Embed Financial Technologies
Embed Financial Technologies is a private fintech, founded in 2020 in Vancouver, that builds APIs for securities execution, clearing, settlement, and custody for broker-dealers and financial-services firms, having raised roughly $80 million from Y Combinator and Tier-1 fintech investors.
- Company typePrivate
- Founded2020
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Embed Financial Technologies does
Embed Financial Technologies is a private financial-infrastructure company founded in 2020, headquartered in Vancouver, United States, that builds APIs for securities execution, clearing, settlement, and custody. Its stated product positioning is to provide financial services firms — including broker-dealers and fintechs — with programmable access to post-trade infrastructure, allowing them to embed clearing, settlement, and custody workflows without building those regulated functions in-house. The company is led by founder and CEO Michael Giles and was incubated through Y Combinator's 2020 batch.
The company has raised approximately $80 million in cumulative funding across four rounds from 2020 through late 2021, with TriplePoint Capital leading multiple rounds and a broad investor syndicate including Bain Capital Ventures, Fin Capital, Global Founders Capital, PruVen Capital, Torch Capital, Treasury, Transpose Platform Management, Homebrew, Acrew Capital, Soma Capital, Propel, Alumni Ventures, and Liquid 2 Ventures. Headcount has scaled from a founding team to 11-50 employees. Underlying technology and pricing are not publicly disclosed; the company maintains a LinkedIn presence and a Substack newsletter as its primary external communications channels.
Note on source conflict: a separate source block describes Embed Financial Technologies' legal entity as ATM Holdings Inc. and characterizes embed.com as a premium domain name listed for sale rather than an operating fintech product. This may reflect a domain transfer, a data-source discrepancy, or a change in the business, and is flagged here rather than reconciled.
Embed Financial Technologies firmographics
Firmographics- Name
- Embed Financial Technologies
- Legal name
- ATM Holdings Inc.
- Website
- https://embed.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embed Financial Technologies is a private fintech, founded in 2020 in Vancouver, that builds APIs for securities execution, clearing, settlement, and custody for broker-dealers and financial-services firms, having raised roughly $80 million from Y Combinator and Tier-1 fintech investors.
- Ownership category
- akta.pro rank
Embed Financial Technologies industry classification
Industry- Product category
- Brokerage and Post-Trade Infrastructure APIs
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK)
Keywords
Where Embed Financial Technologies is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Markets served
Embed Financial Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Marketing channels2 records
Embed Financial Technologies product offering
Product offeringCore offering
Embed Financial Technologies develops and provides application programming interfaces (APIs) that enable securities execution, clearing, settlement, and custody functionality for the financial services industry. The company offers infrastructure-level tooling so that financial firms and fintechs can embed brokerage and post-trade capabilities into their own products and workflows.
Product overview
Embed.com is a single premium domain name offered by ATM Holdings Inc. for sale. This is not a product platform or service offering—it is a domain name asset listed on the ATM Holdings marketplace. No additional products, modules, or related services are described in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Embed Financial APIs APIs covering the full trade lifecycle — securities execution, clearing, settlement, and custody — offered to financial services firms, brokerages, and fintechs that need to embed brokerage and post-trade infrastructure into their own platforms.
Companies that use Embed Financial Technologies
Customer profileIdeal customer profiles1 record
Embed Financial Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Embed Financial Technologies partnerships and signals
Strategic signalExpansion highlights3 records
Embed Financial Technologies competitors and assessment
Company assessmentDirect peers
- Alpaca: API-first brokerage offering stocks, ETFs, options, and crypto execution plus custody for developers and fintechs. Closely comparable to Embed as both sell embedded trading infrastructure to fintech builders.
- Tradier: Cloud-based brokerage API platform providing multi-asset execution, market data, and account management to RIAs, fintechs, and developers. Directly comparable on the API-driven brokerage-infrastructure business model.
- DriveWealth: Embedded brokerage infrastructure provider offering fractional US equities execution, clearing, and custody for global fintechs and neobrokers. Directly comparable on full-stack brokerage-as-a-service delivery to fintech platforms.
- Apex Clearing: Third-party clearing and custody firm serving broker-dealers, RIAs, and fintechs with post-trade infrastructure including DTCC connectivity, custody, and correspondent clearing. Most directly comparable on the clearing and custody slice of Embed's stack.
Broad incumbents
- Interactive Brokers: Large incumbent global broker-dealer offering a robust Client Portal API and IBKR Pro APIs for institutional and active traders. Comparable as a competing source of execution and post-trade APIs, though Embed targets a different buyer (fintech platforms vs. end investors).
- Plaid: Financial data connectivity layer that links bank accounts, brokerage accounts, and assets to applications. Comparable as a developer-first financial infrastructure platform adjacent to Embed's execution and custody APIs.
- Stripe: General-purpose financial infrastructure platform with APIs for payments, issuing, treasury, and embedded finance. Comparable as a developer-first infrastructure-as-a-service model that Embed aspires to replicate in capital markets.
- Robinhood: Consumer-facing brokerage with proprietary execution and clearing infrastructure plus a brokerage API offering (Robinhood Legend). Comparable as both a competitor (incumbent brokerage with API access) and a distribution channel for clearing services.
Emerging players
- Public.com: Multi-asset investing platform offering stocks, ETFs, options, bonds, and crypto with API and embedded-investing capabilities for partners. Comparable as an emerging broker-as-platform with embedded-trading ambitions overlapping Embed's target market.
- Synctera: Banking-as-a-service platform pairing sponsor banks with fintechs for accounts, cards, and payments. Comparable as a neighboring embedded-finance infrastructure provider; the business model of pairing regulated balance-sheet providers with API consumers parallels Embed's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Embed Financial Technologies social profiles
Digital presenceEmbed Financial Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embed Financial Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Embed Financial Technologies funding detail
Funding detailFunding overview
Funding rounds4 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embed Financial Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embed Financial Technologies
What does Embed Financial Technologies do?
Embed Financial Technologies develops and provides application programming interfaces (APIs) that enable securities execution, clearing, settlement, and custody functionality for the financial services industry. The company offers infrastructure-level tooling so that financial firms and fintechs can embed brokerage and post-trade capabilities into their own products and workflows.
Is Embed Financial Technologies a public or private company?
Embed Financial Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Embed Financial Technologies founded?
Embed Financial Technologies was founded in 2020. It employs 1 to 10 people.
Where is Embed Financial Technologies based?
Embed Financial Technologies is headquartered in Vancouver, United States, in the North America region.
Who are Embed Financial Technologies's main competitors?
Direct peers on record are Alpaca, Tradier, DriveWealth and Apex Clearing. Broad incumbents are Interactive Brokers, Plaid, Stripe and Robinhood. Emerging players are Public.com and Synctera.
Does Embed Financial Technologies have an API?
No public API is recorded for Embed Financial Technologies.
What industry is Embed Financial Technologies in?
Embed Financial Technologies's product category is Brokerage and Post-Trade Infrastructure APIs. Its primary akta.pro industry code is FSAGABAK, Cross-Border FX, Multi-Currency & Treasury for Payments. Its NAICS code is 5231 and its SIC code is 6200.