PowerUp Money
PowerUp Money is a Bengaluru-based, SEBI-registered wealthtech platform that provides Indian retail mutual fund investors with portfolio analytics, proprietary fund ratings, tax-efficient rebalancing, and premium advisory subscriptions via a mobile app.
- Company typePrivate
- Founded2024
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What PowerUp Money does
PowerUp Money is a Bengaluru-based wealthtech company founded in 2024 that operates a SEBI-registered digital advisory platform for retail mutual fund investors in India. The platform is built around proprietary analytics capabilities including Power Rank (fund rating), Rank Trends (performance trajectory tracking), Power Rebalancing (tax-efficient quarterly rebalancing), rolling returns analysis, portfolio-versus-market benchmarking, family portfolio consolidation, and global portfolio overlap analysis, all grounded in 20+ years of historical market data and curated by an in-house research team. Investment advisory services are delivered through Powerup Money Wealth Management Private Limited, which holds SEBI RIA registration (INA000019798, perpetual) and BSE IA membership (No. 2465), while app and technology operations sit in PowEup Money Technologies Private Limited.
The product is delivered as a self-serve mobile application distributed via the Apple App Store (and Google Play), targeting India's retail mutual fund investor base. The business model is freemium: a free tier offers basic portfolio tracking and fund ratings, while premium annual subscription tiers PowerUp Elite (flagship advisory with Power Rank, Rank Trends, and Power Rebalancing) and PowerUp Infinite (new fully managed advisory) capture paying users. As of the most recent disclosures, the platform has onboarded over 9 lakh users and tracks approximately ₹65,000 crore in AUM, achieved within roughly the first eight months post-launch, with a stated ambition to reach 10 million users within three years.
The company has raised approximately $19.2 million across a $7.2M seed round in June 2025 (Accel, Blume Ventures, Kae Capital, 8i Ventures, DevC) and a $12M Series A in December 2025 led by Peak XV Partners with participation from existing investors. Distribution is primarily digital via content marketing, organic social (YouTube, Instagram, LinkedIn), a blog, app store optimization, and earned media in Indian business publications. The platform does not handle transaction execution directly; it provides advisory and portfolio analytics, with users investing through their existing mutual fund infrastructure.
PowerUp Money firmographics
Firmographics- Name
- PowerUp Money
- Legal name
- Powerup Money Wealth Management Private Limited
- Website
- https://powerup.money
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PowerUp Money is a Bengaluru-based, SEBI-registered wealthtech platform that provides Indian retail mutual fund investors with portfolio analytics, proprietary fund ratings, tax-efficient rebalancing, and premium advisory subscriptions via a mobile app.
- Ownership category
- akta.pro rank
PowerUp Money industry classification
Industry- Product category
- Investment Advisory Software
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
- akta.pro secondary industry
- Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)
Keywords
Where PowerUp Money is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PowerUp Money business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription - PowerUp Elite: Flagship subscription product offering institution-grade mutual fund advisory with features including Power Rank selection, Rank Trends review, and Power Rebalancing. The subscription model provides recurring revenue from users seeking premium advisory services.
- Managed Advisory - PowerUp Infinite: Fully managed investment advisory product being introduced, providing a higher-tier advisory service where the platform manages recommendations end-to-end. Positioned as the next evolution of advisory offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PowerUp Elite - Flagship premium subscription |
| Subscription | Annual | PowerUp Infinite - Fully managed advisory service |
| Freemium | Monthly | Free tier - Basic access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
PowerUp Money product offering
Product offeringCore offering
PowerUp Money operates a SEBI-registered mobile wealthtech platform that provides institutional-grade mutual fund investment advisory to Indian retail investors. The platform enables users to select top-performing mutual funds via proprietary ranking systems, monitor portfolio performance against market benchmarks, receive actionable recommendations (Start SIP, Pause SIP, Exit), and access tax-efficient quarterly rebalancing plans. It offers a freemium model with premium subscription tiers (PowerUp Elite and PowerUp Infinite) delivering recurring advisory services.
Product overview
PowerUp Money operates as a unified mutual fund advisory platform offering both free and premium subscription tiers. The core platform, Power Mutual Funds, provides fund selection, portfolio review, and rebalancing tools, while PowerUp Elite serves as the flagship premium subscription for institution-grade advisory including Power Rank, Rank Trends, and Power Rebalancing. PowerUp Infinite is a new managed advisory offering in development. The platform is SEBI registered and integrates research-backed insights with 20+ years of market data to help retail investors manage their portfolios.
Differentiator
Problem solved
Functional benefit
Brands
- PowerUp Elite: Premium subscription product offering portfolio management services including fund selection with Power Rank, review with Rank Trends, and tax-efficient quarterly rebalancing with Power Rebalancing.
- PowerUp Infinite
- PowerUp
Products and services
- PowerUp Elite Premium annual subscription product offering institution-grade mutual fund advisory for retail investors. Includes top-rated fund selection via Power Rank, portfolio performance review via Rank Trends, and tax-efficient quarterly portfolio rebalancing via Power Rebalancing.
- PowerUp Infinite Fully managed investment advisory subscription product providing comprehensive end-to-end portfolio management for retail mutual fund investors. Positioned as the next evolution of advisory offerings beyond the Elite tier.
- Power Mutual Funds Core mutual fund advisory platform that helps users select top-performing mutual funds, review portfolio performance monthly, understand when to exit underperforming funds via in-form/on-track/off-track/out-of-form ratings, and receive actionable investment recommendations (Start SIP, Pause SIP, Exit).
Quantifiable outcome
- 5 lakh+ users onboarded within 8 months of app launch
- +2 more outcomes
Companies that use PowerUp Money
Customer profileSegments1 record
Ideal customer profiles1 record
PowerUp Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PowerUp Money partnerships and signals
Strategic signalScale indicators7 records
Recent moves2 records
Expansion highlights6 records
PowerUp Money competitors and assessment
Company assessmentDirect peers
- Groww: India's largest retail mutual fund and equity investment platform, serving tens of millions of users with mutual fund, stock and IPO investing. Directly comparable to PowerUp Money as a mobile-first MF advisory and investing destination for Indian retail investors.
- Kuvera: Direct mutual fund platform in India known for zero-commission, advisor-led MF investing with curated fund lists and research. Closely comparable to PowerUp Money's zero-commission, research-driven MF advisory positioning.
- INDmoney: Indian wealth management super-app offering mutual funds, stocks, fixed deposits, US stocks and loans with consolidated portfolio tracking. Comparable to PowerUp Money as a mobile-first retail wealth platform that aggregates and advises on MF portfolios.
- ETMONEY: Times Internet-owned Indian wealthtech app offering MF investing, portfolio tracking, tax-saving funds and loans. A direct competitor for Indian retail MF investors and a comparable advisor-led wealth platform.
- Zerodha (Coin): Mutual fund offering from India's largest stockbroker Zerodha, providing direct MF investing and portfolio tracking. Comparable to PowerUp Money in the direct-MF and advisory segment for Indian retail investors.
- Fisdom: India-based wealthtech platform offering mutual funds, stocks, bonds and insurance with robo-advisory features. Comparable to PowerUp Money as an SEBI-aligned digital MF advisory app for retail investors.
Emerging players
- Smallcase: Indian fintech platform offering themed, model-portfolio-based investing in stocks and ETFs, with a growing foothold in MF advisory. Partially comparable to PowerUp Money's curated, portfolio-construction-led value proposition.
- Tickertape: Indian MF and stock analytics platform from Zerodha's parent ecosystem offering detailed screeners, comparisons and portfolio analytics. Comparable to PowerUp Money on the research and analytics layer for MF investors.
Broad incumbents
- Value Research: Long-standing Indian mutual fund research, rating and advisory publisher serving retail investors. A broader incumbent comparable to PowerUp Money's research-driven MF advisory content and ratings.
- Upstox: Major Indian discount broker offering mutual funds alongside stocks, derivatives and IPOs. A broader incumbent that competes with PowerUp Money for the same retail investor's wallet across MF and equity investing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerUp Money social profiles
Digital presencePowerUp Money compliance and trust
Trust signalCompliance3 records
PowerUp Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerUp Money leadership team
Management profileNumber of profiles
Profiles8 records
PowerUp Money funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerUp Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerUp Money
What does PowerUp Money do?
PowerUp Money operates a SEBI-registered mobile wealthtech platform that provides institutional-grade mutual fund investment advisory to Indian retail investors. The platform enables users to select top-performing mutual funds via proprietary ranking systems, monitor portfolio performance against market benchmarks, receive actionable recommendations (Start SIP, Pause SIP, Exit), and access tax-efficient quarterly rebalancing plans. It offers a freemium model with premium subscription tiers (PowerUp Elite and PowerUp Infinite) delivering recurring advisory services.
Is PowerUp Money a public or private company?
PowerUp Money is a private company. It is classified as venture growth investor backed and is currently operating.
When was PowerUp Money founded?
PowerUp Money was founded in 2024. It employs 51 to 100 people.
Where is PowerUp Money based?
PowerUp Money is headquartered in Bangalore, India, in the Asia region.
How does PowerUp Money make money?
Two revenue lines are on record. Premium Subscription - PowerUp Elite is the primary driver. The others are managed Advisory - PowerUp Infinite.
Who are PowerUp Money's main competitors?
Direct peers on record are Groww, Kuvera, INDmoney, ETMONEY, Zerodha (Coin) and Fisdom. Emerging players are Smallcase and Tickertape. Broad incumbents are Value Research and Upstox.
Does PowerUp Money have an API?
No public API is recorded for PowerUp Money.
What industry is PowerUp Money in?
PowerUp Money's product category is Investment Advisory Software. Its primary akta.pro industry code is FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking), with a secondary code of FSAAABAO, Digital/Hybrid Private Wealth (Robo-Enabled HNW Service). Its NAICS code is 523940 and its SIC code is 6282.