What Herbert Widman does

Herbert Widmann GmbH is a Munich-based, family-owned B2B wholesale distributor of fresh specialty produce, operating from a stall in the Münchner Großmarkthalle (Schäftlarnstraße 10) and a dedicated office and distribution center in Taufkirchen (Karwendelstraße 9). Founded in 1912, the company has spent more than a century building a focused niche in three categories — berries (blueberries, raspberries, blackberries, strawberries, currants, cranberries), wild and cultivated mushrooms (chanterelles and porcini), and tropical/exotic fruits (limes, passion fruit, baby kiwi, physalis, pomegranates) — supplemented by seasonal items such as asparagus and premium optically-sorted cherries. It has extended selectively upstream into own cultivation of blueberries in Bavaria and Styria (Austria), giving it partial vertical integration on a flagship SKU.

The company serves three horizontal B2B customer segments: grocery retailers and supermarkets, food service and restaurants, and other produce wholesalers. Sourcing is a blend of domestic German/Bavarian supply, Austrian production, Eastern European wild-mushroom procurement (Romania, Ukraine, Lithuania, Belarus, Russia), and overseas imports for tropicals. It holds DE-ÖKO-001 organic certification, enabling bio-certified offerings, and operates a Personio-powered recruiting function with active postings in both Germany and Austria, indicating a multi-country DACH footprint. The management team comprises multiple Geschäftsführer — Hans Widmann, Michael Widmann, Karl Schmiederer, André Kirchenwitz, and Stefan Höpfl — and the company has invested in industry brand-building via the "Der Früchte-Talk" podcast and recurring editorial presence in the Fruchthandel trade publication.

Revenue mechanics are wholesale one-time transactional sales under individually negotiated, non-public pricing per the company's AGB (net ex-warehouse plus VAT). There is no public revenue disclosure, no external funding, and no parent company; the business is independently held as a Gesellschaft mit beschränkter Haftung (GmbH). Headcount is in the 11-50 range, and operational technology is conventional (website analytics, Google Maps, cookie consent, Personio HR, eagle lsp whistleblower platform) with no disclosed AI/ML capabilities. Competitive differentiation rests on the Großmarkthalle footprint, the dual-location distribution network, captive blueberry farming, and category depth in hard-to-source wild and exotic SKUs.

Name

Herbert Widman

Legal name

Herbert Widmann GmbH

Website

https://widmann-fruechte.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbert Widmann GmbH is a 1912-founded, family-owned Munich wholesale distributor specializing in berries, wild mushrooms, and exotic fruits for B2B retailers, food service, and other wholesalers across Germany and Austria.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh produce wholesale
• Berry distribution
• Exotic fruit supply
• Wholesale market produce
• Wild mushroom sourcing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Wholesale: Sale of fresh berries, mushrooms, and exotic fruits to B2B customers including retailers, restaurants, and other produce distributors. Products include blueberries, raspberries, cherries, strawberries, limes, baby kiwi, passion fruit, mushrooms (porcini, chanterelles), and seasonal asparagus.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Herbert Widmann GmbH is a Munich-based B2B wholesale distributor specializing in fresh berries, wild mushrooms, and exotic/tropical fruits. The company sources produce from its own blueberry cultivation in Bavaria and Styria, domestic German growers, and international suppliers (Eastern Europe and overseas), then distributes it through the Münchner Großmarkthalle (Munich Wholesale Market) and its Taufkirchen logistics center to retailers, restaurants, food service operators, and other produce wholesalers.

Product overview

Herbert Widmann GmbH is a family-owned fruit wholesale company operating from Munich's Großmarkthalle and a logistics center in Taufkirchen. The company specializes in berries (blueberries, raspberries, blackberries, strawberries, currants), exotic fruits (passion fruit, pomegranates, limes), mushrooms (wild porcini and chanterelles), and seasonal produce like asparagus and cherries. The company has expanded from pure trading into own cultivation operations for blueberries in Bavaria and Styria (Austria), demonstrating a commitment to local sourcing alongside international imports. Products are distributed through the Munich wholesale market and direct B2B channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Limette (Lime)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Frutura Obst & Gemüse GmbH: Austrian fresh produce specialist supplying berries, exotic fruits, and vegetables to Austrian and German retail. Strongly comparable in DACH focus, berry/exotic specialization, and B2B distribution model, with overlapping customer base in Austrian retail.
• SanLucar Group: Premium fruit and berry brand headquartered in Germany/Spain, specializing in berries, citrus, and tropical fruits with own cultivation and a strong DACH retail presence. Directly comparable in premium positioning, berry focus, and DACH-oriented B2B distribution, though larger and more internationally branded.
• Cool Fresh International B.V. Dutch fresh produce specialist distributing berries, exotic fruits, and specialty produce to European retail. Directly comparable in specialty fresh produce import and distribution to European retail, though Netherlands-anchored rather than Germany-anchored.

Regional players

• OGS Obst- und Gemüse-Service GmbH: South German fresh fruit and vegetable service provider supplying regional retail, wholesale, and foodservice customers. Comparable in regional B2B fresh produce distribution and similar product mix, though broader in vegetable categories and more retail-focused.
• Obst vom Bodensee Vertriebsgesellschaft mbH: South German fruit producer and distributor based at Lake Constance, focused on apples, pears, berries, and stone fruit. Comparable in southern German fresh fruit distribution with own cultivation, but primarily focused on pome and stone fruit rather than exotic categories.

Broad incumbents

• EDEKA Fruchtkontor GmbH: In-house fresh produce procurement and distribution arm of the EDEKA retail group, supplying fruits, vegetables, berries, and exotics to EDEKA stores across Germany. Comparable as a major German fresh produce wholesaler serving retail, but vertically tied to a single retail group at much larger scale.
• Greenyard: One of Europe's largest fresh, frozen, and prepared produce platforms, active in fresh fruit and vegetables including berries and exotics. Comparable in B2B wholesale of fresh produce to European retail and foodservice, but at a much larger pan-European scale.
• Fyffes plc: International fresh produce company with strong European distribution of bananas, pineapples, and melons. Comparable in tropical/exotic fruit sourcing and European B2B distribution, but operates at a significantly larger, more international scale with different primary product focus.
• Landgard eG: Germany's largest producer cooperative for fresh produce and flowers, distributing fruits, vegetables, and specialty items to German retail and wholesale. Comparably active in berries and specialty categories, but at a far larger cooperative scale and with a broader product portfolio than Widmann.
• BayWa AG: Major German agricultural and wholesale conglomerate with significant fresh produce and fruit trading operations, including sourcing and distribution of berries and specialty fruits. Comparable in Bavarian/German fresh produce trading, but operates across a far broader agribusiness portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/herbert-widmann

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbert Widman