Fisdom
Fisdom is an Indian wealthtech platform offering retail investors and HNIs a single mobile app for demat, stocks/F&O trading, mutual funds, PMS, IPOs, NPS, and tax filing, and provides white-label wealth management services to 15+ Indian banks; it was acquired by Groww in October 2025 for approximately USD 150 million.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Fisdom does
Fisdom (legally Finwizard Technology Private Limited) is an Indian wealthtech platform founded in 2015 and headquartered in Bangalore, with a second office in Mumbai. It offers retail investors a single mobile app that combines online demat account opening, stocks and F&O trading, mutual fund investments (lumpsum and SIP with pause/restart functionality), IPO applications, NPS pension fund access, and tax filing. The platform also provides Portfolio Management Services (PMS) with a Rs 50 lakh minimum investment and 0.6-1% annual or profit-share fees, plus a dedicated Private Wealth offering for high net-worth individuals supported by 150+ wealth managers and dedicated relationship managers.
The core technology is a mobile-first wealthtech platform backed by an unusually broad regulatory stack: SEBI Stock Broker (INZ000209036), Depository Participant, Investment Adviser, Research Analyst, and Portfolio Manager registrations, IRDAI corporate agent license for insurance distribution, and AMFI mutual fund distributor registration. Fisdom also runs a B2B2C white-label model, embedding its wealth management infrastructure inside 15+ Indian banks including public-sector banks (Punjab National Bank, Union Bank of India, Bank of Maharashtra, Indian Bank) and India Post Payments Bank. The platform processes 20 Million+ transactions across 1 Million+ active users with Rs 10,000+ crores in assets under management and a 4.7 app-store rating.
Revenue is generated through multiple streams: brokerage and transaction fees on stock and F&O trades, mutual fund distribution commissions (as an AMFI-registered distributor), recurring PMS and research advisory fees, insurance distribution via IRDAI corporate agent arrangement, and likely white-label service fees from bank partners. Distribution is hybrid — product-led growth via the self-serve Fisdom app, channel partnerships through bank white-labels, and sales-led motion for HNI Private Wealth. Fisdom was acquired by Groww (Billionbrains Garage Ventures) in October 2025 for approximately Rs 961 crore (~USD 150 million) and continues to operate as a wholly-owned subsidiary, with Groww infusing an additional Rs 104.5 crore via a rights issue in late 2025.
Fisdom firmographics
Firmographics- Name
- Fisdom
- Legal name
- Finwizard Technology Private Limited
- Website
- https://fisdom.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fisdom is an Indian wealthtech platform offering retail investors and HNIs a single mobile app for demat, stocks/F&O trading, mutual funds, PMS, IPOs, NPS, and tax filing, and provides white-label wealth management services to 15+ Indian banks; it was acquired by Groww in October 2025 for approximately USD 150 million.
- Ownership category
- akta.pro rank
Fisdom industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
- akta.pro secondary industries
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Fisdom is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Fisdom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Fees: Commission-based revenue from stock trading and F&O transactions executed on the platform
- Mutual Fund Distribution: Revenue from distributing mutual fund products with ARN license; operates as SEBI registered mutual fund distributor with AMFI registration
- Portfolio Management Services: Fee-based wealth management services for HNW clients, charging fixed fees or profit-sharing arrangements for curated investment strategies
- Insurance Distribution: IRDAI corporate agent revenue through Finwizard Technology for insurance product distribution
- Research Advisory: SEBI registered investment adviser and research analyst services providing market research and advisory
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve brokerage platform |
| Subscription | Annual | Portfolio Management Services (PMS) - Fisdom Wealth Edge |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Fisdom product offering
Product offeringCore offering
Fisdom operates a digital wealth management platform providing retail investors with integrated access to stock and F&O trading, mutual fund investments (lumpsum and SIP), IPO subscriptions, Portfolio Management Services (PMS), and National Pension System (NPS) through a unified mobile app and web interface. The platform also delivers white-label wealth management technology to Indian banks, enabling their retail customers to access digital investment services under the bank's brand.
Product overview
Fisdom is a comprehensive wealth management platform offering a multi-product investment ecosystem. The core platform consists of a mobile app providing unified access to investment services including Stocks and F&O trading, Mutual Funds with SIP support, PMS (Portfolio Management Services), IPO investments, and Pension Funds (NPS). The offering is enhanced by Private Wealth, a premium service for high-net-worth individuals featuring dedicated wealth managers. Additional supporting features include Research & Market Insights, Calculators, and a Financial Glossary. The platform operates as a unified app while offering specialized products that can be used independently or as part of a comprehensive wealth building strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- PMS (Portfolio Management Services) Expert-managed Portfolio Management Services enabling high-net-worth individuals to access professionally managed investment portfolios with a minimum investment of ₹50 lakh and annual fees of 0.6-1% or profit-sharing arrangements.
- Stocks and F&O Stock trading and futures & options trading platform with a user-friendly interface, margin trading facility, 15+ screeners, and 3500+ expert-rated stocks for retail investors.
- IPO Investments Investment platform for participating in initial public offerings, giving retail investors access to new equity listings through the Fisdom app.
- Mutual Funds Mutual fund investment platform allowing investors to diversify portfolios through lumpsum or systematic investment plan (SIP) options, with Pause/Restart SIP functionality. Operates under AMFI ARN-103168 distributor registration.
- Private Wealth Premium wealth management service for high-net-worth individuals, businesses, and families featuring personal wealth managers, deep research, and comprehensive technology support across the 150+ wealth manager team.
- Pension Funds (NPS) National Pension System investment platform for retirement planning, with Point of Presence (PoP) operational capabilities enabling subscribers to open and manage NPS accounts.
- Fisdom App Mobile application providing an all-inclusive suite for investing, trading, retirement planning, and tax filing with features including SIP pause/restart, smart withdraw, 15+ screeners, 3500+ expert-rated stocks, equity SIP, and margin trading facility. Available on iOS and Android with 4.7 rating.
Quantifiable outcome
- 1 Million+ active users
- +3 more outcomes
Companies that use Fisdom
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Fisdom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Fisdom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Indian BankcoreBanking partnership where Fisdom provides white-label wealth management services to Indian Bank's retail customers, enabling digital investment access through the bank's customer base.
- UCO BankcoreBanking partnership providing white-label wealth management services to UCO Bank customers.
- Karnataka BankcoreBanking partnership for wealth management services distribution to Karnataka Bank customers.
- Bank of MaharashtracoreBanking partnership providing digital wealth management solutions to Bank of Maharashtra customers.
- Punjab National BankcoreBanking partnership for wealth management services to Punjab National Bank customers.
- Tamilnad Mercantile BankcoreBanking partnership for digital wealth management distribution.
- City Union BankcoreBanking partnership for wealth management services.
- Suryoday BankcoreBanking partnership for digital wealth management solutions.
- Union Bank of IndiacoreBanking partnership for wealth management distribution to Union Bank customers.
- India Post Payments BankcoreBanking partnership leveraging postal bank's extensive reach for wealth management services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fisdom competitors and assessment
Company assessmentDirect peers
- Groww: Groww is the acquirer of Fisdom (Oct 2025) and operates an overlapping retail investment platform offering stocks, mutual funds, IPOs and derivatives trading to Indian consumers with a mobile-first approach. It is the most direct comparable given shared product set, target audience and now ownership.
- Zerodha: Zerodha is India's largest discount broker offering stock and F&O trading, mutual funds (Coin), and bonds via a mobile and web platform. It competes head-to-head with Fisdom on retail brokerage, demat onboarding and trading UX.
- Upstox: Upstox is a leading Indian discount broker providing stocks, derivatives, mutual funds and IPO access through a mobile app. It directly competes with Fisdom on retail self-directed trading and MF distribution.
- Angel One: Angel One (formerly Angel Broking) is a full-service Indian stockbroker offering trading, mutual funds, IPOs and research-backed advisory. Its 'Super' app mirrors Fisdom's multi-product strategy targeting retail and HNI investors.
- INDmoney: INDmoney is an Indian super financial app aggregating mutual funds, stocks, fixed deposits, US stocks and personal finance management. It is a direct comparable on the multi-product wealthtech positioning.
- Paytm Money: Paytm Money is the wealth management arm of Paytm and a former investor in Fisdom (via PayU GPO). It offers stocks, mutual funds, NPS and IPOs to retail investors via a mobile-first app and competes directly with Fisdom's DIY offering.
- 5paisa: 5paisa Capital is an Indian discount broker offering stocks, derivatives, mutual funds and insurance on a digital platform. It is comparable to Fisdom on low-cost brokerage and MF distribution to retail clients.
Emerging players
- Kuvera: Kuvera is an Indian mutual fund investment platform with direct-plan investing, goal planning and tax harvesting tools. It overlaps with Fisdom on MF distribution and retail investor education, though it does not offer brokerage.
- Scripbox: Scripbox is an Indian online wealth advisory offering curated mutual fund portfolios and personalized advice. It overlaps with Fisdom on the advisory and curated-portfolio side of the wealthtech business.
Regional players
- Niyo Solutions: Niyo is an Indian fintech offering digital banking and wealth management products for salaried employees, with a B2B2C channel into employers. It is comparable to Fisdom in white-label digital wealth distribution and Indian consumer focus, though with a more banking-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fisdom social profiles
Digital presenceFisdom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fisdom leadership team
Management profileNumber of profiles
Profiles6 records
Fisdom funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fisdom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fisdom
What does Fisdom do?
Fisdom operates a digital wealth management platform providing retail investors with integrated access to stock and F&O trading, mutual fund investments (lumpsum and SIP), IPO subscriptions, Portfolio Management Services (PMS), and National Pension System (NPS) through a unified mobile app and web interface. The platform also delivers white-label wealth management technology to Indian banks, enabling their retail customers to access digital investment services under the bank's brand.
Is Fisdom a public or private company?
Fisdom is a private company. It is classified as corporate owned and is currently operating.
When was Fisdom founded?
Fisdom was founded in 2015. It employs 501 to 1,000 people.
Where is Fisdom based?
Fisdom is headquartered in Bangalore, India, in the Asia region.
How does Fisdom make money?
Five revenue lines are on record. Brokerage Fees are the primary driver. The others are mutual Fund Distribution, portfolio Management Services, insurance Distribution and research Advisory.
Who are Fisdom's main competitors?
Direct peers on record are Groww, Zerodha, Upstox, Angel One, INDmoney, Paytm Money and 5paisa. Emerging players are Kuvera and Scripbox. Niyo Solutions is listed as a regional player.
Does Fisdom have an API?
No public API is recorded for Fisdom.
What industry is Fisdom in?
Fisdom's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking), with a secondary code of FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech). Its NAICS code is 523940 and its SIC code is 6211.