What Jet Commerce does

Jet Commerce is a Jakarta-headquartered e-commerce enabler founded in 2017 that delivers end-to-end digital commerce solutions to enterprise brand partners across six emerging markets — Indonesia, Vietnam, Thailand, Malaysia, Philippines, and China (entered in 2019 via the acquisition of Brand Top). The company serves 30+ named brand partners including OPPO, Unilever, Abbott, Lancôme, DJI, LG, Bosch, Mattel, L'Oréal, Bayer, Colgate-Palmolive, Panasonic Beauty, and MINISO, operating across consumer electronics, personal care, healthcare, beauty, toys, and consumer goods verticals.

The company's technical core is UPFOS, a proprietary omni-channel marketplace management platform that unifies multi-channel sales, inventory, promotions, CRM, and business reporting in a single dashboard. Complementing this software stack, Jet Commerce operates a fulfillment center in Daan Mogot, Tangerang capable of processing more than 8,000 online orders per day across eight logistics partners (J&T, JNE, LEX, Si Cepat, Shopee Xpress, Anter Aja, Go Send, Grab Send), and a Live Stream Center with 14 fully equipped, customizable studios for live commerce services. The subsidiary LumbaLumba provides in-house creative and digital advertising services. Distribution runs through direct B2B enterprise sales and through integrations with major regional marketplaces — Shopee, Tokopedia, Lazada, Bukalapak, JD.id, Blibli, and Akulaku — plus Shopify, Magento, and TikTok.

Revenue is generated primarily through professional and managed service fees paid by brand partners for store operations, digital marketing, creative design, CRM, fulfillment, and live commerce. Pricing is custom and not publicly disclosed. The company is privately held, employs 501-1,000 staff, and has raised approximately US$70M cumulatively, including a US$60M Series B in August 2022 led by Jinqiu Capital, Hidden Hill Capital, and Zhejiang SilkRoad Fund, with proceeds allocated to Southeast Asia and Latin America expansion (including Singapore and Brazil), talent acquisition, and SaaS/digital R&D.

Name

Jet Commerce

Legal name

PT Global Jet Ecommerce

Website

https://jetcommerce.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jet Commerce is a Jakarta-headquartered e-commerce enabler founded in 2017 that delivers end-to-end digital commerce solutions—including marketplace management, digital marketing, fulfillment, and live commerce—to enterprise brand partners across Indonesia, Vietnam, Thailand, Malaysia, Philippines, and China.

Ownership category

akta.pro rank

Product category

E-commerce Enablement Services

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Alcohol & Beverage E-Commerce Delivery (AFAIAMAI)

Keywords

• E-commerce enabler services
• Marketplace store management
• Order fulfillment services
• Live commerce solutions
• Digital marketing services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Enabler Services: Jet Commerce provides comprehensive e-commerce solutions to brands including store operations, digital marketing, creative design, CRM, and fulfillment services. Revenue is generated through service fees for managing brand presence on e-commerce marketplaces.
2. Brand Management Services: End-to-end brand e-commerce services including official store management, online strategy, search optimization, customer service (pre-sale and post-sale), and fulfillment operations for brands entering or expanding in online markets.
3. Fulfillment Services: Order fulfillment services from receiving orders to picking, packing, and shipping products to customers. Processing over 8,000 orders per day through partnerships with 8 logistics providers.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Jet Commerce provides end-to-end e-commerce enabler services for brands seeking to establish or expand their online presence across Southeast Asia and China. Its offerings include official store operation and management on major marketplaces, digital marketing, creative design, customer relationship management, order fulfillment from a dedicated warehouse, and live commerce services via an in-house studio facility, all unified through its proprietary UPFOS omni-channel management platform.

Differentiator

Problem solved

Functional benefit

Brands

• LumbaLumba: Creative agency subsidiary of Jet Commerce that provides digital advertising and creative services, won Creative Agency of The Year at TikTok Ad Award Indonesia 2024
• UPFOS

Products and services

• Brand Management (E-commerce Enabler Service)
• Fulfillment Service
• Live Commerce (Live Stream Center)

Quantifiable outcome

• Processed over 8,000 online orders per day through fulfillment center
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• UPFOScoreTechnology or IntegrationStrategic partnership with UPFOS, an omni-channel integrated marketplace management application, to drive operational efficiency for brand partners and strengthen e-commerce ecosystem in Indonesia.
• ShopeecoreGTM or Marketing PartnerCollaboration on Shopee Brand Festival to drive sales for brand partners, with Jet Commerce securing 2nd place in Shopee Shop Partners Program.
• Brand TopmajorStrategic or Co-development PartnerAcquisition of Brand Top, a China-based e-commerce enabler, to expand Jet Commerce's services into the Chinese market.
• 8 Logistics Partners (J&T, JNE, LEX, Si Cepat, Shopee Xpress, Anter Aja, Go Send, Grab Send)coreOthersPartnership network of 8 logistics providers enabling fulfillment center operations with capacity to process over 8,000 orders per day for both instant and non-instant delivery.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• aCommerce: aCommerce is a Southeast Asia-focused e-commerce enabler offering end-to-end store operations, digital marketing, fulfillment, and marketplace management across Thailand, Indonesia, Philippines, Singapore, and Malaysia — directly comparable in service model and geographic focus to Jet Commerce.
• Anchanto: Anchanto provides an omnichannel e-commerce SaaS platform plus managed services across APAC, including marketplace integrations and order management — comparable to Jet Commerce's UPFOS platform plus enabler services in the same emerging-market customer segment.
• SCI Ecommerce: SCI Ecommerce (formerly Salmon Commerce) is a Thailand-headquartered e-commerce enabler offering marketplace management, digital marketing, and fulfillment services across Southeast Asia — closely comparable in service mix and target market to Jet Commerce.
• Intrepid Group: Intrepid is an Indonesia- and SEA-based digital commerce agency providing marketplace management, digital marketing, and tech-enabled services to enterprise brands — directly competing with Jet Commerce for the same brand-owner customer base in Southeast Asia.

Emerging players

• BigSeller: BigSeller is a Southeast Asia-focused e-commerce ERP/enabler platform providing multi-marketplace store management, order fulfillment, and inventory tools — overlapping with Jet Commerce's UPFOS technology layer but with a more software-led, self-service model.
• Salsify: Salsify provides product experience management and commerce enablement tooling used by enterprise brands to syndicate content across marketplaces and retailers — comparable in supporting brand digital-shelf needs even though it is SaaS-led rather than service-led.

Broad incumbents

• Accenture Song: Accenture Song is the digital commerce and marketing arm of Accenture, serving global enterprise brands with commerce transformation, marketplace operations, and content services — a larger incumbent competing for the same multinational brand-budget pool that Jet Commerce taps.
• WPP (GroupM / VMLY&R Commerce): WPP, through VMLY&R Commerce and GroupM, provides global commerce and digital marketing services for major brands — a broad incumbent increasingly active in Southeast Asian e-commerce enablement, putting competitive pressure on Jet Commerce's enterprise accounts.
• Publicis Commerce (Publicis Groupe): Publicis Groupe operates dedicated commerce practices (Publicis Commerce, Sapient) providing marketplace management, content, and digital shelf services to global brands — a broad incumbent that competes for the same multinational brand e-commerce budgets in Asia.
• Dentsu (Merkle / Dentsu Commerce): Dentsu, through Merkle and its commerce offerings, delivers enterprise digital commerce, CRM, and marketplace services for global brands — a broad incumbent that competes for the enterprise digital-commerce RFPs that Jet Commerce targets in SEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf2ZRn4eeaO97-l02tu15Sg
• Facebookfacebook.com/jetcommerceglobal
• LinkedInlinkedin.com/company/jetcommerceglobal
• Instagraminstagram.com/jetcommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet Commerce