Zebpay
ZebPay is a Singapore-headquartered cryptocurrency exchange founded in 2014, serving 6M+ registered retail and institutional users across 160+ countries with spot trading, perpetual futures, OTC desk, CryptoPacks, and an Earn yield product, anchored by multi-sig cold wallet security and regulatory registrations in India and Australia.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Zebpay does
ZebPay is a Singapore-headquartered cryptocurrency exchange founded in 2014 as one of India's earliest Bitcoin exchanges, now serving 6 million+ registered users and 5 million+ active traders across 160+ countries through dual legal entities—Genie Technologies Pte Ltd (Singapore, crypto-to-crypto) and Awlencan Innovations Australia Pty Ltd (Melbourne, fiat-to-crypto). The platform offers spot trading in 100+ crypto assets, perpetual futures, an OTC desk for institutional clients, curated CryptoPacks portfolios, an Earn feature yielding up to 8.5% on holdings, and high-performance Spot and Perpetual Futures APIs. Security architecture rests on multi-signature cold wallets storing 98% of user funds, multi-stage security protocols, and ISO 27001 certification.
The business operates a hybrid go-to-market combining self-serve product-led growth (zero-doc KYC onboarding in under two minutes, iOS and Android apps) with a sales-led motion targeting high-net-worth individuals, family offices, and institutional clients. Revenue is generated primarily through trading transaction fees on spot and OTC trades, supplemented by Earn/lending fees; an Indian regulatory 1% TDS is collected on crypto transactions. Strategic partnerships include TradingView for charting, Hyperverge for KYC, KoinX and TaxNodes for tax reporting, DigiLocker for document storage, CleverTap for engagement, and Brave for BAT token transfers. The firm is FIU-registered in India, AUSTRAC-compliant in Australia, and has presented before India's Parliamentary Standing Committee on Finance alongside WazirX and Binance.
Recent strategic activity centers on regulatory positioning, institutional expansion (30-50% YoY growth in institutional participation in 2025), and technology leadership buildout, including a June 2026 CTO promotion and an April 2026 KoinX tax integration timed to India's new crypto tax reporting framework. Leadership comprises founders Avinash Shekhar (Co-CEO) and Raj Karkara (COO), alongside CFO Tarun Jain, CHRO Geetika Mehta, CTO Anuj Garg, and VP Engineering Bala Pulavarthi.
Zebpay firmographics
Firmographics- Name
- Zebpay
- Legal name
- Genie Technologies Pte Ltd
- Website
- https://zebpay.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ZebPay is a Singapore-headquartered cryptocurrency exchange founded in 2014, serving 6M+ registered retail and institutional users across 160+ countries with spot trading, perpetual futures, OTC desk, CryptoPacks, and an Earn yield product, anchored by multi-sig cold wallet security and regulatory registrations in India and Australia.
- Ownership category
- akta.pro rank
Zebpay industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Spot Crypto Exchanges (Order-Book & Matching Engine) (FSADAAAA)
- akta.pro secondary industries
- Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL), Centralized Crypto Lending Platforms (CeFi) (FSADAFAA), Crypto Borrowing & Margin Credit Facilities (FSADAFAC)
Keywords
Where Zebpay is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Zebpay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Transaction Fees: Commission-based revenue from cryptocurrency trading on the platform, including spot and OTC trading services
- Earn/Lending Fees: Revenue from crypto lending/earning products where users earn returns on holdings
- TDS Collection: 1% Tax Deducted at Source on crypto transactions as per Indian regulations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard trading fees |
| Subscription | Monthly | Earn returns on crypto |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Zebpay product offering
Product offeringCore offering
ZebPay operates a global cryptocurrency exchange platform that enables users to buy, sell, and trade over 100 crypto assets (including Bitcoin, Ethereum, and altcoins) via web and mobile apps. It complements core trading with an over-the-counter (OTC) desk for large-volume institutional trades, curated CryptoPacks portfolios, an Earn lending product offering up to 8.5% returns on holdings, and high-performance APIs for Spot and Perpetual Futures trading.
Product overview
ZebPay is a cryptocurrency exchange platform offering a unified suite of trading and financial services. The core platform is the ZebPay Exchange, complemented by an OTC desk for large-volume trades, CryptoPacks for curated portfolios, a Portfolio tracker, and an Earn feature for passive returns up to 8.5%. The platform also exposes a high-performance API for Spot and Perpetual Futures trading. Security is anchored by multi-sig cold wallet storage (98% of funds) with multi-stage protocols and insurance protection. The platform supports trading across 100+ crypto assets across 160+ countries with over 6 million registered users.
Differentiator
Problem solved
Functional benefit
Products and services
- ZebPay Exchange Core cryptocurrency exchange platform enabling users to buy, sell, and trade over 100 crypto assets including Bitcoin, Ethereum, and altcoins, with advanced charting, instant buy/sell options, and 24/7 customer support.
- OTC Trading Desk Over-the-counter trading service for large-volume trades where ZebPay acts as counterparty, providing sophisticated trading for high-net-worth individuals and institutional clients.
- CryptoPacks Curated cryptocurrency portfolios with performance analytics and risk-reward metrics, allowing users to invest in diversified bundles of digital assets.
- Earn Crypto earning/lending feature generating passive returns up to 8.5% on digital asset holdings, with secure wallet infrastructure.
- API Services High-performance API services for both Spot and Perpetual Futures trading, enabling developers and algorithmic traders to integrate with ZebPay's trading infrastructure.
Quantifiable outcome
- 6 Million+ registered users
- +2 more outcomes
Companies that use Zebpay
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Zebpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature6 records
Zebpay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KoinXcoreStrategic partnership integrating KoinX's crypto tax reporting platform directly into the ZebPay app. Enables users to automatically fetch transaction statements and generate crypto tax reports without manual effort, addressing India's new crypto tax reporting regulations effective April 1, 2026.
- TradingViewcoreZebPay uses TradingView technology to display cryptocurrency prices on detailed charts. Provides up-to-date financial news, social network for traders, and diverse market data for users worldwide.
- HypervergecorePartnership for top-notch identity verification solutions. KYC verification is safeguarded with cutting-edge facial recognition and document verification technologies.
- TaxNodescorePartnership makes tax reporting and compliance streamlined for ZebPay users. Enables confident trading knowing tax management is easy and streamlined.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Zebpay competitors and assessment
Company assessmentDirect peers
- WazirX: India-headquartered crypto exchange operating spot trading and INR ramps under domestic regulatory compliance. Direct peer because it serves the same Indian retail and institutional base with overlapping products (spot, P2P, Earn) and competes for the same FIU-registered positioning.
- CoinDCX: Major Indian cryptocurrency exchange offering spot, futures, and INR on-ramp with FIU registration. Closely comparable to ZebPay in target market (Indian retail + institutional), product mix, and regulatory standing.
Broad incumbents
- Coinbase: US-listed, regulated crypto exchange with spot trading, custody, staking, and institutional services. Comparable as a broad incumbent in the CEX category with overlapping retail and institutional offerings, though primarily US-centric.
- Bybit: Global crypto exchange with strong derivatives (perpetual futures) and spot franchise, plus Earn products. Comparable product mix and competitive positioning to ZebPay's exchange stack.
- Binance: Largest global centralized crypto exchange with spot, perpetual futures, OTC, and Earn products. Comparable product breadth to ZebPay but operates at vastly larger scale; a global incumbent that competes for institutional flow and liquidity globally.
- KuCoin: Global crypto exchange with broad altcoin listings, futures, lending, and bot trading services. Comparable breadth of retail-facing products and a similar "long tail of assets" strategy to ZebPay's 100+ asset offering.
- Kraken: Long-established centralized crypto exchange offering spot, futures, staking, and OTC services globally. Comparable to ZebPay as an established, security-focused incumbent with both retail and institutional products.
- OKX: Global crypto exchange with spot, perpetual futures, options, and on-chain yield products. Direct overlap with ZebPay's spot + perpetual futures + Earn stack at larger global scale.
- Bitstamp: European-headquartered, regulated crypto exchange focused on spot and institutional services. Comparable as a security-first, compliance-anchored incumbent with overlapping institutional and retail offerings.
Emerging players
- Mudrex: India-focused crypto investment platform offering curated crypto products and automated strategies. Emerging peer that overlaps with ZebPay's CryptoPacks (curated portfolios) and Indian retail targeting, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zebpay social profiles
Digital presenceZebpay compliance and trust
Trust signalCompliance1 record
Zebpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zebpay leadership team
Management profileNumber of profiles
Profiles6 records
Zebpay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zebpay M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zebpay
What does Zebpay do?
ZebPay operates a global cryptocurrency exchange platform that enables users to buy, sell, and trade over 100 crypto assets (including Bitcoin, Ethereum, and altcoins) via web and mobile apps. It complements core trading with an over-the-counter (OTC) desk for large-volume institutional trades, curated CryptoPacks portfolios, an Earn lending product offering up to 8.5% returns on holdings, and high-performance APIs for Spot and Perpetual Futures trading.
Is Zebpay a public or private company?
Zebpay is a private company. It is classified as unknown and is currently operating.
When was Zebpay founded?
Zebpay was founded in 2014. It employs 101 to 250 people.
Where is Zebpay based?
Zebpay is headquartered in Singapore, Singapore, in the Asia region.
How does Zebpay make money?
Three revenue lines are on record. Trading Transaction Fees are the primary driver. The others are earn/Lending Fees and TDS Collection.
Who are Zebpay's main competitors?
Direct peers on record are WazirX and CoinDCX. Broad incumbents are Coinbase, Bybit, Binance, KuCoin, Kraken, OKX and Bitstamp. Mudrex is listed as an emerging player.
Does Zebpay have an API?
Yes. High-performance API services for both Spot and Perpetual Futures trading. Public API endpoints identified at //www.zebapi.com/api/v1/ and //www.zebapi.com/api/v1/market/, with chart data at //charts.zebpay.com/, OAuth authentication supported (OpenID connect), and wallet & trade APIs for transactions, address management, and order execution. Also referenced: ZebPay Developer Portal at //connect.zebpay.com. Developer documentation is at www.zebapi.com/api/v1.
What industry is Zebpay in?
Zebpay's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAA, Spot Crypto Exchanges (Order-Book & Matching Engine), with a secondary code of FSADAAAL, Margin Trading & Collateralized Borrowing (Exchange-Operated). Its NAICS code is 52321 and its SIC code is 6200.