What dinii does

Dinii (ダイニー, legal entity 株式会社ダイニー) is a Tokyo-based cloud-software company founded in June 2018 that operates an all-in-one restaurant management platform for the Japanese foodservice industry. The platform bundles seven integrated SaaS modules — Dinii POS Register, Dinii Mobile Order, Dinii Customer Management, Dinii Attendance, Dinii Mobile Settlement, Dinii Reservation, and Dinii Management — into a single shared-data environment. The system is anchored on a deep LINE integration that automatically captures customer identity and order history at the point of mobile ordering, feeding CRM, retention marketing, and increasingly the new analytics and labor-cost dashboards.

The company's go-to-market is a hybrid product-led and sales-led motion targeting restaurants of all sizes — from individual shops to multi-store chains and franchise operators — with an authorized partner program for broader distribution. Revenue is generated through SaaS subscription fees on a monthly billing cadence, transaction-based payment processing fees starting at 1.888%, and a planned expansion into financial services for restaurants. Adoption is concentrated in Japan across roughly 3,000 restaurant stores and 20 million+ registered consumer members, with the company explicitly positioning for geographic expansion into Southeast Asia following its Series B.

The business is led by CEO Yamada Mao and is privately held, having raised a $45 million (some sources $48 million) Series B in September 2024 led by Bessemer Venture Partners and Hillhouse Investment Management, with prior funding including a 2022 round of approximately $12.7 million and a seed round from ANRI in 2020. The company employs 101–250 people across offices in Tokyo, Osaka, Sapporo, and Nagoya, and shipped 286 product updates across the platform in fiscal 2025, including industry-first features such as in-app tipping and dynamic pricing.

Name

dinii

Legal name

株式会社ダイニー

Website

https://www.dinii.jp/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Dinii (ダイニー) is a Tokyo-based SaaS company founded in 2018 that provides an all-in-one cloud platform — POS, mobile ordering, CRM, attendance, payments, reservations, and analytics — for over 3,000 restaurants across Japan, with plans to expand into Southeast Asia and restaurant financial services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Fees: Monthly subscription fees for POSレジ, モバイルオーダー, 顧客管理, 勤怠, 経営管理 services. Pricing varies by plan and number of services/registers. Contact-based pricing for enterprise customers.
2. Payment Processing Fees: Transaction fees from mobile payments and cashless payment processing. The company offers industry-low rates starting from 1.888%
3. Financial Services: Future expansion into financial services for restaurants, leveraging their position in the restaurant management ecosystem

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dinii provides an All-in-One Restaurant Cloud SaaS platform for Japanese restaurants and multi-store operators. The platform integrates seven modules — POS Register, Mobile Order, Customer Management, Attendance, Mobile Settlement, Reservation, and Management dashboard — enabling unified sales, food cost, labor cost, and customer data visibility across single and multi-store restaurant operations. Revenue is generated through monthly SaaS subscriptions and transaction fees from integrated cashless payment processing.

Product overview

Dinii is an All-in-One Restaurant Cloud platform (All in One Restaurant Cloud) offering a unified suite of seven integrated SaaS modules for Japanese restaurants. The core customer-facing layer consists of Dinii Mobile Order (QR-based mobile ordering with built-in LINE CRM and tipping) and Dinii POS Register (cloud POS for multi-store management). These front-end modules feed data into the back-office stack: Dinii Customer Management (LINE-based CRM and retention marketing), Dinii Management (real-time financial dashboard for unified sales/cost/profit analysis), Dinii Attendance (shift scheduling, labor cost optimization, and skill management), Dinii Mobile Settlement (cashless/NFC/QR self-service payment), and Dinii Reservation (table and reservation management). The platform operates as a single integrated system — not individual standalone products — where all modules share data to enable cross-functional workflows such as POS-attendance sync for real-time labor cost visibility, and mobile order-attendance integration for automated shift generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinii POS Register (ダイニーPOSレジ) Cloud-based point-of-sale register for restaurants, enabling real-time sales tracking, multi-store management, and seamless integration with Dinii's mobile ordering, customer management, and attendance modules.
• Dinii Mobile Order (ダイニー モバイル オーダー) QR code-based mobile ordering system allowing customers to order and pay directly from their smartphones. Features automatic LINE friend addition for CRM data collection, multi-language menu support, and built-in tipping functionality.
• Dinii Customer Management (ダイニー顧客管理) CRM module leveraging LINE integration for automatic customer data acquisition and retention marketing. Supports segmentation-based automated messaging, coupon delivery, and repeat visit promotion using accumulated order and visit history.
• Dinii Attendance (ダイニー勤怠) Workforce management module for restaurant staff scheduling, time tracking, and labor cost optimization. Includes shift auto-generation based on sales budgets, skill management, and cross-store help-shift coordination.
• Dinii Mobile Settlement (ダイニー モバイル決済) Self-service mobile payment solution enabling customers to complete payment via QR code or NFC tap using their own smartphones, supporting cashless checkout, QR code payment, NFC contactless payment, and multilingual interfaces for inbound tourism.
• Dinii Reservation (ダイニー予約台帳) Restaurant reservation management and table management system, enabling multi-channel reservation intake, table seat optimization, and waitlist management to maximize seating efficiency and customer experience.
• Dinii Management (ダイニー経営管理) Business intelligence and financial management dashboard providing unified visibility into sales, food costs, labor costs, and profit margins across all stores in real time. Integrates data from POS, inventory, and attendance modules for daily P&L reporting.

Quantifiable outcome

• 3,000+ restaurant stores using the platform
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature11 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Toast: US-based all-in-one cloud platform for restaurants (POS, payroll, marketing, online ordering, payments) — the closest global analog to Dinii's integrated restaurant-cloud strategy, particularly for multi-store operators.
• トレタ (Toreta): Japanese SaaS for restaurants focused on reservation, CRM, and customer management via tablet — directly overlaps with Dinii's Customer Management and Reservation modules in the same Japan F&B market.
• Lightspeed Restaurant: Global cloud POS and commerce platform for restaurants covering ordering, payments, inventory, and multi-location reporting — a directly comparable international SaaS peer targeting multi-store F&B operators.
• TouchBistro: Cloud-based POS and restaurant management platform focused on full-service restaurants, with ordering, reservations, payments, and CRM — directly comparable product scope to Dinii's modules.
• OpenTable: Global restaurant reservation and guest management platform — comparable to Dinii's Reservation module, with established diner network effects and direct overlap on the reservation/table-management functionality.
• Resy: Restaurant reservation and guest experience platform owned by American Express — directly comparable to Dinii's reservation and customer management modules, particularly for premium and full-service restaurants.
• ChowNow: Commission-free online ordering platform for independent restaurants — directly comparable to Dinii's Mobile Order module, serving a similar SMB restaurant segment without per-order fees.

Broad incumbents

• Airレジ (AirREGI) by Recruit: Japan's dominant free restaurant POS, operated by Recruit Holdings with massive installed base and a partner ecosystem. A direct functional competitor to Dinii's POS Register, but free rather than integrated, and broader in scope beyond restaurants.
• Square for Restaurants (Block): Block's restaurant vertical offering POS, online ordering, payroll, and payments within the broader Square ecosystem — comparable all-in-one positioning but part of a much larger SMB payments platform.

Regional players

• インフォマート (Infomart): Japanese B2B platform connecting restaurants and food-related businesses for ordering, invoicing, and supplier transactions — comparable as a Japan B2B restaurant technology player but with a different core focus on B2B food procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dinii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dinii