Enklu
Enklu licenses Verse Immersive, a turnkey location-based augmented reality holographic theater platform using Snap Spectacles and HoloLens headsets, to entertainment venue operators across multiple countries while sharing consumer ticket revenue.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Enklu does
Enklu is a privately held spatial computing company that operates Verse Immersive, a turnkey location-based augmented reality (AR) attraction platform licensed to entertainment venue operators. The company was founded in 2016 by Ray Kallmeyer after he received one of the first Microsoft HoloLens developer kits, and it launched Verse Immersive as a full-fledged concept in 2022 following earlier pop-up experiments such as The Unreal Garden (2018) and its E3 2019 showcase. The platform uses Snap Spectacles and Microsoft HoloLens AR headsets to project shared 3D holographic content that overlays the real world, differentiating itself from VR by eliminating motion sickness and allowing players to interact with their surroundings while wearing headsets.
The core product supports 20+ concurrent players in modular 1,000-3,000 square foot play areas, requires no cords or external sensors, and can be operated by 1-2 venue staff. Content is delivered through six branded "verses" including Primal Ranch (dinosaur training), The Unreal Garden (surreal landscapes), Star Walk (space exploration), Art of the Future (digital art), and Astro League (competitive multiplayer). The platform is powered by Enklu Cloud infrastructure and integrates with hardware partners Snap and Microsoft; content partnerships include Meow Wolf for immersive art integration and Cleanbox for headset sanitization.
Enklu operates a B2B licensing model combined with a B2C consumer ticket sales model and supplemental marketing services. Venue operators pay licensing fees to deploy the platform, while end consumers purchase tickets at $29.99 (30 minutes) to $63.99 (90 minutes), with an annual pass available at $99.99 and add-on experiences at $9.99. Enklu manages paid digital advertising and marketing funnels for licensed venues, and ticket revenue is split between operators and Enklu. The company has 11 Verse Immersive locations across at least four countries (US, Mexico, El Salvador, Ireland) with documented deployment in Bahamas and forthcoming Australia expansion, 100,000+ cumulative players, and over 1 million hours played. Cumulative disclosed funding is approximately $7.77M from investors including Artis Ventures, IrishAngels, Animoca Brands, Brinc, LAUNCH, and VITALIZE Venture Capital.
Enklu firmographics
Firmographics- Name
- Enklu
- Legal name
- Enklu, Inc.
- Website
- https://enklu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enklu licenses Verse Immersive, a turnkey location-based augmented reality holographic theater platform using Snap Spectacles and HoloLens headsets, to entertainment venue operators across multiple countries while sharing consumer ticket revenue.
- Ownership category
- akta.pro rank
Enklu industry classification
Industry- Product category
- Location-based Augmented Reality Entertainment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Platforms (BPAMAKAG), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Enklu is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Enklu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Venue Licensing & Franchise: Enklu licenses the Verse Immersive platform to venue operators. Operators pay licensing fees to deploy the holographic theater concept at their locations. The licensing model includes installation support, operational training, and ongoing content updates.
- Consumer Ticket Sales: End consumers purchase tickets to experience Verse Immersive AR attractions at licensed venues. Ticket revenue is split between venue operators and Enklu. Pricing ranges from $9.99 for add-on experiences to $99.99 for annual passes, with per-minute pricing approximately $0.70-$0.75.
- Marketing Services: Enklu provides paid digital advertising and marketing funnel support for licensed venues, driving customers to locations. This generates additional revenue and demonstrates marketing ROI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 30-Minute Single Verse Experience |
| Unit Pricing | Pay-as-you-go | 60-Minute Two Verse Experience |
| Unit Pricing | Pay-as-you-go | 90-Minute Three Verse Experience |
| Subscription | Annual | Annual Pass - Unlimited Visits |
| Unit Pricing | Pay-as-you-go | Astro League Add-On |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Enklu product offering
Product offeringCore offering
Enklu develops and licenses the Verse Immersive platform, a turnkey location-based augmented reality attraction system that uses Snap Spectacles and Microsoft HoloLens headsets to deliver multiplayer holographic theater experiences in 1,000-3,000 sqft modular spaces. The platform is licensed to venue operators (B2B) who install it in entertainment centers, and end consumers purchase tickets or annual passes at licensed venues (B2C) to experience AR content including Primal Ranch, The Unreal Garden, Star Walk, Art of the Future, and Astro League.
Product overview
Enklu offers Verse Immersive as a unified turnkey platform for location-based augmented reality attractions. The platform consists of the Verse Immersive core system (supporting up to 20+ concurrent players with no cords or sensors), paired with multiple branded verse experiences including The Unreal Garden, Star Walk, Art of the Future, Astro League, and Primal Ranch. The ecosystem is powered by Enklu Cloud infrastructure and offered through licensing to venue operators. Customers can purchase individual 30/60/90-minute sessions or an Annual Pass for unlimited access.
Differentiator
Problem solved
Functional benefit
Brands
- Verse Immersive: Enklu's turnkey location-based attraction platform featuring headset-based augmented reality experiences. Includes holographic theatre concept with experiences like Primal Ranch, The Unreal Garden, Star Walk, Art of the Future, and Astro League.
- Enklu Cloud
Products and services
- Verse Immersive Turnkey location-based augmented reality attraction platform licensed to venue operators (B2B). Uses Snap Spectacles and Microsoft HoloLens headsets to deliver multiplayer holographic theater experiences in 1,000-3,000 sqft modular spaces. Supports 20+ concurrent players without cords or sensors and is operated by 1-2 staff.
- Verse Immersive Annual Pass
Quantifiable outcome
- $402,068 total ticket sales generated at single Laserdome location in 7 months
- +7 more outcomes
Companies that use Enklu
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Enklu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Enklu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Snap Inc.flagshipSnap provides Spectacles AR glasses hardware used in Verse Immersive experiences. Enklu showcased AR experiences using Spectacles at the All-In Podcast Holiday Spectacular event. Partnership involves technical integration and co-marketing. Snap engineers collaborated with Enklu R&D team to optimize experiences.
- MicrosoftcoreEnklu collaborated with Microsoft on AR technology development. Microsoft HoloLens mentioned in terms of service as supported hardware. Historical collaboration with Microsoft from early Enklu days when working on spatial computing platform.
- Meow WolfflagshipEnklu partnered with Meow Wolf to bring interactive AR experiences into their exhibit spaces. Enklu brought Meow Wolf's 3D assets to life using their AR platform, including a CGI guide that led guests through mysteries and full storylines intertwining physical and digital realms.
Scale indicators13 records
Recent moves5 records
Expansion highlights6 records
Enklu competitors and assessment
Company assessmentDirect peers
- Sandbox VR: Operates location-based VR/AR immersive entertainment venues globally with a similar licensing/franchise and consumer-ticketing model. Direct competitor in the headset-based immersive entertainment category.
- Zero Latency: Free-roam multiplayer VR/AR location-based entertainment with a venue licensing model and large modular play areas. Closely comparable multiplayer-scale and venue-deployment approach to Verse Immersive.
- HOLOGATE: Provider of location-based VR/AR immersive entertainment systems licensed to entertainment centers and FECs. Competes in the same headset-based attraction category for venue operator customers.
- Two Bit Circus: Operator of micro-amusement parks featuring immersive technology attractions including AR/VR. Comparable in blending novel immersive tech with social location-based entertainment.
- SPACES: VR/AR location-based entertainment and immersive experience provider for venues and events. Directly comparable as a turnkey immersive-attraction supplier to operators.
- Immotion Group: Provides location-based VR/AR immersive entertainment experiences for FECs, aquariums, and cinemas worldwide. Comparable licensing-to-venues business model.
Emerging players
- Meow Wolf: Immersive art experiences with interactive digital elements; already an Enklu partner. Comparable in producing immersive location-based attractions but with a different creative and operational model.
- ARVRE: Location-based VR entertainment operator offering free-roam multiplayer experiences. Comparable in targeting entertainment center customers with headset-based immersive attractions.
Broad incumbents
- Magic Leap: Spatial computing platform with AR hardware and developer tools. Comparable as a broader incumbent in the AR/MR platform space where Enklu's creator tools compete.
- Disney Imagineering: Large-scale theme park operator investing heavily in AR/VR and immersive attractions. Comparable as a venue-based immersive entertainment incumbent with vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Enklu social profiles
Digital presenceEnklu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enklu leadership team
Management profileNumber of profiles
Profiles10 records
Enklu funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enklu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enklu
What does Enklu do?
Enklu develops and licenses the Verse Immersive platform, a turnkey location-based augmented reality attraction system that uses Snap Spectacles and Microsoft HoloLens headsets to deliver multiplayer holographic theater experiences in 1,000-3,000 sqft modular spaces. The platform is licensed to venue operators (B2B) who install it in entertainment centers, and end consumers purchase tickets or annual passes at licensed venues (B2C) to experience AR content including Primal Ranch, The Unreal Garden, Star Walk, Art of the Future, and Astro League.
Is Enklu a public or private company?
Enklu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Enklu founded?
Enklu was founded in 2016. It employs 11 to 50 people.
Where is Enklu based?
Enklu is headquartered in Chicago, United States, in the North America region.
How does Enklu make money?
Three revenue lines are on record. Venue Licensing & Franchise is the primary driver. The others are consumer Ticket Sales and marketing Services.
Who are Enklu's main competitors?
Direct peers on record are Sandbox VR, Zero Latency, HOLOGATE, Two Bit Circus, SPACES and Immotion Group. Emerging players are Meow Wolf and ARVRE. Broad incumbents are Magic Leap and Disney Imagineering.
Does Enklu have an API?
No public API is recorded for Enklu.
What industry is Enklu in?
Enklu's product category is Location-based Augmented Reality Entertainment. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 7131 and its SIC code is 7900.