PowerUp Money

What PowerUp Money does

PowerUp Money is a Bengaluru-based wealthtech company founded in 2024 that operates a SEBI-registered digital advisory platform for retail mutual fund investors in India. The platform is built around proprietary analytics capabilities including Power Rank (fund rating), Rank Trends (performance trajectory tracking), Power Rebalancing (tax-efficient quarterly rebalancing), rolling returns analysis, portfolio-versus-market benchmarking, family portfolio consolidation, and global portfolio overlap analysis, all grounded in 20+ years of historical market data and curated by an in-house research team. Investment advisory services are delivered through Powerup Money Wealth Management Private Limited, which holds SEBI RIA registration (INA000019798, perpetual) and BSE IA membership (No. 2465), while app and technology operations sit in PowEup Money Technologies Private Limited.

The product is delivered as a self-serve mobile application distributed via the Apple App Store (and Google Play), targeting India's retail mutual fund investor base. The business model is freemium: a free tier offers basic portfolio tracking and fund ratings, while premium annual subscription tiers PowerUp Elite (flagship advisory with Power Rank, Rank Trends, and Power Rebalancing) and PowerUp Infinite (new fully managed advisory) capture paying users. As of the most recent disclosures, the platform has onboarded over 9 lakh users and tracks approximately ₹65,000 crore in AUM, achieved within roughly the first eight months post-launch, with a stated ambition to reach 10 million users within three years.

The company has raised approximately $19.2 million across a $7.2M seed round in June 2025 (Accel, Blume Ventures, Kae Capital, 8i Ventures, DevC) and a $12M Series A in December 2025 led by Peak XV Partners with participation from existing investors. Distribution is primarily digital via content marketing, organic social (YouTube, Instagram, LinkedIn), a blog, app store optimization, and earned media in Indian business publications. The platform does not handle transaction execution directly; it provides advisory and portfolio analytics, with users investing through their existing mutual fund infrastructure.

Name

PowerUp Money

Legal name

Powerup Money Wealth Management Private Limited

Website

https://powerup.money

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

PowerUp Money is a Bengaluru-based, SEBI-registered wealthtech platform that provides Indian retail mutual fund investors with portfolio analytics, proprietary fund ratings, tax-efficient rebalancing, and premium advisory subscriptions via a mobile app.

Ownership category

akta.pro rank

Product category

Investment Advisory Software

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

akta.pro secondary industry

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

Keywords

• Mutual fund advisory
• Investment advisory platform
• Wealthtech app
• Portfolio management software
• Retail investment advisory

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription - PowerUp Elite: Flagship subscription product offering institution-grade mutual fund advisory with features including Power Rank selection, Rank Trends review, and Power Rebalancing. The subscription model provides recurring revenue from users seeking premium advisory services.
2. Managed Advisory - PowerUp Infinite: Fully managed investment advisory product being introduced, providing a higher-tier advisory service where the platform manages recommendations end-to-end. Positioned as the next evolution of advisory offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PowerUp Money operates a SEBI-registered mobile wealthtech platform that provides institutional-grade mutual fund investment advisory to Indian retail investors. The platform enables users to select top-performing mutual funds via proprietary ranking systems, monitor portfolio performance against market benchmarks, receive actionable recommendations (Start SIP, Pause SIP, Exit), and access tax-efficient quarterly rebalancing plans. It offers a freemium model with premium subscription tiers (PowerUp Elite and PowerUp Infinite) delivering recurring advisory services.

Product overview

PowerUp Money operates as a unified mutual fund advisory platform offering both free and premium subscription tiers. The core platform, Power Mutual Funds, provides fund selection, portfolio review, and rebalancing tools, while PowerUp Elite serves as the flagship premium subscription for institution-grade advisory including Power Rank, Rank Trends, and Power Rebalancing. PowerUp Infinite is a new managed advisory offering in development. The platform is SEBI registered and integrates research-backed insights with 20+ years of market data to help retail investors manage their portfolios.

Differentiator

Problem solved

Functional benefit

Brands

• PowerUp Elite: Premium subscription product offering portfolio management services including fund selection with Power Rank, review with Rank Trends, and tax-efficient quarterly rebalancing with Power Rebalancing.
• PowerUp Infinite
• PowerUp

Products and services

• PowerUp Elite Premium annual subscription product offering institution-grade mutual fund advisory for retail investors. Includes top-rated fund selection via Power Rank, portfolio performance review via Rank Trends, and tax-efficient quarterly portfolio rebalancing via Power Rebalancing.
• PowerUp Infinite Fully managed investment advisory subscription product providing comprehensive end-to-end portfolio management for retail mutual fund investors. Positioned as the next evolution of advisory offerings beyond the Elite tier.
• Power Mutual Funds Core mutual fund advisory platform that helps users select top-performing mutual funds, review portfolio performance monthly, understand when to exit underperforming funds via in-form/on-track/off-track/out-of-form ratings, and receive actionable investment recommendations (Start SIP, Pause SIP, Exit).

Quantifiable outcome

• 5 lakh+ users onboarded within 8 months of app launch
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Groww: India's largest retail mutual fund and equity investment platform, serving tens of millions of users with mutual fund, stock and IPO investing. Directly comparable to PowerUp Money as a mobile-first MF advisory and investing destination for Indian retail investors.
• Kuvera: Direct mutual fund platform in India known for zero-commission, advisor-led MF investing with curated fund lists and research. Closely comparable to PowerUp Money's zero-commission, research-driven MF advisory positioning.
• INDmoney: Indian wealth management super-app offering mutual funds, stocks, fixed deposits, US stocks and loans with consolidated portfolio tracking. Comparable to PowerUp Money as a mobile-first retail wealth platform that aggregates and advises on MF portfolios.
• ETMONEY: Times Internet-owned Indian wealthtech app offering MF investing, portfolio tracking, tax-saving funds and loans. A direct competitor for Indian retail MF investors and a comparable advisor-led wealth platform.
• Zerodha (Coin): Mutual fund offering from India's largest stockbroker Zerodha, providing direct MF investing and portfolio tracking. Comparable to PowerUp Money in the direct-MF and advisory segment for Indian retail investors.
• Fisdom: India-based wealthtech platform offering mutual funds, stocks, bonds and insurance with robo-advisory features. Comparable to PowerUp Money as an SEBI-aligned digital MF advisory app for retail investors.

Emerging players

• Smallcase: Indian fintech platform offering themed, model-portfolio-based investing in stocks and ETFs, with a growing foothold in MF advisory. Partially comparable to PowerUp Money's curated, portfolio-construction-led value proposition.
• Tickertape: Indian MF and stock analytics platform from Zerodha's parent ecosystem offering detailed screeners, comparisons and portfolio analytics. Comparable to PowerUp Money on the research and analytics layer for MF investors.

Broad incumbents

• Value Research: Long-standing Indian mutual fund research, rating and advisory publisher serving retail investors. A broader incumbent comparable to PowerUp Money's research-driven MF advisory content and ratings.
• Upstox: Major Indian discount broker offering mutual funds alongside stocks, derivatives and IPOs. A broader incumbent that competes with PowerUp Money for the same retail investor's wallet across MF and equity investing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/powerup_money
• YouTubeyoutube.com/channel/powerup_money
• LinkedInlinkedin.com/company/powerup-money
• Instagraminstagram.com/powerup_money
• Facebookfacebook.com/powerupmoney

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerUp Money