Hoopr

What Hoopr does

Hoopr (legally GSHARP MEDIA PRIVATE LIMITED, headquartered in Mumbai, India) is an AI-powered music licensing platform that aggregates rights-cleared Indian music from 21+ Indian labels including Universal Music Group, Yash Raj Films, and IPRS-affiliated rights bodies. Its catalog spans 12,000+ tracks, 250+ playlists, 4,000+ sound effects across 20+ genres with worldwide clearance across YouTube, Instagram, Facebook, and other social platforms. The platform was founded around 2021 and serves two distinct customer bases through a twin-engine product model: the Hoopr creator platform, a self-serve subscription storefront for individual YouTubers, short-form video creators, and influencers at ₹79-199/month tiers, and Hoopr Smash, a self-serve enterprise B2B marketplace for brands, agencies, and production houses to license music for advertising and long-form content. A managed-services sub-brand, Hoopr Brand Solutions (hooprbrandsolutions.com), handles end-to-end music supervision for larger clients.

The platform applies AI/ML across four disclosed capabilities: a personalized track recommendation engine, an AI Content-Idea Generator for brand campaigns, a Brand Match Score that scores brand-fit between a brand's digital footprint and catalog tracks, and copyright-violation detection for rights enforcement. Hoopr has disbursed ₹4.5 crore in royalties to rights holders, served 200,000+ creators (some sources cite 400,000+) and 180+ brand customers including Myntra, ITC, Cadbury, Marico, Flipkart, Sony LIV, and Pocket FM. Distribution combines PLG self-serve at hoopr.ai, an enterprise field sales motion via Hoopr Smash, community-led creator endorsement (Flying Beast, Mr Indian Hacker, Ranveer Brar, Ashish Vidyarthi), and label/rights-body channel partnerships.

Revenue derives from creator subscriptions (Starter ₹79/mo or ₹158/yr, Pro ₹129/mo or ₹258/yr, Elite ₹199/mo or ₹398/yr with ~50% annual discounts), enterprise quote-based licensing via Hoopr Smash and Brand Solutions, lifetime license purchases, and a marketplace/aggregator commission on label royalty distributions. The company has raised a two-tranche pre-Series A round in late 2025 and early 2026 (₹4 crore first tranche led by Inflection Point Ventures, second tranche led by The Chennai Angels with participation from Inflection Point Ventures and MeitY) at a consistent ₹160 crore post-money valuation, with capital earmarked for scaling Hoopr Smash, AI product development, copyright-detection infrastructure, and international expansion. An earlier seed/angel round of $1.5M closed in December 2021 from 100Unicorns, Venture Catalysts, 91 Ventures, Dholakia Ventures, Inflection Point Ventures, SN Damani, and Soonicorn Ventures.

Name

Hoopr

Legal name

GSHARP MEDIA PRIVATE LIMITED

Website

https://hoopr.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoopr is a Mumbai-based AI-powered music licensing platform that aggregates rights-cleared Indian music from 21+ labels for content creators and brands, operating a twin-engine model with a creator subscription storefront and an enterprise B2B marketplace.

Ownership category

akta.pro rank

Product category

Music Licensing Platform

NAICS

Music Publishers (512230)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ)

akta.pro secondary industry

Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits) (MPAIALAL)

Keywords

• Music licensing platform
• Royalty-free music
• Sync licensing marketplace
• AI music generator
• Creator music subscription

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Subscriptions: Recurring monthly/annual subscriptions from individual creators on Starter (₹79/mo, ₹158/yr), Pro (₹129/mo, ₹258/yr) and Elite (₹199/mo, ₹398/yr) tiers with a ~50% annual discount. Land-and-expand as creators upgrade tiers or buy lifetime licenses.
2. Enterprise Music Licensing (Hoopr Smash / Brand Solutions): Custom B2B licensing deals negotiated with brands, agencies, OTT platforms and production houses (e.g., Myntra, ITC, Cadbury, Marico, Sony LIV, Flipkart, Pocket FM) for campaign-grade music usage. Quote-based, recurring project-based revenue.
3. Lifetime Licenses: One-time purchase lifetime licenses available to creators as an alternative to recurring subscription, providing perpetual usage rights.
4. Label Royalty Distribution (Pass-through): Hoopr aggregates rights from 21+ Indian labels (e.g., IPRS, YRF) and disburses royalties — ₹4.5 crore has been disbursed to rights holders, indicating a marketplace/aggregator revenue share mechanism.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hoopr operates a twin-engine music licensing platform: a self-serve creator-facing subscription product (Hoopr) that gives individual video creators access to a rights-cleared catalog of 12,000+ Indian tracks with AI-powered discovery and single-click licensing for YouTube and social use, and an enterprise self-serve marketplace (Hoopr Smash) plus managed-services arm (Hoopr Brand Solutions) that supplies pre-cleared Indian music to brands, agencies, OTT platforms, and production houses for advertising and long-form campaigns. The catalog is aggregated from 21+ Indian music labels and rights bodies (including IPRS, Universal Music Group, and Yash Raj Films) with worldwide clearance.

Product overview

Hoopr operates a twin-engine product model: a self-serve creator-facing music licensing platform (Hoopr) for YouTubers, short-form video creators, and independent filmmakers to discover, edit, and license pre-cleared Indian and international music; and an enterprise self-serve marketplace (Hoopr Smash) that lets brands, agencies, and production houses search, preview, and license tracks for ads and campaigns. The two engines are reinforced by the AI features Brand Match Score and AI Content-Idea Generator (on Hoopr Smash), the Music Mixer Plugin creator tool inside the core platform, and a managed-services sub-brand (Hoopr Brand Solutions) for end-to-end music supervision. An API/SDK offering supports Broadcast/TV/OTT and enterprise integrations on a contact basis.

Differentiator

Problem solved

Functional benefit

Brands

• Hoopr Smash: Enterprise-facing self-serve B2B music licensing marketplace for brands and businesses; distinct from the creator-side Hoopr platform.

Products and services

• Hoopr Creator Platform Self-serve music licensing subscription platform for individual content creators (YouTubers, short-form video creators, independent filmmakers) that provides access to a pre-cleared catalog of 12,000+ Indian and international tracks with AI-powered discovery, personalized recommendations, and single-click licensing for use on YouTube, Instagram, Facebook, and other digital video platforms.
• Hoopr Smash Self-serve enterprise music licensing marketplace for brands, agencies, and production houses, offering instant preview, add-to-cart, and single-click licensing of pre-cleared tracks for advertising, digital, and social campaigns. Forms the enterprise side of Hoopr's twin-engine model alongside the creator platform, and includes AI-powered Brand Match Score and AI Content-Idea Generator features.
• Hoopr Brand Solutions Managed services arm of Hoopr that delivers end-to-end music supervision, sync licensing, and custom soundtrack solutions for brands, agencies, and production companies requiring a managed-service option beyond the self-serve Hoopr Smash marketplace.

Quantifiable outcome

• 200,000+ creators served (also cited as 4 lakh+/400,000+ creators)
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Universal Music GroupflagshipStrategic or Co-development PartnerStrategic content partnership bringing major-label catalog and rights-clearance capability into Hoopr's platform. UMG's involvement signals label-grade trust in Hoopr's licensing infrastructure and broadens the catalog available to creators and brands.
• IPRS (Indian Performing Right Society)flagshipStrategic or Co-development PartnerRights-body partnership that aggregates and clears performing rights across Indian labels for Hoopr's catalog. IPRS affiliation is a key trust signal for enterprise customers needing fully cleared Indian music.
• Yash Raj Films (YRF)coreStrategic or Co-development PartnerIndian film label partnership contributing YRF music catalog into Hoopr's rights-cleared offering for creators and brands needing Bollywood-style tracks.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Artlist: Artlist is a subscription-based royalty-free music and sound effects platform for video creators, agencies and brands. It is Hoopr's closest direct peer, sharing the same core business model (unlimited subscription music licensing for video use), self-serve + enterprise motion, and AI-driven discovery tools.
• Epidemic Sound: Epidemic Sound is a global subscription music licensing platform that provides pre-cleared music and sound effects to YouTubers, brands and agencies. Its business model (subscription + enterprise), curated rights-cleared catalog and emphasis on content-creator workflows closely mirror Hoopr's twin-engine approach.
• Musicbed: Musicbed is a sync licensing platform that licenses independent music for films, ads, brands and creators. It overlaps directly with Hoopr's enterprise B2B sync motion for brands, agencies and production houses needing curated, rights-cleared tracks for campaigns and long-form content.
• Audio Network: Audio Network licenses pre-cleared production music for film, TV, advertising and digital media worldwide. It is a direct comparable to Hoopr's Hoopr Smash enterprise offering for OTT, broadcast and brand customers needing global, multi-platform clearance.
• Soundstripe: Soundstripe offers a subscription-based royalty-free music, sound effects and stock footage library for video creators and businesses. Its unlimited-subscription music licensing model for YouTubers, agencies and brands is highly comparable to Hoopr's creator + enterprise platform structure.
• Tunetank: Tunetank is a music licensing marketplace that connects independent artists with video creators, YouTubers and brands needing pre-cleared music. Its marketplace/aggregator structure mirrors Hoopr's label-aggregated catalog and rights-clearance approach for creators and SMBs.

Broad incumbents

• Storyblocks: Storyblocks is a subscription-based royalty-free content marketplace spanning video, audio and images. While broader than Hoopr (it is not music-specialist), its unlimited-subscription model for SMB creators and agencies competes for the same self-serve customer base.
• Shutterstock Music: Shutterstock Music offers royalty-free music licensing as part of Shutterstock's broader stock media platform. It is a broad incumbent comparable on the enterprise and SMB licensing side, though it is not India-focused and lacks Hoopr's curated Indian-rights corpus.
• Getty Images Music: Getty Images Music licenses premium production music for advertising, film and broadcast. It overlaps with Hoopr Smash on enterprise sync licensing for brands and production houses, but operates as one vertical within a much larger visual media business.

Emerging players

• Beatoven.ai: Beatoven.ai is an India-based AI music generation platform for content creators and brands. It targets the same Indian creator and brand customer base as Hoopr but is differentiated by AI-generated music rather than licensed catalog, making it a partial-overlap emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoopr.official
• LinkedInlinkedin.com/company/80080761/admin
• Instagraminstagram.com/hoopr.ai/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoopr