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Makena Capital Management

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uuid0000wby

Namestring
Makena Capital Management
Legal namestring
Makena Capital Management, LLC
Websiteurl
makenacap.com
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Makena Capital Management, LLC is a privately held, SEC-registered investment adviser founded in 2005 by senior executives from Stanford Management Company alongside practitioners from elite North American endowments and foundations. Headquartered in Menlo Park, California, the firm operates an endowment-style investment platform organized around five asset class building blocks — Private Equity (Buyout, Venture Capital, Private Alternatives), Real Assets (Real Estate, Natural Resources), Public Equity, Hedge Funds, and an Outsourced CIO (OCIO) service — offered through evergreen commingled vehicles to endowments, foundations, family offices, pensions, and sovereign wealth funds globally. Makena manages over $5 billion on behalf of ultra-high-net-worth families and serves 50+ endowment and foundation clients, with a curated portfolio of 180+ underlying investment managers accessed through an industry network seeded by Stanford-affiliated alumni. Revenue is generated through recurring management fees on assets under management, with broad multi-generational employee equity ownership, partner co-investment alongside clients, and a single line of business with no subsidiaries or external capital partners, reflecting an owner-operated institutional model designed for long-duration alignment with client capital.

Short descriptiontext

Makena Capital Management is a privately held, SEC-registered investment adviser that delivers endowment-style investment solutions — Private Equity, Real Assets, Public Equity, Hedge Funds, and OCIO services — to endowments, foundations, UHNW family offices, pensions, and sovereign wealth funds globally through evergreen commingled vehicles.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersMenlo Park, United States
HQ citystring
Menlo Park
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
outsourced cio services, alternative asset management, endowment style investing, institutional asset management, private equity management
Industry4 codes
1OCIO Providers (Outsourced CIO)
CodeFSAAAGAHPrimaryYes
2OCIO & Multi-Asset Outsourced Portfolio Management
CodeFSAAAJAFPrimaryNo
3Endowment / OCIO-Style Multi-Manager Platforms
CodeFSANAGAGPrimaryNo
4Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions)
CodeFSAAACAGPrimaryNo
NAICS code3 codes
  • Portfolio Management and Investment Advice52394
  • Portfolio Management and Investment Advice523940
  • Funds, Trusts, and Other Financial Vehicles525
SIC code1 code
  • Investment Advice6282
Product category
Institutional Asset Management
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Investment Management Fees
TypeSubscription Recurring
Description

Makena Capital generates revenue through management fees charged on assets under management across its commingled investment vehicles. The firm structures vehicles as evergreen vehicles offering clients benefits of scale and immediate access to alternative and private asset portfolios. Broad equity ownership among employees ensures long-term alignment with client capital.

makenacap.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Makena Capital Management is an SEC-registered investment adviser that constructs and manages endowment-style portfolios across alternative asset classes including private equity, real assets, public equity, and hedge funds. The firm delivers these through discretionary evergreen commingled vehicles and three partnership models — Outsourced CIO (OCIO), Private Asset Partner, and Complementary Allocation — serving institutional and ultra-high-net-worth clients. Makena concentrates capital with 180+ high-performing investment managers selected through rigorous, multi-disciplinary due diligence.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over 50 endowment and foundation clients served globally
+2 more records
Product overview1 text field

Makena Capital Management offers an endowment-style investment platform with five core product lines organized as asset class building blocks. The Private Equity Portfolio provides three strategies (Buyout, Venture Capital, and Private Alternatives); the Real Assets Portfolio covers Real Estate and Natural Resources; the Public Equity Portfolio offers global long-only and long-biased exposure; and the Hedge Funds Portfolio provides long/short equity and opportunistic strategies. These asset class portfolios can be accessed individually on a stand-alone basis, combined into a holistic endowment-style portfolio, or engaged through the firm's Outsourced CIO (OCIO) service for comprehensive investment management.

Product and service5 records
1Private Equity Portfolio
CategoryAlternative Investments
2Real Assets Portfolio
CategoryAlternative Investments
3Public Equity Portfolio
CategoryPublic Markets
4Hedge Funds Portfolio
CategoryAlternative Investments
5Outsourced CIO (OCIO) Service
CategoryInvestment Management Services
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
1United Nations Principles for Responsible Investment (UN PRI)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Makena is a signatory of UN PRI, providing a forum to network, discuss and develop thinking around Sustainable Investing with other leading capital owners controlling over $120 trillion of assets globally.

makenacap.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Makena is a member of Ceres, a nonprofit organization committed to Sustainable Investing. Partnership provides regular forum for networking and developing thinking around Sustainable Investing.

Strategic tierMinorTypeOthers
Description

Makena Foundation partner organization focused on supporting and empowering underserved and marginalized communities through education and mentorship.

Strategic tierMinorTypeOthers
Description

Makena Foundation partner organization focused on supporting and empowering underserved and marginalized communities through education.

Strategic tierMinorTypeOthers
Description

Makena Foundation partner organization supporting scholarships and education access for low-income students.

6Open Space Trust
Strategic tierMinorTypeOthers
Description

Makena Foundation partner organization focused on environmental sustainability and community support.

makenacap.com
Strategic tierMinorTypeOthers
Description

Makena Foundation partner organization supporting vulnerable populations in the community.

8San Francisco Food Bank
Strategic tierMinorTypeOthers
Description

Makena Foundation partner organization (SHFB) supporting food security and community health.

makenacap.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Cambridge Associates is the largest direct competitor in the OCIO/endowment-style investment advisory space, serving endowments, foundations, and family offices with discretionary portfolio management and manager research. Highly comparable to Makena in client base, investment philosophy, and multi-asset endowment model.

TypeDirect peer
Description

WTW's Investment business includes OCIO and delegated investment management services for pension plans and institutional investors globally. Comparable to Makena in OCIO delivery model and pension/endowment client base, with broader advisory capabilities and significantly larger scale.

TypeDirect peer
Description

NEPC is an independent investment consulting firm providing OCIO, asset allocation, and manager research services to public pensions, endowments, and foundations. Comparable to Makena in target segments and endowment-style investment approach, though historically more consultant-led than discretionary.

TypeDirect peer
Description

Aon's investment consulting and OCIO segment serves institutional clients including pensions, endowments, and foundations with discretionary portfolio management. Comparable to Makena in OCIO delivery, manager research capabilities, and institutional client focus, though operating at significantly greater scale.

TypeDirect peer
Description

Commonfund provides OCIO and multi-asset investment management to endowments, foundations, and other institutional investors with a focus on alternative and private market strategies. Comparable to Makena in endowment/foundation client focus and alternatives-heavy portfolio construction.

TypeBroad incumbent
Description

J.P. Morgan Asset Management provides OCIO and customized multi-asset portfolios to institutional clients including pensions and endowments. Comparable to Makena in OCIO delivery and institutional client focus, but embedded within one of the world's largest asset managers with materially greater scale and resource base.

TypeBroad incumbent
Description

Goldman Sachs Asset Management offers OCIO and customized multi-asset solutions within its much broader Alternatives and Asset & Wealth Management franchises. Overlaps with Makena in serving institutional OCIO clients but at materially greater scale and as part of a much larger investment platform.

TypeBroad incumbent
Description

BlackRock's OCIO and outsourced investment services compete in the same institutional RFP pool as Makena, serving pensions, endowments, and foundations. Comparable in OCIO delivery but operates as a global mega-platform with vastly greater scale, technology investment, and product breadth.

TypeDirect peer
Description

Russell Investments is a leading OCIO provider serving institutional clients with multi-asset portfolios, manager research, and implementation services. Highly comparable to Makena in OCIO business model, multi-asset endowment-style portfolios, and institutional client focus, with much larger AUM scale.

TypeDirect peer
Description

Mercer's Outsourced Investment Management business is a leading global OCIO provider serving pensions, endowments, foundations, and insurance clients. Comparable to Makena in multi-asset discretionary portfolio management, with materially larger scale and broader geographic reach.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment3 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Makena Capital Management

Institutional Asset Managementmakenacap.com

Makena Capital Management is a privately held, SEC-registered investment adviser that delivers endowment-style investment solutions — Private Equity, Real Assets, Public Equity, Hedge Funds, and OCIO services — to endowments, foundations, UHNW family offices, pensions, and sovereign wealth funds globally through evergreen commingled vehicles.

What Makena Capital Management does

Makena Capital Management, LLC is a privately held, SEC-registered investment adviser founded in 2005 by senior executives from Stanford Management Company alongside practitioners from elite North American endowments and foundations. Headquartered in Menlo Park, California, the firm operates an endowment-style investment platform organized around five asset class building blocks — Private Equity (Buyout, Venture Capital, Private Alternatives), Real Assets (Real Estate, Natural Resources), Public Equity, Hedge Funds, and an Outsourced CIO (OCIO) service — offered through evergreen commingled vehicles to endowments, foundations, family offices, pensions, and sovereign wealth funds globally. Makena manages over $5 billion on behalf of ultra-high-net-worth families and serves 50+ endowment and foundation clients, with a curated portfolio of 180+ underlying investment managers accessed through an industry network seeded by Stanford-affiliated alumni. Revenue is generated through recurring management fees on assets under management, with broad multi-generational employee equity ownership, partner co-investment alongside clients, and a single line of business with no subsidiaries or external capital partners, reflecting an owner-operated institutional model designed for long-duration alignment with client capital.

Makena Capital Management firmographics

Firmographics
Name
Makena Capital Management
Legal name
Makena Capital Management, LLC
Website
https://makenacap.com
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
51–100 employees
Short description
Makena Capital Management is a privately held, SEC-registered investment adviser that delivers endowment-style investment solutions — Private Equity, Real Assets, Public Equity, Hedge Funds, and OCIO services — to endowments, foundations, UHNW family offices, pensions, and sovereign wealth funds globally through evergreen commingled vehicles.
Ownership category
akta.pro rank

Makena Capital Management industry classification

Industry
Product category
Institutional Asset Management
NAICS
Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
SIC
Investment Advice (6282)
akta.pro primary industry
OCIO Providers (Outsourced CIO) (FSAAAGAH)
akta.pro secondary industries
OCIO & Multi-Asset Outsourced Portfolio Management (FSAAAJAF), Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

  • Outsourced cio services
  • Alternative asset management
  • Endowment style investing
  • Institutional asset management
  • Private equity management

Where Makena Capital Management is headquartered

Location

Headquarters

HQ city
Menlo Park
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Makena Capital Management business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

  1. Investment Management Fees: Makena Capital generates revenue through management fees charged on assets under management across its commingled investment vehicles. The firm structures vehicles as evergreen vehicles offering clients benefits of scale and immediate access to alternative and private asset portfolios. Broad equity ownership among employees ensures long-term alignment with client capital.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Makena Capital Management product offering

Product offering

Core offering

Makena Capital Management is an SEC-registered investment adviser that constructs and manages endowment-style portfolios across alternative asset classes including private equity, real assets, public equity, and hedge funds. The firm delivers these through discretionary evergreen commingled vehicles and three partnership models — Outsourced CIO (OCIO), Private Asset Partner, and Complementary Allocation — serving institutional and ultra-high-net-worth clients. Makena concentrates capital with 180+ high-performing investment managers selected through rigorous, multi-disciplinary due diligence.

Product overview

Makena Capital Management offers an endowment-style investment platform with five core product lines organized as asset class building blocks. The Private Equity Portfolio provides three strategies (Buyout, Venture Capital, and Private Alternatives); the Real Assets Portfolio covers Real Estate and Natural Resources; the Public Equity Portfolio offers global long-only and long-biased exposure; and the Hedge Funds Portfolio provides long/short equity and opportunistic strategies. These asset class portfolios can be accessed individually on a stand-alone basis, combined into a holistic endowment-style portfolio, or engaged through the firm's Outsourced CIO (OCIO) service for comprehensive investment management.

Differentiator

Problem solved

Functional benefit

Products and services

  • Private Equity Portfolio
  • Real Assets Portfolio
  • Public Equity Portfolio
  • Hedge Funds Portfolio
  • Outsourced CIO (OCIO) Service

Quantifiable outcome

  • Over 50 endowment and foundation clients served globally
  • +2 more outcomes

Companies that use Makena Capital Management

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Makena Capital Management technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Makena Capital Management partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

  • United Nations Principles for Responsible Investment (UN PRI)coreStrategic or Co-development PartnerMakena is a signatory of UN PRI, providing a forum to network, discuss and develop thinking around Sustainable Investing with other leading capital owners controlling over $120 trillion of assets globally.
  • CerescoreStrategic or Co-development PartnerMakena is a member of Ceres, a nonprofit organization committed to Sustainable Investing. Partnership provides regular forum for networking and developing thinking around Sustainable Investing.
  • Rock the Street Wall StreetminorOthersMakena Foundation partner organization focused on supporting and empowering underserved and marginalized communities through education and mentorship.
  • KIPP NorCalminorOthersMakena Foundation partner organization focused on supporting and empowering underserved and marginalized communities through education.
  • 10,000 DegreesminorOthersMakena Foundation partner organization supporting scholarships and education access for low-income students.
  • Open Space TrustminorOthersMakena Foundation partner organization focused on environmental sustainability and community support.
  • Samaritan House San MateominorOthersMakena Foundation partner organization supporting vulnerable populations in the community.
  • San Francisco Food BankminorOthersMakena Foundation partner organization (SHFB) supporting food security and community health.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Makena Capital Management competitors and assessment

Company assessment

Direct peers

  • Cambridge Associates: Cambridge Associates is the largest direct competitor in the OCIO/endowment-style investment advisory space, serving endowments, foundations, and family offices with discretionary portfolio management and manager research. Highly comparable to Makena in client base, investment philosophy, and multi-asset endowment model.
  • Willis Towers Watson (WTW): WTW's Investment business includes OCIO and delegated investment management services for pension plans and institutional investors globally. Comparable to Makena in OCIO delivery model and pension/endowment client base, with broader advisory capabilities and significantly larger scale.
  • NEPC: NEPC is an independent investment consulting firm providing OCIO, asset allocation, and manager research services to public pensions, endowments, and foundations. Comparable to Makena in target segments and endowment-style investment approach, though historically more consultant-led than discretionary.
  • Aon (Investment Solutions): Aon's investment consulting and OCIO segment serves institutional clients including pensions, endowments, and foundations with discretionary portfolio management. Comparable to Makena in OCIO delivery, manager research capabilities, and institutional client focus, though operating at significantly greater scale.
  • Commonfund: Commonfund provides OCIO and multi-asset investment management to endowments, foundations, and other institutional investors with a focus on alternative and private market strategies. Comparable to Makena in endowment/foundation client focus and alternatives-heavy portfolio construction.
  • Russell Investments: Russell Investments is a leading OCIO provider serving institutional clients with multi-asset portfolios, manager research, and implementation services. Highly comparable to Makena in OCIO business model, multi-asset endowment-style portfolios, and institutional client focus, with much larger AUM scale.
  • Mercer Investments: Mercer's Outsourced Investment Management business is a leading global OCIO provider serving pensions, endowments, foundations, and insurance clients. Comparable to Makena in multi-asset discretionary portfolio management, with materially larger scale and broader geographic reach.

Broad incumbents

  • J.P. Morgan Asset Management (OCIO): J.P. Morgan Asset Management provides OCIO and customized multi-asset portfolios to institutional clients including pensions and endowments. Comparable to Makena in OCIO delivery and institutional client focus, but embedded within one of the world's largest asset managers with materially greater scale and resource base.
  • Goldman Sachs Asset Management (OCIO): Goldman Sachs Asset Management offers OCIO and customized multi-asset solutions within its much broader Alternatives and Asset & Wealth Management franchises. Overlaps with Makena in serving institutional OCIO clients but at materially greater scale and as part of a much larger investment platform.
  • BlackRock (OCIO): BlackRock's OCIO and outsourced investment services compete in the same institutional RFP pool as Makena, serving pensions, endowments, and foundations. Comparable in OCIO delivery but operates as a global mega-platform with vastly greater scale, technology investment, and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Makena Capital Management social profiles

Digital presence

Makena Capital Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Makena Capital Management leadership team

Management profile

Number of profiles

Profiles7 records

Makena Capital Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Makena Capital Management M&A and investment

M&A and investment

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makena Capital Management

What does Makena Capital Management do?

Makena Capital Management is an SEC-registered investment adviser that constructs and manages endowment-style portfolios across alternative asset classes including private equity, real assets, public equity, and hedge funds. The firm delivers these through discretionary evergreen commingled vehicles and three partnership models — Outsourced CIO (OCIO), Private Asset Partner, and Complementary Allocation — serving institutional and ultra-high-net-worth clients. Makena concentrates capital with 180+ high-performing investment managers selected through rigorous, multi-disciplinary due diligence.

Is Makena Capital Management a public or private company?

Makena Capital Management is a private company. It is classified as management employee owned and is currently operating.

When was Makena Capital Management founded?

Makena Capital Management was founded in 2005. It employs 51 to 100 people.

Where is Makena Capital Management based?

Makena Capital Management is headquartered in Menlo Park, United States, in the North America region.

How does Makena Capital Management make money?

One revenue line is on record: investment Management Fees.

Who are Makena Capital Management's main competitors?

Direct peers on record are Cambridge Associates, Willis Towers Watson (WTW), NEPC, Aon (Investment Solutions), Commonfund, Russell Investments and Mercer Investments. Broad incumbents are J.P. Morgan Asset Management (OCIO), Goldman Sachs Asset Management (OCIO) and BlackRock (OCIO).

Does Makena Capital Management have an API?

No public API is recorded for Makena Capital Management.

What industry is Makena Capital Management in?

Makena Capital Management's product category is Institutional Asset Management. Its primary akta.pro industry code is FSAAAGAH, OCIO Providers (Outsourced CIO), with a secondary code of FSAAAJAF, OCIO & Multi-Asset Outsourced Portfolio Management. Its NAICS code is 52394 and its SIC code is 6282.

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