management), n.rotating (equipment monitoring), n.VFM (multiphase flow rate calculation), n.vision (computer vision inspection and customer experience), n.ESG (ESG reporting), n.HSE (health, safety, environment), n.palm (agriculture), n.anything (configurable AI), and n.shield (cybersecurity). It is sold to enterprise customers in oil and gas, banking, retail, supply chain, and critical infrastructure.
Product overview
nybl is an enterprise AI platform that enables businesses in any industry to deploy artificially intelligent solutions. The platform follows a modular architecture with a core AI engine (nubyla) for data processing and machine learning, complemented by specialized vertical solutions including n.anything (customizable AI applications), n.lift (oil well management), n.rotating (equipment monitoring), n.VFM (flow rate calculation), n.vision (customer experience), n.ESG (sustainability reporting), n.HSE (health/safety), n.palm (agriculture), and n.shield (cybersecurity - upcoming). The platform's core value proposition is democratizing AI by replacing traditional training data requirements with turnkey intelligence based on subject-matter expertise.
Differentiator
Problem solved
Functional benefit
Brands
- n.lift: AI-driven remote oil well management solution for pump failure prediction through real-time monitoring, predictive maintenance, and operations optimization
- n.rotating
- n.VFM
- n.Vision
- n.shield
- n.anything
- nubyla
- n.palm
- n.HSE
- n.ESG
Products and services
- n.anything Customer-configured AI platform for tailored applications that empowers enterprises by meeting their distinct operational needs with customizable technology, precision, scalability, and intelligent automation, supporting on-premises or cloud deployment with pre-configured ML models.
- nubyla AI-driven platform that empowers enterprises to leverage advanced machine learning algorithms to extract critical insights from business data, facilitating comprehensive data processing, predictive modeling, anomaly detection, and cost optimization without coding or historic training data.
- n.lift Remote oil well management AI solution for oil producers that facilitates remote oil well management with real-time monitoring, predictive maintenance, and pump failure prediction to increase oil production and reduce downtime.
- n.rotating Real-time insights solution for rotating equipment critical to sectors such as oil and gas, manufacturing, power generation, and utilities, providing predictive equipment health monitoring and AI-driven diagnostic algorithms.
- n.VFM AI-driven multiphase flow rate calculator engineered for production systems, facilitating autonomous calculation of multiple flow rates in complex multiphase fluid mixtures without human intervention, integrating field measurements such as pressure and temperature.
- n.vision AI-powered customer experience monitoring and inspection platform that provides real-time insights through computer vision, with applications in customer journey tracking, staff performance analysis, crowd management, and automated asset inspection. Integrated with IBM Maximo Visual Inspection.
- n.ESG AI-powered ESG compliance solution for medium to large enterprises that streamlines reporting processes, reduces errors, and simplifies compliance with environmental, social, and governance standards, integrating ESG data with business strategy.
- n.HSE Health, Safety, and Environment AI solution for industrial monitoring and enterprise compliance.
- n.palm AI solution for palm tree agriculture with algorithms for early pest detection, soil condition optimization, and real-time data analytics for irrigation management to maximize yields and reduce costs.
- n.shield Cybersecurity/cyber shield product listed on the website as coming soon, intended to complement nybl's enterprise AI offering.
Quantifiable outcome
- 50% reduction in inspection costs and safety incidents
- +2 more outcomes
Companies that use nybl
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
nybl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature10 records
nybl partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Basserahcorenybl and Saudi firm Basserah completed their merger, combining expertise in AI, data, and robotic process automation. The merger aims to create a vertically integrated data-AI pipeline, accelerate regional and global growth, and strengthen the technological capacity of both Saudi Arabia and the UAE.
- IBMcorenybl partnered with IBM to integrate its n.vision inspection platform with IBM Maximo Visual Inspection and watsonx.governance, enabling automated asset inspections using computer vision for energy, utilities, and manufacturing industries. A national grid operator in the GCC conducted a 1,000-kilometer pilot that led to a contract scaling across 400,000 kilometers of power infrastructure.
- NOVcorenybl announced a tech collaboration with NOV at LEAP 2025 in February 2025, focused on deep tech development in the energy sector.
- Space42coreSpace42 and nybl unveiled an AI-driven satellite solution to boost oil and gas efficiency, announced in October 2024. This collaboration leverages satellite data with nybl's AI capabilities for the energy sector.
- CommtelcoreCommtel, a global engineering and technology firm, invested in nybl.ai to enhance its capabilities in critical infrastructure sectors. The partnership aims to develop AI applications for industries such as oil and gas, power, and transportation, with a demonstration planned at GITEX 2021 in Dubai.
- Lenovocorenybl is recognized as a leading Lenovo AI Innovators partner, one of the most exciting AI companies in the program. Nicholas Borsotto, WW AI Business Lead & Head of Lenovo AI Innovators, expressed pride in nybl's partnership and confidence in their international milestones.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
nybl competitors and assessment
Company assessmentDirect peers
- C3.ai: C3.ai provides an enterprise AI platform purpose-built for industrial and asset-intensive industries including oil and gas, with predictive maintenance, ESG, and process optimization applications — closely mirroring nybl's n.lift, n.rotating, n.VFM, and n.ESG product positioning.
- Uptake: Uptake offers an industrial AI platform for predictive maintenance, asset performance, and reliability across energy, mining, and manufacturing — directly comparable to nybl's n.rotating and n.lift offerings for rotating equipment and oil well management.
- SparkCognition: SparkCognition delivers enterprise AI solutions for industrial asset monitoring, predictive maintenance, and computer vision inspection, overlapping directly with nybl's n.vision and n.rotating products for energy and manufacturing customers.
- DataRobot: DataRobot offers an enterprise AI/ML platform that enables organizations to build and deploy machine learning models without deep data science expertise — closely comparable to nybl's no-code, subject-matter-expertise-driven approach.
Broad incumbents
- AVEVA: AVEVA (part of Schneider Electric) provides industrial software and AI-driven analytics for process industries including oil and gas, utilities, and manufacturing, offering overlapping asset performance and ESG capabilities to nybl's energy vertical solutions.
- Palantir Technologies: Palantir's Foundry and AIP platforms provide enterprise AI, data integration, and operational decisioning across energy, manufacturing, and government — a broader incumbent comparable to nybl's vertically integrated data-AI pipeline post-Basserah merger.
- IBM Maximo: IBM Maximo Application Suite is an enterprise asset management platform with native AI vision inspection (Maximo Visual Inspection) and watsonx governance — already a nybl integration partner, and a broader incumbent in the same critical infrastructure inspection and asset monitoring space.
Emerging players
- Augury: Augury provides AI-driven machine health and process optimization solutions for manufacturing and industrial customers, partially overlapping with nybl's n.rotating rotating equipment monitoring product.
Others
- Baker Hughes: Baker Hughes is both an nybl customer and a strategic partner in the energy sector, offering its own industrial AI and digital solutions across oil and gas — an adjacent incumbent that competes and collaborates with nybl in the same accounts.
Regional players
- Presight AI: Presight is a UAE-based AI and big data analytics company focused on government, public services, and industrial digital transformation across the Middle East, making it a regional peer competing for similar GCC enterprise and government AI mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
nybl social profiles
Digital presencenybl compliance and trust
Trust signalCompliance1 record
nybl financial estimates
Financial estimateRevenue estimate
Valuation estimate
nybl leadership team
Management profileNumber of profiles
Profiles7 records
nybl subsidiaries and ownership
Company hierarchySubsidiaries1 record
nybl funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nybl M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nybl
What does nybl do?
nybl is a science-based enterprise AI platform that turns underutilized data into actionable intelligence without requiring coding or historic training data. The platform combines a core machine learning engine (nubyla) with sector-specific AI applications such as n.lift (oil well management), n.rotating (equipment monitoring), n.VFM (multiphase flow rate calculation), n.vision (computer vision inspection and customer experience), n.ESG (ESG reporting), n.HSE (health, safety, environment), n.palm (agriculture), n.anything (configurable AI), and n.shield (cybersecurity). It is sold to enterprise customers in oil and gas, banking, retail, supply chain, and critical infrastructure.
Is nybl a public or private company?
nybl is a private company. It is classified as venture growth investor backed and is currently operating.
When was nybl founded?
nybl was founded in 2018. It employs 51 to 100 people.
Where is nybl based?
nybl is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does nybl make money?
One revenue line is on record: AI Platform and Applications.
Who are nybl's main competitors?
Direct peers on record are C3.ai, Uptake, SparkCognition and DataRobot. Broad incumbents are AVEVA, Palantir Technologies and IBM Maximo. Augury is listed as an emerging player. Baker Hughes is listed as an others. Presight AI is listed as a regional player.
Does nybl have an API?
No public API is recorded for nybl.
What industry is nybl in?
nybl's product category is Enterprise AI Platform. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 51321 and its SIC code is 7370.