What Veeve does

Veeve (VEEVE INC.) is a Seattle-based computer vision startup, founded in 2018, that builds AI-assisted smart shopping cart hardware and a modular software platform for grocery retailers. Its core product is the Model 3, a retrofit device that snaps onto existing shopping carts and combines computer vision, sensor fusion, GPS tracking, and an EMV-certified contactless payment reader with a 48-hour hot-swappable battery. On top of the hardware, Veeve sells four software modules — Engage (real-time personalized offers and aisle-aware deals), Loyalty (coupon/list/rewards), Checkout (in-cart cashier-less payment), and Ads (retail media delivered to the cart screen at the decision point) — generating revenue through hardware sales, recurring software subscriptions, transaction-related fees, and CPG/private-label advertising.

Veeve sells directly to enterprise grocery chains via field sales under multiyear contracts, with named deployments at Albertsons, Kroger, Safeway, Tom Thumb, Metropolitan Market, and Al Meera. Reported customer outcomes include 20% larger basket sizes versus self-checkout, 91% customer satisfaction, $174 average spend, 41-minute average trip times, and approximately 500 ad impressions per device per day. The company has raised roughly $10.86 million across four disclosed rounds through October 2022 and operates with a lean team of 1-10 employees, positioning it as an early-stage hardware-plus-AI retail media platform.

The company's strategic posture has shifted visibly between 2022 and 2024: from a checkout-automation focus toward a retail-media-first monetization thesis, expanded beyond North America into the Middle East with Al Meera, and broadened its modular software surface. Concentration risk is elevated given reliance on a handful of tier-1 grocery accounts, while the retrofit form factor and accumulated in-store journey data provide the main structural moats.

Name

Veeve

Legal name

VEEVE INC.

Website

https://veeve.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Veeve is a Seattle-based computer vision startup, founded in 2018, that builds retrofit smart shopping carts and a modular AI-powered shopper engagement platform (Engage, Loyalty, Checkout, Ads) for enterprise grocery retailers.

Ownership category

akta.pro rank

Product category

Smart Retail Technology Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Smart shopping carts
• Retail technology platform
• Computer vision checkout
• In-store retail media
• Cashier-less checkout

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Sale of Model 3 retrofit devices that attach to shopping carts. One-time hardware purchase with associated setup and installation services
2. Software Platform (Engage): Modular platform services including Engage, Loyalty, Checkout, and Ads modules. Likely subscription-based recurring revenue model
3. Retail Media / Advertising: Delivery of retail media direct to shoppers at decision point. CPG and private label brands can reach in-store shoppers with personalized ads. Generates approximately 500 ad impressions per day per device
4. Checkout Services: In-cart checkout capability eliminating cashier costs and reducing shrink

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Veeve builds and sells an AI-assisted in-store shopping system centered on the Model 3 retrofit device, which snaps onto existing grocery shopping carts to add computer vision checkout, EMV-certified contactless payment, GPS tracking, and a connected screen. The hardware is paired with a modular software platform (Engage, Loyalty, Checkout, Ads) that delivers aisle-aware deals, loyalty integration, in-cart checkout, and retail media advertising to in-store shoppers. The system is sold through multi-year enterprise contracts to large grocery retailers.

Product overview

Veeve offers a modular and headless shopper engagement platform for physical retail stores, combining hardware (Model 3 smart cart device) with software modules (Engage, Loyalty, Checkout, Ads). The platform transforms standard shopping carts into AI-powered digital experiences with computer vision, real-time personalization, location-aware deals, and contactless checkout capabilities. The core hardware retrofits onto existing cart fleets while the software layers work together to increase basket size, drive retail media revenue, and reduce shrink.

Differentiator

Problem solved

Functional benefit

Brands

• Engage: Shopper engagement platform service that requires no retailer integration, featuring backend integration, location services, and store setup.
• Loyalty
• Checkout
• Ads
• MODEL 3

Products and services

• Model 3 Smart Cart Device Purpose-built hardware device that snaps onto existing shopping carts, bringing sensor fusion, computer vision, GPS tracking, and a connected screen with built-in EMV payment reader to in-store shoppers. Features a 48-hour hot-swappable battery (replaceable in under 5 seconds), weather-resistant outdoor-rated design, and theft-prevention tracking. Sold to large grocery retailers through multi-year enterprise contracts.
• Veeve Engage Shopper engagement platform module that increases promotional awareness and redemption through aisle-aware deals, product search and location assistance, and real-time personalized offers displayed on the Model 3 cart screen. Requires no retailer integration and can be deployed in approximately 10 days (7 days backend integration, 2 days location services, 1 day in-store setup with up to 40 devices). For large grocery retailers.
• Veeve Checkout Self-checkout module that enables contactless payment processing directly in the cart with EMV certification and end-to-end encryption (E2EE) / point-to-point encryption (P2PE), eliminating checkout lines and reducing shrink. For grocery retailers seeking to replace or augment self-checkout.
• Veeve Loyalty Loyalty integration module enabling shoppers to view clipped coupons, shopping lists, and earn rewards directly on the cart screen, improving omni-channel engagement and coupon redemption rates. For grocery retailers and their loyalty program members.
• Veeve Ads Retail media module delivering personalized in-store advertisements, deals, and promotions directly to shoppers at the point of decision on the cart screen, enabling CPG and private-label brands to reach in-store grocery shoppers at the shelf. Generates approximately 500 ad impressions per day per device.

Quantifiable outcome

• 20% bigger basket size compared to self-checkout
• +7 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopic: Shopic develops a clip-on smart cart device with computer vision for frictionless in-store checkout and personalized promotions, directly comparable to Veeve's Model 3 retrofit. Both target grocery retailers and compete on retrofit form factor, AI-based product recognition, and retail media monetization.
• Instacart (Caper Cart): Instacart acquired Caper, which builds AI-powered smart shopping carts with built-in scales, sensors, and screens for cashierless checkout. Caper Cart is one of the most direct competitors to Veeve in the grocery smart cart category, with the added distribution advantage of Instacart's retailer relationships.
• Trigo: Trigo offers a computer vision-based frictionless checkout platform for grocery retailers, typically via ceiling-mounted cameras rather than carts. It competes with Veeve for the same grocery customers (e.g., Tesco, ALDI) and addresses the same cashierless checkout pain point with an alternative architecture.
• Standard AI: Standard AI builds computer vision-powered autonomous checkout systems for retail, allowing shoppers to walk out without scanning. It targets similar grocery and convenience retail customers as Veeve but with a store-level camera-based approach instead of cart-attached hardware.
• Grabango: Grabango provides checkout-free technology for grocers and large-format retailers using computer vision and sensor fusion. Like Trigo and Standard AI, it pursues cashierless checkout but via ceiling-mounted infrastructure rather than cart hardware, making it a comparable solution to Veeve for the same end customer.
• AiFi: AiFi offers a camera-based, checkout-free retail platform that enables autonomous shopping in stores ranging from convenience to grocery. It competes with Veeve for retailers evaluating cashierless experiences and is a directly comparable technology provider in the space.
• Zippin: Zippin provides checkout-free store technology combining computer vision, sensors, and AI. While it focuses on smaller-format stores like convenience and stadium retail, it targets the same cashierless checkout pain point Veeve addresses and serves as a relevant adjacent competitor for retailer evaluation.
• Imagr: Imagr builds smart shopping carts and trolleys with computer vision and weight sensors for cashierless checkout, primarily in Europe and APAC. It is a direct smart cart peer competing for global grocery retailers with a similar retrofit/cart-attached hardware model.

Broad incumbents

• Amazon Dash Cart: Amazon's Dash Cart is a proprietary smart shopping cart deployed in Amazon Fresh and Whole Foods stores that uses computer vision and sensors to enable cashierless checkout. As a broader incumbent with significant R&D and retail footprint, it represents a well-capitalized competitive threat in the cashierless grocery space.

Emerging players

• Focal Systems: Focal Systems applies computer vision and AI to retail store operations including shelf-level inventory and out-of-stock detection. While not a direct smart cart competitor, it addresses similar grocery AI and in-store data themes that Veeve sells to the same buyer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veeve_media
• LinkedInlinkedin.com/company/veeveai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veeve