Hallow

What Hallow does

Hallow is a subscription-based mobile prayer and meditation application founded in 2018 by Alex Jones and headquartered in Chicago. The app delivers over 10,000 audio-guided sessions covering Catholic and Christian prayer traditions — Rosary, Novenas, Lectio Divina, Daily Meditation, Sleep Bible Stories, and structured multi-day prayer plans — alongside Bible reading features, a dedicated Hallow Kids module, and localized content in English, Spanish, Portuguese, Polish, French, Italian, and German. The product runs on iOS and Android with a freemium-to-premium model anchored by a 30-day free trial, and it is differentiated by exclusive celebrity partnerships (Mark Wahlberg, Jonathan Roumie) and an advisory board of Catholic clergy lending ecclesiastical credibility.

The company monetizes primarily through individual consumer subscriptions ($55M+ ARR in FY2024-25), with 2M+ paying users among 20M+ downloads and 30M+ users across 150+ countries. Distribution blends product-led growth via app stores with community-led acquisition through archdiocese and parish partnerships (e.g., the Trust & Hope initiative with the Archdiocese of Philadelphia), where clergy receive free access to drive bottom-up adoption. Hallow has raised approximately $105M in venture funding across multiple rounds, with notable participation from Goodwater Capital, Drive Capital, Highland Capital, Contrary, Uncork Capital, and strategic backers including Peter Thiel and JD Vance. Co-founders Alex Jones (CEO), Erich Kerekes (CTO), and Alessandro DiSanto (Head of Growth & Finance) continue to lead the company, which operates with 101–250 employees.

The company commands an estimated 65% share of the faith-based prayer app sub-sector and has extended its surface area through ecosystem partnerships such as the October 2025 Global Bible Month coalition with YouVersion and Glorify (1.5M+ challenge commitments, landmark activations at Times Square, Las Vegas Sphere, and Christ the Redeemer). Strategic emphasis is shifting from purely consumer growth toward institutional adoption through parishes and schools, while expanding content depth (e.g., Hallow Kids, seasonal prayer plans such as the American Heroes series) and international reach.

Name

Hallow

Legal name

Hallow, Inc.

Website

https://hallow.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Faith-Based Mobile Prayer & Meditation App

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Catholic Broadcasting (MPABALAB)

akta.pro secondary industries

Religious Education, Kids & Family Faith Programming (MPABALAM), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Prayer app
• Meditation app
• Faith-based content
• Catholic devotionals
• Audio-guided prayer

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Revenue: App subscription model with annual recurring revenue. The company reported over $55M ARR in FY2024-25, demonstrating strong subscription-based revenue generation from its Catholic prayer app user base.
2. Freemium/Trial Conversion: 30-day free trial allows users to experience the full platform before converting to paid subscriptions. Free tier provides basic access while premium features require subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hallow is a subscription-based mobile prayer and meditation application providing audio-guided Catholic and Christian content including the Rosary, Novenas, Daily Meditation, Sleep Bible Stories, and Bible reading programs. The app offers 10,000+ sessions, guided Prayer Plans, and content in multiple languages, targeting individual users as well as Catholic parishes and dioceses through institutional partnerships.

Product overview

Hallow is a subscription-based mobile prayer and meditation app offering audio-guided Catholic and Christian content. The core Hallow App provides access to 10,000+ sessions including prayer plans, rosaries, daily meditations, Sleep Bible Stories, and Bible content. The product portfolio includes structured Prayer Plans (such as the 14-day Detachment challenge, American Heroes series, and seasonal Lent content), the Hallow Kids module with child-friendly prayers and biblical stories, and integrated Bible reading features. The app operates on a freemium model with premium subscription tiers unlocking full access to all content.

Differentiator

Problem solved

Functional benefit

Products and services

• Hallow App The primary subscription-based mobile application offering audio-guided Christian and Catholic prayer, meditation, Bible content, and sleep stories for individual users seeking daily spiritual formation and habit building.
• American Heroes Prayer Series A standalone 13-day audio prayer series profiling Catholic American heroes (Kateri Tekakwitha, Charles Carroll, Elizabeth Ann Seton, Frances Xavier Cabrini, Augustus Tolton, Katharine Drexel, Francis Duffy, Fulton Sheen, Dorothy Day, Thea Bowman, Pete Ganci Jr., Leo XIV, and a Fourth of July finale) for individual subscribers.

Quantifiable outcome

• Over 1.6 billion prayers prayed through the platform
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Archdiocese of PhiladelphiacoreStrategic or Co-development Partner · 9 June 2026Partnership to support the Trust & Hope initiative aimed at strengthening missionary outreach and deepening faith across the region. Five regional Missionary Hubs and additional parishes integrate Hallow into evangelization efforts, offering guided prayers, small-group faith-sharing, and digital resources.
• Gwen StefaniminorGTM or Marketing Partner · 10 December 2025Sponsored social media post partnership during the Christmas season, promoting the Hallow app to her fan base through Instagram and other social media channels.
• YouVersioncoreStrategic or Co-development Partner · 28 October 2025Collaborative partnership with YouVersion and Glorify to launch Global Bible Month campaign in November, beginning with a 30-Day Bible Challenge that drew over 1.5 million commitments. Coordinated displays at Times Square, Las Vegas Sphere, and Christ the Redeemer in Brazil.
• GlorifycoreStrategic or Co-development Partner · 28 October 2025Collaborative partnership with YouVersion and Hallow to launch Global Bible Month campaign. Faith apps unite for coordinated Bible engagement initiative with landmark light displays globally.
• Mark WahlbergflagshipGTM or Marketing PartnerExclusive celebrity partnership featuring Mark Wahlberg as a primary brand ambassador. Appears on the Hallow homepage and in advertising materials promoting the app to his fan base.
• Jonathan RoumieflagshipGTM or Marketing PartnerExclusive celebrity partnership featuring Jonathan Roumie (actor known for The Chosen) as a brand ambassador. Co-appears with Mark Wahlberg on the Hallow homepage.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glorify: Glorify is a Christian prayer and worship app that directly competes with Hallow in faith-based audio meditation, daily devotionals, and Bible content. It targets an overlapping audience of Christian users seeking guided prayer and is currently Hallow's closest direct competitor.
• YouVersion (Bible App): YouVersion is the world's most-downloaded Bible app with hundreds of millions of installs, offering Bible reading plans, devotionals, and audio content. It overlaps with Hallow's Bible engagement features and recently co-marketed the Global Bible Month campaign, making it both a partner and direct competitor.
• Pray.com: Pray.com is a faith-based meditation, prayer, and sleep app serving Christian audiences with guided prayers and sleep stories. It competes head-on with Hallow for the same Catholic/Christian consumer base and offers a similar subscription model.
• Abide: Abide is a Christian meditation and sleep app focused on guided Bible-based meditation sessions. It directly competes with Hallow's Sleep Bible Stories and Daily Meditation offerings, serving the same Christian consumer audience.

Broad incumbents

• Calm: Calm is the leading secular meditation and sleep app, valued at multi-billion dollars. While it operates in the broader meditation/sleep category that includes Hallow, it does not specialize in faith-based content and serves a much larger general wellness audience.
• Headspace: Headspace is a major secular meditation and mindfulness app with broad consumer reach. It competes indirectly with Hallow in the meditation category but lacks faith-based content and is positioned for general wellness consumers rather than religious audiences.
• Insight Timer: Insight Timer is one of the largest free meditation apps globally with millions of users. While its content is predominantly secular, it includes some faith-adjacent teachers and competes with Hallow in the broader meditation app category.

Emerging players

• Dwell Audio Bible: Dwell is an audio Bible app focused on listening to scripture, similar in some respects to Hallow's Sleep Bible Stories and Bible audio features. It serves an overlapping Christian audience but with a narrower product scope.
• Lectio 365: Lectio 365 is a daily devotional prayer app from 24-7 Prayer serving Christian audiences with structured prayer content. It overlaps with Hallow's daily prayer and devotional offerings but is more narrowly focused on the 24-7 Prayer community.

Others

• Word on Fire Ministries: Word on Fire is a Catholic media ministry led by Bishop Robert Barron producing videos, podcasts, and digital content. While not a direct prayer app competitor, it overlaps with Hallow in serving digitally-engaged Catholic audiences seeking modern faith content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hallowapp
• YouTubeyoutube.com/channel/UCA4-AM5HmT5bgKn2KxmK7KA
• Facebookfacebook.com/HallowApp
• LinkedInlinkedin.com/company/hallowapp
• Instagraminstagram.com/hallowapp
• Pinterestpinterest.com/hallowapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hallow