What Aihuishou does

Aihuishou (爱回收), the consumer brand of NYSE-listed ATRenew Group (NYSE: RERE), operates China's largest C2B trade-in and recycling platform for used electronics and consumer goods. Founded around 2010, the company runs 1500+ physical stores across 200+ Chinese cities, supplemented by door-to-door pickup, courier-based trade-in, and smart recycling kiosks deployed at partner locations. The platform accepts 11+ product categories including phones, tablets, laptops, cameras, smart wearables, watches, bags, jewelry, alcohol, and gold, with wholly-owned subsidiaries specializing in adjacent verticals (Shanghai Jinpan for watches, Shenzhen Shiliangjin for gold, Zhenxige for diamonds, Guangzhou Lerenv for musical instruments, Suzhou Shoukala for gift cards). Operations are anchored by a Baoshan Operations Center in Shanghai for sorting, refurbishment, and resale.

The technology stack centers on an AI-driven device grading and pricing engine trained on 14 years of proprietary transaction and grading history, supplemented by logistics integrations with SF Express and JD Logistics, secure data wiping services, facial-recognition-based KYC for regulatory compliance, and a B2B Open Platform (爱回收开放平台) that exposes trade-in infrastructure to partner e-commerce platforms via H5, SDK, API, and mini-program components. In September 2023, Aihuishou deployed a generative AI customer service system built on Alibaba's Tongyi Qianwen LLM and fine-tuned on proprietary business domain data. The platform collects extensive device telemetry through its app via third-party SDKs (Alibaba Cloud WAF, 360 Jiagu, NetEase Yidun, Sensors Data, Sentry, ByteDance attribution) to support risk control, fraud detection, and operational analytics.

Revenue is generated through four primary streams: (1) consumer trade-in margins — buying used devices from individuals at algorithmically determined prices, refurbishing them, and reselling as certified pre-owned through the 严选二手 marketplace; (2) B2B platform commissions and revenue share from e-commerce partners (JD.com, Xiaomi, Huawei, Douyin), typically settled via commission on trade-in volume or voucher-based models where partners retain consumer spend as mall credit; (3) value-added services including phone repair, extended warranty, and ancillary product sales; and (4) enterprise trade-in programs and equipment rental offered through dedicated B2B portals at aihuishoutob.com. Consumer-facing pricing is dynamic and algorithmically generated per-device based on model, condition, and market demand, with no public price list published.

Name

Aihuishou

Legal name

上海万物新生环保科技集团有限公司

Website

https://aihuishou.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aihuishou (爱回收), the consumer brand of NYSE-listed ATRenew Group, operates China's largest C2B trade-in platform with 1500+ stores across 200+ cities, buying used electronics and consumer goods from individuals and reselling via its certified pre-owned marketplace or B2B licensing to JD.com, Xiaomi, Huawei, and Douyin.

Ownership category

akta.pro rank

Product category

Consumer Electronics Recycling

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)

akta.pro secondary industries

ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF), Managed Consignment & Authentication-led Resale (CRAFAGAN)

Keywords

• Consumer electronics recycling
• Trade-in platform
• Second-hand electronics
• C2B recycling
• Certified pre-owned devices

Headquarters

HQ city

Yangpu

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Trade-In Margin (C2B): 爱回收 purchases used electronics from individual consumers at a price set by its AI pricing engine, then sorts, refurbishes, and resells through its 严选二手 (certified pre-owned) marketplace. Revenue is the spread between purchase price paid to consumers and sale price to buyers.
2. B2B Platform Commission / Revenue Share: The Open Platform charges commission or transaction fees on trade-in volume facilitated through partner e-commerce channels (JD.com, Xiaomi, Huawei, Douyin). Partners either pay cash for the old device or issue mall vouchers, with 爱回收 earning a margin on the backend B2B settlement.
3. 严选二手商品 Sales: Sale of certified pre-owned electronics (phones, tablets, laptops), accessories, and other curated secondhand goods through the platform's own marketplace. Revenue from product sales.
4. 增值服务 (Value-Added Services): Revenue from phone repair (手机维修), extended warranty (延保服务), and other ancillary services offered at point of trade-in or independently.
5. 企业回收/租赁 (B2B Corporate Trade-In & Rental): Corporate trade-in programs and equipment rental services for enterprise clients, offered through dedicated B2B portals (aihuishoutob.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Aihuishou is a C2B (consumer-to-business) recycling and trade-in platform that purchases used electronics, luxury goods, watches, gold, and other valuables from individual consumers through 1,500+ physical stores, doorstep pickup, courier delivery, and smart recycling kiosks across 200+ Chinese cities. The platform uses an AI-driven grading and pricing engine to value devices, performs mandatory privacy data wiping, then refurbishes and resells devices through its certified pre-owned (严选二手) marketplace, while also licensing white-label trade-in infrastructure (H5/SDK/API) to major e-commerce partners including JD.com, Xiaomi, Huawei, and Douyin via the Open Platform.

Product overview

爱回收 (Aihuishou/AIhuishou) is the consumer-facing brand of万物新生 (ATRenew) Group, operating as a comprehensive C2B (consumer-to-business) circular economy platform for second-hand goods. The platform consists of the core 爱回收 app/website (https://www.aihuishou.com/) providing consumer recycling services for 11 categories including phones, tablets, laptops, cameras, smart devices, watches, bags, jewelry, wine, gold, books, and daily items, supported by over 1,500 stores in 200+ cities. The ecosystem includes: the 爱回收开放平台 (Open Platform) enabling business partners via H5/SDK/API/mini-program integrations with e-commerce channels (JD, Xiaomi, Huawei, Douyin); AI智能客服 powered by 通义千问 for intelligent customer support; 严选二手 for certified pre-owned products; 智能回收机 for offline automated recycling; 爱回收绿钱包 for wallet/balance management; and dedicated enterprise services (企业回收, 企业租赁). The platform's value chain spans valuation, on-site/door-to-door/express recycling, privacy clearing, repair, extended warranty, and re-sale, creating a closed-loop supply chain for electronics and consumer goods.

Differentiator

Problem solved

Functional benefit

Brands

• 爱回收: Primary brand for consumer electronics and general goods recycling
• 悦鲲环保
• 拍机堂 (Paijitang)

Products and services

• Aihuishou (爱回收) Consumer Recycling Platform
• Aihuishou Open Platform (爱回收开放平台)
• Certified Pre-Owned Marketplace (严选二手)
• AI Customer Service (AI智能客服)
• Trade-In Service (以旧换新)
• Phone Repair (手机维修)
• Privacy Data Clearing (隐私清除)
• Extended Warranty (延保服务)
• Smart Recycling Machines (智能回收机)
• Aihuishou Green Wallet (爱回收绿钱包)
• Corporate Recycling (企业回收)
• Corporate Leasing (企业租赁)
• Paijitang B2B Recycler Cooperation Platform (回收商合作 / 拍机堂)
• Digital Accessories (数码配件)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 全棉时代 (Cotton Baby / PurCotton)minorStrategic or Co-development Partner · 1 April 2023爱回收 partnered with 全棉时代 in April 2023 to deploy old-clothing recycling boxes at 10 全棉时代 retail stores, jointly promoting green consumption habits. The partnership is part of the 宇宙回收联盟 (Universe Recycling Alliance) initiative focused on multi-category recycling beyond electronics.
• 凯德地产 (CapitaLand China)minorStrategic or Co-development Partner · 1 March 2023In March 2023, 爱回收 supported CapitaLand's Eco Green 自然有能量 (Eco Green: Nature Has Energy) themed campaign across 8 malls in 3 cities, providing smart recycling machines and green consumption experiences for mall visitors.
• 洲际酒店集团 voco酒店 (InterContinental Hotels Group voco)minorStrategic or Co-development Partner · 1 September 2022In September 2022, 爱回收 partnered with voco hotels (a brand under InterContinental Hotels Group) to deploy custom smart recycling machines at 6 voco hotels in China. Hotel guests can deposit recyclables and receive eco-friendly rewards, aligning with the hotel's sustainability positioning.
• 京东 (JD.com)coreChannel Partner/ Reseller/ DistributorJD.com integrates 爱回收's trade-in infrastructure via the Open Platform, enabling a permanent entry on JD.com's app homepage for trade-in of electronics. JD.com earns commission on trade-in volume, and consumers receive mall vouchers usable on JD.com, retaining spend within the JD ecosystem.
• 小米商城 (Xiaomi Mall)coreChannel Partner/ Reseller/ DistributorXiaomi integrates 爱回收 trade-in functionality on its product detail pages, allowing Xiaomi customers to instantly trade in their old devices when purchasing new Xiaomi products. The integration uses the Open Platform's H5/SDK solution.
• 华为商城 (Huawei Mall)coreChannel Partner/ Reseller/ DistributorHuawei Mall integrates 爱回收 trade-in services on its product detail pages, enabling Huawei device users to trade in their existing phones when purchasing new Huawei products. Part of the Open Platform partner network.
• 抖音商城 (Douyin Mall)coreChannel Partner/ Reseller/ DistributorDouyin (ByteDance's TikTok counterpart in China) integrates 爱回收 trade-in services on its e-commerce product pages, enabling users to trade in old devices when purchasing new products on the Douyin shopping platform.
• 顺丰速运 (SF Express)coreImplementation/ SI/ Consulting Partner顺丰 provides logistics and delivery services for the courier-based trade-in model (快递回收). When consumers choose courier pickup, 顺丰 collects the packaged device and delivers it to 爱回收's inspection centers. 爱回收 shares order and address information with 顺丰 to facilitate delivery.
• 京东物流 (JD Logistics)coreImplementation/ SI/ Consulting PartnerJD Logistics (京东) is listed as a delivery partner alongside 顺丰 for doorstep pickup (上门) and courier delivery (快递) trade-in scenarios. Used for order fulfillment and device logistics.
• 微信支付 / 支付宝 / 银联 (WeChat Pay, Alipay, UnionPay)coreTechnology or Integration爱回收 integrates with WeChat Pay, Alipay, UnionPay, 京东支付, and 招联金融 as payment mechanisms for settling trade-in proceeds to consumers and processing purchases on the marketplace. Payment data is shared with these third-party payment institutions to process transactions.
• 百度地图 (Baidu Maps)coreTechnology or IntegrationBaidu Maps SDK is integrated into the 爱回收 app to provide store location mapping, navigation, and distance calculation features. The SDK collects location and device data as described in the privacy policy. Critical for the location-based store matching feature.
• 上海悦鲲环保科技有限公司 (爱分类)coreStrategic or Co-development Partner爱分类 (operated by 上海悦鲲环保科技有限公司) is a subsidiary providing smart recycling machine operations. When users operate 爱分类 machines, their 爱回收 account, location data, and subscription information are shared with 爱分类 after de-identification and encryption. 爱分类 also handles reverse invoicing for natural person recyclers per tax authority requirements.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• 回收宝 (Huishoubao): Huishoubao is a direct Chinese competitor operating a C2B platform for used mobile phones and electronics recycling, with similar trade-in, door-to-door pickup, and e-commerce partner integrations.
• Back Market: Global recommerce marketplace for refurbished electronics with strong direct-to-consumer certified pre-owned positioning; comparable to Aihuishou's 严选二手 (certified pre-owned) marketplace model.
• 爱机机 (Aijiji): Chinese C2B used device trade-in platform competing directly with Aihuishou in the mobile phone and electronics recycling market.
• ecoATM: US-based kiosk-based phone recycling operator. Directly comparable to Aihuishou's smart recycling machines business model, with automated device intake and instant quote/acceptance.
• Gazelle: US-based C2B phone and electronics trade-in platform. Closely comparable to Aihuishou's consumer-facing mail-in trade-in flow and certified pre-owned resale model.
• 转转 (Zhuanzhuan): Tencent-backed Chinese C2C/C2B secondhand goods platform with strong mobile device trade-in offerings; directly competes with Aihuishou for Chinese consumer electronics resale intent.

Broad incumbents

• 闲鱼 (Xianyu / Idle Fish): Alibaba's consumer-to-consumer secondhand marketplace; broader in scope than Aihuishou, covering all categories of used goods, but competes for the same Chinese consumer disposal/sale intent.
• 京东回收 (JD Recycling): JD.com's owned trade-in service. Operates as both a partner channel for Aihuishou (via Open Platform) and a potential competitor, given JD's incentive to internalize trade-in economics over time.
• Likewize: Global device lifecycle management company offering trade-in, insurance, and rental to carriers and OEMs. Comparable to Aihuishou's B2B corporate trade-in and rental services.

Regional players

• 万机网 (Wanjiwang): Hong Kong and Greater China used electronics refurbishment and trading platform, with overlapping buyer/seller base for cross-border secondhand device flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aihuishou_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aihuishou